[Core] [58% incumbents] Work with creative directors to develop design solutions.
  DWAs: Collaborate with others to develop or refine designs.

[Core] [58% incumbents] Present final layouts to clients for approval.
  DWAs: Present work to clients for approval.

[Core] [58% incumbents] Manage own accounts and projects, working within budget and scheduling requirements.
  DWAs: Manage operations of artistic or entertainment departments or organizations.

[Core] [58% incumbents] Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  DWAs: Coordinate artistic activities.

[Core] [58% incumbents] Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  DWAs: Confer with clients to determine needs.

[Core] [58% incumbents] Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  DWAs: Determine technical requirements of productions or projects. | Design layout of art or product exhibits, displays, or promotional materials.

[Core] [58% incumbents] Create custom illustrations or other graphic elements.
  DWAs: Draw detailed or technical illustrations.

[Core] [58% incumbents] Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  DWAs: Coordinate artistic activities.

[Core] [58% incumbents] Review illustrative material to determine if it conforms to standards and specifications.
  DWAs: Review art or design materials.

[Core] [58% incumbents] Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
  DWAs: Train others on work processes. | Coordinate design activities. | Select staff, team members, or performers.

[Core] [58% incumbents] Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  DWAs: Research new technologies.

[Supplemental] [58% incumbents] Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
  DWAs: Design layouts for print publications. | Write informational material.

[Supplemental] [58% incumbents] Conceptualize and help design interfaces for multimedia games, products, and devices.
  DWAs: Develop artistic or design concepts for decoration, exhibition, or commercial purposes.

[Supplemental] [58% incumbents] Prepare detailed storyboards showing sequence and timing of story development for television production.
  DWAs: Prepare production storyboards.

[Supplemental] [58% incumbents] Negotiate with printers and estimators to determine what services will be performed.
  DWAs: Negotiate for services.

[Core] [57% incumbents] Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  DWAs: Review art or design materials.

--- SKILLS ---
  Active Listening (imp:4.00 lvl:4.00) — Giving full attention to what other people are saying, taking time to understand
  Speaking (imp:4.00 lvl:4.00) — Talking to others to convey information effectively.
  Reading Comprehension (imp:3.75 lvl:3.75) — Understanding written sentences and paragraphs in work-related documents.
  Critical Thinking (imp:3.75 lvl:4.00) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Writing (imp:3.38 lvl:4.00) — Communicating effectively in writing as appropriate for the needs of the audienc
  Active Learning (imp:3.25 lvl:3.88) — Understanding the implications of new information for both current and future pr
  Monitoring (imp:3.25 lvl:3.62) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Learning Strategies (imp:3.00 lvl:3.38) — Selecting and using training/instructional methods and procedures appropriate fo
  Mathematics (imp:2.25 lvl:2.62) — Using mathematics to solve problems.
  Science (imp:1.25 lvl:0.25) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Design (imp:4.35 lvl:5.07) — Knowledge of design techniques, tools, and principles involved in production of 
  English Language (imp:4.25 lvl:4.57) — Knowledge of the structure and content of the English language including the mea
  Computers and Electronics (imp:4.24 lvl:4.94) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Fine Arts (imp:4.19 lvl:5.46) — Knowledge of the theory and techniques required to compose, produce, and perform
  Communications and Media (imp:4.12 lvl:4.69) — Knowledge of media production, communication, and dissemination techniques and m
  Sales and Marketing (imp:3.66 lvl:4.01) — Knowledge of principles and methods for showing, promoting, and selling products
  Customer and Personal Service (imp:3.34 lvl:3.75) — Knowledge of principles and processes for providing customer and personal servic
  Production and Processing (imp:2.97 lvl:3.24) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Administration and Management (imp:2.95 lvl:3.37) — Knowledge of business and management principles involved in strategic planning, 
  Sociology and Anthropology (imp:2.74 lvl:3.30) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Administrative (imp:2.73 lvl:3.57) — Knowledge of administrative and office procedures and systems such as word proce
  Telecommunications (imp:2.67 lvl:2.73) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Education and Training (imp:2.55 lvl:3.24) — Knowledge of principles and methods for curriculum and training design, teaching
  Engineering and Technology (imp:2.43 lvl:2.35) — Knowledge of the practical application of engineering science and technology. Th
  Psychology (imp:2.31 lvl:2.16) — Knowledge of human behavior and performance; individual differences in ability, 
  Personnel and Human Resources (imp:2.16 lvl:2.27) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Mathematics (imp:2.08 lvl:2.14) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Geography (imp:2.07 lvl:2.43) — Knowledge of principles and methods for describing the features of land, sea, an
  Philosophy and Theology (imp:2.00 lvl:1.87) — Knowledge of different philosophical systems and religions. This includes their 
  History and Archeology (imp:1.98 lvl:1.78) — Knowledge of historical events and their causes, indicators, and effects on civi
  Public Safety and Security (imp:1.87 lvl:1.51) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Transportation (imp:1.79 lvl:1.41) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Law and Government (imp:1.72 lvl:1.50) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Economics and Accounting (imp:1.69 lvl:1.10) — Knowledge of economic and accounting principles and practices, the financial mar
  Mechanical (imp:1.69 lvl:1.15) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Foreign Language (imp:1.65 lvl:1.12) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Therapy and Counseling (imp:1.46 lvl:0.93) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Building and Construction (imp:1.27) — Knowledge of materials, methods, and the tools involved in the construction or r
  Physics (imp:1.22 lvl:0.43) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Chemistry (imp:1.21) — Knowledge of the chemical composition, structure, and properties of substances a
  Medicine and Dentistry (imp:1.19 lvl:0.37) — Knowledge of the information and techniques needed to diagnose and treat human i
  Biology (imp:1.18) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd
  Food Production (imp:1.11) — Knowledge of techniques and equipment for planting, growing, and harvesting food

--- ABILITIES ---
  Fluency of Ideas (imp:4.25 lvl:4.25) — The ability to come up with a number of ideas about a topic (the number of ideas
  Originality (imp:4.25 lvl:4.38) — The ability to come up with unusual or clever ideas about a given topic or situa
  Oral Comprehension (imp:4.00 lvl:4.00) — The ability to listen to and understand information and ideas presented through 
  Written Comprehension (imp:4.00 lvl:4.00) — The ability to read and understand information and ideas presented in writing.
  Oral Expression (imp:4.00 lvl:4.00) — The ability to communicate information and ideas in speaking so others will unde
  Near Vision (imp:4.00 lvl:4.12) — The ability to see details at close range (within a few feet of the observer).
  Visualization (imp:3.88 lvl:3.88) — The ability to imagine how something will look after it is moved around or when 
  Problem Sensitivity (imp:3.75 lvl:3.75) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Information Ordering (imp:3.75 lvl:3.88) — The ability to arrange things or actions in a certain order or pattern according
  Visual Color Discrimination (imp:3.75 lvl:4.00) — The ability to match or detect differences between colors, including shades of c
  Deductive Reasoning (imp:3.62 lvl:4.00) — The ability to apply general rules to specific problems to produce answers that 
  Speech Recognition (imp:3.62 lvl:3.62) — The ability to identify and understand the speech of another person.
  Speech Clarity (imp:3.62 lvl:3.62) — The ability to speak clearly so others can understand you.
  Inductive Reasoning (imp:3.50 lvl:3.88) — The ability to combine pieces of information to form general rules or conclusion
  Category Flexibility (imp:3.50 lvl:3.88) — The ability to generate or use different sets of rules for combining or grouping
  Written Expression (imp:3.38 lvl:3.88) — The ability to communicate information and ideas in writing so others will under
  Far Vision (imp:3.12 lvl:3.75) — The ability to see details at a distance.
  Flexibility of Closure (imp:3.00 lvl:3.00) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Speed of Closure (imp:2.75 lvl:3.00) — The ability to quickly make sense of, combine, and organize information into mea
  Perceptual Speed (imp:2.75 lvl:2.88) — The ability to quickly and accurately compare similarities and differences among
  Selective Attention (imp:2.75 lvl:2.75) — The ability to concentrate on a task over a period of time without being distrac
  Time Sharing (imp:2.62 lvl:2.38) — The ability to shift back and forth between two or more activities or sources of
  Mathematical Reasoning (imp:2.50 lvl:3.12) — The ability to choose the right mathematical methods or formulas to solve a prob
  Memorization (imp:2.38 lvl:2.62) — The ability to remember information such as words, numbers, pictures, and proced
  Finger Dexterity (imp:2.38 lvl:2.00) — The ability to make precisely coordinated movements of the fingers of one or bot
  Number Facility (imp:2.25 lvl:2.62) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Arm-Hand Steadiness (imp:2.12 lvl:2.12) — The ability to keep your hand and arm steady while moving your arm or while hold
  Manual Dexterity (imp:2.12 lvl:2.00) — The ability to quickly move your hand, your hand together with your arm, or your
  Control Precision (imp:1.88 lvl:1.38) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Auditory Attention (imp:1.75 lvl:1.50) — The ability to focus on a single source of sound in the presence of other distra
  Trunk Strength (imp:1.62 lvl:1.12) — The ability to use your abdominal and lower back muscles to support part of the 
  Hearing Sensitivity (imp:1.62 lvl:0.88) — The ability to detect or tell the differences between sounds that vary in pitch 
  Wrist-Finger Speed (imp:1.50 lvl:0.75) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Depth Perception (imp:1.38 lvl:0.50) — The ability to judge which of several objects is closer or farther away from you
  Reaction Time (imp:1.25 lvl:0.25) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Spatial Orientation (imp:1.12 lvl:0.12) — The ability to know your location in relation to the environment or to know wher
  Rate Control (imp:1.12 lvl:0.12) — The ability to time your movements or the movement of a piece of equipment in an
  Dynamic Strength (imp:1.12 lvl:0.12) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Multilimb Coordination (imp:1.00) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Response Orientation (imp:1.00) — The ability to choose quickly between two or more movements in response to two o
  Speed of Limb Movement (imp:1.00) — The ability to quickly move the arms and legs.
  Static Strength (imp:1.00) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Explosive Strength (imp:1.00) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Stamina (imp:1.00) — The ability to exert yourself physically over long periods of time without getti
  Extent Flexibility (imp:1.00) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Gross Body Coordination (imp:1.00) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:1.00) — The ability to keep or regain your body balance or stay upright when in an unsta
  Night Vision (imp:1.00) — The ability to see under low-light conditions.
  Peripheral Vision (imp:1.00) — The ability to see objects or movement of objects to one's side when the eyes ar
  Glare Sensitivity (imp:1.00) — The ability to see objects in the presence of a glare or bright lighting.
  Sound Localization (imp:1.00) — The ability to tell the direction from which a sound originated.

--- WORK ACTIVITIES ---
  Thinking Creatively (imp:4.95 lvl:6.24) — Developing, designing, or creating new applications, ideas, relationships, syste
  Working with Computers (imp:4.57 lvl:4.71) — Using computers and computer systems (including hardware and software) to progra
  Getting Information (imp:4.41 lvl:4.73) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Communicating with Supervisors, Peers, or Subordinates (imp:4.39 lvl:5.45) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Making Decisions and Solving Problems (imp:4.37 lvl:5.16) — Analyzing information and evaluating results to choose the best solution and sol
  Updating and Using Relevant Knowledge (imp:4.34 lvl:5.54) — Keeping up-to-date technically and applying new knowledge to your job.
  Organizing, Planning, and Prioritizing Work (imp:4.20 lvl:5.42) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Establishing and Maintaining Interpersonal Relationships (imp:3.89 lvl:5.03) — Developing constructive and cooperative working relationships with others, and m
  Communicating with People Outside the Organization (imp:3.79 lvl:4.87) — Communicating with people outside the organization, representing the organizatio
  Identifying Objects, Actions, and Events (imp:3.78 lvl:3.98) — Identifying information by categorizing, estimating, recognizing differences or 
  Interpreting the Meaning of Information for Others (imp:3.56 lvl:3.58) — Translating or explaining what information means and how it can be used.
  Resolving Conflicts and Negotiating with Others (imp:3.50 lvl:4.38) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Providing Consultation and Advice to Others (imp:3.50 lvl:4.49) — Providing guidance and expert advice to management or other groups on technical,
  Analyzing Data or Information (imp:3.36 lvl:3.54) — Identifying the underlying principles, reasons, or facts of information by break
  Training and Teaching Others (imp:3.34 lvl:4.19) — Identifying the educational needs of others, developing formal educational or tr
  Developing and Building Teams (imp:3.33 lvl:3.97) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Guiding, Directing, and Motivating Subordinates (imp:3.26 lvl:3.96) — Providing guidance and direction to subordinates, including setting performance 
  Coordinating the Work and Activities of Others (imp:3.24 lvl:4.25) — Getting members of a group to work together to accomplish tasks.
  Developing Objectives and Strategies (imp:3.03 lvl:2.89) — Establishing long-range objectives and specifying the strategies and actions to 
  Documenting/Recording Information (imp:2.99 lvl:2.51) — Entering, transcribing, recording, storing, or maintaining information in writte
  Judging the Qualities of Objects, Services, or People (imp:2.95 lvl:3.46) — Assessing the value, importance, or quality of things or people.
  Scheduling Work and Activities (imp:2.91 lvl:3.13) — Scheduling events, programs, and activities, as well as the work of others.
  Coaching and Developing Others (imp:2.78 lvl:2.67) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Monitoring Processes, Materials, or Surroundings (imp:2.76 lvl:2.90) — Monitoring and reviewing information from materials, events, or the environment,
  Evaluating Information to Determine Compliance with Standards (imp:2.75 lvl:2.89) — Using relevant information and individual judgment to determine whether events o
  Assisting and Caring for Others (imp:2.70 lvl:2.15) — Providing personal assistance, medical attention, emotional support, or other pe
  Performing for or Working Directly with the Public (imp:2.63 lvl:3.00) — Performing for people or dealing directly with the public. This includes serving
  Performing Administrative Activities (imp:2.56 lvl:2.49) — Performing day-to-day administrative tasks such as maintaining information files
  Processing Information (imp:2.54 lvl:2.99) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Selling or Influencing Others (imp:2.54 lvl:2.71) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:2.45) — Providing documentation, detailed instructions, drawings, or specifications to t
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:2.28 lvl:2.28) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Staffing Organizational Units (imp:2.28 lvl:2.00) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Inspecting Equipment, Structures, or Materials (imp:2.27 lvl:2.21) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Monitoring and Controlling Resources (imp:2.03 lvl:1.38) — Monitoring and controlling resources and overseeing the spending of money.
  Handling and Moving Objects (imp:1.78) — Using hands and arms in handling, installing, positioning, and moving materials,
  Performing General Physical Activities (imp:1.70 lvl:1.05) — Performing general physical activities includes doing activities that require co
  Controlling Machines and Processes (imp:1.70 lvl:1.19) — Using either control mechanisms or direct physical activity to operate machines 
  Repairing and Maintaining Electronic Equipment (imp:1.48 lvl:1.15) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Operating Vehicles, Mechanized Devices, or Equipment (imp:1.37) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Repairing and Maintaining Mechanical Equipment (imp:1.30) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an

--- WORK STYLES ---
  Dependability (imp:6.00) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Achievement Orientation (imp:5.00) — A tendency to establish and maintain personally challenging work-related goals, 
  Adaptability (imp:4.00) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Innovation (imp:3.00) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Innovation (imp:2.73) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Leadership Orientation (imp:2.28) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Adaptability (imp:2.26) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Confidence (imp:2.16) — A tendency to believe in one's work-related capabilities and ability to control 
  Dependability (imp:2.08) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Achievement Orientation (imp:2.01) — A tendency to establish and maintain personally challenging work-related goals, 
  Leadership Orientation (imp:2.00) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Attention to Detail (imp:1.94) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Social Orientation (imp:1.88) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Initiative (imp:1.86) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Intellectual Curiosity (imp:1.82) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity (imp:1.76) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Cooperation (imp:1.70) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Perseverance (imp:1.67) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Stress Tolerance (imp:1.61) — A tendency to cope and function effectively in stressful situations at work.
  Self-Control (imp:1.37) — A tendency to remain calm and composed and to manage emotions effectively in res
  Optimism (imp:1.26) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Integrity (imp:1.23) — A tendency to be honest and ethical at work.
  Self-Confidence (imp:1.00) — A tendency to believe in one's work-related capabilities and ability to control 
  Empathy (imp:1.00) — A tendency to show concern for others and be sensitive to others' needs and feel
  Sincerity (imp:0.96) — A tendency to be genuine and sincere in interactions with others at work, withou
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Optimism () — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Social Orientation () — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res
  Cautiousness (imp:-0.16) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Humility (imp:-0.43) — A tendency to be modest and humble when interacting with others at work.

--- TRANSFERABLE SKILLS ---
  Judgment and Decision Making (imp:3.75 lvl:3.88) — Considering the relative costs and benefits of potential actions to choose the m
  Coordination (imp:3.62 lvl:3.88) — Adjusting actions in relation to others' actions.
  Complex Problem Solving (imp:3.62 lvl:3.75) — Identifying complex problems and reviewing related information to develop and ev
  Time Management (imp:3.62 lvl:3.62) — Managing one's own time and the time of others.
  Persuasion (imp:3.38 lvl:3.75) — Persuading others to change their minds or behavior.
  Operations Analysis (imp:3.38 lvl:3.50) — Analyzing needs and product requirements to create a design.
  Social Perceptiveness (imp:3.25 lvl:3.38) — Being aware of others' reactions and understanding why they react as they do.
  Instructing (imp:3.12 lvl:3.38) — Teaching others how to do something.
  Negotiation (imp:3.00 lvl:3.25) — Bringing others together and trying to reconcile differences.
  Service Orientation (imp:3.00 lvl:3.12) — Actively looking for ways to help people.
  Systems Analysis (imp:3.00 lvl:3.00) — Determining how a system should work and how changes in conditions, operations, 
  Systems Evaluation (imp:3.00 lvl:3.38) — Identifying measures or indicators of system performance and the actions needed 
  Management of Personnel Resources (imp:3.00 lvl:3.25) — Motivating, developing, and directing people as they work, identifying the best 
  Management of Financial Resources (imp:2.50 lvl:2.75) — Determining how money will be spent to get the work done, and accounting for the
  Management of Material Resources (imp:2.38 lvl:2.62) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Quality Control Analysis (imp:2.12 lvl:2.00) — Conducting tests and inspections of products, services, or processes to evaluate
  Operations Monitoring (imp:1.75 lvl:1.00) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Technology Design (imp:1.50 lvl:0.50) — Generating or adapting equipment and technology to serve user needs.
  Programming (imp:1.50 lvl:0.75) — Writing computer programs for various purposes.
  Equipment Selection (imp:1.12 lvl:0.12) — Determining the kind of tools and equipment needed to do a job.
  Equipment Maintenance (imp:1.12 lvl:0.12) — Performing routine maintenance on equipment and determining when and what kind o
  Troubleshooting (imp:1.12 lvl:0.12) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.12 lvl:0.12) — Repairing machines or systems using the needed tools.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Operation and Control (imp:1.00) — Controlling operations of equipment or systems.

--- NATIONAL WAGES ---
  total_employment : 53,070
  annual_median    : $114,850
  annual_pct10     : $64,900
  annual_pct25     : $82,480
  annual_pct75     : $162,640
  annual_pct90     : $213,050
  annual_mean      : $129,440
  hourly_median    : $55.22

--- GEOGRAPHIC DISPERSION ---
  highest_state    : Massachusetts ($149,320)
  lowest_state     : Puerto Rico ($57,580)
  dispersion_ratio : 2.593x

--- TOP STATES BY WAGE (47 total) ---
  Professional, Scientific, and Technical Services emp:   27,420  median: $ 109,980
  Information                              emp:    8,940  median: $ 129,620
  Management of Companies and Enterprises  emp:    3,240  median: $ 136,020
  Wholesale Trade                          emp:    2,080  median: $ 123,730
  Manufacturing                            emp:    1,770  median: $ 110,290
  Retail Trade                             emp:    1,650  median: $ 125,890
  Administrative and Support and Waste Management and Remediation Services emp:    1,520  median: $ 129,430
  Educational Services                     emp:    1,510  median: $  86,650
  Other Services (except Public Administration) emp:      790  median: $  88,460
  Real Estate and Rental and Leasing       emp:      640  median: $  72,800

--- TOP INDUSTRIES BY EMPLOYMENT (14 total) ---
  Professional, Scientific, and Technical Services emp:   27,420  median: $ 109,980
  Information                              emp:    8,940  median: $ 129,620
  Management of Companies and Enterprises  emp:    3,240  median: $ 136,020
  Wholesale Trade                          emp:    2,080  median: $ 123,730
  Manufacturing                            emp:    1,770  median: $ 110,290
  Retail Trade                             emp:    1,650  median: $ 125,890
  Administrative and Support and Waste Management and Remediation Services emp:    1,520  median: $ 129,430
  Educational Services                     emp:    1,510  median: $  86,650
  Other Services (except Public Administration) emp:      790  median: $  88,460
  Real Estate and Rental and Leasing       emp:      640  median: $  72,800

exact_match_status : found
matched_title      : Art director
match_score        : 0.9600
wikidata_qid       : Q706364
word_count         : 900
wikipedia_url      : https://en.wikipedia.org/wiki/Art_director
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T21:19:04.674127Z

--- WIKIPEDIA FULL TEXT ---
Art director is a title for a variety of similar job functions in advertising, marketing, publishing, the performing arts (including theater, film, television, and animation), fashion, the Internet, and video games.
The art director's role is to supervise the visual style and images of an artistic production. In particular, they are in charge of its overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements, what artistic style(s) to use, and when to use motion. One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorm process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between contributors' ideas. 
In eastern animated works, such as Japanese anime and Chinese animation, the role of art director (美術監督, bijutsu kantoku) specifically refers to the artist in charge of supervising and directing the background art and the background art staff of a particular work, rather than a role unifying a work's overall artistic vision.


== In advertising and marketing ==

In modern advertising practice, an art director typically works with a copywriter as a creative team to devise an overall concept (also known as the "creative" or "big idea") for a commercial, mailer, brochure, or other advertisements. The copywriter is responsible for the text (referred to as "copy"), and the art director for the visual aspects. Art directors commonly collaborate on execution of the advertisement with other team members such as graphic designers. A benefit of a creative team is that art directors may contribute to the concept or copy, and copywriters may suggest a visual approach. Such collaboration, first pioneered by Bill Bernbach of DDB, is considered to improve the creative work.
Although a good art director is expected to have good graphic design judgment and technical knowledge of production, it may not be necessary for an art director to hand-render comprehensive layouts, or even be able to draw, now that virtually all but the most preliminary work is done on computer. Despite the title, an advertising art director is not necessarily the head of an art department. 
A team composed of an art director and copywriter is typically overseen by a creative director. In a large organization, an art director may oversee other art directors and a team of junior designers, image developers and/or production artists, and coordinate with a separate production department. In a smaller organization, the art director may fill all these roles, including overseeing printing and other production.


== Performing arts ==


=== In theater ===


=== In film ===

An art director heads a film art department, working directly below the production designer and in collaboration with the set decorator and the set designers. A large part of their duties includes the administrative aspects of the art department. They are responsible for assigning tasks to personnel, such as the art department coordinator and the construction coordinator, tracking the art department budget and scheduling, and overseeing overall quality control. They are often also a liaison to other departments, especially construction, special effects, property, transportation (graphics), and locations departments. The art director also attends all production meetings and tech scouts in order to provide information to the set designers in preparation for all departments to have a visual floor plan of each location visited.
The term "art director" was first used in 1914 by Wilfred Buckland when this title was used to denote the head of the art department (hence the Academy Award for Best Art Direction), which also included the set decorator. Now the award includes the production designer and set decorator. On the movie Gone with the Wind, David O. Selznick felt that William Cameron Menzies had such a significant role in the look of the film that the title art director was not sufficient, and so he gave Menzies the title of production designer. This title is now commonly used as the title for the head of the art department, although the title actually implies control over every visual aspect of a film, including costumes.
On films with smaller art departments, such as small independent films and short films, the terms "production designer" and "art director" are often synonymous, and the person taking on the role may be credited as either.
In the United States and Canada, the Art Directors Guild is a labor union for art directors and related professions in film and television production.


=== In television ===


=== Other ===


== In publishing ==

Art directors in publishing typically work with the publication's editors. Together, they work on a concept for sections and pages of a publication. The art director is mostly responsible for the visual look and feel of the publication, and the editor has ultimate responsibility for the publication's text content.
Mehemed Fehmy Agha was one of the first art directors in magazine publishing, having assumed the role first at German Vogue in Berlin, and then in 1929 at Condé Nast in New York, providing art direction for Vanity Fair, Vogue, and House & Garden.


== Other ==


== See also ==
Production designer
VFX creative director
Scenography
Art Directors Club of New York


== References ==

--- SEMANTIC NEIGHBORS (5) ---

  Title: Philadelphia Museum of Art (similarity: 0.1538)
  URL: https://en.wikipedia.org/wiki/Philadelphia_Museum_of_Art
  QID: Q510324
  Extract: The Philadelphia Museum of Art is an art museum originally chartered in 1876 for the Centennial Exposition in Philadelphia. The main museum building was completed in 1928 on Fairmount, a hill located at the northwest end of the Benjamin Franklin Parkway at Eakins Oval. The museum administers collect

  Title: List of directors of the Metropolitan Museum of Art (similarity: 0.3438)
  URL: https://en.wikipedia.org/wiki/List_of_directors_of_the_Metropolitan_Museum_of_Art
  QID: Q6569012
  Extract: The Director of the Metropolitan Museum of Art is the director of the museum. The Metropolitan Museum of Art of New York City, colloquially "the Met", is the largest art museum in the United States. With 6,953,927 visitors to its three locations in 2018, it was the third most visited art museum in t

  Title: Graeme Murray (art director) (similarity: 0.5854)
  URL: https://en.wikipedia.org/wiki/Graeme_Murray_(art_director)
  QID: Q139915862
  Extract: Graeme Murray was a Canadian art director and production designer. He won two Primetime Emmy Awards and was nominated for another one in the category Outstanding Art Direction for his work on the television program The X-Files.

  Title: Akira Watanabe (art director) (similarity: 0.5714)
  URL: https://en.wikipedia.org/wiki/Akira_Watanabe_(art_director)
  QID: Q11562305
  Extract: Akira Watanabe  was a Japanese special effects art director who worked on 38 films in a career spanning 25 years.

  Title: Peter Mullins (art director) (similarity: 0.5854)
  URL: https://en.wikipedia.org/wiki/Peter_Mullins_(art_director)
  QID: Q25711909
  Extract: Peter Mullins is a former art director. He was active in British cinema and television production from the 1940s until the 1970s. He was married to the actress Jennifer Jayne.

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : Strong data quality with comprehensive O*NET work activities, clear skill requirements, robust wage data from BLS OEWS May 2025, and established career pathways. Wikipedia match provides additional validation of the role's industry recognition.
inferred_at          : 2026-06-03T17:51:58.775007+00:00
tokens_input         : 4,439
tokens_output        : 4,072
cost_usd             : $0.044943
wikipedia_used       : True
wikipedia_title      : Art director
wikipedia_note       : The Wikipedia entry confirms Art Director as a recognized professional title spanning advertising, marketing, publishing, performing arts, fashion, Internet, and video games industries. This aligns with the O*NET data showing broad application across visual media and creative industries.

--- PROSE FIELDS ---

ROLE SUMMARY:
Art Directors formulate design concepts and presentation approaches for visual productions across print, broadcasting, video, and film media. They lead creative teams, manage client relationships, and oversee the development of design solutions from concept to final approval. This role combines artistic vision with project management, requiring both creative excellence and business acumen.

DAY IN THE LIFE:
Art Directors begin by conferring with clients to determine project objectives, budgets, and presentation approaches, then collaborate with creative directors to develop design solutions. They formulate basic layout designs and specify material details like typography and photography styles, while managing their own accounts within budget and scheduling requirements. Throughout projects, they coordinate with department heads, review illustrative materials for standards compliance, and present final layouts to clients for approval. They also attend photo shoots and printing sessions to ensure quality deliverables, while hiring, training, and directing staff who develop concepts into final art layouts.

WHO THRIVES:
Successful Art Directors possess exceptional creative thinking abilities (importance 5.0, level 6.2) and strong fluency of ideas (importance 4.2, level 4.2) combined with originality (importance 4.2, level 4.4). They excel in visual communication, requiring near vision acuity (importance 4.0, level 4.1) and visualization skills (importance 3.9, level 3.9). High dependability (importance 6.0) and achievement orientation (importance 5.0) are essential work styles, as they must coordinate multiple stakeholders while maintaining creative standards. The role strongly aligns with Artistic (7.00) and Enterprising (5.24) RIASEC types, attracting individuals who combine creative expression with business leadership.

CAREER ENTRY:
The majority of Art Directors (68.0%) hold bachelor's degrees, typically in graphic design, fine arts, advertising, or related creative fields. Entry typically requires 3-5 years of experience in graphic design, advertising, or related creative roles to develop the necessary portfolio and industry knowledge. Some professionals advance from graphic designer positions (27-1024.00) or gain experience in specialized areas like special effects (27-1014.00) before transitioning to directorial roles.

CAREER TRAJECTORY:
Art Directors commonly advance to senior creative director positions, overseeing larger creative departments and strategic brand direction across multiple campaigns or product lines. Many transition into producer and director roles (27-2012.00) in media production or become creative services directors managing entire creative operations. Some leverage their client management experience to move into project management specialist roles (13-1082.00) or start their own creative agencies, while others specialize in specific industries like fashion, entertainment, or digital media.

MARKET INTELLIGENCE:
Art Directors earn a median annual salary of $114,850 according to BLS OEWS May 2025 data, with the 90th percentile reaching $213,050 and entry-level positions starting around $64,900. Geographic variation is significant, with Massachusetts offering the highest wages at $149,320 compared to Puerto Rico's $57,580, representing a 2.59x ratio. Employment totals 53,070 nationally, concentrated primarily in Professional, Scientific, and Technical Services (27,420 positions) and Information sectors (8,940 positions). The role shows strong demand in major metropolitan markets where advertising agencies, design firms, and media companies cluster.

AUTOMATION OUTLOOK:
Art Directors face moderate automation risk as AI tools increasingly handle routine design tasks, but their strategic thinking and client relationship management remain highly valued. While software can generate initial design concepts, the role's emphasis on creative thinking (importance 5.0), complex problem solving (importance 3.6), and establishing interpersonal relationships (importance 3.9) provides protection against full automation.

--- REASONED EDGES ---
  [career_pathway] Graphic Designers (27-1024.00) — confidence:high
    reasoning: Both roles share core design knowledge (4.3+ importance) and creative thinking activities, with Art Directors typically advancing from graphic design positions.
    data: Design knowledge importance 4.3
    data: Creative thinking importance 5.0
    data: O*NET Primary-Short relationship
  [skill_overlap] Special Effects Artists and Animators (27-1014.00) — confidence:high
    reasoning: Both require high-level computer and electronics knowledge (4.2+ importance) and creative thinking abilities for visual media production.
    data: Computers and Electronics knowledge 4.2
    data: Creative thinking work activity 5.0
    data: Visual media focus
  [task_similarity] Producers and Directors (27-2012.00) — confidence:high
    reasoning: Both roles involve coordinating creative teams, managing projects within budgets, and overseeing production processes from concept to completion.
    data: Project management tasks
    data: Team coordination activities
    data: Budget management responsibilities
  [transferable_skill] Project Management Specialists (13-1082.00) — confidence:medium
    reasoning: Art Directors develop strong project coordination and time management skills (3.6 importance) that transfer directly to dedicated project management roles.
    data: Time Management skill 3.6
    data: Coordination skill 3.6
    data: Project management tasks in job activities
  [knowledge_overlap] Writers and Authors (27-3043.00) — confidence:medium
    reasoning: Both roles require high English language knowledge (4.2 importance) and strong communication skills for client presentations and creative collaboration.
    data: English Language knowledge 4.2
    data: Written comprehension ability 4.0
    data: Client presentation tasks

--- NORMALIZER SIGNALS ---
  match_keywords   : ['art director', 'creative director', 'design director', 'artistic director', 'creative services director', 'brand creative director', 'creative operations director', 'visual design leader']
  exclude_keywords : ['museum director', 'gallery curator', 'fine art', 'exhibition', 'academic']
  title_patterns   : ['*art director*', '*creative director*', '*design director*', 'creative*director', 'artistic director']
  common_variations: ['art director', 'creative director', 'art manager', 'creative services director', 'design director', 'brand creative director', 'creative operations director', 'visual creative director']

total_terms    : 40
top_words      : ['art', 'tendency', 'others', 'director', 'production', 'design', 'creative', 'equipment', 'directors', 'materials', 'principles', 'visual', 'includes', 'control', 'ideas', 'activities', 'objects', 'techniques', 'standards', 'management']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
art                        66  0.02087  wikipedia            wikipedia:77%  inference:14%  onet_tasks:5%
tendency                   42  0.01328  onet_dimensions      onet_dimensions:100%
others                     41  0.01296  onet_dimensions      onet_dimensions:93%  dwas:5%  inference:2%
director                   30  0.00949  wikipedia            wikipedia:90%  inference:10%
production                 27  0.00854  wikipedia            wikipedia:52%  onet_dimensions:30%  onet_tasks:11%
design                     26  0.00822  inference            inference:31%  onet_dimensions:23%  dwas:23%
creative                   25  0.00790  inference            inference:60%  wikipedia:24%  onet_tasks:12%
equipment                  23  0.00727  onet_dimensions      onet_dimensions:100%
directors                  20  0.00632  wikipedia            wikipedia:50%  inference:45%  onet_tasks:5%
materials                  17  0.00537  onet_dimensions      onet_dimensions:59%  onet_tasks:18%  dwas:18%
principles                 16  0.00506  onet_dimensions      onet_dimensions:100%
visual                     14  0.00443  wikipedia            wikipedia:57%  onet_dimensions:21%  inference:21%
includes                   14  0.00443  onet_dimensions      onet_dimensions:86%  wikipedia:14%
control                    14  0.00443  onet_dimensions      onet_dimensions:86%  wikipedia:14%
ideas                      14  0.00443  onet_dimensions      onet_dimensions:79%  wikipedia:14%  inference:7%
activities                 13  0.00411  onet_dimensions      onet_dimensions:69%  dwas:23%  onet_tasks:8%
objects                    13  0.00411  onet_dimensions      onet_dimensions:92%  wikipedia:8%
techniques                 12  0.00379  onet_dimensions      onet_dimensions:83%  onet_tasks:17%
standards                  11  0.00348  onet_dimensions      onet_dimensions:73%  inference:18%  onet_tasks:9%
management                 11  0.00348  onet_dimensions      onet_dimensions:64%  inference:36%
performing                 11  0.00348  onet_dimensions      onet_dimensions:73%  wikipedia:18%  inference:9%
importance                 11  0.00348  inference            inference:91%  onet_dimensions:9%
services                   10  0.00316  onet_dimensions      onet_dimensions:60%  inference:20%  onet_tasks:10%
body                       10  0.00316  onet_dimensions      onet_dimensions:100%
orientation                10  0.00316  onet_dimensions      onet_dimensions:90%  inference:10%
artistic                   10  0.00316  dwas                 dwas:40%  wikipedia:30%  inference:20%
museum                     10  0.00316  wikipedia            wikipedia:100%
problems                    9  0.00284  onet_dimensions      onet_dimensions:100%
needs                       9  0.00284  onet_dimensions      onet_dimensions:89%  dwas:11%
resources                   9  0.00284  onet_dimensions      onet_dimensions:100%
quickly                     9  0.00284  onet_dimensions      onet_dimensions:100%
direction                   9  0.00284  onet_dimensions      onet_dimensions:56%  wikipedia:33%  inference:11%
title                       9  0.00284  wikipedia            wikipedia:89%  inference:11%
layouts                     8  0.00253  onet_tasks           onet_tasks:50%  inference:25%  dwas:12%
clients                     8  0.00253  onet_tasks           onet_tasks:25%  dwas:25%  inference:25%
needed                      8  0.00253  onet_dimensions      onet_dimensions:88%  onet_tasks:12%
problem                     8  0.00253  onet_dimensions      onet_dimensions:88%  inference:12%
monitoring                  8  0.00253  onet_dimensions      onet_dimensions:100%
procedures                  8  0.00253  onet_dimensions      onet_dimensions:100%
rules                       8  0.00253  onet_dimensions      onet_dimensions:100%