[Core] [117% incumbents] Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  DWAs: Evaluate program effectiveness. | Develop marketing plans or strategies.

[Core] [117% incumbents] Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  DWAs: Develop marketing plans or strategies. | Direct sales, marketing, or customer service activities.

[Core] [117% incumbents] Develop pricing strategies, balancing firm objectives and customer satisfaction.
  DWAs: Determine pricing or monetary policies.

[Core] [117% incumbents] Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  DWAs: Supervise employees.

[Core] [116% incumbents] Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  DWAs: Analyze data to inform operational decisions or activities. | Estimate cost or material requirements.

[Core] [116% incumbents] Compile lists describing product or service offerings.
  DWAs: Compile operational data.

[Core] [116% incumbents] Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  DWAs: Monitor external affairs or events affecting business operations. | Analyze market research data. | Analyze forecasting data to improve business decisions.

[Core] [116% incumbents] Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  DWAs: Coordinate special events or programs. | Direct sales, marketing, or customer service activities.

[Core] [116% incumbents] Initiate market research studies, or analyze their findings.
  DWAs: Analyze market research data.

[Supplemental] [116% incumbents] Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  DWAs: Confer with organizational members to accomplish work activities.

[Supplemental] [116% incumbents] Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  DWAs: Confer with organizational members to accomplish work activities.

[Supplemental] [116% incumbents] Conduct economic or commercial surveys to identify potential markets for products or services.
  DWAs: Conduct opinion surveys or needs assessments.

[Supplemental] [116% incumbents] Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  DWAs: Develop sustainable organizational policies or practices. | Recommend organizational process or policy changes.

[Supplemental] [116% incumbents] Integrate environmental information into product or company marketing strategies, policies, or activities.
  DWAs: Develop marketing plans or strategies for environmental initiatives.

[Core] [115% incumbents] Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  DWAs: Negotiate contracts for transportation, distribution, or logistics services.

[Core] [115% incumbents] Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  DWAs: Confer with organizational members to accomplish work activities.

[Supplemental] [115% incumbents] Select products or accessories to be displayed at trade or special production shows.
  DWAs: Develop marketing plans or strategies.

[Supplemental] [115% incumbents] Develop business cases for environmental marketing strategies.
  DWAs: Develop marketing plans or strategies for environmental initiatives.

[Core] [113% incumbents] Consult with product development personnel on product specifications, such as design, color, or packaging.
  DWAs: Confer with organizational members to accomplish work activities.

[Supplemental] [113% incumbents] Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  DWAs: Advise others on business or operational matters.

--- SKILLS ---
  Reading Comprehension (imp:3.88 lvl:4.25) — Understanding written sentences and paragraphs in work-related documents.
  Active Listening (imp:3.88 lvl:4.12) — Giving full attention to what other people are saying, taking time to understand
  Speaking (imp:3.88 lvl:4.12) — Talking to others to convey information effectively.
  Critical Thinking (imp:3.88 lvl:4.25) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Active Learning (imp:3.88 lvl:4.12) — Understanding the implications of new information for both current and future pr
  Monitoring (imp:3.75 lvl:4.25) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Writing (imp:3.25 lvl:3.88) — Communicating effectively in writing as appropriate for the needs of the audienc
  Learning Strategies (imp:3.12 lvl:3.50) — Selecting and using training/instructional methods and procedures appropriate fo
  Mathematics (imp:2.75 lvl:3.12) — Using mathematics to solve problems.
  Science (imp:1.75 lvl:1.50) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Sales and Marketing (imp:4.85 lvl:6.05) — Knowledge of principles and methods for showing, promoting, and selling products
  English Language (imp:4.48 lvl:5.04) — Knowledge of the structure and content of the English language including the mea
  Administration and Management (imp:4.04 lvl:4.61) — Knowledge of business and management principles involved in strategic planning, 
  Customer and Personal Service (imp:3.85 lvl:4.85) — Knowledge of principles and processes for providing customer and personal servic
  Communications and Media (imp:3.80 lvl:4.21) — Knowledge of media production, communication, and dissemination techniques and m
  Computers and Electronics (imp:3.51 lvl:4.05) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Mathematics (imp:3.51 lvl:4.40) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Design (imp:3.15 lvl:3.55) — Knowledge of design techniques, tools, and principles involved in production of 
  Economics and Accounting (imp:3.10 lvl:3.55) — Knowledge of economic and accounting principles and practices, the financial mar
  Education and Training (imp:3.03 lvl:4.15) — Knowledge of principles and methods for curriculum and training design, teaching
  Administrative (imp:3.01 lvl:4.10) — Knowledge of administrative and office procedures and systems such as word proce
  Law and Government (imp:2.86 lvl:2.93) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Telecommunications (imp:2.86 lvl:2.56) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Engineering and Technology (imp:2.77 lvl:2.47) — Knowledge of the practical application of engineering science and technology. Th
  Personnel and Human Resources (imp:2.71 lvl:3.55) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Public Safety and Security (imp:2.50 lvl:2.26) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Production and Processing (imp:2.46 lvl:2.92) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Psychology (imp:2.45 lvl:2.86) — Knowledge of human behavior and performance; individual differences in ability, 
  Geography (imp:2.20 lvl:2.55) — Knowledge of principles and methods for describing the features of land, sea, an
  Sociology and Anthropology (imp:2.03 lvl:2.44) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Fine Arts (imp:1.70 lvl:1.32) — Knowledge of the theory and techniques required to compose, produce, and perform
  History and Archeology (imp:1.68 lvl:1.09) — Knowledge of historical events and their causes, indicators, and effects on civi
  Transportation (imp:1.68 lvl:1.53) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Foreign Language (imp:1.64 lvl:1.36) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Philosophy and Theology (imp:1.64 lvl:1.12) — Knowledge of different philosophical systems and religions. This includes their 
  Therapy and Counseling (imp:1.63 lvl:1.10) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Mechanical (imp:1.33 lvl:0.54) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Medicine and Dentistry (imp:1.26 lvl:0.44) — Knowledge of the information and techniques needed to diagnose and treat human i
  Chemistry (imp:1.21 lvl:0.43) — Knowledge of the chemical composition, structure, and properties of substances a
  Building and Construction (imp:1.19 lvl:0.42) — Knowledge of materials, methods, and the tools involved in the construction or r
  Physics (imp:1.18 lvl:0.37) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Food Production (imp:1.12) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  Biology (imp:1.10) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd

--- ABILITIES ---
  Oral Comprehension (imp:4.00 lvl:4.38) — The ability to listen to and understand information and ideas presented through 
  Written Comprehension (imp:4.00 lvl:4.12) — The ability to read and understand information and ideas presented in writing.
  Oral Expression (imp:4.00 lvl:4.12) — The ability to communicate information and ideas in speaking so others will unde
  Written Expression (imp:3.88 lvl:4.12) — The ability to communicate information and ideas in writing so others will under
  Deductive Reasoning (imp:3.88 lvl:4.38) — The ability to apply general rules to specific problems to produce answers that 
  Fluency of Ideas (imp:3.75 lvl:4.25) — The ability to come up with a number of ideas about a topic (the number of ideas
  Inductive Reasoning (imp:3.75 lvl:3.88) — The ability to combine pieces of information to form general rules or conclusion
  Speech Clarity (imp:3.75 lvl:3.88) — The ability to speak clearly so others can understand you.
  Originality (imp:3.62 lvl:4.00) — The ability to come up with unusual or clever ideas about a given topic or situa
  Problem Sensitivity (imp:3.62 lvl:3.88) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Speech Recognition (imp:3.62 lvl:3.88) — The ability to identify and understand the speech of another person.
  Near Vision (imp:3.50 lvl:3.75) — The ability to see details at close range (within a few feet of the observer).
  Information Ordering (imp:3.25 lvl:3.50) — The ability to arrange things or actions in a certain order or pattern according
  Category Flexibility (imp:3.25 lvl:3.62) — The ability to generate or use different sets of rules for combining or grouping
  Mathematical Reasoning (imp:3.12 lvl:3.62) — The ability to choose the right mathematical methods or formulas to solve a prob
  Number Facility (imp:3.12 lvl:3.50) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Flexibility of Closure (imp:3.00 lvl:3.00) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Visualization (imp:3.00 lvl:3.00) — The ability to imagine how something will look after it is moved around or when 
  Selective Attention (imp:2.88 lvl:2.88) — The ability to concentrate on a task over a period of time without being distrac
  Far Vision (imp:2.88 lvl:3.25) — The ability to see details at a distance.
  Visual Color Discrimination (imp:2.88 lvl:2.88) — The ability to match or detect differences between colors, including shades of c
  Speed of Closure (imp:2.75 lvl:3.00) — The ability to quickly make sense of, combine, and organize information into mea
  Perceptual Speed (imp:2.75 lvl:2.88) — The ability to quickly and accurately compare similarities and differences among
  Time Sharing (imp:2.75 lvl:2.62) — The ability to shift back and forth between two or more activities or sources of
  Memorization (imp:2.62 lvl:3.00) — The ability to remember information such as words, numbers, pictures, and proced
  Hearing Sensitivity (imp:1.88 lvl:1.50) — The ability to detect or tell the differences between sounds that vary in pitch 
  Auditory Attention (imp:1.88 lvl:1.62) — The ability to focus on a single source of sound in the presence of other distra
  Finger Dexterity (imp:1.75 lvl:1.25) — The ability to make precisely coordinated movements of the fingers of one or bot
  Trunk Strength (imp:1.75 lvl:0.88) — The ability to use your abdominal and lower back muscles to support part of the 
  Depth Perception (imp:1.75 lvl:0.75) — The ability to judge which of several objects is closer or farther away from you
  Wrist-Finger Speed (imp:1.62 lvl:0.75) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Dynamic Strength (imp:1.25 lvl:0.25) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Arm-Hand Steadiness (imp:1.12 lvl:0.12) — The ability to keep your hand and arm steady while moving your arm or while hold
  Spatial Orientation (imp:1.00) — The ability to know your location in relation to the environment or to know wher
  Manual Dexterity (imp:1.00) — The ability to quickly move your hand, your hand together with your arm, or your
  Control Precision (imp:1.00) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Multilimb Coordination (imp:1.00) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Response Orientation (imp:1.00) — The ability to choose quickly between two or more movements in response to two o
  Rate Control (imp:1.00) — The ability to time your movements or the movement of a piece of equipment in an
  Reaction Time (imp:1.00) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Speed of Limb Movement (imp:1.00) — The ability to quickly move the arms and legs.
  Static Strength (imp:1.00) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Explosive Strength (imp:1.00) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Stamina (imp:1.00) — The ability to exert yourself physically over long periods of time without getti
  Extent Flexibility (imp:1.00) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Gross Body Coordination (imp:1.00) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:1.00) — The ability to keep or regain your body balance or stay upright when in an unsta
  Night Vision (imp:1.00) — The ability to see under low-light conditions.
  Peripheral Vision (imp:1.00) — The ability to see objects or movement of objects to one's side when the eyes ar
  Glare Sensitivity (imp:1.00) — The ability to see objects in the presence of a glare or bright lighting.
  Sound Localization (imp:1.00) — The ability to tell the direction from which a sound originated.

--- WORK ACTIVITIES ---
  Communicating with Supervisors, Peers, or Subordinates (imp:4.75 lvl:5.28) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Establishing and Maintaining Interpersonal Relationships (imp:4.68 lvl:5.88) — Developing constructive and cooperative working relationships with others, and m
  Working with Computers (imp:4.40 lvl:3.12) — Using computers and computer systems (including hardware and software) to progra
  Organizing, Planning, and Prioritizing Work (imp:4.35 lvl:5.86) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Making Decisions and Solving Problems (imp:4.34 lvl:4.67) — Analyzing information and evaluating results to choose the best solution and sol
  Getting Information (imp:4.33 lvl:4.98) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Thinking Creatively (imp:4.28 lvl:4.71) — Developing, designing, or creating new applications, ideas, relationships, syste
  Selling or Influencing Others (imp:4.27 lvl:5.43) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Identifying Objects, Actions, and Events (imp:4.24 lvl:4.56) — Identifying information by categorizing, estimating, recognizing differences or 
  Communicating with People Outside the Organization (imp:4.20 lvl:5.60) — Communicating with people outside the organization, representing the organizatio
  Developing and Building Teams (imp:4.08 lvl:4.26) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Developing Objectives and Strategies (imp:4.07 lvl:4.17) — Establishing long-range objectives and specifying the strategies and actions to 
  Coordinating the Work and Activities of Others (imp:3.97 lvl:4.83) — Getting members of a group to work together to accomplish tasks.
  Guiding, Directing, and Motivating Subordinates (imp:3.84 lvl:4.23) — Providing guidance and direction to subordinates, including setting performance 
  Updating and Using Relevant Knowledge (imp:3.83 lvl:4.52) — Keeping up-to-date technically and applying new knowledge to your job.
  Analyzing Data or Information (imp:3.75 lvl:4.04) — Identifying the underlying principles, reasons, or facts of information by break
  Resolving Conflicts and Negotiating with Others (imp:3.68 lvl:4.94) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:3.59 lvl:3.04) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Scheduling Work and Activities (imp:3.40 lvl:3.96) — Scheduling events, programs, and activities, as well as the work of others.
  Interpreting the Meaning of Information for Others (imp:3.39 lvl:2.98) — Translating or explaining what information means and how it can be used.
  Judging the Qualities of Objects, Services, or People (imp:3.37 lvl:3.53) — Assessing the value, importance, or quality of things or people.
  Processing Information (imp:3.36 lvl:3.92) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Coaching and Developing Others (imp:3.36 lvl:3.74) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Monitoring Processes, Materials, or Surroundings (imp:3.27 lvl:3.62) — Monitoring and reviewing information from materials, events, or the environment,
  Providing Consultation and Advice to Others (imp:3.18 lvl:4.34) — Providing guidance and expert advice to management or other groups on technical,
  Monitoring and Controlling Resources (imp:3.18 lvl:3.85) — Monitoring and controlling resources and overseeing the spending of money.
  Training and Teaching Others (imp:3.14 lvl:3.34) — Identifying the educational needs of others, developing formal educational or tr
  Documenting/Recording Information (imp:3.00 lvl:2.53) — Entering, transcribing, recording, storing, or maintaining information in writte
  Performing for or Working Directly with the Public (imp:2.81 lvl:3.07) — Performing for people or dealing directly with the public. This includes serving
  Evaluating Information to Determine Compliance with Standards (imp:2.61 lvl:2.57) — Using relevant information and individual judgment to determine whether events o
  Performing Administrative Activities (imp:2.59 lvl:2.95) — Performing day-to-day administrative tasks such as maintaining information files
  Assisting and Caring for Others (imp:2.44 lvl:2.21) — Providing personal assistance, medical attention, emotional support, or other pe
  Staffing Organizational Units (imp:2.25 lvl:2.18) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Operating Vehicles, Mechanized Devices, or Equipment (imp:1.78 lvl:0.94) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Performing General Physical Activities (imp:1.71 lvl:1.06) — Performing general physical activities includes doing activities that require co
  Inspecting Equipment, Structures, or Materials (imp:1.45 lvl:0.72) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Handling and Moving Objects (imp:1.37 lvl:0.81) — Using hands and arms in handling, installing, positioning, and moving materials,
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:1.29 lvl:0.63) — Providing documentation, detailed instructions, drawings, or specifications to t
  Controlling Machines and Processes (imp:1.20 lvl:0.37) — Using either control mechanisms or direct physical activity to operate machines 
  Repairing and Maintaining Electronic Equipment (imp:1.15) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Repairing and Maintaining Mechanical Equipment (imp:1.14) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an

--- WORK STYLES ---
  Dependability (imp:8.00) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Achievement Orientation (imp:7.00) — A tendency to establish and maintain personally challenging work-related goals, 
  Social Orientation (imp:6.00) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Adaptability (imp:5.00) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Innovation (imp:4.00) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Leadership Orientation (imp:3.00) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Innovation (imp:2.48) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Leadership Orientation (imp:2.40) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Achievement Orientation (imp:2.38) — A tendency to establish and maintain personally challenging work-related goals, 
  Adaptability (imp:2.30) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Confidence (imp:2.20) — A tendency to believe in one's work-related capabilities and ability to control 
  Social Orientation (imp:2.20) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Dependability (imp:2.14) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Initiative (imp:2.03) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Self-Confidence (imp:2.00) — A tendency to believe in one's work-related capabilities and ability to control 
  Intellectual Curiosity (imp:1.97) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Perseverance (imp:1.87) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Stress Tolerance (imp:1.80) — A tendency to cope and function effectively in stressful situations at work.
  Integrity (imp:1.73) — A tendency to be honest and ethical at work.
  Tolerance for Ambiguity (imp:1.72) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Attention to Detail (imp:1.62) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Cooperation (imp:1.50) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Optimism (imp:1.46) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Self-Control (imp:1.43) — A tendency to remain calm and composed and to manage emotions effectively in res
  Empathy (imp:1.05) — A tendency to show concern for others and be sensitive to others' needs and feel
  Initiative (imp:1.00) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Sincerity (imp:0.62) — A tendency to be genuine and sincere in interactions with others at work, withou
  Cautiousness (imp:0.32) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Optimism () — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res
  Humility (imp:-0.50) — A tendency to be modest and humble when interacting with others at work.

--- TRANSFERABLE SKILLS ---
  Social Perceptiveness (imp:3.88 lvl:4.00) — Being aware of others' reactions and understanding why they react as they do.
  Persuasion (imp:3.75 lvl:4.38) — Persuading others to change their minds or behavior.
  Judgment and Decision Making (imp:3.75 lvl:4.00) — Considering the relative costs and benefits of potential actions to choose the m
  Negotiation (imp:3.62 lvl:3.88) — Bringing others together and trying to reconcile differences.
  Complex Problem Solving (imp:3.62 lvl:3.88) — Identifying complex problems and reviewing related information to develop and ev
  Coordination (imp:3.50 lvl:3.75) — Adjusting actions in relation to others' actions.
  Systems Evaluation (imp:3.50 lvl:3.75) — Identifying measures or indicators of system performance and the actions needed 
  Time Management (imp:3.50 lvl:3.75) — Managing one's own time and the time of others.
  Operations Analysis (imp:3.38 lvl:3.62) — Analyzing needs and product requirements to create a design.
  Management of Personnel Resources (imp:3.38 lvl:3.88) — Motivating, developing, and directing people as they work, identifying the best 
  Systems Analysis (imp:3.25 lvl:3.75) — Determining how a system should work and how changes in conditions, operations, 
  Service Orientation (imp:3.12 lvl:3.25) — Actively looking for ways to help people.
  Instructing (imp:3.00 lvl:3.50) — Teaching others how to do something.
  Management of Financial Resources (imp:2.88 lvl:3.75) — Determining how money will be spent to get the work done, and accounting for the
  Management of Material Resources (imp:2.62 lvl:2.75) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Programming (imp:1.88 lvl:1.25) — Writing computer programs for various purposes.
  Quality Control Analysis (imp:1.88 lvl:1.38) — Conducting tests and inspections of products, services, or processes to evaluate
  Technology Design (imp:1.75 lvl:0.88) — Generating or adapting equipment and technology to serve user needs.
  Operations Monitoring (imp:1.75 lvl:1.25) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Equipment Selection (imp:1.00) — Determining the kind of tools and equipment needed to do a job.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Operation and Control (imp:1.00) — Controlling operations of equipment or systems.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o
  Troubleshooting (imp:1.00) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.00) — Repairing machines or systems using the needed tools.

--- NATIONAL WAGES ---
  total_employment : 395,240
  annual_median    : $166,790
  annual_pct10     : $90,260
  annual_pct25     : $123,020
  annual_pct75     : $216,410
  annual_pct90     : $293,610
  annual_mean      : $177,770
  hourly_median    : $80.19

--- GEOGRAPHIC DISPERSION ---
  highest_state    : Massachusetts ($212,020)
  lowest_state     : Guam ($79,890)
  dispersion_ratio : 2.654x

--- TOP STATES BY WAGE (50 total) ---
  Professional, Scientific, and Technical Services emp:   96,660  median: $ 170,050
  Management of Companies and Enterprises  emp:   52,430  median: $ 172,580
  Information                              emp:   42,650  median: $ 192,600
  Wholesale Trade                          emp:   41,150  median: $ 165,630
  Finance and Insurance                    emp:   39,110  median: $ 172,350
  Manufacturing                            emp:   31,460  median: $ 171,490
  Administrative and Support and Waste Management and Remediation Services emp:   18,040  median: $ 149,990
  Health Care and Social Assistance        emp:   12,790  median: $ 127,920
  Educational Services                     emp:   10,620  median: $ 119,790
  Retail Trade                             emp:   10,230  median: $ 132,880

--- TOP INDUSTRIES BY EMPLOYMENT (20 total) ---
  Professional, Scientific, and Technical Services emp:   96,660  median: $ 170,050
  Management of Companies and Enterprises  emp:   52,430  median: $ 172,580
  Information                              emp:   42,650  median: $ 192,600
  Wholesale Trade                          emp:   41,150  median: $ 165,630
  Finance and Insurance                    emp:   39,110  median: $ 172,350
  Manufacturing                            emp:   31,460  median: $ 171,490
  Administrative and Support and Waste Management and Remediation Services emp:   18,040  median: $ 149,990
  Health Care and Social Assistance        emp:   12,790  median: $ 127,920
  Educational Services                     emp:   10,620  median: $ 119,790
  Retail Trade                             emp:   10,230  median: $ 132,880

exact_match_status : found
matched_title      : Marketing management
match_score        : 0.8421
wikidata_qid       : Q1143466
word_count         : 1,920
wikipedia_url      : https://en.wikipedia.org/wiki/Marketing_management
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T19:54:23.441871Z

--- WIKIPEDIA FULL TEXT ---
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.
Compare marketology,
which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".


== Structure ==
Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.
Marketing management often implies market research and marketing research to perform a primary analysis. For this, a variety of techniques are implemented. Some of the most common ones include:

Qualitative marketing research, such as focus groups and various types of interviews
Quantitative marketing research, such as statistical surveys
Experimental techniques such as test markets
Observational techniques such as ethnographic (on-site) observation
Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to identify trends and inform the company's marketing analysis.


=== Brand audit ===
A brand audit is a thorough examination of a brand's current position in an industry compared to its competitors and the examination of its effectiveness.  When it comes to brand auditing, six questions should be carefully examined and assessed:

How well the business's current brand strategy is working?
What are the company's established resource strengths and weaknesses?
What are its external opportunities and threats?
How competitive are the business' prices and costs?
How strong is the business's competitive position in comparison to its competitors?
What strategic issues are affecting the business?
When a business conducts a brand audit, the goal is to identify its resource strengths, weaknesses, assess market opportunities and external threats, future profitability, and its competitive standing in comparison to existing competitors. A brand audit establishes the strategic elements needed to improve the brand's positioning and competitive capabilities within the industry. Once a brand is audited, any business that ends up with strong financial performance and market position is likely to have a properly conceived and effectively executed brand strategy.
A brand audit examines whether a business's market share is increasing, decreasing, or remaining stable. It determines whether the company's profit margin is improving or declining and how it compares with that of established competitors. Additionally, a brand audit analyzes trends in net profits, return on investments, and overall economic value. It also evaluates whether the business's financial strength and credit rating are improving or deteriorating. Beyond financial metrics, a brand audit also assesses the business's image and reputation among its customers. It examines whether the business is perceived as an industry leader in areas such as technology, product or service innovation, and customer service. These factors play a significant role in shaping customer decisions and overall brand perception.
A brand audit usually focuses on a business' strengths and resource capabilities because these are the elements that enhance its competitiveness. A business' competitive strengths can exist in several forms including skilled or pertinent expertise, valuable physical and human assets, organizational assets and intangible assets, competitive capabilities, achievements and alliances or cooperative ventures that position the business into a competitive advantage.
The purpose of a brand audit is to determine whether a business’ resource strengths are competitive assets or potential liabilities. This type of audit seeks to ensure that a business maintains a distinctive competence that allows it to build and reinforce its competitive advantage. Furthermore, a well-executed brand audit seeks to establish what a business capitalizes on best, its level of expertise, resource strengths, and strongest competitive capabilities, while aiming to identify a business's current position and potential future performance.


=== Marketing strategy ===

Two customer segments are often selected as targets because they score highly on two dimensions:

The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and
The company has the resources and capabilities to compete for the segment's business, can meet their needs better than the competition, and can do so profitably.
A commonly cited definition of marketing is simply "meeting needs profitably".
The implication of selecting target segments is that the business will subsequently allocate more resources to acquire and retain customers in the target segments than it will for other, non-targeted customers.  In some cases, the firm may go so far as to turn away customers who are not in its target segment. The doorman at a swanky nightclub, for example, may deny entry to unfashionably dressed individuals because the business has made a strategic decision to target the "high fashion" segment of nightclub patrons.
In conjunction with targeting decisions, marketing managers will identify the desired positioning they want the company, product, or brand to occupy in the target customer's mind.  This positioning is often an encapsulation of a key benefit the company's product or service offers that is differentiated and superior to the benefits offered by competitive products. For example, Volvo has traditionally positioned its products in the automobile market in North America in order to be perceived as the leader in "safety", whereas BMW has traditionally positioned its brand to be perceived as the leader in "performance".
Ideally, a firm's positioning can be maintained over a long period of time because the company possesses or can develop, some form of sustainable competitive advantage. The positioning should also be sufficiently relevant to the target segment such that it will drive the purchasing behavior of target customers.
To sum up, the marketing branch of a company is to deal with the selling and popularity of its products among people and its customers, as the central and eventual goal of a company is customer satisfaction and the return of revenue.


=== Implementation planning ===

If the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make their own key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm.  The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals.
After the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product, or brand has been determined, marketing managers focus on how to best implement the chosen strategy. Traditionally, this has involved implementation planning across the "4 Ps": product management, pricing (at what price slot does a producer position a product, e.g. low, medium, or high price), place (the place or area 

--- SEMANTIC NEIGHBORS (5) ---

  Title: Affiliate marketing (similarity: 0.4865)
  URL: https://en.wikipedia.org/wiki/Affiliate_marketing
  QID: Q382453
  Extract: Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an 

  Title: Product marketing (similarity: 0.5143)
  URL: https://en.wikipedia.org/wiki/Product_marketing
  QID: Q5961771
  Extract: Product marketing is a "core business function that plans and executes how a product is positioned, priced, and promoted to a defined audience. It aims to generate demand and support sustainable growth through activities such as positioning, packaging, and pricing, and go-to-market execution," as st

  Title: List of accounting roles (similarity: 0.3810)
  URL: https://en.wikipedia.org/wiki/List_of_accounting_roles
  QID: Q26902748
  Extract: Many accountants in the United States are not certified, particularly those who work in corporate America. They may be referred to as bookkeepers, accountants, junior accountants, staff accountants, senior accountants, or accounting supervisors, depending on their level in the management duties and 

  Title: Account executive (similarity: 0.2857)
  URL: https://en.wikipedia.org/wiki/Account_executive
  QID: Q4672747
  Extract: 
Account executive is a role in advertising, marketing, sales, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. The account executi

  Title: Superuser (similarity: 0.2222)
  URL: https://en.wikipedia.org/wiki/Superuser
  QID: Q255063
  Extract: In computing, the superuser is a special user account used for system administration. Depending on the operating system (OS), the actual name of this account might be root, administrator, admin or supervisor. The principle of least privilege recommends that most users and applications run under an o

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : Strong data quality with comprehensive O*NET details, reliable BLS wage data, clear career progression patterns, and well-defined skill requirements supporting high confidence in all assessments.
inferred_at          : 2026-06-03T12:09:51.967276+00:00
tokens_input         : 4,604
tokens_output        : 4,029
cost_usd             : $0.042948
wikipedia_used       : True
wikipedia_title      : Marketing management
wikipedia_note       : The Wikipedia match confirms this role as strategic organizational discipline focused on practical application of marketing techniques and management of marketing resources within enterprises.

--- PROSE FIELDS ---

ROLE SUMMARY:
Marketing Managers plan, direct, and coordinate marketing strategies to maximize market share and profitability for their organizations. They identify target markets, develop pricing strategies, and oversee comprehensive marketing campaigns across multiple channels. These senior-level professionals blend analytical thinking with creative vision to drive customer acquisition and brand growth.

DAY IN THE LIFE:
Marketing Managers begin their day analyzing market research data and competitive intelligence to inform strategic decisions. They spend significant time in meetings with cross-functional teams, including sales, product development, and advertising partners, to coordinate marketing activities and campaigns. They review and approve marketing materials, evaluate campaign performance metrics, and adjust strategies based on market feedback. Much of their time involves working with computers to analyze data, create presentations, and communicate with stakeholders. They also participate in trade shows and promotional events, while supervising and mentoring marketing staff members.

WHO THRIVES:
Successful Marketing Managers are highly enterprising individuals who excel at influencing and persuading others while building strong interpersonal relationships. They possess exceptional oral and written communication skills, allowing them to articulate complex marketing concepts to diverse audiences. These professionals demonstrate strong analytical abilities, using deductive and inductive reasoning to solve complex problems and make data-driven decisions. They thrive on achievement and innovation, adapting quickly to changing market conditions while maintaining dependability in executing long-term strategic initiatives.

CAREER ENTRY:
Marketing Managers typically enter this field with a bachelor's degree (55.8% of professionals) in marketing, business administration, or related fields, though many advance with master's degrees (24.4%). Most professionals gain 4-7 years of experience in marketing specialist, sales, or related business development roles before advancing to management positions. The role requires considerable preparation in sales and marketing knowledge, administration and management principles, and customer service expertise.

CAREER TRAJECTORY:
Marketing Managers often advance to senior executive positions such as Chief Marketing Officer, Vice President of Marketing, or General Manager roles. Many transition into related senior management positions including Sales Directors, Business Development VPs, or Product Management leadership. Some leverage their strategic expertise to become independent marketing consultants or launch their own agencies, while others move into broader C-suite executive roles across various industries.

MARKET INTELLIGENCE:
Marketing Managers command strong compensation with a median annual salary of $166,790 (BLS OEWS May 2025), ranging from $90,260 to $293,610. The field employs 395,240 professionals nationwide with significant geographic variation, from Massachusetts at $212,020 to Guam at $79,890. Professional, Scientific, and Technical Services leads employment with 96,660 positions, followed by Management of Companies (52,430) and Information sectors (42,650). Demand remains robust as organizations increasingly recognize marketing's critical role in competitive differentiation and customer acquisition.

AUTOMATION OUTLOOK:
Marketing Managers face moderate automation risk, as AI tools increasingly handle data analysis, campaign optimization, and customer segmentation tasks. However, their core responsibilities in strategic thinking, relationship building, and creative problem-solving remain largely automation-resistant, ensuring continued demand for human expertise in marketing leadership roles.

--- REASONED EDGES ---
  [career_pathway] Market Research Analysts and Marketing Specialists (13-1161.00) — confidence:high
    reasoning: Marketing specialists commonly advance to marketing manager roles, sharing core sales and marketing knowledge requirements.
    data: Related occupation Primary-Short
    data: Shared Sales and Marketing knowledge (4.8 importance)
    data: Similar customer service expertise
  [skill_overlap] Sales Managers (11-2022.00) — confidence:high
    reasoning: Both roles emphasize selling/influencing others, interpersonal relationships, and customer-focused strategic planning.
    data: Related occupation Primary-Short
    data: Selling or Influencing Others (4.3 importance)
    data: Establishing Interpersonal Relationships (4.7 importance)
  [task_similarity] Advertising and Promotions Managers (11-2011.00) — confidence:high
    reasoning: Both coordinate promotional activities and work with advertising professionals to develop marketing campaigns.
    data: Related occupation Primary-Short
    data: Coordinate promotional activities task
    data: Communications and Media knowledge (3.8 importance)
  [knowledge_overlap] Business Intelligence Analysts (15-2051.01) — confidence:medium
    reasoning: Both roles require analyzing market data and using computers for data-driven decision making.
    data: Related occupation Primary-Long
    data: Working with Computers (4.4 importance)
    data: Analyze market research data task
  [riasec_cluster] Public Relations Managers (11-2032.00) — confidence:medium
    reasoning: Both share enterprising personalities focused on influencing others and managing communications strategies.
    data: Related occupation Primary-Long
    data: Enterprising RIASEC code (7.00)
    data: Communications and Media knowledge overlap

--- NORMALIZER SIGNALS ---
  match_keywords   : ['marketing manager', 'brand manager', 'product marketing', 'marketing director', 'digital marketing manager', 'channel manager', 'category manager', 'marketing strategy']
  exclude_keywords : ['marketing specialist', 'marketing coordinator', 'advertising sales', 'market research analyst', 'social media manager']
  title_patterns   : ['Marketing Manager', 'Brand Manager', 'Product Manager', 'Marketing Director', 'Category Manager']
  common_variations: ['Marketing Manager', 'Brand Manager', 'Product Marketing Manager', 'Digital Marketing Manager', 'Category Manager', 'Channel Manager', 'Marketing Director', 'Commercial Director']

total_terms    : 40
top_words      : ['marketing', 'others', 'tendency', 'management', 'business', 'market', 'activities', 'equipment', 'brand', 'customer', 'product', 'products', 'competitive', 'managers', 'strategies', 'sales', 'strategic', 'principles', 'techniques', 'services']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
marketing                  97  0.02562  wikipedia            wikipedia:62%  inference:24%  dwas:7%
others                     42  0.01109  onet_dimensions      onet_dimensions:90%  inference:5%  dwas:2%
tendency                   42  0.01109  onet_dimensions      onet_dimensions:100%
management                 38  0.01004  wikipedia            wikipedia:66%  onet_dimensions:18%  inference:16%
business                   37  0.00977  wikipedia            wikipedia:73%  onet_tasks:8%  dwas:8%
market                     25  0.00660  wikipedia            wikipedia:60%  onet_tasks:16%  inference:16%
activities                 24  0.00634  onet_dimensions      onet_dimensions:38%  dwas:29%  onet_tasks:17%
equipment                  23  0.00607  onet_dimensions      onet_dimensions:100%
brand                      23  0.00607  wikipedia            wikipedia:96%  inference:4%
customer                   22  0.00581  wikipedia            wikipedia:50%  onet_dimensions:18%  inference:18%
product                    22  0.00581  wikipedia            wikipedia:55%  onet_tasks:27%  onet_dimensions:9%
products                   21  0.00555  onet_tasks           onet_tasks:48%  wikipedia:29%  onet_dimensions:24%
competitive                20  0.00528  wikipedia            wikipedia:90%  inference:10%
managers                   17  0.00449  wikipedia            wikipedia:47%  inference:41%  onet_tasks:12%
strategies                 17  0.00449  dwas                 dwas:29%  onet_tasks:24%  onet_dimensions:24%
sales                      17  0.00449  wikipedia            wikipedia:35%  inference:24%  onet_dimensions:18%
strategic                  17  0.00449  wikipedia            wikipedia:59%  inference:29%  onet_tasks:6%
principles                 17  0.00449  onet_dimensions      onet_dimensions:94%  inference:6%
techniques                 17  0.00449  onet_dimensions      onet_dimensions:59%  wikipedia:35%  inference:6%
services                   16  0.00423  onet_tasks           onet_tasks:38%  onet_dimensions:38%  wikipedia:12%
resources                  16  0.00423  onet_dimensions      onet_dimensions:56%  wikipedia:38%  inference:6%
performance                15  0.00396  onet_dimensions      onet_dimensions:47%  wikipedia:40%  onet_tasks:7%
control                    15  0.00396  onet_dimensions      onet_dimensions:80%  wikipedia:20%
strategy                   14  0.00370  wikipedia            wikipedia:86%  onet_tasks:7%  onet_dimensions:7%
objectives                 14  0.00370  wikipedia            wikipedia:71%  onet_tasks:14%  onet_dimensions:14%
includes                   13  0.00343  onet_dimensions      onet_dimensions:92%  wikipedia:8%
analysis                   13  0.00343  wikipedia            wikipedia:62%  onet_dimensions:31%  inference:8%
objects                    12  0.00317  onet_dimensions      onet_dimensions:100%
research                   11  0.00291  wikipedia            wikipedia:45%  onet_tasks:18%  dwas:18%
production                 11  0.00291  onet_dimensions      onet_dimensions:73%  onet_tasks:27%
problems                   11  0.00291  onet_dimensions      onet_dimensions:82%  onet_tasks:9%  inference:9%
needs                      11  0.00291  onet_dimensions      onet_dimensions:73%  wikipedia:18%  dwas:9%
materials                  11  0.00291  onet_dimensions      onet_dimensions:91%  inference:9%
events                     11  0.00291  onet_dimensions      onet_dimensions:73%  dwas:18%  inference:9%
ideas                      11  0.00291  onet_dimensions      onet_dimensions:100%
decisions                  11  0.00291  wikipedia            wikipedia:36%  onet_dimensions:27%  dwas:18%
organizational             11  0.00291  dwas                 dwas:55%  wikipedia:27%  onet_dimensions:9%
positioning                11  0.00291  wikipedia            wikipedia:91%  onet_dimensions:9%
audit                      11  0.00291  wikipedia            wikipedia:100%
target                     11  0.00291  wikipedia            wikipedia:91%  inference:9%