[Core] [20% incumbents] Key information into computer equipment to create layouts for client or supervisor.
  DWAs: Design layout of art or product exhibits, displays, or promotional materials.

[Core] [20% incumbents] Review final layouts and suggest improvements, as needed.
  DWAs: Review art or design materials. | Collaborate with others to develop or refine designs.

[Core] [20% incumbents] Determine size and arrangement of illustrative material and copy, and select style and size of type.
  DWAs: Design layouts for print publications.

[Core] [20% incumbents] Develop graphics and layouts for product illustrations, company logos, and Web sites.
  DWAs: Design layout of art or product exhibits, displays, or promotional materials.

[Core] [20% incumbents] Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
  DWAs: Design layout of art or product exhibits, displays, or promotional materials.

[Core] [20% incumbents] Prepare digital files for printing.
  DWAs: Operate photographic developing or print production equipment. | Perform administrative or clerical tasks.

[Core] [20% incumbents] Confer with clients to discuss and determine layout design.
  DWAs: Confer with clients to determine needs.

[Core] [20% incumbents] Research the target audience of projects.
  DWAs: Conduct market research. | Collect data about customer needs. | Conduct research to inform art, designs, or other work.

[Core] [20% incumbents] Draw and print charts, graphs, illustrations, and other artwork, using computer.
  DWAs: Draw detailed or technical illustrations.

[Core] [20% incumbents] Mark up, paste, and assemble final layouts to prepare layouts for printer.
  DWAs: Design layouts for print publications.

[Core] [20% incumbents] Study illustrations and photographs to plan presentation of materials, products, or services.
  DWAs: Review art or design materials.

[Core] [20% incumbents] Maintain archive of images, photos, or previous work products.
  DWAs: Maintain records, documents, or other files.

[Core] [20% incumbents] Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
  DWAs: Design layouts for print publications.

[Core] [20% incumbents] Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
  DWAs: Draw detailed or technical illustrations. | Collaborate with others to develop or refine designs.

[Core] [20% incumbents] Research new software or design concepts.
  DWAs: Research new technologies.

[Core] [20% incumbents] Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
  DWAs: Create computer-generated graphics or animation.

[Supplemental] [20% incumbents] Photograph layouts, using camera, to make layout prints for supervisors or clients.
  DWAs: Operate still or video cameras or related equipment.

[Supplemental] [20% incumbents] Write or edit copy for clients.
  DWAs: Edit written materials. | Write advertising or promotional material.

[Core] [19% incumbents] Use computer software to generate new images.
  DWAs: Create computer-generated graphics or animation.

--- SKILLS ---
  Active Listening (imp:3.75 lvl:3.25) — Giving full attention to what other people are saying, taking time to understand
  Speaking (imp:3.38 lvl:3.75) — Talking to others to convey information effectively.
  Writing (imp:3.25 lvl:3.00) — Communicating effectively in writing as appropriate for the needs of the audienc
  Critical Thinking (imp:3.25 lvl:3.88) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Active Learning (imp:3.25 lvl:3.25) — Understanding the implications of new information for both current and future pr
  Reading Comprehension (imp:3.12 lvl:3.75) — Understanding written sentences and paragraphs in work-related documents.
  Monitoring (imp:3.00 lvl:3.12) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Learning Strategies (imp:2.75 lvl:3.00) — Selecting and using training/instructional methods and procedures appropriate fo
  Mathematics (imp:2.00 lvl:2.12) — Using mathematics to solve problems.
  Science (imp:1.12 lvl:0.12) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Design (imp:4.70 lvl:5.80) — Knowledge of design techniques, tools, and principles involved in production of 
  Computers and Electronics (imp:4.40 lvl:4.95) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Fine Arts (imp:4.40 lvl:5.65) — Knowledge of the theory and techniques required to compose, produce, and perform
  Communications and Media (imp:4.30 lvl:4.40) — Knowledge of media production, communication, and dissemination techniques and m
  English Language (imp:3.80 lvl:3.95) — Knowledge of the structure and content of the English language including the mea
  Sales and Marketing (imp:3.65 lvl:4.15) — Knowledge of principles and methods for showing, promoting, and selling products
  Customer and Personal Service (imp:3.55 lvl:3.85) — Knowledge of principles and processes for providing customer and personal servic
  Production and Processing (imp:3.30 lvl:3.70) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Administration and Management (imp:3.00 lvl:3.55) — Knowledge of business and management principles involved in strategic planning, 
  Administrative (imp:2.84 lvl:3.89) — Knowledge of administrative and office procedures and systems such as word proce
  Education and Training (imp:2.80 lvl:3.55) — Knowledge of principles and methods for curriculum and training design, teaching
  Psychology (imp:2.75 lvl:3.00) — Knowledge of human behavior and performance; individual differences in ability, 
  Engineering and Technology (imp:2.60 lvl:3.25) — Knowledge of the practical application of engineering science and technology. Th
  Sociology and Anthropology (imp:2.55 lvl:3.20) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Personnel and Human Resources (imp:2.50 lvl:2.90) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Economics and Accounting (imp:2.32 lvl:2.00) — Knowledge of economic and accounting principles and practices, the financial mar
  Mathematics (imp:2.26 lvl:2.74) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Telecommunications (imp:2.20 lvl:2.00) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Geography (imp:2.05 lvl:2.35) — Knowledge of principles and methods for describing the features of land, sea, an
  History and Archeology (imp:1.90 lvl:1.80) — Knowledge of historical events and their causes, indicators, and effects on civi
  Philosophy and Theology (imp:1.90 lvl:1.95) — Knowledge of different philosophical systems and religions. This includes their 
  Law and Government (imp:1.80 lvl:1.55) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Foreign Language (imp:1.75 lvl:1.40) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Public Safety and Security (imp:1.70 lvl:1.30) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Mechanical (imp:1.60 lvl:1.30) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Building and Construction (imp:1.55 lvl:1.15) — Knowledge of materials, methods, and the tools involved in the construction or r
  Physics (imp:1.55 lvl:1.00) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Transportation (imp:1.47 lvl:1.00) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Therapy and Counseling (imp:1.40 lvl:0.85) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Food Production (imp:1.25 lvl:0.45) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  Chemistry (imp:1.25 lvl:0.55) — Knowledge of the chemical composition, structure, and properties of substances a
  Biology (imp:1.20 lvl:0.25) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd
  Medicine and Dentistry (imp:1.20 lvl:0.30) — Knowledge of the information and techniques needed to diagnose and treat human i

--- ABILITIES ---
  Originality (imp:4.00 lvl:4.00) — The ability to come up with unusual or clever ideas about a given topic or situa
  Fluency of Ideas (imp:3.88 lvl:4.00) — The ability to come up with a number of ideas about a topic (the number of ideas
  Near Vision (imp:3.88 lvl:4.12) — The ability to see details at close range (within a few feet of the observer).
  Written Comprehension (imp:3.75 lvl:3.38) — The ability to read and understand information and ideas presented in writing.
  Oral Comprehension (imp:3.62 lvl:4.00) — The ability to listen to and understand information and ideas presented through 
  Oral Expression (imp:3.50 lvl:3.88) — The ability to communicate information and ideas in speaking so others will unde
  Written Expression (imp:3.50 lvl:3.62) — The ability to communicate information and ideas in writing so others will under
  Deductive Reasoning (imp:3.25 lvl:3.38) — The ability to apply general rules to specific problems to produce answers that 
  Visual Color Discrimination (imp:3.25 lvl:3.75) — The ability to match or detect differences between colors, including shades of c
  Speech Recognition (imp:3.25 lvl:3.50) — The ability to identify and understand the speech of another person.
  Speech Clarity (imp:3.25 lvl:3.25) — The ability to speak clearly so others can understand you.
  Problem Sensitivity (imp:3.12 lvl:3.38) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Inductive Reasoning (imp:3.12 lvl:3.12) — The ability to combine pieces of information to form general rules or conclusion
  Information Ordering (imp:3.12 lvl:3.00) — The ability to arrange things or actions in a certain order or pattern according
  Visualization (imp:3.12 lvl:3.62) — The ability to imagine how something will look after it is moved around or when 
  Category Flexibility (imp:3.00 lvl:3.12) — The ability to generate or use different sets of rules for combining or grouping
  Selective Attention (imp:3.00 lvl:2.88) — The ability to concentrate on a task over a period of time without being distrac
  Flexibility of Closure (imp:2.75 lvl:2.75) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Perceptual Speed (imp:2.75 lvl:2.25) — The ability to quickly and accurately compare similarities and differences among
  Far Vision (imp:2.75 lvl:2.88) — The ability to see details at a distance.
  Time Sharing (imp:2.62 lvl:2.12) — The ability to shift back and forth between two or more activities or sources of
  Arm-Hand Steadiness (imp:2.50 lvl:2.50) — The ability to keep your hand and arm steady while moving your arm or while hold
  Finger Dexterity (imp:2.38 lvl:2.38) — The ability to make precisely coordinated movements of the fingers of one or bot
  Speed of Closure (imp:2.25 lvl:2.25) — The ability to quickly make sense of, combine, and organize information into mea
  Control Precision (imp:2.25 lvl:2.00) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Manual Dexterity (imp:2.12 lvl:2.00) — The ability to quickly move your hand, your hand together with your arm, or your
  Mathematical Reasoning (imp:2.00 lvl:1.75) — The ability to choose the right mathematical methods or formulas to solve a prob
  Number Facility (imp:2.00 lvl:2.00) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Memorization (imp:2.00 lvl:2.12) — The ability to remember information such as words, numbers, pictures, and proced
  Trunk Strength (imp:1.88 lvl:1.12) — The ability to use your abdominal and lower back muscles to support part of the 
  Hearing Sensitivity (imp:1.88 lvl:1.25) — The ability to detect or tell the differences between sounds that vary in pitch 
  Depth Perception (imp:1.75 lvl:1.00) — The ability to judge which of several objects is closer or farther away from you
  Auditory Attention (imp:1.75 lvl:1.12) — The ability to focus on a single source of sound in the presence of other distra
  Wrist-Finger Speed (imp:1.38 lvl:0.38) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Dynamic Strength (imp:1.25 lvl:0.25) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Spatial Orientation (imp:1.00) — The ability to know your location in relation to the environment or to know wher
  Multilimb Coordination (imp:1.00) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Response Orientation (imp:1.00) — The ability to choose quickly between two or more movements in response to two o
  Rate Control (imp:1.00) — The ability to time your movements or the movement of a piece of equipment in an
  Reaction Time (imp:1.00) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Speed of Limb Movement (imp:1.00) — The ability to quickly move the arms and legs.
  Static Strength (imp:1.00) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Explosive Strength (imp:1.00) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Stamina (imp:1.00) — The ability to exert yourself physically over long periods of time without getti
  Extent Flexibility (imp:1.00) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Gross Body Coordination (imp:1.00) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:1.00) — The ability to keep or regain your body balance or stay upright when in an unsta
  Night Vision (imp:1.00) — The ability to see under low-light conditions.
  Peripheral Vision (imp:1.00) — The ability to see objects or movement of objects to one's side when the eyes ar
  Glare Sensitivity (imp:1.00) — The ability to see objects in the presence of a glare or bright lighting.
  Sound Localization (imp:1.00) — The ability to tell the direction from which a sound originated.

--- WORK ACTIVITIES ---
  Thinking Creatively (imp:4.90 lvl:5.85) — Developing, designing, or creating new applications, ideas, relationships, syste
  Working with Computers (imp:4.75 lvl:4.30) — Using computers and computer systems (including hardware and software) to progra
  Getting Information (imp:4.60 lvl:4.55) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Making Decisions and Solving Problems (imp:4.21 lvl:4.45) — Analyzing information and evaluating results to choose the best solution and sol
  Organizing, Planning, and Prioritizing Work (imp:4.20 lvl:5.15) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Communicating with Supervisors, Peers, or Subordinates (imp:4.20 lvl:4.70) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Establishing and Maintaining Interpersonal Relationships (imp:4.20 lvl:5.00) — Developing constructive and cooperative working relationships with others, and m
  Updating and Using Relevant Knowledge (imp:4.00 lvl:5.05) — Keeping up-to-date technically and applying new knowledge to your job.
  Communicating with People Outside the Organization (imp:3.95 lvl:4.70) — Communicating with people outside the organization, representing the organizatio
  Identifying Objects, Actions, and Events (imp:3.65 lvl:4.00) — Identifying information by categorizing, estimating, recognizing differences or 
  Providing Consultation and Advice to Others (imp:3.65 lvl:4.80) — Providing guidance and expert advice to management or other groups on technical,
  Interpreting the Meaning of Information for Others (imp:3.60 lvl:3.55) — Translating or explaining what information means and how it can be used.
  Developing Objectives and Strategies (imp:3.50 lvl:3.90) — Establishing long-range objectives and specifying the strategies and actions to 
  Processing Information (imp:3.45 lvl:3.60) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Scheduling Work and Activities (imp:3.45 lvl:4.00) — Scheduling events, programs, and activities, as well as the work of others.
  Selling or Influencing Others (imp:3.25 lvl:4.05) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Coordinating the Work and Activities of Others (imp:3.25 lvl:4.00) — Getting members of a group to work together to accomplish tasks.
  Training and Teaching Others (imp:3.21 lvl:3.26) — Identifying the educational needs of others, developing formal educational or tr
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:3.16 lvl:3.80) — Providing documentation, detailed instructions, drawings, or specifications to t
  Developing and Building Teams (imp:3.15 lvl:3.05) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Resolving Conflicts and Negotiating with Others (imp:3.05 lvl:3.75) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Judging the Qualities of Objects, Services, or People (imp:3.00 lvl:3.20) — Assessing the value, importance, or quality of things or people.
  Evaluating Information to Determine Compliance with Standards (imp:3.00 lvl:2.95) — Using relevant information and individual judgment to determine whether events o
  Documenting/Recording Information (imp:3.00 lvl:2.70) — Entering, transcribing, recording, storing, or maintaining information in writte
  Guiding, Directing, and Motivating Subordinates (imp:3.00 lvl:3.40) — Providing guidance and direction to subordinates, including setting performance 
  Coaching and Developing Others (imp:3.00 lvl:3.40) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Monitoring Processes, Materials, or Surroundings (imp:2.80 lvl:3.05) — Monitoring and reviewing information from materials, events, or the environment,
  Performing Administrative Activities (imp:2.72 lvl:3.05) — Performing day-to-day administrative tasks such as maintaining information files
  Analyzing Data or Information (imp:2.65 lvl:2.55) — Identifying the underlying principles, reasons, or facts of information by break
  Performing for or Working Directly with the Public (imp:2.65 lvl:2.65) — Performing for people or dealing directly with the public. This includes serving
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:2.60 lvl:2.35) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Assisting and Caring for Others (imp:2.45 lvl:2.60) — Providing personal assistance, medical attention, emotional support, or other pe
  Monitoring and Controlling Resources (imp:2.42 lvl:2.63) — Monitoring and controlling resources and overseeing the spending of money.
  Controlling Machines and Processes (imp:2.40 lvl:2.45) — Using either control mechanisms or direct physical activity to operate machines 
  Inspecting Equipment, Structures, or Materials (imp:2.25 lvl:2.05) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Staffing Organizational Units (imp:2.16 lvl:2.80) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Repairing and Maintaining Electronic Equipment (imp:1.90 lvl:1.70) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Handling and Moving Objects (imp:1.79 lvl:1.89) — Using hands and arms in handling, installing, positioning, and moving materials,
  Operating Vehicles, Mechanized Devices, or Equipment (imp:1.75 lvl:1.55) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Performing General Physical Activities (imp:1.65 lvl:1.40) — Performing general physical activities includes doing activities that require co
  Repairing and Maintaining Mechanical Equipment (imp:1.55 lvl:1.10) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an

--- WORK STYLES ---
  Innovation (imp:2.51) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Attention to Detail (imp:2.41) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Attention to Detail (imp:2.00) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Dependability (imp:1.71) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Achievement Orientation (imp:1.69) — A tendency to establish and maintain personally challenging work-related goals, 
  Adaptability (imp:1.65) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Intellectual Curiosity (imp:1.44) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity (imp:1.33) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Perseverance (imp:1.26) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Self-Confidence (imp:1.24) — A tendency to believe in one's work-related capabilities and ability to control 
  Initiative (imp:1.18) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Cooperation (imp:1.14) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Innovation (imp:1.00) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Social Orientation (imp:0.88) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Stress Tolerance (imp:0.72) — A tendency to cope and function effectively in stressful situations at work.
  Integrity (imp:0.70) — A tendency to be honest and ethical at work.
  Self-Control (imp:0.70) — A tendency to remain calm and composed and to manage emotions effectively in res
  Optimism (imp:0.66) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Sincerity (imp:0.65) — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy (imp:0.52) — A tendency to show concern for others and be sensitive to others' needs and feel
  Cautiousness (imp:0.50) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Leadership Orientation (imp:0.32) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility (imp:0.03) — A tendency to be modest and humble when interacting with others at work.
  Achievement Orientation () — A tendency to establish and maintain personally challenging work-related goals, 
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Adaptability () — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Confidence () — A tendency to believe in one's work-related capabilities and ability to control 
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Leadership Orientation () — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Optimism () — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Social Orientation () — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Dependability () — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res

--- TRANSFERABLE SKILLS ---
  Social Perceptiveness (imp:3.12 lvl:3.00) — Being aware of others' reactions and understanding why they react as they do.
  Coordination (imp:3.12 lvl:3.12) — Adjusting actions in relation to others' actions.
  Complex Problem Solving (imp:3.12 lvl:3.12) — Identifying complex problems and reviewing related information to develop and ev
  Judgment and Decision Making (imp:3.12 lvl:3.00) — Considering the relative costs and benefits of potential actions to choose the m
  Time Management (imp:3.12 lvl:3.00) — Managing one's own time and the time of others.
  Persuasion (imp:3.00 lvl:3.12) — Persuading others to change their minds or behavior.
  Negotiation (imp:3.00 lvl:3.12) — Bringing others together and trying to reconcile differences.
  Service Orientation (imp:3.00 lvl:3.00) — Actively looking for ways to help people.
  Systems Analysis (imp:2.88 lvl:2.75) — Determining how a system should work and how changes in conditions, operations, 
  Instructing (imp:2.75 lvl:3.00) — Teaching others how to do something.
  Operations Analysis (imp:2.75 lvl:2.75) — Analyzing needs and product requirements to create a design.
  Systems Evaluation (imp:2.62 lvl:2.75) — Identifying measures or indicators of system performance and the actions needed 
  Technology Design (imp:2.25 lvl:1.88) — Generating or adapting equipment and technology to serve user needs.
  Management of Personnel Resources (imp:2.25 lvl:2.50) — Motivating, developing, and directing people as they work, identifying the best 
  Programming (imp:2.12 lvl:1.38) — Writing computer programs for various purposes.
  Operations Monitoring (imp:2.00 lvl:1.75) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Management of Material Resources (imp:2.00 lvl:1.12) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Quality Control Analysis (imp:1.88 lvl:1.12) — Conducting tests and inspections of products, services, or processes to evaluate
  Management of Financial Resources (imp:1.88 lvl:1.12) — Determining how money will be spent to get the work done, and accounting for the
  Equipment Selection (imp:1.12 lvl:0.12) — Determining the kind of tools and equipment needed to do a job.
  Operation and Control (imp:1.12 lvl:0.12) — Controlling operations of equipment or systems.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o
  Troubleshooting (imp:1.00) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.00) — Repairing machines or systems using the needed tools.

--- NATIONAL WAGES ---
  total_employment : 197,830
  annual_median    : $62,960
  annual_pct10     : $39,520
  annual_pct25     : $49,040
  annual_pct75     : $81,830
  annual_pct90     : $104,910
  annual_mean      : $70,560
  hourly_median    : $30.27

--- GEOGRAPHIC DISPERSION ---
  highest_state    : District of Columbia ($87,920)
  lowest_state     : Guam ($33,800)
  dispersion_ratio : 2.601x

--- TOP STATES BY WAGE (53 total) ---
  Professional, Scientific, and Technical Services emp:   69,970  median: $  66,770
  Manufacturing                            emp:   37,220  median: $  51,670
  Information                              emp:   17,690  median: $  62,970
  Wholesale Trade                          emp:   15,330  median: $  62,060
  Management of Companies and Enterprises  emp:    8,590  median: $  78,530
  Retail Trade                             emp:    8,360  median: $  53,910
  Educational Services                     emp:    8,230  median: $  61,900
  Administrative and Support and Waste Management and Remediation Services emp:    8,070  median: $  70,920
  Arts, Entertainment, and Recreation      emp:    4,610  median: $  61,110
  Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) emp:    4,580  median: $  78,930

--- TOP INDUSTRIES BY EMPLOYMENT (18 total) ---
  Professional, Scientific, and Technical Services emp:   69,970  median: $  66,770
  Manufacturing                            emp:   37,220  median: $  51,670
  Information                              emp:   17,690  median: $  62,970
  Wholesale Trade                          emp:   15,330  median: $  62,060
  Management of Companies and Enterprises  emp:    8,590  median: $  78,530
  Retail Trade                             emp:    8,360  median: $  53,910
  Educational Services                     emp:    8,230  median: $  61,900
  Administrative and Support and Waste Management and Remediation Services emp:    8,070  median: $  70,920
  Arts, Entertainment, and Recreation      emp:    4,610  median: $  61,110
  Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) emp:    4,580  median: $  78,930

exact_match_status : found
matched_title      : Graphic designer
match_score        : 0.9697
wikidata_qid       : Q627325
word_count         : 1,454
wikipedia_url      : https://en.wikipedia.org/wiki/Graphic_designer
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T21:21:10.972816Z

--- WIKIPEDIA FULL TEXT ---
A graphic designer is a practitioner who follows the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible. They are responsible for planning, designing, projecting, and conveying messages or ideas through visual communication. Graphic design is one of the most in-demand professions with significant job opportunities, as it allows leveraging technological advancements and working online from anywhere in the world.


== Education ==
Referring back to the history of graphic design development, it is evident that the design field was always a skill demanding profession due to variability of printing responsibilities. Unlike pre digital era, where design craft was rather an exclusive practice, the current situation in the field is more accessible and welcoming for everyone. The easy access attracts many individuals to join the field. The concept of graphic designer is fluid: technically, anyone who knows how to use design software and manipulate the provided templates can be called a ‘graphic designer’. This profession is unique in the sense that unlike traditional jobs, one can still work as a designer as a freelancer without an official certification.

However, the design industry is currently occupied by an increasing number of ‘self-taught’ and ‘informally trained’ graphic designers who don't have any formal design education.


== Career ==


=== Origins ===
The Industrial Revolution in England had drawn a distinctive line between fine art and commercial art, and this split formed graphic design as a modern design profession. During the first and second world wars, graphic designers were needed to unite, persuade and inform citizens with the help of printed media. The post war era shifted designers’ focus to the advertising and consumerism promotion. The profession of graphic design emerged from the printing and publishing industry, and the term has been widely used since the 1950s.


=== Profession ===

Generally, a graphic designer works in areas such as branding, corporate identity, advertising, technical and artistic drawing, multimedia, etc. It is a profession that exposes individuals to various academic fields during their university career, because they need to understand human anatomy, psychology, photography, painting and printing techniques, mathematics, marketing, digital animation, 3D modeling, and some professionals even complement their skills with programming, providing a comprehensive view of a company by addressing the three essential factors evaluated: structure, team, and product. Graphic designers are usually expected to have process management, conceptual design, technical design and software skills to apply for a graphic designer position.
Graphic design encompasses various extends of expertise, which is categorised by such levels of qualifications:

Junior (entry Level)
Mid-level
Senior (advanced)


== Role and Responsibilities ==
Professional requirements for graphic designers vary from one place to another. Their role and responsibilities evolve and morph each year, adapting to the current technologies and market demands. A practitioner essentially has two primary roles in the process: satisfying the design brief and executing the job. 
Designers should undergo specialized training, including advanced education and practical experience (internship) to develop skills and expertise in the workplace, which is necessary to obtain a credential that allows them to practice the profession. Practical, technical, and academic requirements to become a graphic designer vary by country or jurisdiction, although the formal study of design in academic institutions has played a crucial role in the overall development of the profession. Graphic designers can work with singular clients or multiple people including collaborations. This is where communication is crucial because misunderstandings can lead to setbacks. 
The primary responsibility of graphic designers is to manipulate visual and textual content. Today, graphic designers are much more than visual decorators - they are required to be versatile and have various skills besides the design realm. 
Graphic design is usually tightly connected with stakeholders and commerce, which means that graphic designers' decisions depend on clients’ vision. 
A graphic designer is a versatile instrument that is capable of visually communicating messages through a skilful usage of typography, imagery, compositional layout, visual hierarchy, colour combinations, and more.


== Goals ==
The main goal of graphic designers is to effectively communicate messages relying on text and images. Designers focus on imposing an order and structure to the manipulated content to facilitate and ease the communication process, while optimizing the likelihood that the conveyed message will be received and understood by the target audience. Additionally, designers aim to create aesthetically appealing products and invent creative approaches to the design process.
Depending on an employment type, besides primary goals, there are secondary goals such as:

Creative thinking
Project planning and management
Problem solving


=== Creativity ===
One of the most important aspects of graphic designers is creative thinking. That is one of the most prominent expectations put into designer’s as designing is a creative process. Creativity allows graphic designers to stand out from others and when actively using it. Practitioners aim to experiment and find unconventional methods to create more unique, effective and prominent products. 


== Salary ==

According the Bureau of Labor Statistics, the median salary for graphic designers is $58,900 as of May 2023. The bottom 10% earned less than $36,420 while the top 10% earned more than $100,450.


== Qualifications ==

Designers should be able to solve visual communication problems or challenges. In doing so, the designer must identify the communications issue, gather and analyze information related to the issue, and generate potential approaches aimed at solving the problem. Iterative prototyping and user testing can be used to determine the success or failure of a visual service. Approaches to a communications problem are developed in the context of an audience and a media channel.  Graphic designers must understand the social and cultural norms of that audience in order to develop visual services that are perceived as relevant, understandable and effective. Directly speaking with individuals from set audiences can prevent any complications. A good graphic designer is able to adapt existing historical or contemporary models and derive unique approaches, which come from a detailed research, and apply them to solve complex problems in an effortless manner.
Graphic designers should also have a thorough understanding of production and rendering methods. Some of the technologies and methods of production are drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia). Frequently, designers are also called upon to manage color in different media. For instance, graphic designers use different colors for digital and print advertisements. RGB — standing for red, green, blue — is an additive color model used for digital media designs. However, the CMYK color model is made up of subtractive colors — cyan, magenta, yellow, and black — and used in designing print media. The reason for the different models is that when designing print ads, colors look different on the screen and when printed onto paper. For example, the colors appear darker on paper than on screen.


== Future perspectives ==
While appreciating the advantages of the development of AI technologies in the design realm, it is important to notice a drastic shift in visual co

--- SEMANTIC NEIGHBORS (5) ---

  Title: Web design (similarity: 0.5185)
  URL: https://en.wikipedia.org/wiki/Web_design
  QID: Q190637
  Extract: 

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design ; authoring, including standardised code and proprietary software; user experience design ; and search eng

  Title: Artist (similarity: 0.2609)
  URL: https://en.wikipedia.org/wiki/Artist
  QID: Q483501
  Extract: An artist is a person who creates art or practices the arts. The most common usage in everyday speech and academic discourse refers to a practitioner of the visual arts, such as painting or drawing.

  Title: List of best-selling music artists (similarity: 0.2353)
  URL: https://en.wikipedia.org/wiki/List_of_best-selling_music_artists
  QID: Q859266
  Extract: The following list of best-selling music artists includes musical artists from the 20th century to the present with claims of 75 million or more record sales worldwide. The tables list artists in descending order by claimed sales; artists with equal claimed sales are ranked by certified units.

  Title: Artist (disambiguation) (similarity: 0.2500)
  URL: https://en.wikipedia.org/wiki/Artist_(disambiguation)
  QID: Q99656622
  Extract: An artist is a person engaged in creating art or practicing the arts, especially the visual arts.

  Title: American Artist (artist) (similarity: 0.3415)
  URL: https://en.wikipedia.org/wiki/American_Artist_(artist)
  QID: Q76417341
  Extract: American Artist is a contemporary artist working in new media, video, installation and writing. They legally changed their name to American Artist in 2013, in order to re-contextualize the definition of the term "American artist"—at once taking on the name of an anonymous term while becoming the emb

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : High confidence due to comprehensive O*NET data, clear wage statistics, strong Wikipedia match, and well-defined skill requirements that distinguish this role from adjacent occupations.
inferred_at          : 2026-06-03T17:59:13.006028+00:00
tokens_input         : 4,473
tokens_output        : 3,981
cost_usd             : $0.043608
wikipedia_used       : True
wikipedia_title      : Graphic designer
wikipedia_note       : The Wikipedia match confirms graphic designers are professionals in design and visual communication who transform linguistic messages into graphic manifestations. This aligns with the O*NET emphasis on commercial and promotional design applications.

--- PROSE FIELDS ---

ROLE SUMMARY:
Graphic designers create visual communications that meet specific commercial or promotional needs, including packaging, displays, logos, and digital materials. They combine artistic skills with technical proficiency in design software to transform client concepts into compelling visual solutions. These professionals work across industries to develop graphics, layouts, and visual identities that effectively communicate messages to target audiences.

DAY IN THE LIFE:
A graphic designer begins by conferring with clients or supervisors to understand project requirements and target audiences. They research market trends and audience preferences to inform their design approach. Using specialized software like Adobe Creative Suite, they create layouts, select typography, and arrange visual elements for various mediums including print, web, and digital platforms. They develop multiple design concepts, present options to stakeholders, and refine designs based on feedback. The day includes preparing digital files for production, coordinating with printers or web developers, and ensuring final outputs meet technical specifications.

WHO THRIVES:
Individuals with high artistic ability and originality excel in graphic design, as evidenced by the role's emphasis on creative thinking and innovative problem-solving. Those who possess strong visual perception, attention to detail, and the ability to generate multiple creative ideas perform well in this field. Successful graphic designers demonstrate excellent communication skills to interpret client needs and present design concepts effectively. They must balance creative vision with practical constraints, showing both artistic flair and business acumen to create designs that achieve commercial objectives.

CAREER ENTRY:
Entry into graphic design typically requires a bachelor's degree, with 65% of practitioners holding this credential according to education distribution data. Formal education in graphic design, visual communications, or fine arts provides foundational knowledge in design principles, color theory, and software proficiency. Many professionals supplement formal education with portfolio development and internships to demonstrate practical skills. The Job Zone 4 classification indicates considerable preparation is needed, including mastery of industry-standard software like Adobe Creative Suite.

CAREER TRAJECTORY:
Graphic designers can advance to senior designer roles, specializing in areas like web design, branding, or packaging design. Many progress to art director positions, overseeing creative teams and managing larger projects across multiple mediums. Entrepreneurial designers may establish independent studios or consulting practices, while others transition into related fields such as user experience design, marketing, or creative direction for major brands.

MARKET INTELLIGENCE:
The graphic design field employs 197,830 professionals with a median annual wage of $62,960 according to BLS OEWS May 2025 data. Wages range from $39,520 at the 10th percentile to $104,910 at the 90th percentile, showing significant earning potential with experience and specialization. Geographic variation is substantial, with the District of Columbia offering the highest wages at $87,920 compared to Guam's $33,800, representing a 2.60x ratio. The largest employment concentration is in Professional, Scientific, and Technical Services (69,970 employed), followed by Manufacturing (37,220) and Information sectors (17,690).

AUTOMATION OUTLOOK:
Graphic design faces moderate automation pressure, particularly in routine layout tasks and template-based designs where AI tools are increasingly capable. However, the high importance of creative thinking (4.9), originality, and client consultation activities provide protection against full automation. The role's emphasis on interpreting complex client needs and creating custom visual solutions requires human creativity and emotional intelligence that current technology cannot replicate.

--- REASONED EDGES ---
  [career_pathway] Art Directors (27-1011.00) — confidence:high
    reasoning: Art Directors represent a natural career progression from Graphic Designer, sharing core design knowledge (both require Design knowledge at high levels) and creative skills.
    data: Design knowledge importance 4.7 vs 4.8
    data: Creative thinking activity shared
    data: Related occupation designation
  [skill_overlap] Web and Digital Interface Designers (15-1255.00) — confidence:high
    reasoning: Both roles require high computer proficiency and design skills, with Graphic Designers developing web graphics and layouts that interface designers implement.
    data: Computers and Electronics knowledge 4.4
    data: Working with Computers activity 4.8
    data: Web development in task descriptions
  [riasec_cluster] Fine Artists, Including Painters, Sculptors, and Illustrators (27-1013.00) — confidence:medium
    reasoning: Both roles share Artistic RIASEC dominance and require Fine Arts knowledge, though Graphic Design has stronger commercial focus.
    data: Artistic RIASEC score 7.00
    data: Fine Arts knowledge 4.4
    data: Originality ability importance 4.0
  [task_similarity] Desktop Publishers (43-9031.00) — confidence:high
    reasoning: Desktop Publishers share layout preparation and file production tasks, with similar technical requirements for print production workflows.
    data: Layout design tasks
    data: Prepare digital files for printing
    data: Production and Processing knowledge 3.3
  [knowledge_overlap] Commercial and Industrial Designers (27-1021.00) — confidence:medium
    reasoning: Both roles require Design knowledge and serve commercial needs, though Industrial Designers focus on product form rather than visual communication.
    data: Design knowledge requirement
    data: Commercial application focus
    data: Creative thinking emphasis

--- NORMALIZER SIGNALS ---
  match_keywords   : ['graphic designer', 'visual designer', 'commercial artist', 'digital artist', 'brand designer', 'creative designer', 'layout artist', 'advertising designer']
  exclude_keywords : ['web developer', 'software engineer', 'fine artist', 'photographer', 'animator']
  title_patterns   : ['*graphic*designer*', '*visual*designer*', '*commercial*artist*', '*brand*designer*', '*creative*designer*']
  common_variations: ['graphic artist', 'graphic design specialist', 'visual communication designer', 'digital graphic designer', 'freelance graphic designer', 'junior graphic designer', 'senior graphic designer', 'graphic design coordinator']

total_terms    : 40
top_words      : ['design', 'graphic', 'others', 'tendency', 'designers', 'equipment', 'visual', 'principles', 'materials', 'designer', 'includes', 'layouts', 'needs', 'production', 'human', 'ideas', 'creative', 'software', 'control', 'objects']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
design                     67  0.01935  wikipedia            wikipedia:52%  inference:22%  dwas:12%
graphic                    48  0.01386  wikipedia            wikipedia:77%  inference:23%
others                     42  0.01213  onet_dimensions      onet_dimensions:90%  dwas:5%  wikipedia:2%
tendency                   42  0.01213  onet_dimensions      onet_dimensions:100%
designers                  35  0.01011  wikipedia            wikipedia:86%  inference:14%
equipment                  27  0.00780  onet_dimensions      onet_dimensions:85%  onet_tasks:7%  dwas:7%
visual                     22  0.00635  wikipedia            wikipedia:50%  inference:36%  onet_dimensions:14%
principles                 18  0.00520  onet_dimensions      onet_dimensions:89%  onet_tasks:6%  inference:6%
materials                  18  0.00520  onet_dimensions      onet_dimensions:56%  dwas:33%  onet_tasks:6%
designer                   17  0.00491  wikipedia            wikipedia:88%  inference:12%
includes                   14  0.00404  onet_dimensions      onet_dimensions:86%  wikipedia:7%  inference:7%
layouts                    13  0.00375  onet_tasks           onet_tasks:62%  dwas:23%  inference:15%
needs                      13  0.00375  onet_dimensions      onet_dimensions:62%  inference:23%  dwas:15%
production                 13  0.00375  onet_dimensions      onet_dimensions:62%  wikipedia:23%  dwas:8%
human                      13  0.00375  onet_dimensions      onet_dimensions:54%  wikipedia:38%  inference:8%
ideas                      13  0.00375  onet_dimensions      onet_dimensions:85%  wikipedia:8%  inference:8%
creative                   13  0.00375  inference            inference:62%  wikipedia:31%  onet_dimensions:8%
software                   12  0.00347  inference            inference:33%  onet_dimensions:25%  wikipedia:25%
control                    12  0.00347  onet_dimensions      onet_dimensions:100%
objects                    12  0.00347  onet_dimensions      onet_dimensions:100%
understand                 11  0.00318  onet_dimensions      onet_dimensions:64%  wikipedia:27%  inference:9%
problems                   11  0.00318  onet_dimensions      onet_dimensions:82%  wikipedia:18%
problem                    11  0.00318  onet_dimensions      onet_dimensions:64%  wikipedia:27%  inference:9%
techniques                 11  0.00318  onet_dimensions      onet_dimensions:91%  wikipedia:9%
technical                  11  0.00318  onet_dimensions      onet_dimensions:27%  wikipedia:27%  inference:27%
art                        11  0.00318  dwas                 dwas:55%  wikipedia:36%  inference:9%
computer                   10  0.00289  onet_tasks           onet_tasks:30%  onet_dimensions:30%  dwas:20%
create                     10  0.00289  inference            inference:30%  onet_tasks:20%  dwas:20%
needed                     10  0.00289  onet_dimensions      onet_dimensions:70%  onet_tasks:10%  wikipedia:10%
services                   10  0.00289  onet_dimensions      onet_dimensions:60%  wikipedia:20%  onet_tasks:10%
media                      10  0.00289  wikipedia            wikipedia:70%  onet_dimensions:30%
activities                 10  0.00289  onet_dimensions      onet_dimensions:90%  inference:10%
body                       10  0.00289  onet_dimensions      onet_dimensions:100%
product                     9  0.00260  dwas                 dwas:33%  wikipedia:33%  onet_dimensions:22%
designs                     9  0.00260  dwas                 dwas:33%  inference:33%  onet_tasks:11%
digital                     9  0.00260  wikipedia            wikipedia:56%  inference:33%  onet_tasks:11%
clients                     9  0.00260  onet_tasks           onet_tasks:44%  wikipedia:22%  onet_dimensions:11%
research                    9  0.00260  dwas                 dwas:33%  onet_tasks:22%  wikipedia:22%
products                    9  0.00260  onet_dimensions      onet_dimensions:56%  onet_tasks:22%  wikipedia:22%
effectively                 9  0.00260  onet_dimensions      onet_dimensions:67%  inference:22%  wikipedia:11%