[Core] [74% incumbents] Contact organizations to explain services and facilities offered.
  DWAs: Promote products, services, or programs.

[Supplemental] [74% incumbents] Represent company at trade association meetings to promote products.
  DWAs: Represent the organization in external relations.

[Core] [73% incumbents] Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  DWAs: Develop promotional materials.

[Core] [73% incumbents] Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  DWAs: Establish interpersonal business relationships to facilitate work activities.

[Core] [72% incumbents] Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  DWAs: Examine marketing materials to ensure compliance with policies or regulations.

[Core] [72% incumbents] Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  DWAs: Confer with organizational members to accomplish work activities.

[Core] [72% incumbents] Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  DWAs: Monitor performance of organizational members or partners. | Coordinate special events or programs.

[Core] [72% incumbents] Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
  DWAs: Manage organizational or project budgets.

[Core] [72% incumbents] Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  DWAs: Maintain knowledge of current developments in area of expertise.

[Supplemental] [72% incumbents] Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
  DWAs: Evaluate employee performance. | Supervise employees.

[Supplemental] [72% incumbents] Prepare and negotiate advertising and sales contracts.
  DWAs: Prepare financial documents, reports, or budgets. | Negotiate sales or lease agreements for products or services.

[Supplemental] [72% incumbents] Train and direct workers engaged in developing and producing advertisements.
  DWAs: Conduct employee training programs.

[Supplemental] [72% incumbents] Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  DWAs: Establish interpersonal business relationships to facilitate work activities.

[Supplemental] [72% incumbents] Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  DWAs: Advise customers on technical or procedural issues.

[Core] [71% incumbents] Coordinate with the media to disseminate advertising.
  DWAs: Coordinate operational activities with external stakeholders.

[Core] [71% incumbents] Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  DWAs: Direct financial operations. | Direct sales, marketing, or customer service activities. | Direct organizational operations, projects, or services.

[Core] [71% incumbents] Plan and execute advertising policies and strategies for organizations.
  DWAs: Implement organizational process or policy changes. | Develop marketing plans or strategies.

[Core] [71% incumbents] Prepare budgets and submit estimates for program costs as part of campaign plan development.
  DWAs: Prepare operational budgets.

[Core] [71% incumbents] Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  DWAs: Analyze data to assess operational or project effectiveness.

[Supplemental] [71% incumbents] Direct and coordinate product research and development.
  DWAs: Manage operations, research, or logistics projects. | Direct organizational operations, projects, or services.

[Supplemental] [69% incumbents] Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  DWAs: Develop marketing plans or strategies.

[None] Analyze marketing or sales trends to forecast future conditions.
  DWAs: Analyze forecasting data to improve business decisions.

[None] Analyze the effectiveness of marketing tactics or channels.
  DWAs: Analyze market research data.

[None] Attend or participate in conferences, community events, and promotional events related to products or technologies.
  DWAs: Attend training sessions or professional meetings to develop or maintain professional knowledge.

[None] Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  DWAs: Conduct market research. | Analyze market research data.

[None] Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  DWAs: Confer with organizational members to accomplish work activities.

[None] Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  DWAs: Develop promotional materials.

[None] Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  DWAs: Develop marketing plans or strategies for environmental initiatives.

[None] Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  DWAs: Evaluate program effectiveness. | Develop procedures to evaluate organizational activities.

[None] Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  DWAs: Maintain operational records for green energy processes or other environmentally-sustainable activities.

--- SKILLS ---
  Active Listening (imp:4.12 lvl:4.12) — Giving full attention to what other people are saying, taking time to understand
  Speaking (imp:4.00 lvl:4.12) — Talking to others to convey information effectively.
  Critical Thinking (imp:4.00 lvl:4.12) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Reading Comprehension (imp:3.75 lvl:4.00) — Understanding written sentences and paragraphs in work-related documents.
  Writing (imp:3.75 lvl:3.88) — Communicating effectively in writing as appropriate for the needs of the audienc
  Active Learning (imp:3.25 lvl:4.12) — Understanding the implications of new information for both current and future pr
  Monitoring (imp:3.25 lvl:4.25) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Mathematics (imp:3.00 lvl:3.25) — Using mathematics to solve problems.
  Learning Strategies (imp:3.00 lvl:3.25) — Selecting and using training/instructional methods and procedures appropriate fo
  Science (imp:1.62 lvl:0.62) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Sales and Marketing (imp:4.68 lvl:5.58) — Knowledge of principles and methods for showing, promoting, and selling products
  English Language (imp:4.41 lvl:4.85) — Knowledge of the structure and content of the English language including the mea
  Communications and Media (imp:4.35 lvl:5.21) — Knowledge of media production, communication, and dissemination techniques and m
  Customer and Personal Service (imp:4.16 lvl:5.39) — Knowledge of principles and processes for providing customer and personal servic
  Administration and Management (imp:4.12 lvl:4.41) — Knowledge of business and management principles involved in strategic planning, 
  Computers and Electronics (imp:3.31 lvl:4.17) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Administrative (imp:3.25 lvl:4.34) — Knowledge of administrative and office procedures and systems such as word proce
  Mathematics (imp:3.16 lvl:3.55) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Economics and Accounting (imp:3.04 lvl:2.94) — Knowledge of economic and accounting principles and practices, the financial mar
  Education and Training (imp:2.94 lvl:3.85) — Knowledge of principles and methods for curriculum and training design, teaching
  Psychology (imp:2.87 lvl:2.74) — Knowledge of human behavior and performance; individual differences in ability, 
  Design (imp:2.79 lvl:2.92) — Knowledge of design techniques, tools, and principles involved in production of 
  Personnel and Human Resources (imp:2.60 lvl:3.08) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Production and Processing (imp:2.58 lvl:2.68) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Sociology and Anthropology (imp:2.50 lvl:2.77) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Public Safety and Security (imp:2.47 lvl:2.19) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Telecommunications (imp:2.40 lvl:1.91) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Fine Arts (imp:2.35 lvl:2.30) — Knowledge of the theory and techniques required to compose, produce, and perform
  Law and Government (imp:2.23 lvl:2.09) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Geography (imp:1.99 lvl:2.07) — Knowledge of principles and methods for describing the features of land, sea, an
  Transportation (imp:1.95 lvl:1.59) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Engineering and Technology (imp:1.91 lvl:1.57) — Knowledge of the practical application of engineering science and technology. Th
  Philosophy and Theology (imp:1.89 lvl:2.11) — Knowledge of different philosophical systems and religions. This includes their 
  Therapy and Counseling (imp:1.75 lvl:1.42) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  History and Archeology (imp:1.67 lvl:1.13) — Knowledge of historical events and their causes, indicators, and effects on civi
  Foreign Language (imp:1.58 lvl:1.04) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Building and Construction (imp:1.44 lvl:0.64) — Knowledge of materials, methods, and the tools involved in the construction or r
  Medicine and Dentistry (imp:1.42 lvl:0.48) — Knowledge of the information and techniques needed to diagnose and treat human i
  Mechanical (imp:1.41 lvl:0.67) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Physics (imp:1.34) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Biology (imp:1.23) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd
  Chemistry (imp:1.22) — Knowledge of the chemical composition, structure, and properties of substances a
  Food Production (imp:1.04) — Knowledge of techniques and equipment for planting, growing, and harvesting food

--- ABILITIES ---
  Oral Expression (imp:4.25 lvl:4.75) — The ability to communicate information and ideas in speaking so others will unde
  Oral Comprehension (imp:4.00 lvl:4.38) — The ability to listen to and understand information and ideas presented through 
  Written Comprehension (imp:4.00 lvl:4.00) — The ability to read and understand information and ideas presented in writing.
  Speech Clarity (imp:4.00 lvl:3.88) — The ability to speak clearly so others can understand you.
  Written Expression (imp:3.88 lvl:4.00) — The ability to communicate information and ideas in writing so others will under
  Deductive Reasoning (imp:3.88 lvl:4.50) — The ability to apply general rules to specific problems to produce answers that 
  Speech Recognition (imp:3.88 lvl:4.00) — The ability to identify and understand the speech of another person.
  Fluency of Ideas (imp:3.75 lvl:4.12) — The ability to come up with a number of ideas about a topic (the number of ideas
  Originality (imp:3.75 lvl:3.88) — The ability to come up with unusual or clever ideas about a given topic or situa
  Near Vision (imp:3.75 lvl:4.12) — The ability to see details at close range (within a few feet of the observer).
  Problem Sensitivity (imp:3.62 lvl:4.00) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Inductive Reasoning (imp:3.50 lvl:3.88) — The ability to combine pieces of information to form general rules or conclusion
  Category Flexibility (imp:3.38 lvl:3.88) — The ability to generate or use different sets of rules for combining or grouping
  Information Ordering (imp:3.25 lvl:3.75) — The ability to arrange things or actions in a certain order or pattern according
  Visualization (imp:3.25 lvl:3.12) — The ability to imagine how something will look after it is moved around or when 
  Flexibility of Closure (imp:3.12 lvl:3.12) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Mathematical Reasoning (imp:3.00 lvl:3.12) — The ability to choose the right mathematical methods or formulas to solve a prob
  Number Facility (imp:2.88 lvl:3.12) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Perceptual Speed (imp:2.88 lvl:2.75) — The ability to quickly and accurately compare similarities and differences among
  Selective Attention (imp:2.88 lvl:2.75) — The ability to concentrate on a task over a period of time without being distrac
  Far Vision (imp:2.88 lvl:3.12) — The ability to see details at a distance.
  Visual Color Discrimination (imp:2.88 lvl:2.75) — The ability to match or detect differences between colors, including shades of c
  Time Sharing (imp:2.75 lvl:2.12) — The ability to shift back and forth between two or more activities or sources of
  Speed of Closure (imp:2.62 lvl:2.75) — The ability to quickly make sense of, combine, and organize information into mea
  Memorization (imp:2.50 lvl:2.38) — The ability to remember information such as words, numbers, pictures, and proced
  Wrist-Finger Speed (imp:1.75 lvl:0.75) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Depth Perception (imp:1.75 lvl:1.00) — The ability to judge which of several objects is closer or farther away from you
  Hearing Sensitivity (imp:1.75 lvl:1.25) — The ability to detect or tell the differences between sounds that vary in pitch 
  Auditory Attention (imp:1.75 lvl:1.25) — The ability to focus on a single source of sound in the presence of other distra
  Finger Dexterity (imp:1.62 lvl:1.12) — The ability to make precisely coordinated movements of the fingers of one or bot
  Trunk Strength (imp:1.62 lvl:0.88) — The ability to use your abdominal and lower back muscles to support part of the 
  Arm-Hand Steadiness (imp:1.38 lvl:0.50) — The ability to keep your hand and arm steady while moving your arm or while hold
  Manual Dexterity (imp:1.38 lvl:0.38) — The ability to quickly move your hand, your hand together with your arm, or your
  Control Precision (imp:1.12 lvl:0.12) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Spatial Orientation (imp:1.00) — The ability to know your location in relation to the environment or to know wher
  Multilimb Coordination (imp:1.00) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Response Orientation (imp:1.00) — The ability to choose quickly between two or more movements in response to two o
  Rate Control (imp:1.00) — The ability to time your movements or the movement of a piece of equipment in an
  Reaction Time (imp:1.00) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Speed of Limb Movement (imp:1.00) — The ability to quickly move the arms and legs.
  Static Strength (imp:1.00) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Explosive Strength (imp:1.00) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Dynamic Strength (imp:1.00) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Stamina (imp:1.00) — The ability to exert yourself physically over long periods of time without getti
  Extent Flexibility (imp:1.00) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Gross Body Coordination (imp:1.00) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:1.00) — The ability to keep or regain your body balance or stay upright when in an unsta
  Night Vision (imp:1.00) — The ability to see under low-light conditions.
  Peripheral Vision (imp:1.00) — The ability to see objects or movement of objects to one's side when the eyes ar
  Glare Sensitivity (imp:1.00) — The ability to see objects in the presence of a glare or bright lighting.
  Sound Localization (imp:1.00) — The ability to tell the direction from which a sound originated.

--- WORK ACTIVITIES ---
  Working with Computers (imp:4.61 lvl:3.94) — Using computers and computer systems (including hardware and software) to progra
  Communicating with People Outside the Organization (imp:4.37 lvl:5.70) — Communicating with people outside the organization, representing the organizatio
  Getting Information (imp:4.32 lvl:4.67) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Communicating with Supervisors, Peers, or Subordinates (imp:4.25 lvl:5.15) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Organizing, Planning, and Prioritizing Work (imp:4.17 lvl:5.56) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Thinking Creatively (imp:4.05 lvl:4.73) — Developing, designing, or creating new applications, ideas, relationships, syste
  Establishing and Maintaining Interpersonal Relationships (imp:4.01 lvl:5.22) — Developing constructive and cooperative working relationships with others, and m
  Making Decisions and Solving Problems (imp:3.82 lvl:4.18) — Analyzing information and evaluating results to choose the best solution and sol
  Updating and Using Relevant Knowledge (imp:3.78 lvl:4.49) — Keeping up-to-date technically and applying new knowledge to your job.
  Selling or Influencing Others (imp:3.64 lvl:4.51) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Identifying Objects, Actions, and Events (imp:3.60 lvl:3.88) — Identifying information by categorizing, estimating, recognizing differences or 
  Processing Information (imp:3.51 lvl:4.12) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Developing Objectives and Strategies (imp:3.42 lvl:3.90) — Establishing long-range objectives and specifying the strategies and actions to 
  Judging the Qualities of Objects, Services, or People (imp:3.37 lvl:3.66) — Assessing the value, importance, or quality of things or people.
  Scheduling Work and Activities (imp:3.34 lvl:4.06) — Scheduling events, programs, and activities, as well as the work of others.
  Documenting/Recording Information (imp:3.31 lvl:3.05) — Entering, transcribing, recording, storing, or maintaining information in writte
  Analyzing Data or Information (imp:3.26 lvl:4.06) — Identifying the underlying principles, reasons, or facts of information by break
  Performing for or Working Directly with the Public (imp:3.18 lvl:3.81) — Performing for people or dealing directly with the public. This includes serving
  Performing Administrative Activities (imp:3.11 lvl:3.65) — Performing day-to-day administrative tasks such as maintaining information files
  Coordinating the Work and Activities of Others (imp:3.07 lvl:3.87) — Getting members of a group to work together to accomplish tasks.
  Interpreting the Meaning of Information for Others (imp:3.01 lvl:2.90) — Translating or explaining what information means and how it can be used.
  Guiding, Directing, and Motivating Subordinates (imp:2.98 lvl:3.26) — Providing guidance and direction to subordinates, including setting performance 
  Developing and Building Teams (imp:2.96 lvl:3.11) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Resolving Conflicts and Negotiating with Others (imp:2.82 lvl:3.47) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:2.79 lvl:2.58) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Monitoring Processes, Materials, or Surroundings (imp:2.78 lvl:3.08) — Monitoring and reviewing information from materials, events, or the environment,
  Training and Teaching Others (imp:2.74 lvl:2.83) — Identifying the educational needs of others, developing formal educational or tr
  Coaching and Developing Others (imp:2.62 lvl:3.28) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Monitoring and Controlling Resources (imp:2.52 lvl:3.08) — Monitoring and controlling resources and overseeing the spending of money.
  Assisting and Caring for Others (imp:2.37 lvl:2.00) — Providing personal assistance, medical attention, emotional support, or other pe
  Evaluating Information to Determine Compliance with Standards (imp:2.35 lvl:2.04) — Using relevant information and individual judgment to determine whether events o
  Providing Consultation and Advice to Others (imp:2.31 lvl:2.52) — Providing guidance and expert advice to management or other groups on technical,
  Staffing Organizational Units (imp:2.29 lvl:2.31) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Handling and Moving Objects (imp:2.08 lvl:2.45) — Using hands and arms in handling, installing, positioning, and moving materials,
  Performing General Physical Activities (imp:1.90 lvl:1.56) — Performing general physical activities includes doing activities that require co
  Controlling Machines and Processes (imp:1.85 lvl:1.39) — Using either control mechanisms or direct physical activity to operate machines 
  Operating Vehicles, Mechanized Devices, or Equipment (imp:1.82 lvl:1.06) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Inspecting Equipment, Structures, or Materials (imp:1.77 lvl:1.08) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Repairing and Maintaining Electronic Equipment (imp:1.34 lvl:0.48) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:1.28 lvl:0.54) — Providing documentation, detailed instructions, drawings, or specifications to t
  Repairing and Maintaining Mechanical Equipment (imp:1.21 lvl:0.66) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an

--- WORK STYLES ---
  Dependability (imp:7.00) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Achievement Orientation (imp:6.00) — A tendency to establish and maintain personally challenging work-related goals, 
  Social Orientation (imp:5.00) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Adaptability (imp:4.00) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Innovation (imp:3.00) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Leadership Orientation (imp:2.52) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Innovation (imp:2.48) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Social Orientation (imp:2.45) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Achievement Orientation (imp:2.31) — A tendency to establish and maintain personally challenging work-related goals, 
  Self-Confidence (imp:2.24) — A tendency to believe in one's work-related capabilities and ability to control 
  Dependability (imp:2.22) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Adaptability (imp:2.13) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Leadership Orientation (imp:2.00) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Initiative (imp:1.96) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Attention to Detail (imp:1.86) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Cooperation (imp:1.84) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Stress Tolerance (imp:1.80) — A tendency to cope and function effectively in stressful situations at work.
  Perseverance (imp:1.77) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Tolerance for Ambiguity (imp:1.72) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Optimism (imp:1.63) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Integrity (imp:1.45) — A tendency to be honest and ethical at work.
  Intellectual Curiosity (imp:1.44) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Self-Control (imp:1.37) — A tendency to remain calm and composed and to manage emotions effectively in res
  Self-Confidence (imp:1.00) — A tendency to believe in one's work-related capabilities and ability to control 
  Empathy (imp:0.95) — A tendency to show concern for others and be sensitive to others' needs and feel
  Sincerity (imp:0.57) — A tendency to be genuine and sincere in interactions with others at work, withou
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Optimism () — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res
  Cautiousness (imp:-0.44) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Humility (imp:-0.73) — A tendency to be modest and humble when interacting with others at work.

--- TRANSFERABLE SKILLS ---
  Social Perceptiveness (imp:4.00 lvl:4.00) — Being aware of others' reactions and understanding why they react as they do.
  Judgment and Decision Making (imp:3.75 lvl:4.00) — Considering the relative costs and benefits of potential actions to choose the m
  Coordination (imp:3.50 lvl:4.12) — Adjusting actions in relation to others' actions.
  Complex Problem Solving (imp:3.50 lvl:3.88) — Identifying complex problems and reviewing related information to develop and ev
  Time Management (imp:3.50 lvl:3.88) — Managing one's own time and the time of others.
  Persuasion (imp:3.38 lvl:3.88) — Persuading others to change their minds or behavior.
  Negotiation (imp:3.12 lvl:3.75) — Bringing others together and trying to reconcile differences.
  Service Orientation (imp:3.12 lvl:3.25) — Actively looking for ways to help people.
  Systems Analysis (imp:3.12 lvl:3.12) — Determining how a system should work and how changes in conditions, operations, 
  Systems Evaluation (imp:3.12 lvl:3.75) — Identifying measures or indicators of system performance and the actions needed 
  Management of Personnel Resources (imp:3.12 lvl:3.88) — Motivating, developing, and directing people as they work, identifying the best 
  Instructing (imp:2.88 lvl:3.00) — Teaching others how to do something.
  Operations Analysis (imp:2.75 lvl:3.12) — Analyzing needs and product requirements to create a design.
  Management of Financial Resources (imp:2.75 lvl:3.62) — Determining how money will be spent to get the work done, and accounting for the
  Management of Material Resources (imp:2.62 lvl:2.62) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Technology Design (imp:1.75 lvl:0.75) — Generating or adapting equipment and technology to serve user needs.
  Programming (imp:1.75 lvl:0.75) — Writing computer programs for various purposes.
  Operations Monitoring (imp:1.62 lvl:0.62) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Quality Control Analysis (imp:1.62 lvl:1.00) — Conducting tests and inspections of products, services, or processes to evaluate
  Equipment Selection (imp:1.12 lvl:0.12) — Determining the kind of tools and equipment needed to do a job.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Operation and Control (imp:1.00) — Controlling operations of equipment or systems.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o
  Troubleshooting (imp:1.00) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.00) — Repairing machines or systems using the needed tools.

--- NATIONAL WAGES ---
  total_employment : 21,470
  annual_median    : $133,660
  annual_pct10     : $63,300
  annual_pct25     : $91,370
  annual_pct75     : $201,050
  annual_pct90     : $286,240
  annual_mean      : $154,280
  hourly_median    : $64.26

--- GEOGRAPHIC DISPERSION ---
  highest_state    : New York ($173,700)
  lowest_state     : Alabama ($64,640)
  dispersion_ratio : 2.687x

--- TOP STATES BY WAGE (38 total) ---
  Professional, Scientific, and Technical Services emp:   10,700  median: $ 132,660
  Information                              emp:    3,050  median: $ 143,110
  Management of Companies and Enterprises  emp:    2,200  median: $ 173,780
  Wholesale Trade                          emp:    1,250  median: $ 217,430
  Retail Trade                             emp:      660  median: $ 112,010
  Arts, Entertainment, and Recreation      emp:      600  median: $  89,320
  Finance and Insurance                    emp:      500  median: $ 126,980
  Manufacturing                            emp:      330  median: $ 119,180
  Accommodation and Food Services          emp:      330  median: $  98,170
  Educational Services                     emp:      300  median: $ 107,380

--- TOP INDUSTRIES BY EMPLOYMENT (16 total) ---
  Professional, Scientific, and Technical Services emp:   10,700  median: $ 132,660
  Information                              emp:    3,050  median: $ 143,110
  Management of Companies and Enterprises  emp:    2,200  median: $ 173,780
  Wholesale Trade                          emp:    1,250  median: $ 217,430
  Retail Trade                             emp:      660  median: $ 112,010
  Arts, Entertainment, and Recreation      emp:      600  median: $  89,320
  Finance and Insurance                    emp:      500  median: $ 126,980
  Manufacturing                            emp:      330  median: $ 119,180
  Accommodation and Food Services          emp:      330  median: $  98,170
  Educational Services                     emp:      300  median: $ 107,380

exact_match_status : found
matched_title      : Advertising management
match_score        : 0.6316
wikidata_qid       : Q4686762
word_count         : 9,966
wikipedia_url      : https://en.wikipedia.org/wiki/Advertising_management
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T19:04:24.368454Z

--- WIKIPEDIA FULL TEXT ---
Advertising management is how a company carefully plans and controls its advertising to reach its ideal customers and convince them to buy.
Marketers use different types of advertising. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase. Corporate advertising refers to paid messages designed to communicate the corporation's values to influence public opinion. Yet other types of advertising such as not-for-profit advertising and political advertising present special challenges that require different strategies and approaches.
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall effectiveness of the advertising effort.) Advertising management may also involve media buying.
Advertising management is a complex process. However, at its simplest level, advertising management can be reduced to four key decision areas:

Target audience definition: Who do we want to talk to?
Message (or creative) strategy: What do we want to say to them?
Media strategy: How will we reach them?
Measuring advertising effectiveness: How do we know our messages were received in the form intended and with the desired outcomes?


== Advertising and advertising management: definitions ==
Consumers tend to think that all forms of commercial promotion constitute advertising. However, in marketing and advertising, the term "advertising" has a very special meaning that reflects its status as a distinct type of promotion.

The marketing and advertising literature has many different definitions of advertising, but it is possible to identify common elements or themes within most of these definitions. The American Marketing Association (AMA) defines advertising as "the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas". The American Heritage Dictionary defines advertising as "the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media". Selected marketing scholars have defined advertising in the following terms: "any non-personal communication that is paid for by an identified sponsor, and involves either mass communication viz newspapers, magazines, radio, television, and other media (e.g., billboards, bus stop signage) or direct to-consumer communication via direct mail". and "the element of the marketing communications mix that is non-personal, paid for by an identified sponsor, and disseminated through mass channels of communication to promote the adoption of goods, services, persons, or ideas." One of the shortest definitions is that advertising is "a paid, mass-mediated attempt to persuade".
Several common themes emerge in the various definitions of advertising:

Advertising is a paid  form of communication and is therefore commercial.
Advertising employs non-personal channels  (i.e. commercial mass media) which implies that it is directed at a mass audience rather than at an individual consumer and is a one-way communication mode where the sponsor sends messages, but recipients cannot respond or ask questions about the message content.
Advertising has an identified sponsor.
In summary, given that advertising is paid, it is one of the many controllable elements in the marketing program. Advertising is qualitatively different from publicity where the message sponsor is either not identified or ambiguously defined, and different from personal selling which occurs in real-time and involves some face-to-face contact between the message sponsor and recipient allowing for two-way dialogue.
While advertising refers to the advertising message, per se, advertising management refers to the process of planning and executing an advertising campaign or campaigns; that is, it is a series of planned decisions that begins with market research continues through to setting advertising budgets, developing advertising objectives, executing the creative messages and follows up with efforts to measure the extent to which objectives were achieved and evaluate the cost-benefit of the overall advertising effort.


== Advertising and organisational responsibilities ==

In commercial organisations, advertising, along with other marketing communications activities, is the ultimate responsibility of the marketing department. Some companies outsource part or all of the work to specialists such as advertising agencies, creative design teams, web designers, media buyers, events management specialists or other relevant service providers. Another option is for a company to carry out most or all of the advertising functions within the marketing department in what is known as an in-house agency.  By definition, an in-house agency is "an advertising organization that is owned and operated by the corporation it serves". Its mission is to provide advertising services in support of its parent company's business and marketing objectives. Well-known brands that currently use in-house agencies include Google, Calvin Klein, Adobe, Dell, IBM, Kraft, Marriott and Wendy's.
Both in-house agencies and outsourcing models have their own advantages and disadvantages. Outsourcing to an external agency allows marketers to obtain highly specialised strategic, research and planning skills, access to top creative talent and provides an independent perspective on marketing or advertising problems. In-house agencies deliver cost advantages, time efficiencies and afford marketers greater control over the advertising effort. In addition, personnel who work within an in-house agency gain considerable creative experience which stays within the company. Recent trends suggest that the number of in-house agencies is rising.
Whether a company chooses to outsource advertising functions to an external agency or carry them out within the marketing department, marketers need a rich understanding of advertising principles in order to prepare effective advertising plans, brief relevant agencies about their needs and expectations or develop their own creative solutions to marketing problems.


== Advertising's role in the promotional mix ==

The promotional mix is the specific combination of promotional methods used for a brand, product or family of products. Advertising is best treated as a multiplier that can leverage other elements of the promotional mix and marketing program. Therefore, advertising must be considered as part of a broader marketing and promotional program.
The promotional mix includes a variety of tools such as:

Advertising: messages paid for by those who send them and intended to inform or influence people who receive them
Branded entertainment: the dedicated production of content designed to display corporate or branded messages in an entertaining format
Public relations (PR): the practice of maintaining goodwill between an organisation and its publics
Personal selling: face-to-face selling in which a seller attempts to persuade a buyer to make a purchase.
Direct marketing: contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail
Sponsorship: the act of providing money for a television or radio program, website, sports event, or other activity usually in exchange for advertising or other form of promotion
Product placement:  the practice of supplying a product or service for display in feature films

--- SEMANTIC NEIGHBORS (5) ---

  Title: Tony Calvento (similarity: 0.2083)
  URL: https://en.wikipedia.org/wiki/Tony_Calvento
  QID: Q42224048
  Extract: Antonio Alberto Calvento was a prominent Filipino broadcast journalist and columnist. He was the host of Calvento Files, a crime and investigative documentary show which aired on ABS-CBN from 1995 to 1998.

  Title: Sales promotion (similarity: 0.5200)
  URL: https://en.wikipedia.org/wiki/Sales_promotion
  QID: Q1259790
  Extract: Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to i

  Title: Advertising (similarity: 0.4783)
  URL: https://en.wikipedia.org/wiki/Advertising
  QID: Q37038
  Extract: Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide ra

  Title: Pink-collar worker (similarity: 0.1132)
  URL: https://en.wikipedia.org/wiki/Pink-collar_worker
  QID: Q2915819
  Extract: A pink-collar worker is someone working in career fields historically considered to be women's work. This includes many clerical, administrative, and service jobs as well as care-oriented jobs in therapy, nursing, social work, teaching or child care. While these jobs may also be filled by men, they 

  Title: Account executive (similarity: 0.1154)
  URL: https://en.wikipedia.org/wiki/Account_executive
  QID: Q4672747
  Extract: 
Account executive is a role in advertising, marketing, sales, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. The account executi

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : Strong data coverage across all dimensions with detailed task descriptions, comprehensive skill/knowledge profiles, and robust wage data from BLS OEWS May 2025. The Wikipedia match provides additional context validation.
inferred_at          : 2026-06-03T12:09:01.809936+00:00
tokens_input         : 4,504
tokens_output        : 4,057
cost_usd             : $0.044190
wikipedia_used       : True
wikipedia_title      : Advertising management
wikipedia_note       : The Wikipedia match for 'Advertising management' aligns well with this occupation's focus on carefully planning and controlling advertising to reach target customers. The strategic planning and customer targeting aspects directly correspond to the role's core responsibilities.

--- PROSE FIELDS ---

ROLE SUMMARY:
Advertising and Promotions Managers develop and oversee advertising strategies to increase product or service sales, coordinating campaigns across multiple channels and stakeholders. They manage teams, budgets, and promotional materials while maintaining relationships with external organizations and media partners. These strategic leaders combine creative vision with analytical skills to drive marketing objectives and evaluate campaign effectiveness.

DAY IN THE LIFE:
A typical day involves reviewing campaign performance metrics and budget tracking to assess ROI against objectives. They confer with department heads to discuss advertising media selection and coordinate with external organizations to explain promotional services. Time is spent inspecting advertising copy and layouts for brand compliance while directing campaign teams toward specific goals. They analyze trade publications to stay current on media trends and prepare promotional materials targeting identified buyer segments. The role includes managing sales team performance through goal-setting and incentive programs.

WHO THRIVES:
Individuals with strong enterprising traits who enjoy influencing others and driving business results excel in this role. The high dependability and achievement orientation requirements suit those who consistently deliver on commitments and pursue ambitious targets. Success requires exceptional oral and written communication abilities combined with creative thinking skills to develop compelling promotional concepts. Those who thrive possess strong social perceptiveness to understand customer needs and build effective relationships with diverse stakeholders across organizations.

CAREER ENTRY:
Most positions require a bachelor's degree, with 60% of professionals holding this credential according to education distribution data. Common degree fields include marketing, advertising, communications, or business administration, though some enter with associate's degrees or extensive experience. Entry typically involves 2-4 years in advertising, marketing, or sales roles to develop industry knowledge and client relationship skills. The Job Zone 4 classification indicates considerable preparation is needed, often including portfolio development and demonstrated campaign success.

CAREER TRAJECTORY:
Career advancement often leads to senior management roles such as VP of Marketing, Chief Marketing Officer, or agency ownership positions. Many transition into related executive roles including Marketing Managers, Sales Managers, or Public Relations Managers based on their broad promotional expertise. The transferable skills in strategic planning, team leadership, and client relationship management open opportunities in business development or general management. Some leverage their industry connections to establish independent advertising consultancies or marketing agencies.

MARKET INTELLIGENCE:
The profession offers strong compensation with a median annual wage of $133,660 according to BLS OEWS May 2025 data, ranging from $63,300 to $286,240 across experience levels. Geographic variation is significant, with New York leading at $173,700 compared to Alabama's $64,640, reflecting regional market dynamics. Employment totals 21,470 professionals, concentrated in Professional, Scientific, and Technical Services (10,700), Information (3,050), and Management companies (2,200). The role commands premium salaries due to its strategic importance in revenue generation and brand management.

AUTOMATION OUTLOOK:
The role shows moderate automation resistance due to high-level creative thinking and interpersonal relationship requirements. While digital tools increasingly handle data analysis and campaign tracking, the core activities of strategic planning, client relationship management, and creative direction remain human-centric. The emphasis on oral expression, social perceptiveness, and complex problem-solving suggests continued demand for human judgment in developing persuasive campaigns.

--- REASONED EDGES ---
  [skill_overlap] Marketing Managers (11-2021.00) — confidence:high
    reasoning: Both roles share critical skills in Sales and Marketing knowledge (4.7 importance) and strategic planning activities.
    data: Sales and Marketing knowledge overlap
    data: Organizing, Planning, and Prioritizing Work activity
  [knowledge_overlap] Market Research Analysts and Marketing Specialists (13-1161.00) — confidence:high
    reasoning: Shared expertise in Sales and Marketing (4.7) and Customer and Personal Service (4.2) knowledge areas with analytical components.
    data: Sales and Marketing knowledge
    data: Getting Information work activity
  [riasec_cluster] Public Relations Managers (11-2032.00) — confidence:high
    reasoning: Both occupations show high Enterprising orientation and require strong communication skills for external relationship management.
    data: Enterprising RIASEC code
    data: Communicating with People Outside Organization
  [career_pathway] Advertising Sales Agents (41-3011.00) — confidence:medium
    reasoning: Natural progression path where sales agents advance to management roles, sharing promotional and client relationship skills.
    data: Related occupation designation
    data: Sales and Marketing knowledge base
  [task_similarity] Sales Managers (11-2022.00) — confidence:high
    reasoning: Both roles involve managing sales teams, setting goals, and evaluating employee performance as core responsibilities.
    data: Manage sales team task
    data: Supervising employees work activity
  [transferable_skill] Public Relations Specialists (27-3031.00) — confidence:medium
    reasoning: Shared Social Perceptiveness (4.0) and communication skills for managing external organizational relationships.
    data: Social Perceptiveness skill
    data: External communication activities

--- NORMALIZER SIGNALS ---
  match_keywords   : ['advertising manager', 'promotions manager', 'advertising director', 'ad campaign manager', 'advertising coordinator', 'advertising executive', 'promotional marketing', 'advertising operations']
  exclude_keywords : ['sales agent', 'marketing analyst', 'graphic designer', 'copywriter', 'social media']
  title_patterns   : ['*Advertising*Manager*', '*Promotions*Manager*', '*Ad*Director*', '*Campaign*Manager*', '*Advertising*Coordinator*']
  common_variations: ['Ad Manager', 'Advertising Director', 'Advertising Executive', 'Campaign Manager', 'Promotional Manager', 'Advertising Coordinator', 'Ad Campaign Manager', 'Marketing Promotions Manager']

total_terms    : 40
top_words      : ['advertising', 'media', 'marketing', 'brand', 'objectives', 'sales', 'models', 'purchase', 'audience', 'message', 'product', 'tendency', 'others', 'strategy', 'promotional', 'campaign', 'communications', 'market', 'consumers', 'consumer']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
advertising               255  0.03176  wikipedia            wikipedia:93%  inference:4%  onet_tasks:3%
media                     121  0.01507  wikipedia            wikipedia:92%  onet_tasks:3%  onet_dimensions:2%
marketing                  74  0.00922  wikipedia            wikipedia:72%  onet_tasks:9%  inference:9%
brand                      70  0.00872  wikipedia            wikipedia:97%  inference:3%
objectives                 53  0.00660  wikipedia            wikipedia:91%  onet_dimensions:4%  inference:4%
sales                      49  0.00610  wikipedia            wikipedia:67%  onet_tasks:14%  inference:8%
models                     48  0.00598  wikipedia            wikipedia:98%  onet_dimensions:2%
purchase                   48  0.00598  wikipedia            wikipedia:100%
audience                   46  0.00573  wikipedia            wikipedia:98%  onet_dimensions:2%
message                    44  0.00548  wikipedia            wikipedia:100%
product                    43  0.00536  wikipedia            wikipedia:86%  onet_tasks:7%  onet_dimensions:5%
tendency                   42  0.00523  onet_dimensions      onet_dimensions:100%
others                     41  0.00511  onet_dimensions      onet_dimensions:93%  wikipedia:5%  inference:2%
strategy                   40  0.00498  wikipedia            wikipedia:98%  onet_dimensions:2%
promotional                39  0.00486  wikipedia            wikipedia:72%  inference:13%  onet_tasks:10%
campaign                   39  0.00486  wikipedia            wikipedia:72%  onet_tasks:15%  inference:13%
communications             38  0.00473  wikipedia            wikipedia:92%  onet_tasks:3%  onet_dimensions:3%
market                     38  0.00473  wikipedia            wikipedia:89%  dwas:8%  inference:3%
consumers                  37  0.00461  wikipedia            wikipedia:97%  onet_tasks:3%
consumer                   35  0.00436  wikipedia            wikipedia:97%  onet_tasks:3%
research                   34  0.00424  wikipedia            wikipedia:76%  dwas:12%  onet_tasks:9%
target                     31  0.00386  wikipedia            wikipedia:94%  onet_tasks:3%  inference:3%
creative                   31  0.00386  wikipedia            wikipedia:84%  inference:13%  onet_dimensions:3%
reach                      29  0.00361  wikipedia            wikipedia:90%  onet_dimensions:7%  inference:3%
testing                    29  0.00361  wikipedia            wikipedia:93%  onet_dimensions:7%
services                   28  0.00349  wikipedia            wikipedia:39%  onet_dimensions:21%  onet_tasks:18%
activities                 26  0.00324  onet_dimensions      onet_dimensions:35%  dwas:31%  wikipedia:27%
awareness                  26  0.00324  wikipedia            wikipedia:96%  onet_tasks:4%
given                      26  0.00324  wikipedia            wikipedia:96%  onet_dimensions:4%
messages                   26  0.00324  wikipedia            wikipedia:100%
products                   25  0.00311  wikipedia            wikipedia:40%  onet_tasks:32%  onet_dimensions:20%
planning                   25  0.00311  wikipedia            wikipedia:72%  inference:16%  onet_dimensions:8%
management                 24  0.00299  wikipedia            wikipedia:42%  onet_dimensions:29%  inference:29%
equipment                  23  0.00286  onet_dimensions      onet_dimensions:100%
response                   22  0.00274  wikipedia            wikipedia:73%  onet_dimensions:23%  onet_tasks:5%
techniques                 21  0.00262  wikipedia            wikipedia:52%  onet_dimensions:48%
interest                   20  0.00249  wikipedia            wikipedia:90%  onet_dimensions:10%
effects                    19  0.00237  wikipedia            wikipedia:89%  onet_dimensions:11%
includes                   18  0.00224  onet_dimensions      onet_dimensions:67%  wikipedia:28%  inference:6%
designed                   18  0.00224  wikipedia            wikipedia:100%