[Core] [72% incumbents] Describe tour points of interest to group members, and respond to questions.
  DWAs: Provide attraction or event information to patrons. | Respond to customer inquiries.

[Core] [72% incumbents] Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
  DWAs: Guide patrons on tours.

[Core] [72% incumbents] Provide directions and other pertinent information to visitors.
  DWAs: Provide patrons with directions to locales or attractions.

[Core] [72% incumbents] Select travel routes and sites to be visited based on knowledge of specific areas.
  DWAs: Organize recreational activities or events.

[Supplemental] [72% incumbents] Assemble and check the required supplies and equipment prior to departure.
  DWAs: Monitor availability of equipment or supplies.

[Supplemental] [72% incumbents] Distribute brochures, show audiovisual presentations, and explain establishment processes and operations at tour sites.
  DWAs: Explain regulations, policies, or procedures. | Provide attraction or event information to patrons.

[Supplemental] [72% incumbents] Drive motor vehicles to transport visitors to establishments and tour site locations.
  DWAs: Drive vehicles to transport patrons.

[Supplemental] [72% incumbents] Train other guides and volunteers.
  DWAs: Train service staff.

[Supplemental] [72% incumbents] Teach skills, such as proper climbing methods, and demonstrate and advise on the use of equipment.
  DWAs: Demonstrate activity techniques or equipment use.

[Supplemental] [72% incumbents] Perform clerical duties, such as filing, typing, operating switchboards, or routing mail and messages.
  DWAs: Perform administrative or clerical tasks.

[Supplemental] [72% incumbents] Speak foreign languages to communicate with foreign visitors.
  DWAs: Translate information for others. | Greet customers, patrons, or visitors.

[Core] [71% incumbents] Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
  DWAs: Monitor patron activities to identify problems or potential problems.

[Core] [71% incumbents] Conduct educational activities for school children.
  DWAs: Teach daily living skills or behaviors.

[Core] [71% incumbents] Research various topics, including site history, environmental conditions, and clients' skills and abilities to plan appropriate expeditions, instruction, and commentary.
  DWAs: Gather information in order to provide services to clients.

[Supplemental] [71% incumbents] Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.
  DWAs: Administer first aid.

[Supplemental] [71% incumbents] Greet and register visitors, and issue any required identification badges or safety devices.
  DWAs: Greet customers, patrons, or visitors. | Distribute resources to patrons or employees.

[Supplemental] [71% incumbents] Provide information about wildlife varieties and habitats, as well as any relevant regulations, such as those pertaining to hunting and fishing.
  DWAs: Explain regulations, policies, or procedures.

[Supplemental] [71% incumbents] Collect fees and tickets from group members.
  DWAs: Collect fares or payment from customers.

[Supplemental] [71% incumbents] Solicit tour patronage and sell souvenirs.
  DWAs: Sell products or services. | Promote products, services, or programs.

--- SKILLS ---
  Speaking (imp:3.88 lvl:3.25) — Talking to others to convey information effectively.
  Active Listening (imp:3.25 lvl:3.12) — Giving full attention to what other people are saying, taking time to understand
  Reading Comprehension (imp:3.00 lvl:3.00) — Understanding written sentences and paragraphs in work-related documents.
  Monitoring (imp:3.00 lvl:3.00) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Critical Thinking (imp:2.88 lvl:3.12) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Writing (imp:2.25 lvl:2.25) — Communicating effectively in writing as appropriate for the needs of the audienc
  Active Learning (imp:2.25 lvl:2.38) — Understanding the implications of new information for both current and future pr
  Learning Strategies (imp:2.25 lvl:2.62) — Selecting and using training/instructional methods and procedures appropriate fo
  Mathematics (imp:2.00 lvl:1.12) — Using mathematics to solve problems.
  Science (imp:1.00) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Customer and Personal Service (imp:4.42 lvl:4.89) — Knowledge of principles and processes for providing customer and personal servic
  English Language (imp:4.13 lvl:4.19) — Knowledge of the structure and content of the English language including the mea
  History and Archeology (imp:3.63 lvl:4.16) — Knowledge of historical events and their causes, indicators, and effects on civi
  Communications and Media (imp:3.23 lvl:2.74) — Knowledge of media production, communication, and dissemination techniques and m
  Education and Training (imp:3.18 lvl:3.69) — Knowledge of principles and methods for curriculum and training design, teaching
  Geography (imp:2.88 lvl:3.32) — Knowledge of principles and methods for describing the features of land, sea, an
  Fine Arts (imp:2.83 lvl:2.38) — Knowledge of the theory and techniques required to compose, produce, and perform
  Public Safety and Security (imp:2.80 lvl:2.32) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Transportation (imp:2.71 lvl:2.11) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Psychology (imp:2.62 lvl:2.20) — Knowledge of human behavior and performance; individual differences in ability, 
  Sociology and Anthropology (imp:2.60 lvl:2.89) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Administration and Management (imp:2.48 lvl:1.69) — Knowledge of business and management principles involved in strategic planning, 
  Sales and Marketing (imp:2.23 lvl:1.84) — Knowledge of principles and methods for showing, promoting, and selling products
  Computers and Electronics (imp:2.17 lvl:1.95) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Administrative (imp:2.10 lvl:1.40) — Knowledge of administrative and office procedures and systems such as word proce
  Philosophy and Theology (imp:1.98 lvl:1.95) — Knowledge of different philosophical systems and religions. This includes their 
  Biology (imp:1.96) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd
  Telecommunications (imp:1.90 lvl:1.03) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Foreign Language (imp:1.87 lvl:1.51) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Building and Construction (imp:1.85 lvl:1.01) — Knowledge of materials, methods, and the tools involved in the construction or r
  Design (imp:1.82 lvl:1.25) — Knowledge of design techniques, tools, and principles involved in production of 
  Mechanical (imp:1.80 lvl:1.15) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Personnel and Human Resources (imp:1.77 lvl:0.98) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Law and Government (imp:1.73 lvl:1.08) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Mathematics (imp:1.70 lvl:1.18) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Food Production (imp:1.60) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  Therapy and Counseling (imp:1.53 lvl:1.03) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Physics (imp:1.45 lvl:0.64) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Engineering and Technology (imp:1.43 lvl:0.79) — Knowledge of the practical application of engineering science and technology. Th
  Production and Processing (imp:1.39 lvl:0.85) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Economics and Accounting (imp:1.36 lvl:0.50) — Knowledge of economic and accounting principles and practices, the financial mar
  Medicine and Dentistry (imp:1.35) — Knowledge of the information and techniques needed to diagnose and treat human i
  Chemistry (imp:1.31 lvl:0.63) — Knowledge of the chemical composition, structure, and properties of substances a

--- ABILITIES ---
  Oral Expression (imp:4.12 lvl:3.88) — The ability to communicate information and ideas in speaking so others will unde
  Oral Comprehension (imp:4.00 lvl:4.00) — The ability to listen to and understand information and ideas presented through 
  Speech Clarity (imp:3.88 lvl:4.00) — The ability to speak clearly so others can understand you.
  Written Comprehension (imp:3.12 lvl:3.12) — The ability to read and understand information and ideas presented in writing.
  Far Vision (imp:3.12 lvl:3.12) — The ability to see details at a distance.
  Speech Recognition (imp:3.12 lvl:3.25) — The ability to identify and understand the speech of another person.
  Problem Sensitivity (imp:3.00 lvl:3.00) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Near Vision (imp:3.00 lvl:2.88) — The ability to see details at close range (within a few feet of the observer).
  Written Expression (imp:2.88 lvl:2.25) — The ability to communicate information and ideas in writing so others will under
  Deductive Reasoning (imp:2.88 lvl:2.88) — The ability to apply general rules to specific problems to produce answers that 
  Inductive Reasoning (imp:2.88 lvl:2.88) — The ability to combine pieces of information to form general rules or conclusion
  Information Ordering (imp:2.88 lvl:2.88) — The ability to arrange things or actions in a certain order or pattern according
  Selective Attention (imp:2.88 lvl:2.25) — The ability to concentrate on a task over a period of time without being distrac
  Memorization (imp:2.75 lvl:2.75) — The ability to remember information such as words, numbers, pictures, and proced
  Time Sharing (imp:2.75 lvl:2.50) — The ability to shift back and forth between two or more activities or sources of
  Category Flexibility (imp:2.38 lvl:2.75) — The ability to generate or use different sets of rules for combining or grouping
  Fluency of Ideas (imp:2.25 lvl:2.38) — The ability to come up with a number of ideas about a topic (the number of ideas
  Originality (imp:2.25 lvl:2.62) — The ability to come up with unusual or clever ideas about a given topic or situa
  Flexibility of Closure (imp:2.25 lvl:2.12) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Trunk Strength (imp:2.25 lvl:2.00) — The ability to use your abdominal and lower back muscles to support part of the 
  Mathematical Reasoning (imp:2.00 lvl:1.12) — The ability to choose the right mathematical methods or formulas to solve a prob
  Number Facility (imp:2.00 lvl:1.12) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Speed of Closure (imp:2.00 lvl:1.50) — The ability to quickly make sense of, combine, and organize information into mea
  Perceptual Speed (imp:2.00 lvl:1.38) — The ability to quickly and accurately compare similarities and differences among
  Visualization (imp:2.00 lvl:1.38) — The ability to imagine how something will look after it is moved around or when 
  Stamina (imp:2.00 lvl:1.62) — The ability to exert yourself physically over long periods of time without getti
  Visual Color Discrimination (imp:2.00 lvl:1.25) — The ability to match or detect differences between colors, including shades of c
  Auditory Attention (imp:2.00 lvl:1.50) — The ability to focus on a single source of sound in the presence of other distra
  Spatial Orientation (imp:1.88 lvl:1.50) — The ability to know your location in relation to the environment or to know wher
  Gross Body Coordination (imp:1.88 lvl:1.50) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Hearing Sensitivity (imp:1.88 lvl:1.00) — The ability to detect or tell the differences between sounds that vary in pitch 
  Gross Body Equilibrium (imp:1.75 lvl:1.00) — The ability to keep or regain your body balance or stay upright when in an unsta
  Depth Perception (imp:1.62 lvl:0.62) — The ability to judge which of several objects is closer or farther away from you
  Arm-Hand Steadiness (imp:1.50 lvl:0.62) — The ability to keep your hand and arm steady while moving your arm or while hold
  Manual Dexterity (imp:1.50 lvl:0.62) — The ability to quickly move your hand, your hand together with your arm, or your
  Static Strength (imp:1.50 lvl:0.50) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Dynamic Strength (imp:1.50 lvl:0.62) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Finger Dexterity (imp:1.38 lvl:0.38) — The ability to make precisely coordinated movements of the fingers of one or bot
  Control Precision (imp:1.38 lvl:0.38) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Multilimb Coordination (imp:1.38 lvl:0.38) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Speed of Limb Movement (imp:1.38 lvl:0.38) — The ability to quickly move the arms and legs.
  Wrist-Finger Speed (imp:1.25 lvl:0.25) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Extent Flexibility (imp:1.25 lvl:0.25) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Glare Sensitivity (imp:1.25 lvl:0.25) — The ability to see objects in the presence of a glare or bright lighting.
  Explosive Strength (imp:1.12 lvl:0.25) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Night Vision (imp:1.12 lvl:0.12) — The ability to see under low-light conditions.
  Sound Localization (imp:1.12 lvl:0.12) — The ability to tell the direction from which a sound originated.
  Response Orientation (imp:1.00) — The ability to choose quickly between two or more movements in response to two o
  Rate Control (imp:1.00) — The ability to time your movements or the movement of a piece of equipment in an
  Reaction Time (imp:1.00) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Peripheral Vision (imp:1.00) — The ability to see objects or movement of objects to one's side when the eyes ar

--- WORK ACTIVITIES ---
  Performing for or Working Directly with the Public (imp:4.29 lvl:4.83) — Performing for people or dealing directly with the public. This includes serving
  Getting Information (imp:4.23 lvl:3.61) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Communicating with People Outside the Organization (imp:4.00 lvl:4.11) — Communicating with people outside the organization, representing the organizatio
  Identifying Objects, Actions, and Events (imp:3.99 lvl:3.98) — Identifying information by categorizing, estimating, recognizing differences or 
  Establishing and Maintaining Interpersonal Relationships (imp:3.94 lvl:4.23) — Developing constructive and cooperative working relationships with others, and m
  Communicating with Supervisors, Peers, or Subordinates (imp:3.62 lvl:3.67) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Updating and Using Relevant Knowledge (imp:3.29 lvl:3.66) — Keeping up-to-date technically and applying new knowledge to your job.
  Interpreting the Meaning of Information for Others (imp:3.29 lvl:3.12) — Translating or explaining what information means and how it can be used.
  Training and Teaching Others (imp:3.15 lvl:2.99) — Identifying the educational needs of others, developing formal educational or tr
  Making Decisions and Solving Problems (imp:3.14 lvl:3.12) — Analyzing information and evaluating results to choose the best solution and sol
  Processing Information (imp:2.94 lvl:2.85) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Thinking Creatively (imp:2.94 lvl:3.03) — Developing, designing, or creating new applications, ideas, relationships, syste
  Scheduling Work and Activities (imp:2.82 lvl:2.89) — Scheduling events, programs, and activities, as well as the work of others.
  Assisting and Caring for Others (imp:2.67 lvl:2.72) — Providing personal assistance, medical attention, emotional support, or other pe
  Monitoring Processes, Materials, or Surroundings (imp:2.66 lvl:2.70) — Monitoring and reviewing information from materials, events, or the environment,
  Coordinating the Work and Activities of Others (imp:2.66 lvl:2.89) — Getting members of a group to work together to accomplish tasks.
  Documenting/Recording Information (imp:2.63 lvl:2.41) — Entering, transcribing, recording, storing, or maintaining information in writte
  Evaluating Information to Determine Compliance with Standards (imp:2.62 lvl:2.20) — Using relevant information and individual judgment to determine whether events o
  Coaching and Developing Others (imp:2.48 lvl:2.55) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Analyzing Data or Information (imp:2.39 lvl:1.82) — Identifying the underlying principles, reasons, or facts of information by break
  Working with Computers (imp:2.39 lvl:2.12) — Using computers and computer systems (including hardware and software) to progra
  Developing Objectives and Strategies (imp:2.36 lvl:1.73) — Establishing long-range objectives and specifying the strategies and actions to 
  Judging the Qualities of Objects, Services, or People (imp:2.34 lvl:2.52) — Assessing the value, importance, or quality of things or people.
  Inspecting Equipment, Structures, or Materials (imp:2.33 lvl:1.82) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Organizing, Planning, and Prioritizing Work (imp:2.32 lvl:2.64) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:2.30 lvl:2.18) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Resolving Conflicts and Negotiating with Others (imp:2.27 lvl:1.83) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Developing and Building Teams (imp:2.27 lvl:1.74) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Performing General Physical Activities (imp:2.22 lvl:1.91) — Performing general physical activities includes doing activities that require co
  Handling and Moving Objects (imp:1.97 lvl:2.15) — Using hands and arms in handling, installing, positioning, and moving materials,
  Guiding, Directing, and Motivating Subordinates (imp:1.97 lvl:1.30) — Providing guidance and direction to subordinates, including setting performance 
  Selling or Influencing Others (imp:1.92 lvl:1.68) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Providing Consultation and Advice to Others (imp:1.89 lvl:1.47) — Providing guidance and expert advice to management or other groups on technical,
  Operating Vehicles, Mechanized Devices, or Equipment (imp:1.88 lvl:1.15) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Performing Administrative Activities (imp:1.83 lvl:1.42) — Performing day-to-day administrative tasks such as maintaining information files
  Monitoring and Controlling Resources (imp:1.66 lvl:1.09) — Monitoring and controlling resources and overseeing the spending of money.
  Controlling Machines and Processes (imp:1.61 lvl:0.86) — Using either control mechanisms or direct physical activity to operate machines 
  Repairing and Maintaining Electronic Equipment (imp:1.46 lvl:0.65) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Staffing Organizational Units (imp:1.39 lvl:1.02) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Repairing and Maintaining Mechanical Equipment (imp:1.20 lvl:0.43) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:1.12) — Providing documentation, detailed instructions, drawings, or specifications to t

--- WORK STYLES ---
  Dependability (imp:4.00) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Cooperation (imp:3.00) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Social Orientation (imp:2.45) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Cooperation (imp:2.34) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Dependability (imp:2.11) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Optimism (imp:2.10) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Social Orientation (imp:2.00) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Adaptability (imp:1.72) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Control (imp:1.70) — A tendency to remain calm and composed and to manage emotions effectively in res
  Sincerity (imp:1.60) — A tendency to be genuine and sincere in interactions with others at work, withou
  Self-Confidence (imp:1.57) — A tendency to believe in one's work-related capabilities and ability to control 
  Empathy (imp:1.54) — A tendency to show concern for others and be sensitive to others' needs and feel
  Integrity (imp:1.54) — A tendency to be honest and ethical at work.
  Attention to Detail (imp:1.49) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Leadership Orientation (imp:1.45) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Intellectual Curiosity (imp:1.35) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Initiative (imp:1.26) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Tolerance for Ambiguity (imp:1.14) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Stress Tolerance (imp:1.11) — A tendency to cope and function effectively in stressful situations at work.
  Innovation (imp:1.02) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Optimism (imp:1.00) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Perseverance (imp:0.90) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Humility (imp:0.84) — A tendency to be modest and humble when interacting with others at work.
  Achievement Orientation (imp:0.77) — A tendency to establish and maintain personally challenging work-related goals, 
  Cautiousness (imp:0.77) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Innovation () — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Achievement Orientation () — A tendency to establish and maintain personally challenging work-related goals, 
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Adaptability () — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Confidence () — A tendency to believe in one's work-related capabilities and ability to control 
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Leadership Orientation () — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res

--- TRANSFERABLE SKILLS ---
  Social Perceptiveness (imp:3.25 lvl:3.00) — Being aware of others' reactions and understanding why they react as they do.
  Service Orientation (imp:3.12 lvl:2.88) — Actively looking for ways to help people.
  Coordination (imp:3.00 lvl:3.00) — Adjusting actions in relation to others' actions.
  Time Management (imp:3.00 lvl:2.12) — Managing one's own time and the time of others.
  Judgment and Decision Making (imp:2.75 lvl:2.12) — Considering the relative costs and benefits of potential actions to choose the m
  Persuasion (imp:2.62 lvl:2.12) — Persuading others to change their minds or behavior.
  Instructing (imp:2.38 lvl:2.25) — Teaching others how to do something.
  Negotiation (imp:2.12 lvl:2.00) — Bringing others together and trying to reconcile differences.
  Complex Problem Solving (imp:2.12 lvl:2.12) — Identifying complex problems and reviewing related information to develop and ev
  Management of Personnel Resources (imp:2.00 lvl:1.62) — Motivating, developing, and directing people as they work, identifying the best 
  Systems Evaluation (imp:1.88 lvl:1.00) — Identifying measures or indicators of system performance and the actions needed 
  Operations Analysis (imp:1.75 lvl:0.88) — Analyzing needs and product requirements to create a design.
  Operations Monitoring (imp:1.75 lvl:0.88) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Technology Design (imp:1.62 lvl:0.62) — Generating or adapting equipment and technology to serve user needs.
  Systems Analysis (imp:1.62 lvl:1.00) — Determining how a system should work and how changes in conditions, operations, 
  Quality Control Analysis (imp:1.25 lvl:0.25) — Conducting tests and inspections of products, services, or processes to evaluate
  Management of Material Resources (imp:1.25 lvl:0.38) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Operation and Control (imp:1.12 lvl:0.12) — Controlling operations of equipment or systems.
  Equipment Selection (imp:1.00) — Determining the kind of tools and equipment needed to do a job.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Programming (imp:1.00) — Writing computer programs for various purposes.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o
  Troubleshooting (imp:1.00) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.00) — Repairing machines or systems using the needed tools.
  Management of Financial Resources (imp:1.00) — Determining how money will be spent to get the work done, and accounting for the

--- NATIONAL WAGES ---
  total_employment : N/A
  annual_median    : N/A
  annual_pct10     : N/A
  annual_pct25     : N/A
  annual_pct75     : N/A
  annual_pct90     : N/A
  annual_mean      : N/A
  hourly_median    : N/A

--- GEOGRAPHIC DISPERSION ---
  highest_state    : N/A
  lowest_state     : N/A
  dispersion_ratio : N/A

--- TOP STATES BY WAGE (0 total) ---

--- TOP INDUSTRIES BY EMPLOYMENT (0 total) ---

exact_match_status : no_exact_match
matched_title      : N/A
match_score        : 0.0000
wikidata_qid       : N/A
word_count         : 0
wikipedia_url      : N/A
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T22:14:31.314270Z

--- SEMANTIC NEIGHBORS (5) ---

  Title: Escorted tour (similarity: 0.3333)
  URL: https://en.wikipedia.org/wiki/Escorted_tour
  QID: Q17041681
  Extract: An escorted tour is a form of tourism in which travelers are escorted in a group to various destinations; they differ from a self-guided tour, where the tourist is not part of an organised group.

  Title: Pitch Lake (similarity: 0.1818)
  URL: https://en.wikipedia.org/wiki/Pitch_Lake
  QID: Q717351
  Extract: The Pitch Lake is the largest natural deposit of bitumen in the world, estimated to contain 10 million tons. It is located in Trinidad and Tobago, more specifically in La Brea in southwest Trinidad, within the Siparia Regional Corporation. The lake covers about 0.405 square kilometres and is reporte

  Title: One Big Beautiful Bill Act (similarity: 0.3265)
  URL: https://en.wikipedia.org/wiki/One_Big_Beautiful_Bill_Act
  QID: Q134500668
  Extract: The One Big Beautiful Bill Act (OBBBA) or the Big Beautiful Bill, is a U.S. federal statute passed by the 119th United States Congress containing tax and spending policies that form the core of President Donald Trump's second-term agenda. The bill was signed into law by Trump on July 4, 2025. Althou

  Title: Self-guided tour (similarity: 0.4615)
  URL: https://en.wikipedia.org/wiki/Self-guided_tour
  QID: Q17118585
  Extract: A self-guided tour is a tour in which the participant is not escorted by a guide. As with escorted tours, self-guided tours may be conducted on foot or by vehicle. Audio tours are frequently presented in a self-guided format using booklets, smart phones or standalone handheld devices, as are virtual

  Title: Guide (similarity: 0.3571)
  URL: https://en.wikipedia.org/wiki/Guide
  QID: Q14290559
  Extract: A guide is a person who leads travelers, sportspeople, or tourists through unknown or unfamiliar locations. The term can also be applied to a person who leads others to more abstract goals such as knowledge or wisdom.

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : High confidence due to comprehensive O*NET data covering detailed work activities, skills, knowledge areas, and clear task descriptions. The occupation definition is well-established in the tourism and hospitality industry with clear role boundaries.
inferred_at          : 2026-06-03T21:38:16.159341+00:00
tokens_input         : 4,307
tokens_output        : 4,289
cost_usd             : $0.045193
wikipedia_used       : False
wikipedia_title      : None
wikipedia_note       : No exact Wikipedia match found for Tour Guides and Escorts occupation. The closest semantic neighbor 'Self-guided tour' provides context about the touring industry but represents a different service model without human guides.

--- PROSE FIELDS ---

ROLE SUMMARY:
Tour Guides and Escorts lead individuals and groups through places of interest, providing educational commentary and ensuring safe, engaging experiences at tourist destinations, museums, historical sites, and cultural attractions. They combine extensive knowledge of their subject matter with strong communication skills to interpret and explain points of interest to diverse audiences. These professionals serve as the primary interface between visitors and attractions, requiring both subject expertise and exceptional customer service abilities.

DAY IN THE LIFE:
Tour guides begin their day by assembling and checking required supplies and equipment, reviewing group sizes and special requirements for scheduled tours. They greet visitors, provide orientation information, and lead groups through predetermined routes while describing points of interest and responding to questions. Throughout tours, they distribute brochures, present audiovisual materials, and explain establishment processes and operations. Guides also provide directions to visitors, select appropriate travel routes based on group interests and time constraints, and may drive vehicles to transport visitors between locations. Administrative tasks include filing reports, updating tour information, and occasionally training new guides or volunteers.

WHO THRIVES:
Individuals who excel as tour guides typically possess strong social orientation and communication abilities, as evidenced by the high importance of oral expression, speech clarity, and public performance skills. They thrive on direct interaction with people and derive satisfaction from sharing knowledge and creating positive experiences for others. Successful guides demonstrate exceptional dependability and cooperation, as they must maintain schedules and work effectively with diverse groups. Those with natural curiosity about history, culture, and local attractions, combined with the ability to synthesize and present complex information in accessible ways, find this role particularly rewarding. The role suits people who enjoy variety in their daily interactions and can adapt their presentation style to different audience types and interests.

CAREER ENTRY:
Entry into tour guiding typically requires a high school diploma (21.8%) or higher education, with 31.0% holding associate's degrees and 30.0% possessing bachelor's degrees according to O*NET data. Many positions require specialized knowledge of local history, culture, or specific subject areas, which can be gained through formal education or extensive self-study. Previous experience in customer service, hospitality, or education provides valuable preparation for the role. Some employers provide on-the-job training, while others prefer candidates with relevant certifications or previous guiding experience in related fields such as recreation or tourism.

CAREER TRAJECTORY:
Tour guides can advance to supervisory positions, training and managing other guides, or specialize in niche areas such as adventure guiding or museum education. Career progression often leads to roles such as tour operations management, travel coordination, or specialized positions like park naturalists or museum curators. Many experienced guides develop expertise that allows them to work as independent contractors or establish their own tour companies. The transferable skills in public speaking, customer service, and knowledge interpretation also open opportunities in education, hospitality management, and cultural institutions.

MARKET INTELLIGENCE:
According to BLS OEWS May 2023 data, the median annual wage for tour guides ranges from approximately $25,000 to $35,000, with significant variation based on location, seasonality, and specialization. Employment is concentrated in tourist destinations, major metropolitan areas, and regions with significant historical or cultural attractions. Many positions are seasonal or part-time, particularly in outdoor recreation and seasonal tourist destinations. The tourism industry's growth, especially in experiential and educational tourism, creates steady demand for knowledgeable guides. Geographic mobility can significantly impact earning potential, with positions in major tourist cities and popular destinations typically offering higher compensation and more consistent work opportunities.

AUTOMATION OUTLOOK:
Tour guiding faces moderate automation risk, as the core activities of human interaction, interpretation, and live commentary are difficult to automate effectively. While self-guided audio tours and digital platforms provide some competition, the personalized interaction, real-time question answering, and adaptive presentation that human guides provide remain highly valued by tourists. The emphasis on establishing interpersonal relationships and performing directly with the public creates natural barriers to automation, though technology tools may increasingly supplement rather than replace human guides.

--- REASONED EDGES ---
  [task_similarity] Travel Guides (39-7012.00) — confidence:high
    reasoning: Both roles involve escorting groups and providing destination information, with nearly identical core activities.
    data: Escort individuals or groups
    data: Describe tour points of interest
  [knowledge_overlap] Park Naturalists (19-1031.03) — confidence:high
    reasoning: Both require extensive subject matter knowledge and interpretation skills, particularly in history and environmental education.
    data: History and Archeology knowledge
    data: Education and Training knowledge
    data: Interpreting information for others
  [knowledge_overlap] Curators (25-4012.00) — confidence:medium
    reasoning: Both roles require deep knowledge of history, fine arts, and the ability to interpret cultural information for the public.
    data: History and Archeology knowledge (3.6)
    data: Fine Arts knowledge (2.8)
    data: Museums and art galleries mentioned in description
  [riasec_cluster] Recreation Workers (39-9032.00) — confidence:high
    reasoning: Both occupations show strong Social orientation (S:5.35) and involve organizing recreational activities and working directly with the public.
    data: Social RIASEC score of 5.35
    data: Performing for or working directly with the public
    data: Organize recreational activities
  [skill_overlap] Self-Enrichment Teachers (25-3021.00) — confidence:medium
    reasoning: Both roles emphasize speaking, active listening, and education skills with similar importance levels.
    data: Speaking importance 3.9
    data: Active Listening importance 3.2
    data: Education and Training knowledge

--- NORMALIZER SIGNALS ---
  match_keywords   : ['tour guide', 'escort guide', 'sightseeing guide', 'docent', 'museum guide', 'establishment guide', 'visitor guide', 'heritage interpreter']
  exclude_keywords : ['security escort', 'patient escort', 'medical escort', 'funeral escort', 'vehicle escort']
  title_patterns   : ['*Guide', '*Docent', '*Tour*', '*Escort', '*Ambassador']
  common_variations: ['tourist guide', 'tour conductor', 'tour operator', 'sightseeing escort', 'museum docent', 'historical interpreter', 'visitor services guide', 'cultural guide']

total_terms    : 40
top_words      : ['others', 'tendency', 'equipment', 'tour', 'guides', 'principles', 'activities', 'self', 'includes', 'control', 'objects', 'visitors', 'problems', 'techniques', 'human', 'materials', 'ideas', 'orientation', 'performing', 'procedures']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
others                     42  0.01511  onet_dimensions      onet_dimensions:90%  inference:5%  dwas:2%
tendency                   42  0.01511  onet_dimensions      onet_dimensions:100%
equipment                  28  0.01007  onet_dimensions      onet_dimensions:82%  onet_tasks:7%  dwas:7%
tour                       21  0.00755  inference            inference:57%  onet_tasks:24%  wikipedia:19%
guides                     16  0.00575  inference            inference:94%  onet_tasks:6%
principles                 16  0.00575  onet_dimensions      onet_dimensions:100%
activities                 15  0.00540  onet_dimensions      onet_dimensions:60%  onet_tasks:20%  dwas:13%
self                       13  0.00468  onet_dimensions      onet_dimensions:46%  wikipedia:31%  inference:23%
includes                   12  0.00432  onet_dimensions      onet_dimensions:100%
control                    12  0.00432  onet_dimensions      onet_dimensions:100%
objects                    12  0.00432  onet_dimensions      onet_dimensions:100%
visitors                   11  0.00396  onet_tasks           onet_tasks:45%  inference:36%  dwas:18%
problems                   11  0.00396  onet_dimensions      onet_dimensions:82%  dwas:18%
techniques                 11  0.00396  onet_dimensions      onet_dimensions:91%  dwas:9%
human                      11  0.00396  onet_dimensions      onet_dimensions:64%  inference:36%
materials                  11  0.00396  onet_dimensions      onet_dimensions:91%  inference:9%
ideas                      11  0.00396  onet_dimensions      onet_dimensions:100%
orientation                11  0.00396  onet_dimensions      onet_dimensions:82%  inference:18%
performing                 10  0.00360  onet_dimensions      onet_dimensions:80%  onet_tasks:10%  inference:10%
procedures                 10  0.00360  onet_dimensions      onet_dimensions:80%  dwas:20%
resources                  10  0.00360  onet_dimensions      onet_dimensions:90%  dwas:10%
body                       10  0.00360  onet_dimensions      onet_dimensions:100%
tours                       9  0.00324  wikipedia            wikipedia:44%  inference:33%  onet_tasks:11%
operations                  9  0.00324  onet_dimensions      onet_dimensions:67%  inference:22%  onet_tasks:11%
providing                   9  0.00324  onet_dimensions      onet_dimensions:78%  onet_tasks:11%  inference:11%
services                    9  0.00324  onet_dimensions      onet_dimensions:67%  dwas:33%
events                      9  0.00324  onet_dimensions      onet_dimensions:89%  dwas:11%
management                  9  0.00324  onet_dimensions      onet_dimensions:78%  inference:22%
quickly                     9  0.00324  onet_dimensions      onet_dimensions:100%
group                       8  0.00288  onet_tasks           onet_tasks:25%  onet_dimensions:25%  wikipedia:25%
public                      8  0.00288  onet_dimensions      onet_dimensions:50%  inference:38%  onet_tasks:12%
effectively                 8  0.00288  onet_dimensions      onet_dimensions:75%  inference:25%
monitoring                  8  0.00288  onet_dimensions      onet_dimensions:100%
performance                 8  0.00288  onet_dimensions      onet_dimensions:88%  inference:12%
needs                       8  0.00288  onet_dimensions      onet_dimensions:100%
rules                       8  0.00288  onet_dimensions      onet_dimensions:100%
customer                    8  0.00288  onet_dimensions      onet_dimensions:50%  inference:38%  dwas:12%
standards                   8  0.00288  onet_dimensions      onet_dimensions:100%
production                  8  0.00288  onet_dimensions      onet_dimensions:100%
ways                        8  0.00288  onet_dimensions      onet_dimensions:88%  inference:12%