[Core] [23% incumbents] Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  DWAs: Analyze consumer trends.

[Core] [23% incumbents] Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  DWAs: Analyze consumer trends.

[Core] [23% incumbents] Measure and assess customer and employee satisfaction.
  DWAs: Conduct surveys in organizations.

[Core] [23% incumbents] Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  DWAs: Establish business management methods.

[Core] [23% incumbents] Seek and provide information to help companies determine their position in the marketplace.
  DWAs: Gather organizational performance information.

[Core] [23% incumbents] Forecast and track marketing and sales trends, analyzing collected data.
  DWAs: Analyze market conditions or trends.

[Core] [23% incumbents] Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  DWAs: Gather organizational performance information. | Analyze market conditions or trends.

[Core] [23% incumbents] Monitor industry statistics and follow trends in trade literature.
  DWAs: Monitor business indicators. | Analyze industry trends.

[Core] [23% incumbents] Direct trained survey interviewers.
  DWAs: Supervise employees.

[Core] [23% incumbents] Develop and implement procedures for identifying advertising needs.
  DWAs: Develop business or market strategies.

[Core] [22% incumbents] Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  DWAs: Prepare research reports.

[Core] [22% incumbents] Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  DWAs: Measure effectiveness of business strategies or practices.

[Core] [22% incumbents] Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  DWAs: Discuss business strategies, practices, or policies with managers.

--- SKILLS ---
  Reading Comprehension (imp:4.00 lvl:4.62) — Understanding written sentences and paragraphs in work-related documents.
  Writing (imp:4.00 lvl:4.12) — Communicating effectively in writing as appropriate for the needs of the audienc
  Critical Thinking (imp:4.00 lvl:4.00) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Active Listening (imp:3.88 lvl:4.00) — Giving full attention to what other people are saying, taking time to understand
  Speaking (imp:3.88 lvl:4.00) — Talking to others to convey information effectively.
  Active Learning (imp:3.50 lvl:4.00) — Understanding the implications of new information for both current and future pr
  Mathematics (imp:3.25 lvl:3.38) — Using mathematics to solve problems.
  Monitoring (imp:3.25 lvl:3.62) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Learning Strategies (imp:3.00 lvl:3.00) — Selecting and using training/instructional methods and procedures appropriate fo
  Science (imp:2.25 lvl:2.25) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  English Language (imp:4.30 lvl:5.32) — Knowledge of the structure and content of the English language including the mea
  Customer and Personal Service (imp:4.17 lvl:5.57) — Knowledge of principles and processes for providing customer and personal servic
  Sales and Marketing (imp:4.09 lvl:5.30) — Knowledge of principles and methods for showing, promoting, and selling products
  Mathematics (imp:4.04 lvl:5.13) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Administration and Management (imp:3.74 lvl:4.61) — Knowledge of business and management principles involved in strategic planning, 
  Communications and Media (imp:3.50 lvl:4.39) — Knowledge of media production, communication, and dissemination techniques and m
  Administrative (imp:3.39 lvl:4.43) — Knowledge of administrative and office procedures and systems such as word proce
  Computers and Electronics (imp:3.24 lvl:4.45) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Sociology and Anthropology (imp:3.22 lvl:4.30) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Psychology (imp:3.17 lvl:3.70) — Knowledge of human behavior and performance; individual differences in ability, 
  Economics and Accounting (imp:3.09 lvl:3.48) — Knowledge of economic and accounting principles and practices, the financial mar
  Education and Training (imp:2.74 lvl:3.48) — Knowledge of principles and methods for curriculum and training design, teaching
  Law and Government (imp:2.65 lvl:2.70) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Personnel and Human Resources (imp:2.61 lvl:3.22) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Geography (imp:2.59 lvl:3.48) — Knowledge of principles and methods for describing the features of land, sea, an
  Production and Processing (imp:2.13 lvl:2.04) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Telecommunications (imp:2.09 lvl:1.61) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Philosophy and Theology (imp:2.00 lvl:2.32) — Knowledge of different philosophical systems and religions. This includes their 
  Engineering and Technology (imp:1.91 lvl:1.78) — Knowledge of the practical application of engineering science and technology. Th
  Design (imp:1.87 lvl:1.74) — Knowledge of design techniques, tools, and principles involved in production of 
  History and Archeology (imp:1.73 lvl:1.82) — Knowledge of historical events and their causes, indicators, and effects on civi
  Public Safety and Security (imp:1.61 lvl:1.09) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Foreign Language (imp:1.55 lvl:1.09) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Transportation (imp:1.52 lvl:0.96) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Fine Arts (imp:1.27 lvl:0.68) — Knowledge of the theory and techniques required to compose, produce, and perform
  Physics (imp:1.22 lvl:0.39) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Medicine and Dentistry (imp:1.22 lvl:0.52) — Knowledge of the information and techniques needed to diagnose and treat human i
  Biology (imp:1.17 lvl:0.57) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd
  Therapy and Counseling (imp:1.13 lvl:0.30) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Food Production (imp:1.09 lvl:0.18) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  Mechanical (imp:1.09 lvl:0.26) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Chemistry (imp:1.09 lvl:0.26) — Knowledge of the chemical composition, structure, and properties of substances a
  Building and Construction (imp:1.04 lvl:0.22) — Knowledge of materials, methods, and the tools involved in the construction or r

--- ABILITIES ---
  Inductive Reasoning (imp:4.12 lvl:4.25) — The ability to combine pieces of information to form general rules or conclusion
  Oral Comprehension (imp:4.00 lvl:4.50) — The ability to listen to and understand information and ideas presented through 
  Written Comprehension (imp:4.00 lvl:4.50) — The ability to read and understand information and ideas presented in writing.
  Oral Expression (imp:4.00 lvl:4.50) — The ability to communicate information and ideas in speaking so others will unde
  Written Expression (imp:4.00 lvl:4.50) — The ability to communicate information and ideas in writing so others will under
  Fluency of Ideas (imp:4.00 lvl:4.00) — The ability to come up with a number of ideas about a topic (the number of ideas
  Deductive Reasoning (imp:4.00 lvl:4.38) — The ability to apply general rules to specific problems to produce answers that 
  Information Ordering (imp:3.88 lvl:3.88) — The ability to arrange things or actions in a certain order or pattern according
  Category Flexibility (imp:3.75 lvl:3.75) — The ability to generate or use different sets of rules for combining or grouping
  Speech Clarity (imp:3.75 lvl:3.62) — The ability to speak clearly so others can understand you.
  Problem Sensitivity (imp:3.62 lvl:3.88) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Near Vision (imp:3.62 lvl:3.88) — The ability to see details at close range (within a few feet of the observer).
  Originality (imp:3.38 lvl:3.38) — The ability to come up with unusual or clever ideas about a given topic or situa
  Mathematical Reasoning (imp:3.38 lvl:3.88) — The ability to choose the right mathematical methods or formulas to solve a prob
  Speech Recognition (imp:3.25 lvl:3.75) — The ability to identify and understand the speech of another person.
  Number Facility (imp:3.12 lvl:3.75) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Flexibility of Closure (imp:3.00 lvl:3.25) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Selective Attention (imp:2.88 lvl:2.88) — The ability to concentrate on a task over a period of time without being distrac
  Memorization (imp:2.75 lvl:2.75) — The ability to remember information such as words, numbers, pictures, and proced
  Perceptual Speed (imp:2.75 lvl:2.88) — The ability to quickly and accurately compare similarities and differences among
  Far Vision (imp:2.75 lvl:2.75) — The ability to see details at a distance.
  Speed of Closure (imp:2.50 lvl:2.75) — The ability to quickly make sense of, combine, and organize information into mea
  Visualization (imp:2.38 lvl:2.62) — The ability to imagine how something will look after it is moved around or when 
  Time Sharing (imp:2.38 lvl:2.25) — The ability to shift back and forth between two or more activities or sources of
  Visual Color Discrimination (imp:2.00 lvl:1.75) — The ability to match or detect differences between colors, including shades of c
  Finger Dexterity (imp:1.88 lvl:1.75) — The ability to make precisely coordinated movements of the fingers of one or bot
  Hearing Sensitivity (imp:1.88 lvl:1.62) — The ability to detect or tell the differences between sounds that vary in pitch 
  Auditory Attention (imp:1.88 lvl:1.75) — The ability to focus on a single source of sound in the presence of other distra
  Depth Perception (imp:1.75 lvl:0.75) — The ability to judge which of several objects is closer or farther away from you
  Trunk Strength (imp:1.62 lvl:1.12) — The ability to use your abdominal and lower back muscles to support part of the 
  Wrist-Finger Speed (imp:1.25 lvl:0.38) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Arm-Hand Steadiness (imp:1.12 lvl:0.12) — The ability to keep your hand and arm steady while moving your arm or while hold
  Manual Dexterity (imp:1.12 lvl:0.12) — The ability to quickly move your hand, your hand together with your arm, or your
  Spatial Orientation (imp:1.00) — The ability to know your location in relation to the environment or to know wher
  Control Precision (imp:1.00) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Multilimb Coordination (imp:1.00) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Response Orientation (imp:1.00) — The ability to choose quickly between two or more movements in response to two o
  Rate Control (imp:1.00) — The ability to time your movements or the movement of a piece of equipment in an
  Reaction Time (imp:1.00) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Speed of Limb Movement (imp:1.00) — The ability to quickly move the arms and legs.
  Static Strength (imp:1.00) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Explosive Strength (imp:1.00) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Dynamic Strength (imp:1.00) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Stamina (imp:1.00) — The ability to exert yourself physically over long periods of time without getti
  Extent Flexibility (imp:1.00) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Gross Body Coordination (imp:1.00) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:1.00) — The ability to keep or regain your body balance or stay upright when in an unsta
  Night Vision (imp:1.00) — The ability to see under low-light conditions.
  Peripheral Vision (imp:1.00) — The ability to see objects or movement of objects to one's side when the eyes ar
  Glare Sensitivity (imp:1.00) — The ability to see objects in the presence of a glare or bright lighting.
  Sound Localization (imp:1.00) — The ability to tell the direction from which a sound originated.

--- WORK ACTIVITIES ---
  Getting Information (imp:4.86 lvl:5.35) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Analyzing Data or Information (imp:4.78 lvl:6.22) — Identifying the underlying principles, reasons, or facts of information by break
  Interpreting the Meaning of Information for Others (imp:4.70 lvl:5.39) — Translating or explaining what information means and how it can be used.
  Processing Information (imp:4.64 lvl:5.91) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Working with Computers (imp:4.61 lvl:4.30) — Using computers and computer systems (including hardware and software) to progra
  Making Decisions and Solving Problems (imp:4.55 lvl:5.39) — Analyzing information and evaluating results to choose the best solution and sol
  Organizing, Planning, and Prioritizing Work (imp:4.32 lvl:5.70) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Communicating with People Outside the Organization (imp:4.22 lvl:5.83) — Communicating with people outside the organization, representing the organizatio
  Establishing and Maintaining Interpersonal Relationships (imp:4.22 lvl:5.48) — Developing constructive and cooperative working relationships with others, and m
  Thinking Creatively (imp:4.14 lvl:5.09) — Developing, designing, or creating new applications, ideas, relationships, syste
  Updating and Using Relevant Knowledge (imp:4.14 lvl:5.78) — Keeping up-to-date technically and applying new knowledge to your job.
  Developing Objectives and Strategies (imp:4.13 lvl:4.70) — Establishing long-range objectives and specifying the strategies and actions to 
  Communicating with Supervisors, Peers, or Subordinates (imp:4.09 lvl:5.17) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Identifying Objects, Actions, and Events (imp:4.00 lvl:4.39) — Identifying information by categorizing, estimating, recognizing differences or 
  Providing Consultation and Advice to Others (imp:3.91 lvl:5.83) — Providing guidance and expert advice to management or other groups on technical,
  Documenting/Recording Information (imp:3.87 lvl:4.26) — Entering, transcribing, recording, storing, or maintaining information in writte
  Selling or Influencing Others (imp:3.68 lvl:4.87) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Judging the Qualities of Objects, Services, or People (imp:3.59 lvl:4.18) — Assessing the value, importance, or quality of things or people.
  Coordinating the Work and Activities of Others (imp:3.48 lvl:4.87) — Getting members of a group to work together to accomplish tasks.
  Scheduling Work and Activities (imp:3.45 lvl:4.05) — Scheduling events, programs, and activities, as well as the work of others.
  Monitoring and Controlling Resources (imp:3.39 lvl:4.17) — Monitoring and controlling resources and overseeing the spending of money.
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:3.36 lvl:3.95) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Monitoring Processes, Materials, or Surroundings (imp:3.35 lvl:3.87) — Monitoring and reviewing information from materials, events, or the environment,
  Developing and Building Teams (imp:3.35 lvl:3.87) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Performing Administrative Activities (imp:3.09 lvl:3.91) — Performing day-to-day administrative tasks such as maintaining information files
  Guiding, Directing, and Motivating Subordinates (imp:3.00 lvl:3.83) — Providing guidance and direction to subordinates, including setting performance 
  Coaching and Developing Others (imp:3.00 lvl:4.23) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Evaluating Information to Determine Compliance with Standards (imp:2.95 lvl:3.36) — Using relevant information and individual judgment to determine whether events o
  Resolving Conflicts and Negotiating with Others (imp:2.83 lvl:4.09) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Training and Teaching Others (imp:2.83 lvl:3.52) — Identifying the educational needs of others, developing formal educational or tr
  Performing for or Working Directly with the Public (imp:2.74 lvl:3.30) — Performing for people or dealing directly with the public. This includes serving
  Staffing Organizational Units (imp:2.22 lvl:2.70) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Inspecting Equipment, Structures, or Materials (imp:1.87 lvl:1.39) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Assisting and Caring for Others (imp:1.65 lvl:1.22) — Providing personal assistance, medical attention, emotional support, or other pe
  Controlling Machines and Processes (imp:1.52 lvl:0.74) — Using either control mechanisms or direct physical activity to operate machines 
  Repairing and Maintaining Electronic Equipment (imp:1.39 lvl:0.87) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Performing General Physical Activities (imp:1.32 lvl:0.55) — Performing general physical activities includes doing activities that require co
  Handling and Moving Objects (imp:1.26 lvl:0.65) — Using hands and arms in handling, installing, positioning, and moving materials,
  Operating Vehicles, Mechanized Devices, or Equipment (imp:1.22 lvl:0.30) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:1.22 lvl:0.43) — Providing documentation, detailed instructions, drawings, or specifications to t
  Repairing and Maintaining Mechanical Equipment (imp:1.09 lvl:0.22) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an

--- WORK STYLES ---
  Attention to Detail (imp:3.00) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Attention to Detail (imp:2.31) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Intellectual Curiosity (imp:2.16) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Achievement Orientation (imp:2.01) — A tendency to establish and maintain personally challenging work-related goals, 
  Intellectual Curiosity (imp:2.00) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Dependability (imp:1.98) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Innovation (imp:1.94) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Adaptability (imp:1.83) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Tolerance for Ambiguity (imp:1.64) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Perseverance (imp:1.64) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Social Orientation (imp:1.56) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Initiative (imp:1.53) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Integrity (imp:1.48) — A tendency to be honest and ethical at work.
  Cooperation (imp:1.38) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Self-Confidence (imp:1.32) — A tendency to believe in one's work-related capabilities and ability to control 
  Stress Tolerance (imp:1.09) — A tendency to cope and function effectively in stressful situations at work.
  Self-Control (imp:1.03) — A tendency to remain calm and composed and to manage emotions effectively in res
  Achievement Orientation (imp:1.00) — A tendency to establish and maintain personally challenging work-related goals, 
  Leadership Orientation (imp:0.93) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Cautiousness (imp:0.92) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Empathy (imp:0.84) — A tendency to show concern for others and be sensitive to others' needs and feel
  Sincerity (imp:0.72) — A tendency to be genuine and sincere in interactions with others at work, withou
  Optimism (imp:0.56) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Humility (imp:0.22) — A tendency to be modest and humble when interacting with others at work.
  Innovation () — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Adaptability () — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Confidence () — A tendency to believe in one's work-related capabilities and ability to control 
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Leadership Orientation () — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Optimism () — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Social Orientation () — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Dependability () — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res

--- TRANSFERABLE SKILLS ---
  Complex Problem Solving (imp:3.88 lvl:3.75) — Identifying complex problems and reviewing related information to develop and ev
  Judgment and Decision Making (imp:3.62 lvl:4.12) — Considering the relative costs and benefits of potential actions to choose the m
  Social Perceptiveness (imp:3.12 lvl:3.38) — Being aware of others' reactions and understanding why they react as they do.
  Persuasion (imp:3.12 lvl:3.25) — Persuading others to change their minds or behavior.
  Systems Analysis (imp:3.12 lvl:3.88) — Determining how a system should work and how changes in conditions, operations, 
  Systems Evaluation (imp:3.12 lvl:3.88) — Identifying measures or indicators of system performance and the actions needed 
  Coordination (imp:3.00 lvl:3.12) — Adjusting actions in relation to others' actions.
  Time Management (imp:3.00 lvl:3.12) — Managing one's own time and the time of others.
  Service Orientation (imp:2.88 lvl:2.88) — Actively looking for ways to help people.
  Operations Analysis (imp:2.88 lvl:3.12) — Analyzing needs and product requirements to create a design.
  Instructing (imp:2.75 lvl:3.00) — Teaching others how to do something.
  Management of Personnel Resources (imp:2.75 lvl:2.88) — Motivating, developing, and directing people as they work, identifying the best 
  Negotiation (imp:2.62 lvl:2.75) — Bringing others together and trying to reconcile differences.
  Programming (imp:2.12 lvl:2.00) — Writing computer programs for various purposes.
  Operations Monitoring (imp:1.88 lvl:1.38) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Management of Financial Resources (imp:1.75 lvl:1.62) — Determining how money will be spent to get the work done, and accounting for the
  Management of Material Resources (imp:1.75 lvl:1.38) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Technology Design (imp:1.62 lvl:0.75) — Generating or adapting equipment and technology to serve user needs.
  Quality Control Analysis (imp:1.62 lvl:0.88) — Conducting tests and inspections of products, services, or processes to evaluate
  Equipment Selection (imp:1.00) — Determining the kind of tools and equipment needed to do a job.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Operation and Control (imp:1.00) — Controlling operations of equipment or systems.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o
  Troubleshooting (imp:1.00) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.00) — Repairing machines or systems using the needed tools.

--- NATIONAL WAGES ---
  total_employment : 899,580
  annual_median    : $78,760
  annual_pct10     : $43,390
  annual_pct25     : $58,350
  annual_pct75     : $108,310
  annual_pct90     : $155,480
  annual_mean      : $89,490
  hourly_median    : $37.87

--- GEOGRAPHIC DISPERSION ---
  highest_state    : Massachusetts ($101,810)
  lowest_state     : Puerto Rico ($39,330)
  dispersion_ratio : 2.589x

--- TOP STATES BY WAGE (54 total) ---
  Professional, Scientific, and Technical Services emp:  248,820  median: $  79,970
  Finance and Insurance                    emp:   85,630  median: $  94,330
  Information                              emp:   83,400  median: $ 102,670
  Management of Companies and Enterprises  emp:   74,470  median: $  99,850
  Wholesale Trade                          emp:   66,670  median: $  78,780
  Manufacturing                            emp:   53,160  median: $  83,390
  Retail Trade                             emp:   46,460  median: $  50,000
  Administrative and Support and Waste Management and Remediation Services emp:   46,150  median: $  72,120
  Health Care and Social Assistance        emp:   45,640  median: $  65,960
  Educational Services                     emp:   27,360  median: $  67,700

--- TOP INDUSTRIES BY EMPLOYMENT (20 total) ---
  Professional, Scientific, and Technical Services emp:  248,820  median: $  79,970
  Finance and Insurance                    emp:   85,630  median: $  94,330
  Information                              emp:   83,400  median: $ 102,670
  Management of Companies and Enterprises  emp:   74,470  median: $  99,850
  Wholesale Trade                          emp:   66,670  median: $  78,780
  Manufacturing                            emp:   53,160  median: $  83,390
  Retail Trade                             emp:   46,460  median: $  50,000
  Administrative and Support and Waste Management and Remediation Services emp:   46,150  median: $  72,120
  Health Care and Social Assistance        emp:   45,640  median: $  65,960
  Educational Services                     emp:   27,360  median: $  67,700

exact_match_status : no_exact_match
matched_title      : N/A
match_score        : 0.0000
wikidata_qid       : N/A
word_count         : 0
wikipedia_url      : N/A
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T20:14:06.078676Z

--- SEMANTIC NEIGHBORS (5) ---

  Title: Marketing research (similarity: 0.3824)
  URL: https://en.wikipedia.org/wiki/Marketing_research
  QID: Q1141436
  Extract: Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  Title: Marketing strategy (similarity: 0.3529)
  URL: https://en.wikipedia.org/wiki/Marketing_strategy
  QID: Q1363963
  Extract: Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resour

  Title: Financial analyst (similarity: 0.2985)
  URL: https://en.wikipedia.org/wiki/Financial_analyst
  QID: Q1416279
  Extract: A financial analyst is a professional undertaking financial analysis for external or internal clients as a core feature of the job. The role may specifically be titled securities analyst, research analyst, equity analyst, investment analyst, or ratings analyst. The job title is a broad one:
In banki

  Title: Analyst relations (similarity: 0.3881)
  URL: https://en.wikipedia.org/wiki/Analyst_relations
  QID: Q485180
  Extract: Analyst relations (AR) is a corporate communications and marketing discipline in which organizations engage with industry analyst firms and, increasingly, independent business-to-business (B2B) influencers. AR programs aim to inform analyst research, shape how vendors are represented in comparative 

  Title: Master of Marketing Research (similarity: 0.4872)
  URL: https://en.wikipedia.org/wiki/Master_of_Marketing_Research
  QID: Q6785211
  Extract: The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses sol

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : Strong confidence supported by comprehensive O*NET data including detailed work activities, skills, and wage information from BLS OEWS May 2025. The 39.1% holding master's degrees and Job Zone 4 classification indicate substantial educational preparation, consistent with the analytical complexity described in work activities.
inferred_at          : 2026-06-03T13:24:18.599861+00:00
tokens_input         : 4,391
tokens_output        : 4,108
cost_usd             : $0.044655
wikipedia_used       : False
wikipedia_title      : None
wikipedia_note       : No exact Wikipedia match found, with closest semantic neighbor being 'Marketing research' at 0.382 similarity. The field encompasses systematic gathering and analysis of market data, which aligns with the core analytical and research functions described in the occupation profile.

--- PROSE FIELDS ---

ROLE SUMMARY:
Market Research Analysts and Marketing Specialists research market conditions and consumer behavior to guide business strategy and marketing campaigns. They collect and analyze data on customer demographics, preferences, and buying habits to identify potential markets and assess competitive positioning. These professionals combine analytical skills with business acumen to translate market intelligence into actionable insights for organizations.

DAY IN THE LIFE:
A typical day involves gathering data on customer demographics and preferences through surveys, focus groups, or secondary research sources. They analyze collected data using statistical software to identify market trends and consumer patterns, often collaborating with marketing professionals and statisticians on research methodologies. Much of their time is spent working with computers to process information and create reports that interpret findings for stakeholders. They regularly monitor industry statistics, track competitor activities, and forecast marketing trends. Communication with external clients or internal teams is frequent as they present research findings and recommend marketing strategies based on their analysis.

WHO THRIVES:
Individuals who excel in this role typically possess strong inductive and deductive reasoning abilities, allowing them to identify patterns in complex data sets and draw meaningful conclusions. They demonstrate high levels of intellectual curiosity and attention to detail, essential for thorough market analysis and accurate reporting. Strong written and oral communication skills are crucial for translating technical findings into business insights that non-technical stakeholders can understand and act upon. Those who thrive are naturally achievement-oriented and enjoy solving complex business problems through systematic research and analysis.

CAREER ENTRY:
Entry into this field typically requires a bachelor's degree, with 56.5% of professionals holding this level of education according to O*NET data. Common degree fields include marketing, business administration, statistics, economics, or social sciences. Many employers prefer candidates with coursework in statistics, research methods, and data analysis. Internships in marketing research firms, corporate marketing departments, or consulting companies provide valuable hands-on experience with research methodologies and analytical tools.

CAREER TRAJECTORY:
Career progression often leads to senior analyst positions, research management roles, or specialized consulting positions within marketing research firms. Many professionals advance to become Marketing Managers or move into broader business strategy roles such as Management Analysts or Business Intelligence Analysts. The analytical and strategic thinking skills developed in this role also create pathways to data science positions or specialized roles like Search Marketing Strategists, particularly as digital marketing continues to expand.

MARKET INTELLIGENCE:
The field employs 899,580 professionals with a median annual wage of $78,760 according to BLS OEWS May 2025 data. Wages range from $43,390 at the 10th percentile to $155,480 at the 90th percentile, showing significant earning potential with experience and specialization. Geographic variation is notable, with Massachusetts offering the highest median wages at $101,810 compared to Puerto Rico at $39,330, representing a 2.59x ratio. The largest employment concentrations are in Professional, Scientific, and Technical Services (248,820), Finance and Insurance (85,630), and Information sectors (83,400). The role's emphasis on data analysis and digital marketing tools positions it well for continued growth as businesses increasingly rely on data-driven decision making.

AUTOMATION OUTLOOK:
The role shows moderate automation resistance due to its emphasis on complex analytical reasoning and interpretation of nuanced market data. While data collection and basic analysis may become more automated, the core activities of interpreting meaning for stakeholders and making strategic recommendations require human judgment and contextual understanding that current AI cannot replicate at the same sophistication level.

--- REASONED EDGES ---
  [task_similarity] Business Intelligence Analysts (15-2051.01) — confidence:high
    reasoning: Both roles share high-level data analysis work activities (4.8 importance) and focus on interpreting information for organizational decision-making.
    data: Analyzing Data or Information work activity
    data: Interpreting the Meaning of Information work activity
    data: Working with Computers work activity
  [career_pathway] Marketing Managers (11-2021.00) — confidence:high
    reasoning: Marketing Managers represent a natural advancement path given shared knowledge in Sales and Marketing (4.1 importance) and Customer Service (4.2 importance).
    data: Sales and Marketing knowledge domain
    data: Customer and Personal Service knowledge
    data: Primary-Short relationship designation
  [skill_overlap] Search Marketing Strategists (13-1161.01) — confidence:high
    reasoning: Both roles require identical core analytical skills including Critical Thinking (4.0 importance) and share the same SOC family with specialized digital focus.
    data: Critical Thinking skill
    data: Primary-Short relationship
    data: Shared 13-1161 SOC code family
  [transferable_skill] Data Scientists (15-2051.00) — confidence:medium
    reasoning: Strong overlap in analytical capabilities with Systems Analysis transferable skill (3.1 importance) and shared emphasis on data processing and statistical analysis.
    data: Systems Analysis transferable skill
    data: Mathematics knowledge domain
    data: Analyzing Data or Information work activity
  [riasec_cluster] Management Analysts (13-1111.00) — confidence:medium
    reasoning: Both roles show strong enterprising orientation (E:5.52) combined with conventional and investigative traits, indicating similar personality fit for business consulting work.
    data: Enterprising RIASEC score 5.52
    data: Conventional RIASEC score 4.62
    data: Primary-Short relationship designation

--- NORMALIZER SIGNALS ---
  match_keywords   : ['market research', 'marketing specialist', 'consumer research', 'market analyst', 'demographic analyst', 'marketing research', 'business development analyst', 'market intelligence']
  exclude_keywords : ['sales representative', 'advertising creative', 'product manager', 'brand manager', 'social media']
  title_patterns   : ['Market Research', 'Marketing Specialist', 'Market Analyst', 'Research Analyst', 'Business Development']
  common_variations: ['Market Research Analyst', 'Marketing Research Specialist', 'Consumer Research Analyst', 'Business Development Analyst', 'Market Intelligence Analyst', 'Demographic Analyst', 'Marketing Data Analyst', 'Market Research Associate']

total_terms    : 40
top_words      : ['tendency', 'others', 'marketing', 'research', 'equipment', 'principles', 'business', 'analysis', 'management', 'includes', 'control', 'objects', 'market', 'ideas', 'activities', 'analyst', 'needs', 'strategies', 'procedures', 'trends']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
tendency                   42  0.01587  onet_dimensions      onet_dimensions:100%
others                     38  0.01436  onet_dimensions      onet_dimensions:100%
marketing                  30  0.01134  inference            inference:47%  wikipedia:30%  onet_tasks:17%
research                   23  0.00869  inference            inference:57%  wikipedia:30%  onet_tasks:4%
equipment                  23  0.00869  onet_dimensions      onet_dimensions:100%
principles                 16  0.00605  onet_dimensions      onet_dimensions:100%
business                   16  0.00605  inference            inference:44%  dwas:31%  wikipedia:19%
analysis                   14  0.00529  inference            inference:50%  onet_dimensions:29%  wikipedia:21%
management                 13  0.00491  onet_dimensions      onet_dimensions:54%  wikipedia:15%  inference:15%
includes                   12  0.00453  onet_dimensions      onet_dimensions:100%
control                    12  0.00453  onet_dimensions      onet_dimensions:100%
objects                    12  0.00453  onet_dimensions      onet_dimensions:100%
market                     12  0.00453  inference            inference:58%  dwas:25%  wikipedia:17%
ideas                      11  0.00416  onet_dimensions      onet_dimensions:100%
activities                 11  0.00416  onet_dimensions      onet_dimensions:82%  inference:18%
analyst                    11  0.00416  wikipedia            wikipedia:91%  inference:9%
needs                      10  0.00378  onet_dimensions      onet_dimensions:80%  onet_tasks:20%
strategies                 10  0.00378  onet_dimensions      onet_dimensions:40%  dwas:30%  onet_tasks:20%
procedures                 10  0.00378  onet_dimensions      onet_dimensions:80%  onet_tasks:20%
trends                     10  0.00378  dwas                 dwas:50%  onet_tasks:20%  inference:20%
services                   10  0.00378  onet_dimensions      onet_dimensions:60%  wikipedia:20%  onet_tasks:10%
problems                   10  0.00378  onet_dimensions      onet_dimensions:90%  inference:10%
techniques                 10  0.00378  onet_dimensions      onet_dimensions:100%
resources                  10  0.00378  onet_dimensions      onet_dimensions:90%  wikipedia:10%
materials                  10  0.00378  onet_dimensions      onet_dimensions:100%
body                       10  0.00378  onet_dimensions      onet_dimensions:100%
customer                    9  0.00340  onet_dimensions      onet_dimensions:44%  onet_tasks:22%  inference:22%
identifying                 9  0.00340  onet_dimensions      onet_dimensions:89%  onet_tasks:11%
performance                 9  0.00340  onet_dimensions      onet_dimensions:78%  dwas:22%
actions                     9  0.00340  onet_dimensions      onet_dimensions:89%  wikipedia:11%
quickly                     9  0.00340  onet_dimensions      onet_dimensions:100%
orientation                 9  0.00340  onet_dimensions      onet_dimensions:100%
written                     8  0.00302  onet_dimensions      onet_dimensions:75%  onet_tasks:12%  inference:12%
products                    8  0.00302  onet_dimensions      onet_dimensions:62%  wikipedia:25%  onet_tasks:12%
understand                  8  0.00302  onet_dimensions      onet_dimensions:88%  inference:12%
monitoring                  8  0.00302  onet_dimensions      onet_dimensions:100%
rules                       8  0.00302  onet_dimensions      onet_dimensions:100%
standards                   8  0.00302  onet_dimensions      onet_dimensions:100%
human                       8  0.00302  onet_dimensions      onet_dimensions:88%  inference:12%
production                  8  0.00302  onet_dimensions      onet_dimensions:100%