A typical day involves supervising public relations staff and reviewing their communication activities, while conferring with labor relations managers to keep employees informed about company developments. They design and edit promotional materials like brochures using tools like Adobe Creative Cloud software and Canva, and develop or maintain crisis communication plans for potential emergencies. Much of their time is spent establishing relationships with clients, government officials, and media representatives, while also drafting speeches for executives and arranging interviews. They evaluate advertising programs for alignment with PR efforts and facilitate communication between different parts of the organization, from managers to employees to external stakeholders.
Successful PR managers exhibit strong achievement orientation and social skills, as evidenced by the role's emphasis on relationship-building and results-driven communication strategies. They possess exceptional self-control and stress tolerance, essential for managing crisis communications and high-pressure media interactions. The role attracts enterprising individuals who enjoy leading teams and coordinating complex communication strategies across multiple stakeholders. Those who thrive combine creative thinking with strategic planning abilities, enjoying both the artistic aspects of promotional design and the analytical evaluation of program effectiveness.
Public Relations Managers face low automation risk due to their emphasis on relationship-building, strategic thinking, and crisis management - activities requiring human judgment and emotional intelligence. While technology tools like social media management platforms and design software enhance their productivity, the core responsibilities of stakeholder relationship management and strategic communication planning remain distinctly human-centered.
Postings appear within hours of going live on the source ATS. No aggregator lag. Direct from source.
| TERM | COUNT | FREQ | BAR | SOURCE ATTRIBUTION |
|---|---|---|---|---|
| public | 169 | 0.0422 | wikipedia 89% inference 7% | |
| relations | 127 | 0.0317 | wikipedia 87% inference 9% | |
| media | 66 | 0.0165 | wikipedia 86% inference 9% | |
| tendency | 42 | 0.0105 | onet dimensi 100% | |
| communication | 39 | 0.0097 | wikipedia 64% inference 21% | |
| organization | 37 | 0.0092 | wikipedia 97% inference 3% | |
| social | 34 | 0.0085 | wikipedia 79% onet dimensi 12% | |
| publics | 32 | 0.0080 | wikipedia 100% | |
| communications | 26 | 0.0065 | wikipedia 73% inference 19% | |
| business | 26 | 0.0065 | wikipedia 81% dwas 12% | |
| management | 22 | 0.0055 | wikipedia 68% inference 32% | |
| crisis | 21 | 0.0052 | wikipedia 76% inference 19% | |
| marketing | 21 | 0.0052 | wikipedia 81% dwas 10% | |
| stakeholders | 17 | 0.0042 | wikipedia 82% inference 18% | |
| reputation | 17 | 0.0042 | wikipedia 100% | |
| activities | 15 | 0.0037 | onet tasks 33% dwas 27% | |
| relationships | 15 | 0.0037 | wikipedia 60% onet tasks 13% | |
| professionals | 15 | 0.0037 | wikipedia 73% inference 27% | |
| society | 15 | 0.0037 | wikipedia 93% inference 7% | |
| press | 14 | 0.0035 | wikipedia 93% onet tasks 7% | |
| understanding | 14 | 0.0035 | wikipedia 86% onet dimensi 14% | |
| influence | 14 | 0.0035 | wikipedia 93% inference 7% | |
| include | 14 | 0.0035 | wikipedia 100% | |
| organizations | 13 | 0.0032 | wikipedia 77% inference 23% | |
| strategies | 12 | 0.0030 | wikipedia 50% inference 25% | |
| government | 12 | 0.0030 | wikipedia 83% onet tasks 8% | |
| groups | 12 | 0.0030 | wikipedia 75% dwas 17% | |
| publicity | 12 | 0.0030 | wikipedia 83% onet tasks 8% | |
| events | 12 | 0.0030 | wikipedia 75% dwas 17% | |
| others | 12 | 0.0030 | onet dimensi 83% wikipedia 17% |
Provenance Window — Full Source Record · 11-2032.00 · Public Relations Managers 7 source blocks · click to expand
[None] Assign, supervise, and review the activities of public relations staff. DWAs: Evaluate employee performance. | Supervise employees. [None] Confer with labor relations managers to develop internal communications that keep employees informed of company activities. DWAs: Confer with organizational members to accomplish work activities. [None] Design and edit promotional publications, such as brochures. DWAs: Edit documents. | Develop promotional materials. [None] Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. DWAs: Develop promotional materials. [None] Develop, implement, or maintain crisis communication plans. DWAs: Develop contingency plans to deal with organizational emergencies. [None] Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs. DWAs: Direct sales, marketing, or customer service activities. [None] Draft speeches for company executives and arrange interviews and other forms of contact for them. DWAs: Liaise between departments or other groups to improve function or communication. [None] Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. DWAs: Establish interpersonal business relationships to facilitate work activities. [None] Evaluate advertising and promotion programs for compatibility with public relations efforts. DWAs: Evaluate program effectiveness. [None] Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices. DWAs: Liaise between departments or other groups to improve function or communication. | Establish interpersonal business relationships to facilitate work activities. [None] Formulate policies and procedures related to public information programs, working with public relations executives. DWAs: Develop organizational policies or programs. | Develop operating strategies, plans, or procedures. [None] Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. DWAs: Develop marketing plans or strategies. | Present information to the public. [None] Maintain company archives. DWAs: Maintain operational records. [None] Manage communications budgets. DWAs: Manage organizational or project budgets. [None] Manage in-house communication courses. DWAs: Direct employee training programs. [None] Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly. DWAs: Coordinate special events or programs. [None] Observe and report on social, economic, and political trends that might affect employers. DWAs: Monitor external affairs or events affecting business operations. [None] Produce films and other video products, regulate their distribution, and operate film library. DWAs: Develop library or archival databases. | Operate still or video cameras or related equipment. | Distribute instructional or library materials. [None] Respond to requests for information about employers' activities or status. DWAs: Coordinate with external parties to exchange information. [None] Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. DWAs: Present information to the public.
--- WORK STYLES --- Achievement Orientation (imp:10.00) — A tendency to establish and maintain personally challenging work-related goals, Social Orientation (imp:9.00) — A tendency to seek out, enjoy, and be energized by social interaction at work. Self-Control (imp:8.00) — A tendency to remain calm and composed and to manage emotions effectively in res Stress Tolerance (imp:7.00) — A tendency to cope and function effectively in stressful situations at work. Innovation (imp:6.00) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on Adaptability (imp:5.00) — A tendency to be open to and comfortable with change, new experiences, or ideas Leadership Orientation (imp:4.00) — A tendency to lead, take charge, offer opinions, and provide direction at work. Optimism (imp:3.00) — A tendency to exhibit a positive attitude and positive emotions at work, even un Cooperation (imp:2.69) — A tendency to be pleasant, helpful, and willing to assist others at work. Social Orientation (imp:2.60) — A tendency to seek out, enjoy, and be energized by social interaction at work. Dependability (imp:2.56) — A tendency to be reliable, responsible, and consistent in meeting work-related o Leadership Orientation (imp:2.46) — A tendency to lead, take charge, offer opinions, and provide direction at work. Self-Confidence (imp:2.40) — A tendency to believe in one's work-related capabilities and ability to control Integrity (imp:2.32) — A tendency to be honest and ethical at work. Adaptability (imp:2.30) — A tendency to be open to and comfortable with change, new experiences, or ideas Optimism (imp:2.22) — A tendency to exhibit a positive attitude and positive emotions at work, even un Achievement Orientation (imp:2.21) — A tendency to establish and maintain personally challenging work-related goals, Stress Tolerance (imp:2.21) — A tendency to cope and function effectively in stressful situations at work. Self-Control (imp:2.18) — A tendency to remain calm and composed and to manage emotions effectively in res Innovation (imp:2.15) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on Initiative (imp:2.11) — A tendency to be proactive and take on extra responsibilities and tasks that may Self-Confidence (imp:2.00) — A tendency to believe in one's work-related capabilities and ability to control Perseverance (imp:1.97) — A tendency to exhibit determination and resolve to perform or complete tasks in Attention to Detail (imp:1.89) — A tendency to be detail-oriented, organized, and thorough in completing work. Empathy (imp:1.77) — A tendency to show concern for others and be sensitive to others' needs and feel Tolerance for Ambiguity (imp:1.74) — A tendency to be comfortable with ambiguity and uncertainty at work. Intellectual Curiosity (imp:1.57) — A tendency to seek out and acquire new work-related knowledge and obtain a deep Sincerity (imp:1.55) — A tendency to be genuine and sincere in interactions with others at work, withou Initiative (imp:1.00) — A tendency to be proactive and take on extra responsibilities and tasks that may Cautiousness (imp:0.90) — A tendency to be careful, deliberate, and risk-avoidant when making work-related Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work. Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in Humility () — A tendency to be modest and humble when interacting with others at work. Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work. Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work. Dependability () — A tendency to be reliable, responsible, and consistent in meeting work-related o Integrity () — A tendency to be honest and ethical at work. Humility (imp:-0.43) — A tendency to be modest and humble when interacting with others at work.
--- NATIONAL WAGES --- total_employment : 74,850 annual_median : $146,910 annual_pct10 : $82,410 annual_pct25 : $106,580 annual_pct75 : $204,520 annual_pct90 : $284,990 annual_mean : $164,760 hourly_median : $70.63 --- GEOGRAPHIC DISPERSION --- highest_state : District of Columbia ($197,600) lowest_state : Puerto Rico ($72,290) dispersion_ratio : 2.733x --- TOP STATES BY WAGE (49 total) --- Professional, Scientific, and Technical Services emp: 15,460 median: $ 169,030 Other Services (except Public Administration) emp: 10,930 median: $ 134,230 Educational Services emp: 9,580 median: $ 116,650 Management of Companies and Enterprises emp: 7,710 median: $ 171,250 Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) emp: 6,090 median: $ 127,550 Finance and Insurance emp: 4,810 median: $ 169,380 Information emp: 4,550 median: $ 199,290 Health Care and Social Assistance emp: 4,150 median: $ 115,790 Administrative and Support and Waste Management and Remediation Services emp: 2,190 median: $ 138,020 Wholesale Trade emp: 2,140 median: $ 174,020 --- TOP INDUSTRIES BY EMPLOYMENT (19 total) --- Professional, Scientific, and Technical Services emp: 15,460 median: $ 169,030 Other Services (except Public Administration) emp: 10,930 median: $ 134,230 Educational Services emp: 9,580 median: $ 116,650 Management of Companies and Enterprises emp: 7,710 median: $ 171,250 Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) emp: 6,090 median: $ 127,550 Finance and Insurance emp: 4,810 median: $ 169,380 Information emp: 4,550 median: $ 199,290 Health Care and Social Assistance emp: 4,150 median: $ 115,790 Administrative and Support and Waste Management and Remediation Services emp: 2,190 median: $ 138,020 Wholesale Trade emp: 2,140 median: $ 174,020
exact_match_status : found matched_title : Public relations match_score : 0.7805 wikidata_qid : Q133080 word_count : 5,630 wikipedia_url : https://en.wikipedia.org/wiki/Public_relations license : CC BY-SA 4.0 fetched_at : 2026-06-02T19:54:49.205553Z --- WIKIPEDIA FULL TEXT --- Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled but contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. PR and journalism share a close relationship known as media relations, but they also differ in their core objectives: while journalism reports on events with objectivity and impartiality, PR presents developments in a way that supports the interests of the organization it represents. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part of broader PR activities. An example of public relations would be generating an article featuring a PR firm's client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and persuade them to maintain a favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include internal positions such as public relations coordinator, public relations specialist, and public relations manager, and outside agency positions such as account coordinator, account executive, account supervisor, and media relations manager. In the UK, the equivalent job titles are Account Executive, Account Manager, Account Director and Director. Public relations specialists establish and maintain relationships with an organization's target audiences, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation, crisis management, managing internal communications, and marketing activities like brand awareness and event management. Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity. == Definitions == Ivy Lee, the man who turned around the Rockefeller name and image, and his friend, Edward Louis Bernays, established the first definition of public relations in the early 20th century as: "a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance." However, when Lee was later asked about his role in a hearing with the United Transit Commission, he said "I have never been able to find a satisfactory phrase to describe what I do." In 1948, historian Eric Goldman noted that the definition of public relations in Webster's Dictionary would be "disputed by both practitioners and critics in the field." According to Bernays, the public relations counsel is the agent working with both modern media of communications and group formations of society in order to provide ideas to the public's consciousness. Furthermore, he is also concerned with ideologies and courses of actions as well as material goods and services and public utilities and industrial associations and large trade groups for which it secures popular support. In August 1978, the World Assembly of Public Relations Associations defined the field as "the art and social science of analyzing trends, predicting their consequences, counselling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest." The Public Relations Society of America, a professional trade association, defined public relations in 1982 as: "Public relations helps an organization and its publics adapt mutually to each other." In 2011 and 2012, the PRSA solicited crowd-supplied definitions for the term and allowed the public to vote on one of three finalists. The winning definition stated that: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics." In February 2026, the UK-based Public Relations and Communications Association published a core and extended definition of public relations. The core definition says: "Public relations is the strategic management discipline that builds trust, enhances reputation and helps leaders interpret complexity and manage volatility - delivering measurable outcomes including stakeholder confidence, long-term value creation and commercial growth." Public relations can also be defined as the practice of managing communication between an organization and its publics. === 'Publics' === Quentin Langley argues the use of the word "publics" in the plural is "central to the understanding" of public relations, writing "all organisations have a series of publics, or stakeholders, on whom their success depends". He follows Roger Hayward (1991) in dividing the publics into "customers (past, present, and future), staff (past, present, and future), investors (past, present, and future), politicians and regulators, neighbours, and business partners (suppliers, distributors, etc.)". Langley also contests the marketing perspective of seeing public relations as part of marketing, which he claims is too focused on just one of Hayward's six publics: customers. == History == Public relations has historical roots pre-dating the 20th century. Most textbooks regard the establishment of the "Publicity Bureau" in Boston in 1900 as marking the founding of a public relations profession. Academics have found early forms of public influence and communications management in ancient civilizations. Aristotle's Rhetoric, for example, explains core foundations for persuasion. Evidence shows that it continued to evolve during the settling of the New World and during the movement to abolish slavery in England. Basil Clarke is considered the founder of public relations in the United Kingdom for his establishment of "Editorial Services" in 1924. The United States, the United Kingdom, Germany, and others used the concept of propaganda, which later evolved into public relations, to rally domestic support and to demonize enemies du --- SEMANTIC NEIGHBORS (5) --- Title: Hikari no Wa (similarity: 0.1622) URL: https://en.wikipedia.org/wiki/Hikari_no_Wa QID: Q5760387 Extract: Hikari no Wa or The Circle of Rainbow Light is a Japanese new religious movement started in 2007. It was founded by Fumihiro Joyu , the previous spokesperson and public relations manager of the Japanese Buddhist new religious group and doomsday cult Aum Shinrikyo. Hikari no Wa's stated goal is not t Title: White House Communications Director (similarity: 0.4000) URL: https://en.wikipedia.org/wiki/White_House_Communications_Director QID: Q3708975 Extract: The White House communications director, known officially as Assistant to the President for Communications, is part of the senior staff of the president of the United States. The officeholder is responsible for developing and promoting the agenda of the president and leading its media campaign. Title: Director of communications (similarity: 0.3529) URL: https://en.wikipedia.org/wiki/Director_of_communications QID: Q5280566 Extract: Director of communications is a position in both the private and public sectors. A director of communications is responsible for managing and directing an organization's internal and external communications. Directors of communications supervise public relations staff, create communication strategie Title: Steven Cheung (similarity: 0.1579) URL: https://en.wikipedia.org/wiki/Steven_Cheung QID: Q112061885 Extract: Steven Cheung is an American political advisor who has served as the White House communications director since 2025. Title: Katie Miller (similarity: 0.3784) URL: https://en.wikipedia.org/wiki/Katie_Miller QID: Q78337779 Extract: Katie Rose Waldman Miller is an American political advisor and podcaster who served as the communications director to the vice president from 2020 to 2021 and the press secretary to the vice president from 2019 to 2020.
model_pass1 : claude-sonnet-4-20250514
model_pass2 : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes : Strong confidence based on comprehensive task data, clear wage information, and well-defined related occupations showing career pathways and skill overlaps.
inferred_at : 2026-06-03T12:11:42.615306+00:00
tokens_input : 3,405
tokens_output : 3,993
cost_usd : $0.040901
wikipedia_used : True
wikipedia_title : Public relations
wikipedia_note : The Wikipedia entry confirms that public relations involves managing and disseminating information to influence public perception, aligning with the occupation's focus on creating favorable organizational image. The distinction between controlled PR and external publicity reinforces the strategic, internally-directed nature of the management role.
--- PROSE FIELDS ---
ROLE SUMMARY:
Public Relations Managers plan, direct, and coordinate activities to create favorable public perception for organizations and clients, managing communication strategies and crisis response plans. They supervise PR staff, establish relationships with media and stakeholders, and maintain corporate image through logos, signage, and promotional materials. These senior-level professionals serve as strategic communicators who bridge internal organizational needs with external public perception.
DAY IN THE LIFE:
A typical day involves supervising public relations staff and reviewing their communication activities, while conferring with labor relations managers to keep employees informed about company developments. They design and edit promotional materials like brochures using tools like Adobe Creative Cloud software and Canva, and develop or maintain crisis communication plans for potential emergencies. Much of their time is spent establishing relationships with clients, government officials, and media representatives, while also drafting speeches for executives and arranging interviews. They evaluate advertising programs for alignment with PR efforts and facilitate communication between different parts of the organization, from managers to employees to external stakeholders.
WHO THRIVES:
Successful PR managers exhibit strong achievement orientation and social skills, as evidenced by the role's emphasis on relationship-building and results-driven communication strategies. They possess exceptional self-control and stress tolerance, essential for managing crisis communications and high-pressure media interactions. The role attracts enterprising individuals who enjoy leading teams and coordinating complex communication strategies across multiple stakeholders. Those who thrive combine creative thinking with strategic planning abilities, enjoying both the artistic aspects of promotional design and the analytical evaluation of program effectiveness.
CAREER ENTRY:
This Job Zone 4 position requires considerable preparation, typically including a bachelor's degree in public relations, communications, marketing, or journalism, along with several years of progressive experience in communications roles. Many professionals advance from Public Relations Specialist positions after gaining expertise in media relations, content creation, and stakeholder management. Advanced roles often benefit from additional certifications from organizations like the Public Relations Society of America (PRSA).
CAREER TRAJECTORY:
Public Relations Managers can advance to senior executive positions such as Chief Communications Officer or Vice President of Corporate Communications within larger organizations. The role provides excellent preparation for general management positions, including roles like General and Operations Managers, given the strategic planning and cross-functional coordination experience. Some professionals transition to consulting, starting their own PR agencies, or move into related fields like marketing management or business development leadership.
MARKET INTELLIGENCE:
According to BLS OEWS May 2025, Public Relations Managers earn a median annual salary of $146,910, with the top 10% earning over $284,990 and entry-level positions starting around $82,410. The field employs 74,850 professionals nationwide, with significant geographic variation - roles in Washington DC command premium salaries at $197,600 median versus $72,290 in Puerto Rico, reflecting a 2.73x ratio. The largest employment concentrations are in Professional, Scientific, and Technical Services (15,460 employed), Other Services (10,930), and Educational Services (9,580), indicating strong demand across diverse sectors. The role's strategic importance in organizational communication suggests stable long-term demand, particularly as digital media and stakeholder engagement become increasingly complex.
AUTOMATION OUTLOOK:
Public Relations Managers face low automation risk due to their emphasis on relationship-building, strategic thinking, and crisis management - activities requiring human judgment and emotional intelligence. While technology tools like social media management platforms and design software enhance their productivity, the core responsibilities of stakeholder relationship management and strategic communication planning remain distinctly human-centered.
--- REASONED EDGES ---
[career_pathway] Public Relations Specialists (27-3031.00) — confidence:high
reasoning: Listed as Primary-Short related occupation and represents the natural progression path into management roles.
data: O*NET Primary-Short relationship
data: Similar work activities in communication and media relations
[skill_overlap] Marketing Managers (11-2021.00) — confidence:high
reasoning: Both roles involve promotional materials development, program evaluation, and strategic communication planning.
data: Shared tasks in promotional material development
data: Both evaluate advertising/promotion programs
data: Similar management responsibilities
[task_similarity] Advertising and Promotions Managers (11-2011.00) — confidence:high
reasoning: Both roles develop promotional materials, evaluate advertising programs, and coordinate external communication strategies.
data: Task overlap in promotional material design
data: Shared responsibility for advertising program evaluation
data: O*NET Primary-Short relationship
[career_pathway] General and Operations Managers (11-1021.00) — confidence:medium
reasoning: PR Managers' experience in strategic planning and cross-functional coordination prepares them for general management roles.
data: Job Zone 4 preparation level
data: Management experience with staff supervision
data: Strategic planning responsibilities
[knowledge_overlap] Market Research Analysts and Marketing Specialists (13-1161.00) — confidence:medium
reasoning: Both roles require understanding of market dynamics and evaluation of promotional program effectiveness.
data: Shared focus on program evaluation
data: Understanding of promotional effectiveness
data: O*NET Primary-Short relationship
--- NORMALIZER SIGNALS ---
match_keywords : ['public relations manager', 'communications director', 'pr manager', 'communications manager', 'public affairs director', 'corporate communications', 'media relations manager', 'brand communications']
exclude_keywords : ['public relations specialist', 'communications coordinator', 'marketing specialist', 'social media coordinator', 'content creator']
title_patterns : ['*Communications Director*', '*Public Relations Manager*', '*PR Manager*', '*Public Affairs Director*', '*Communications Manager*']
common_variations: ['PR Manager', 'Communications Director', 'Public Affairs Director', 'Corporate Communications Manager', 'Media Relations Manager', 'Communications Manager', 'Public Information Director', 'Marketing Communications Manager']
total_terms : 40 top_words : ['public', 'relations', 'media', 'tendency', 'communication', 'organization', 'social', 'publics', 'communications', 'business', 'management', 'crisis', 'marketing', 'stakeholders', 'reputation', 'activities', 'relationships', 'professionals', 'society', 'press'] source_layers : onet_tasks | onet_dimensions | dwas | wikipedia | inference TERM COUNT FREQ DOMINANT SOURCE SOURCE BREAKDOWN ────────────────────────────────────────────────────────────────────────────────────────── public 169 0.04218 wikipedia wikipedia:89% inference:7% onet_tasks:3% relations 127 0.03170 wikipedia wikipedia:87% inference:9% onet_tasks:4% media 66 0.01647 wikipedia wikipedia:86% inference:9% onet_tasks:5% tendency 42 0.01048 onet_dimensions onet_dimensions:100% communication 39 0.00973 wikipedia wikipedia:64% inference:21% onet_tasks:10% organization 37 0.00923 wikipedia wikipedia:97% inference:3% social 34 0.00848 wikipedia wikipedia:79% onet_dimensions:12% inference:6% publics 32 0.00799 wikipedia wikipedia:100% communications 26 0.00649 wikipedia wikipedia:73% inference:19% onet_tasks:8% business 26 0.00649 wikipedia wikipedia:81% dwas:12% onet_tasks:4% management 22 0.00549 wikipedia wikipedia:68% inference:32% crisis 21 0.00524 wikipedia wikipedia:76% inference:19% onet_tasks:5% marketing 21 0.00524 wikipedia wikipedia:81% dwas:10% inference:10% stakeholders 17 0.00424 wikipedia wikipedia:82% inference:18% reputation 17 0.00424 wikipedia wikipedia:100% activities 15 0.00374 onet_tasks onet_tasks:33% dwas:27% wikipedia:20% relationships 15 0.00374 wikipedia wikipedia:60% onet_tasks:13% dwas:13% professionals 15 0.00374 wikipedia wikipedia:73% inference:27% society 15 0.00374 wikipedia wikipedia:93% inference:7% press 14 0.00349 wikipedia wikipedia:93% onet_tasks:7% understanding 14 0.00349 wikipedia wikipedia:86% onet_dimensions:14% influence 14 0.00349 wikipedia wikipedia:93% inference:7% include 14 0.00349 wikipedia wikipedia:100% organizations 13 0.00324 wikipedia wikipedia:77% inference:23% strategies 12 0.00299 wikipedia wikipedia:50% inference:25% dwas:17% government 12 0.00299 wikipedia wikipedia:83% onet_tasks:8% inference:8% groups 12 0.00299 wikipedia wikipedia:75% dwas:17% onet_tasks:8% publicity 12 0.00299 wikipedia wikipedia:83% onet_tasks:8% inference:8% events 12 0.00299 wikipedia wikipedia:75% dwas:17% onet_tasks:8% others 12 0.00299 onet_dimensions onet_dimensions:83% wikipedia:17% interest 12 0.00299 wikipedia wikipedia:83% onet_dimensions:17% services 12 0.00299 wikipedia wikipedia:75% inference:25% spin 12 0.00299 wikipedia wikipedia:100% clients 11 0.00275 wikipedia wikipedia:73% inference:18% onet_tasks:9% members 11 0.00275 wikipedia wikipedia:91% dwas:9% audience 11 0.00275 wikipedia wikipedia:100% managers 10 0.00250 inference inference:80% onet_tasks:20% external 10 0.00250 wikipedia wikipedia:40% inference:30% dwas:20% client 10 0.00250 wikipedia wikipedia:90% onet_tasks:10% ethical 10 0.00250 wikipedia wikipedia:80% onet_dimensions:20%