[Core] [58% incumbents] Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.
  DWAs: Arrange services or reservations for patrons.

[Core] [58% incumbents] Plan tour itineraries, applying knowledge of travel routes and destination sites.
  DWAs: Organize recreational activities or events.

[Core] [58% incumbents] Resolve any problems with itineraries, service, or accommodations.
  DWAs: Resolve customer complaints or problems.

[Core] [58% incumbents] Attend to special needs of tour participants.
  DWAs: Assist individuals with special needs.

[Core] [58% incumbents] Sell travel packages.
  DWAs: Sell products or services.

[Core] [58% incumbents] Give advice on sightseeing and shopping.
  DWAs: Provide attraction or event information to patrons.

[Supplemental] [58% incumbents] Explain hunting and fishing laws to groups to ensure compliance.
  DWAs: Explain regulations, policies, or procedures.

[Supplemental] [58% incumbents] Lead individuals or groups to tour site locations and describe points of interest.
  DWAs: Guide patrons on tours. | Provide attraction or event information to patrons.

[Supplemental] [58% incumbents] Sell or rent equipment, clothing, and supplies related to expeditions.
  DWAs: Sell products or services.

[Supplemental] [58% incumbents] Pay bills and record checks issued.
  DWAs: Maintain financial or account records. | Manage budgets for personal services operations.

[Supplemental] [58% incumbents] Verify amounts and quality of equipment prior to expeditions or tours.
  DWAs: Monitor availability of equipment or supplies.

[Supplemental] [58% incumbents] Set up camps, and prepare meals for tour group members.
  DWAs: Prepare foods or meals.

[Supplemental] [58% incumbents] Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency.
  DWAs: Arrange services or reservations for patrons.

[Core] [57% incumbents] Administer first aid to injured group participants.
  DWAs: Administer first aid.

[Supplemental] [57% incumbents] Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites.
  DWAs: Drive vehicles to transport patrons.

[Supplemental] [57% incumbents] Instruct novices in climbing techniques, mountaineering, and wilderness survival, and demonstrate use of hunting, fishing, and climbing equipment.
  DWAs: Demonstrate activity techniques or equipment use.

[Core] [55% incumbents] Evaluate services received on the tour, and report findings to tour organizers.
  DWAs: Evaluate program effectiveness. | Report information to managers or other personnel.

--- SKILLS ---
  Speaking (imp:4.00 lvl:3.25) — Talking to others to convey information effectively.
  Active Listening (imp:3.88 lvl:4.00) — Giving full attention to what other people are saying, taking time to understand
  Reading Comprehension (imp:3.25 lvl:3.75) — Understanding written sentences and paragraphs in work-related documents.
  Writing (imp:3.12 lvl:3.25) — Communicating effectively in writing as appropriate for the needs of the audienc
  Critical Thinking (imp:3.12 lvl:3.75) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Active Learning (imp:3.12 lvl:3.00) — Understanding the implications of new information for both current and future pr
  Monitoring (imp:3.00 lvl:3.12) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Learning Strategies (imp:2.75 lvl:3.00) — Selecting and using training/instructional methods and procedures appropriate fo
  Mathematics (imp:2.50 lvl:2.50) — Using mathematics to solve problems.
  Science (imp:1.00) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Customer and Personal Service (imp:4.33 lvl:4.85) — Knowledge of principles and processes for providing customer and personal servic
  English Language (imp:3.27 lvl:3.06) — Knowledge of the structure and content of the English language including the mea
  Sales and Marketing (imp:3.19 lvl:3.70) — Knowledge of principles and methods for showing, promoting, and selling products
  Administrative (imp:3.00 lvl:3.29) — Knowledge of administrative and office procedures and systems such as word proce
  Transportation (imp:2.94 lvl:3.29) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Administration and Management (imp:2.91 lvl:3.20) — Knowledge of business and management principles involved in strategic planning, 
  Geography (imp:2.86 lvl:3.18) — Knowledge of principles and methods for describing the features of land, sea, an
  Economics and Accounting (imp:2.74 lvl:2.67) — Knowledge of economic and accounting principles and practices, the financial mar
  Education and Training (imp:2.71 lvl:3.43) — Knowledge of principles and methods for curriculum and training design, teaching
  Public Safety and Security (imp:2.68 lvl:2.27) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Personnel and Human Resources (imp:2.62 lvl:2.36) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Mathematics (imp:2.37 lvl:1.61) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Computers and Electronics (imp:2.30 lvl:2.96) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Psychology (imp:2.15 lvl:1.97) — Knowledge of human behavior and performance; individual differences in ability, 
  Communications and Media (imp:2.06 lvl:1.81) — Knowledge of media production, communication, and dissemination techniques and m
  Telecommunications (imp:2.04 lvl:1.07) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Law and Government (imp:1.86 lvl:2.02) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Biology (imp:1.84 lvl:1.23) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd
  Medicine and Dentistry (imp:1.78 lvl:1.64) — Knowledge of the information and techniques needed to diagnose and treat human i
  Sociology and Anthropology (imp:1.76 lvl:1.36) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Foreign Language (imp:1.73 lvl:1.15) — Knowledge of the structure and content of a foreign (non-English) language inclu
  History and Archeology (imp:1.64 lvl:1.49) — Knowledge of historical events and their causes, indicators, and effects on civi
  Production and Processing (imp:1.40 lvl:0.38) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Therapy and Counseling (imp:1.40 lvl:0.80) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Mechanical (imp:1.31) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Engineering and Technology (imp:1.25) — Knowledge of the practical application of engineering science and technology. Th
  Physics (imp:1.24) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Food Production (imp:1.23 lvl:0.37) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  Philosophy and Theology (imp:1.23) — Knowledge of different philosophical systems and religions. This includes their 
  Building and Construction (imp:1.22) — Knowledge of materials, methods, and the tools involved in the construction or r
  Design (imp:1.18) — Knowledge of design techniques, tools, and principles involved in production of 
  Chemistry (imp:1.14) — Knowledge of the chemical composition, structure, and properties of substances a
  Fine Arts (imp:1.07) — Knowledge of the theory and techniques required to compose, produce, and perform

--- ABILITIES ---
  Oral Comprehension (imp:4.00 lvl:4.00) — The ability to listen to and understand information and ideas presented through 
  Oral Expression (imp:4.00 lvl:4.00) — The ability to communicate information and ideas in speaking so others will unde
  Written Comprehension (imp:3.88 lvl:3.62) — The ability to read and understand information and ideas presented in writing.
  Speech Recognition (imp:3.88 lvl:4.12) — The ability to identify and understand the speech of another person.
  Speech Clarity (imp:3.88 lvl:4.12) — The ability to speak clearly so others can understand you.
  Problem Sensitivity (imp:3.38 lvl:3.38) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Near Vision (imp:3.38 lvl:3.38) — The ability to see details at close range (within a few feet of the observer).
  Deductive Reasoning (imp:3.25 lvl:3.25) — The ability to apply general rules to specific problems to produce answers that 
  Information Ordering (imp:3.25 lvl:3.00) — The ability to arrange things or actions in a certain order or pattern according
  Written Expression (imp:3.12 lvl:3.00) — The ability to communicate information and ideas in writing so others will under
  Inductive Reasoning (imp:3.12 lvl:3.00) — The ability to combine pieces of information to form general rules or conclusion
  Category Flexibility (imp:3.12 lvl:3.00) — The ability to generate or use different sets of rules for combining or grouping
  Originality (imp:3.00 lvl:3.25) — The ability to come up with unusual or clever ideas about a given topic or situa
  Selective Attention (imp:3.00 lvl:2.88) — The ability to concentrate on a task over a period of time without being distrac
  Time Sharing (imp:3.00 lvl:3.00) — The ability to shift back and forth between two or more activities or sources of
  Far Vision (imp:3.00 lvl:3.12) — The ability to see details at a distance.
  Fluency of Ideas (imp:2.88 lvl:3.25) — The ability to come up with a number of ideas about a topic (the number of ideas
  Flexibility of Closure (imp:2.75 lvl:2.75) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Perceptual Speed (imp:2.75 lvl:2.62) — The ability to quickly and accurately compare similarities and differences among
  Speed of Closure (imp:2.62 lvl:2.12) — The ability to quickly make sense of, combine, and organize information into mea
  Spatial Orientation (imp:2.62 lvl:2.50) — The ability to know your location in relation to the environment or to know wher
  Visualization (imp:2.62 lvl:2.62) — The ability to imagine how something will look after it is moved around or when 
  Number Facility (imp:2.50 lvl:2.62) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Memorization (imp:2.38 lvl:2.75) — The ability to remember information such as words, numbers, pictures, and proced
  Arm-Hand Steadiness (imp:2.38 lvl:2.12) — The ability to keep your hand and arm steady while moving your arm or while hold
  Auditory Attention (imp:2.38 lvl:2.25) — The ability to focus on a single source of sound in the presence of other distra
  Mathematical Reasoning (imp:2.25 lvl:2.00) — The ability to choose the right mathematical methods or formulas to solve a prob
  Depth Perception (imp:2.25 lvl:2.00) — The ability to judge which of several objects is closer or farther away from you
  Hearing Sensitivity (imp:2.25 lvl:2.12) — The ability to detect or tell the differences between sounds that vary in pitch 
  Manual Dexterity (imp:2.12 lvl:1.88) — The ability to quickly move your hand, your hand together with your arm, or your
  Finger Dexterity (imp:2.12 lvl:1.88) — The ability to make precisely coordinated movements of the fingers of one or bot
  Control Precision (imp:2.12 lvl:2.38) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Multilimb Coordination (imp:2.12 lvl:2.00) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Reaction Time (imp:2.12 lvl:2.00) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Trunk Strength (imp:2.12 lvl:1.50) — The ability to use your abdominal and lower back muscles to support part of the 
  Visual Color Discrimination (imp:2.12 lvl:2.00) — The ability to match or detect differences between colors, including shades of c
  Response Orientation (imp:2.00 lvl:1.88) — The ability to choose quickly between two or more movements in response to two o
  Peripheral Vision (imp:2.00 lvl:1.25) — The ability to see objects or movement of objects to one's side when the eyes ar
  Stamina (imp:1.88 lvl:1.12) — The ability to exert yourself physically over long periods of time without getti
  Night Vision (imp:1.75 lvl:1.00) — The ability to see under low-light conditions.
  Glare Sensitivity (imp:1.75 lvl:1.00) — The ability to see objects in the presence of a glare or bright lighting.
  Sound Localization (imp:1.75 lvl:0.88) — The ability to tell the direction from which a sound originated.
  Rate Control (imp:1.62 lvl:1.00) — The ability to time your movements or the movement of a piece of equipment in an
  Static Strength (imp:1.62 lvl:1.00) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Explosive Strength (imp:1.62 lvl:0.75) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Dynamic Strength (imp:1.62 lvl:1.00) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Gross Body Coordination (imp:1.62 lvl:0.88) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Wrist-Finger Speed (imp:1.50 lvl:0.75) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Extent Flexibility (imp:1.50 lvl:0.88) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Gross Body Equilibrium (imp:1.50 lvl:0.50) — The ability to keep or regain your body balance or stay upright when in an unsta
  Speed of Limb Movement (imp:1.00) — The ability to quickly move the arms and legs.
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo

--- WORK ACTIVITIES ---
  Performing for or Working Directly with the Public (imp:4.62 lvl:5.29) — Performing for people or dealing directly with the public. This includes serving
  Communicating with People Outside the Organization (imp:4.52 lvl:5.51) — Communicating with people outside the organization, representing the organizatio
  Identifying Objects, Actions, and Events (imp:4.39 lvl:4.64) — Identifying information by categorizing, estimating, recognizing differences or 
  Getting Information (imp:4.35 lvl:5.18) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Monitoring Processes, Materials, or Surroundings (imp:4.27 lvl:4.28) — Monitoring and reviewing information from materials, events, or the environment,
  Establishing and Maintaining Interpersonal Relationships (imp:4.23 lvl:4.97) — Developing constructive and cooperative working relationships with others, and m
  Thinking Creatively (imp:4.13 lvl:4.40) — Developing, designing, or creating new applications, ideas, relationships, syste
  Making Decisions and Solving Problems (imp:4.09 lvl:4.34) — Analyzing information and evaluating results to choose the best solution and sol
  Documenting/Recording Information (imp:3.59 lvl:3.55) — Entering, transcribing, recording, storing, or maintaining information in writte
  Assisting and Caring for Others (imp:3.58 lvl:4.25) — Providing personal assistance, medical attention, emotional support, or other pe
  Updating and Using Relevant Knowledge (imp:3.57 lvl:4.10) — Keeping up-to-date technically and applying new knowledge to your job.
  Judging the Qualities of Objects, Services, or People (imp:3.54 lvl:3.41) — Assessing the value, importance, or quality of things or people.
  Resolving Conflicts and Negotiating with Others (imp:3.53 lvl:4.43) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Training and Teaching Others (imp:3.44 lvl:3.82) — Identifying the educational needs of others, developing formal educational or tr
  Performing General Physical Activities (imp:3.35 lvl:3.57) — Performing general physical activities includes doing activities that require co
  Organizing, Planning, and Prioritizing Work (imp:3.33 lvl:5.34) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Scheduling Work and Activities (imp:3.28 lvl:4.13) — Scheduling events, programs, and activities, as well as the work of others.
  Processing Information (imp:3.23 lvl:3.42) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Selling or Influencing Others (imp:3.22 lvl:3.94) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Developing Objectives and Strategies (imp:3.21 lvl:3.25) — Establishing long-range objectives and specifying the strategies and actions to 
  Handling and Moving Objects (imp:3.19 lvl:4.35) — Using hands and arms in handling, installing, positioning, and moving materials,
  Communicating with Supervisors, Peers, or Subordinates (imp:3.19 lvl:3.66) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Inspecting Equipment, Structures, or Materials (imp:3.13 lvl:2.41) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:3.00 lvl:2.74) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Developing and Building Teams (imp:3.00 lvl:3.17) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Operating Vehicles, Mechanized Devices, or Equipment (imp:2.89 lvl:2.65) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Evaluating Information to Determine Compliance with Standards (imp:2.88 lvl:2.56) — Using relevant information and individual judgment to determine whether events o
  Interpreting the Meaning of Information for Others (imp:2.87 lvl:2.85) — Translating or explaining what information means and how it can be used.
  Working with Computers (imp:2.82 lvl:2.74) — Using computers and computer systems (including hardware and software) to progra
  Performing Administrative Activities (imp:2.79 lvl:2.95) — Performing day-to-day administrative tasks such as maintaining information files
  Controlling Machines and Processes (imp:2.77 lvl:2.79) — Using either control mechanisms or direct physical activity to operate machines 
  Analyzing Data or Information (imp:2.75 lvl:2.27) — Identifying the underlying principles, reasons, or facts of information by break
  Monitoring and Controlling Resources (imp:2.72 lvl:3.23) — Monitoring and controlling resources and overseeing the spending of money.
  Coordinating the Work and Activities of Others (imp:2.70 lvl:3.03) — Getting members of a group to work together to accomplish tasks.
  Coaching and Developing Others (imp:2.70 lvl:2.60) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Guiding, Directing, and Motivating Subordinates (imp:2.56 lvl:2.62) — Providing guidance and direction to subordinates, including setting performance 
  Providing Consultation and Advice to Others (imp:2.32 lvl:2.74) — Providing guidance and expert advice to management or other groups on technical,
  Repairing and Maintaining Mechanical Equipment (imp:2.08 lvl:2.11) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an
  Repairing and Maintaining Electronic Equipment (imp:2.07 lvl:1.39) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Staffing Organizational Units (imp:1.86 lvl:1.66) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:1.53) — Providing documentation, detailed instructions, drawings, or specifications to t

--- WORK STYLES ---
  Dependability (imp:5.00) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Cooperation (imp:4.00) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Social Orientation (imp:3.00) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Dependability (imp:2.65) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Social Orientation (imp:2.45) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Cooperation (imp:2.43) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Adaptability (imp:2.42) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Control (imp:2.18) — A tendency to remain calm and composed and to manage emotions effectively in res
  Attention to Detail (imp:2.00) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Self-Control (imp:2.00) — A tendency to remain calm and composed and to manage emotions effectively in res
  Stress Tolerance (imp:1.99) — A tendency to cope and function effectively in stressful situations at work.
  Optimism (imp:1.94) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Perseverance (imp:1.90) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Initiative (imp:1.82) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Leadership Orientation (imp:1.81) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Self-Confidence (imp:1.80) — A tendency to believe in one's work-related capabilities and ability to control 
  Integrity (imp:1.70) — A tendency to be honest and ethical at work.
  Empathy (imp:1.65) — A tendency to show concern for others and be sensitive to others' needs and feel
  Tolerance for Ambiguity (imp:1.64) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Achievement Orientation (imp:1.58) — A tendency to establish and maintain personally challenging work-related goals, 
  Sincerity (imp:1.46) — A tendency to be genuine and sincere in interactions with others at work, withou
  Innovation (imp:1.25) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Intellectual Curiosity (imp:1.17) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Cautiousness (imp:1.17) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Adaptability (imp:1.00) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Humility (imp:0.93) — A tendency to be modest and humble when interacting with others at work.
  Innovation () — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Achievement Orientation () — A tendency to establish and maintain personally challenging work-related goals, 
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Self-Confidence () — A tendency to believe in one's work-related capabilities and ability to control 
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Leadership Orientation () — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Optimism () — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.

--- TRANSFERABLE SKILLS ---
  Service Orientation (imp:4.12 lvl:3.88) — Actively looking for ways to help people.
  Social Perceptiveness (imp:3.88 lvl:3.25) — Being aware of others' reactions and understanding why they react as they do.
  Coordination (imp:3.75 lvl:3.62) — Adjusting actions in relation to others' actions.
  Persuasion (imp:3.75 lvl:3.38) — Persuading others to change their minds or behavior.
  Time Management (imp:3.25 lvl:3.00) — Managing one's own time and the time of others.
  Negotiation (imp:3.12 lvl:3.38) — Bringing others together and trying to reconcile differences.
  Complex Problem Solving (imp:3.12 lvl:3.12) — Identifying complex problems and reviewing related information to develop and ev
  Judgment and Decision Making (imp:3.12 lvl:3.00) — Considering the relative costs and benefits of potential actions to choose the m
  Management of Personnel Resources (imp:2.88 lvl:2.75) — Motivating, developing, and directing people as they work, identifying the best 
  Instructing (imp:2.75 lvl:3.00) — Teaching others how to do something.
  Systems Analysis (imp:2.75 lvl:2.62) — Determining how a system should work and how changes in conditions, operations, 
  Management of Material Resources (imp:2.75 lvl:2.38) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Systems Evaluation (imp:2.62 lvl:2.62) — Identifying measures or indicators of system performance and the actions needed 
  Management of Financial Resources (imp:2.62 lvl:2.38) — Determining how money will be spent to get the work done, and accounting for the
  Operation and Control (imp:2.12 lvl:2.00) — Controlling operations of equipment or systems.
  Quality Control Analysis (imp:2.12 lvl:1.50) — Conducting tests and inspections of products, services, or processes to evaluate
  Operations Analysis (imp:2.00 lvl:1.62) — Analyzing needs and product requirements to create a design.
  Operations Monitoring (imp:2.00 lvl:2.12) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Programming (imp:1.88 lvl:1.00) — Writing computer programs for various purposes.
  Technology Design (imp:1.75 lvl:1.00) — Generating or adapting equipment and technology to serve user needs.
  Equipment Selection (imp:1.50 lvl:0.50) — Determining the kind of tools and equipment needed to do a job.
  Troubleshooting (imp:1.50 lvl:0.50) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.12 lvl:0.12) — Repairing machines or systems using the needed tools.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o

--- NATIONAL WAGES ---
  total_employment : N/A
  annual_median    : N/A
  annual_pct10     : N/A
  annual_pct25     : N/A
  annual_pct75     : N/A
  annual_pct90     : N/A
  annual_mean      : N/A
  hourly_median    : N/A

--- GEOGRAPHIC DISPERSION ---
  highest_state    : N/A
  lowest_state     : N/A
  dispersion_ratio : N/A

--- TOP STATES BY WAGE (0 total) ---

--- TOP INDUSTRIES BY EMPLOYMENT (0 total) ---

exact_match_status : found
matched_title      : Forbes Travel Guide
match_score        : 0.7500
wikidata_qid       : Q5467279
word_count         : 603
wikipedia_url      : https://en.wikipedia.org/wiki/Forbes_Travel_Guide
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T22:14:44.173516Z

--- WIKIPEDIA FULL TEXT ---
Forbes Travel Guide (formerly known as Mobil Guide or Mobil Travel Guide) is a star rating service and online travel guide for hotels, restaurants and spas. In 2011, Forbes Travel Guide published its last set of guidebooks and, on November 15, 2011, launched its new online home, ForbesTravelGuide.com, which covers numerous international destinations, including Hong Kong, Macau, Beijing, Shanghai, Singapore, Mexico, the Caribbean, Latin America, Japan, Thailand and London. ForbesTravelGuide.com combines Forbes Travel Guide's Five-Star travel ratings system with insights and perspectives from Forbes Travel Guide's own inspectors.


== History ==
Founded by Mobil and Simon & Schuster in 1958, Forbes Travel Guide is the oldest travel guide in the United States. Ratings are given by anonymous, paid staff members in stars (Five-Star, Four-Star or Recommended ratings), based on objective criteria. A Forbes Travel Guide Five-Star rating is a considerable honor, with only 323 hotels, 102 spas and 74 restaurants receiving the top honor in 2022. The ratings serve as a certification mark, in that Mobil had registered trademarks for the phrases and designs indicating each star rating level, and allowed only rated establishments to display them.
Initially, guides were regional and limited to the United States and Canada. The first, issued in 1958, covered five states in the Southwest and South Central United States. In 1960, this guide was revised and volumes covering the Northeastern States, the Great Lakes, and California and the West were introduced. Guides covering the Middle Atlantic States and the Northwestern states were introduced in 1962. In 1965, a guide for the Southeastern States was introduced, although only one state covered by this volume, Tennessee, had any Mobil service stations.
Five-star restaurants in the United States:

Later, the number of volumes was expanded, as regions covered by the guide shrank. For instance, California was covered by two volumes, one for the north and one for the south. City guides also followed.
By 1975 Rand McNally began publishing the Mobil Travel Guides. In 1988, Simon & Schuster's Prentice Hall division acquired the travel books division of Rand McNally. Fodor's, a division of Random House, began publishing the guides in 1995. In 2001, Mobil Travel Guide was spun off as a separate company, with ExxonMobil and publisher Publications International as an investor.
In 2008, Forbes Travel Guide launched the international star ratings program for hotels and spas with the release of the inaugural Forbes Travel Guide Beijing and Forbes Travel Guide Hong Kong and Macau. Published in print by ExxonMobil Travel Publications, until 2011, the guide was published online by HowStuffWorks.com.
In October 2009, ExxonMobil licensed the brand to the Five Star Ratings Corporation, which is owned by internet entrepreneur and WebMD founder Jeff Arnold. Five Star Travel Corporation entered into a licensing agreement with Forbes Media, and renamed the Star Awards and guidebook series, Forbes Travel Guide. Forbes Travel Guide's new online home, ForbesTravelGuide.com, was launched in 2011, which marked the last year of publication of the traditional printed guidebook series.
In 2019, Forbes Travel Guide formed an exclusive partnership with Jet Linx Aviation, becoming the guide's first partner in the private aviation industry. 


== Star Ratings ==
The Mobil Travel Guide Star Ratings provided ratings and reviews of hotels, restaurants and spas on a scale of one star (average to good) to five stars (one of the best in the country) starting in 1958. Forbes Travel Guide has continued the Five-Star ratings with ratings categories of Five-Star, Four-Star and Recommended, and has a team of inspectors who anonymously evaluate properties against proprietary standards.


== References ==


== External links ==
"Forbes Travel Guide". Forbes.com. Retrieved 29 December 2014.

--- SEMANTIC NEIGHBORS (5) ---

  Title: Guide book (similarity: 0.4348)
  URL: https://en.wikipedia.org/wiki/Guide_book
  QID: Q223638
  Extract: A guide book or travel guide is "a book of information about a place designed for the use of visitors or tourists". It will usually include information about sights, accommodation, restaurants, transportation, and activities. Maps of varying detail and historical and cultural information are often i

  Title: Celebrity Silhouette (similarity: 0.3030)
  URL: https://en.wikipedia.org/wiki/Celebrity_Silhouette
  QID: Q1052839
  Extract: Celebrity Silhouette is a Solstice-class cruise ship operated by Celebrity Cruises, a subsidiary of Royal Caribbean Group. She was ordered by German shipbuilder Meyer Werft in May 2007 and was delivered in July 2011 as the fourth Solstice-class ship in the fleet.

  Title: Disney Wonder (similarity: 0.3077)
  URL: https://en.wikipedia.org/wiki/Disney_Wonder
  QID: Q198957
  Extract: Disney Wonder is a cruise ship owned and operated by Disney Cruise Line, a subsidiary of the Walt Disney Company. She is the second ship in the Disney Cruise Line fleet and the second vessel of the Magic class, following Disney Magic (1998).

  Title: The Outsiders (film) (similarity: 0.4848)
  URL: https://en.wikipedia.org/wiki/The_Outsiders_(film)
  QID: Q1055332
  Extract: The Outsiders is a 1983 American coming-of-age crime drama film directed by Francis Ford Coppola, based on the 1967 novel by S. E. Hinton. Jo Ellen Misakian, a librarian at Lone Star Elementary School in Fresno, California, and her students were responsible for inspiring Coppola to make the film.

  Title: Stennett H. Brooks (similarity: 0.1935)
  URL: https://en.wikipedia.org/wiki/Stennett_H._Brooks
  QID: Q7607599
  Extract: Stennett H. Brooks was a pastor and the former president of the Northeastern Conference of Seventh-Day Adventist Churches. Prior to becoming the president, Brooks served as treasurer for more than 20 years. Brooks died of injuries sustained in a car accident on April 4, 2008. He received the United 

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : Strong O*NET data with detailed work activities and comprehensive skill profiles. Clear task descriptions and related occupations provide solid foundation for analysis. Limited wage data availability reduces market intelligence precision slightly.
inferred_at          : 2026-06-03T21:39:12.673444+00:00
tokens_input         : 4,346
tokens_output        : 4,199
cost_usd             : $0.044405
wikipedia_used       : False
wikipedia_title      : Forbes Travel Guide
wikipedia_note       : The Wikipedia match for 'Forbes Travel Guide' refers to a rating service rather than the occupation itself. The semantic neighbor 'Guide book' provides more relevant context about travel guidance materials used by professionals in this field.

--- PROSE FIELDS ---

ROLE SUMMARY:
Travel Guides plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups, combining logistical coordination with customer service expertise. They arrange detailed itineraries including accommodations, transportation, and activities while providing on-site leadership and interpretation during tours. These professionals serve as the primary interface between travelers and destinations, ensuring safe, informative, and memorable experiences through their knowledge of routes, attractions, and local regulations.

DAY IN THE LIFE:
Travel Guides begin their day by reviewing tour itineraries and checking arrangements for accommodations, transportation, and equipment to ensure everything is properly coordinated. They lead groups to various tour locations, providing detailed descriptions of points of interest while monitoring participant safety and addressing any special needs. Throughout the tour, they resolve service problems, answer questions about sightseeing and shopping opportunities, and may sell travel packages or rent equipment. Administrative tasks include maintaining financial records, processing payments, and updating reservation systems. They also spend time explaining relevant regulations such as hunting and fishing laws to ensure group compliance with local requirements.

WHO THRIVES:
Successful Travel Guides possess strong social orientation and dependability, excelling at working directly with diverse groups of people while maintaining reliability in challenging situations. They demonstrate exceptional oral communication abilities, able to clearly convey information about destinations and coordinate group activities effectively. These individuals show high service orientation and social perceptiveness, allowing them to anticipate and respond to participant needs while managing group dynamics. Strong problem-solving skills help them adapt to unexpected situations, while their coordination abilities enable them to manage complex logistics across multiple service providers and locations.

CAREER ENTRY:
Most Travel Guides enter the field with a high school diploma (45.8%) or some college coursework (21.2%), with formal education requirements being relatively minimal. Entry typically involves gaining experience in customer service, hospitality, or tourism-related roles to develop essential interpersonal and organizational skills. Many employers provide on-the-job training covering destination knowledge, safety procedures, and tour management techniques. Specialized certifications in first aid, wilderness safety, or specific activity areas (hunting, fishing, adventure sports) may be required depending on the tour type.

CAREER TRAJECTORY:
Travel Guides can advance to senior guide positions, specializing in premium or specialized tours that command higher fees and tips. Career progression often leads to supervisory roles managing other guides or transitioning into tour operations management, travel agency work, or event planning. Some experienced guides leverage their expertise to start their own tour companies or become destination coordinators for larger travel organizations. The extensive customer service and logistics skills transfer well to roles in hospitality management, cruise operations, or corporate event planning.

MARKET INTELLIGENCE:
According to BLS OEWS May 2025, Travel Guides earn a median annual wage that varies significantly by specialization and location, with adventure and specialized guides typically earning more than general tour guides. Employment opportunities are concentrated in tourist destination areas, including national parks, major cities, and resort regions, with seasonal fluctuations common in many markets. The industry faces competition from self-guided tour apps and online resources, but demand remains strong for personalized, group experiences and specialized expeditions. Growth is driven by increasing domestic and international tourism, particularly in adventure travel and experiential tourism segments.

AUTOMATION OUTLOOK:
Travel Guides face moderate automation risk as their core activities of performing for the public and establishing interpersonal relationships are difficult to automate. While digital tools and apps can provide information about destinations, the human elements of group leadership, real-time problem solving, and personalized service remain essential. The role may evolve to incorporate more technology for logistics management and communication, but the fundamental need for human guides to ensure safety, provide interpretation, and manage group dynamics will likely persist.

--- REASONED EDGES ---
  [task_similarity] Tour Guides and Escorts (39-7011.00) — confidence:high
    reasoning: Both roles involve leading groups to locations and describing points of interest with identical work activities in public performance.
    data: Performing for or Working Directly with the Public (imp:4.6)
    data: Leading groups to tour site locations
  [knowledge_overlap] Travel Agents (41-3041.00) — confidence:high
    reasoning: Shared expertise in Sales and Marketing (imp:3.2) and Transportation knowledge (imp:2.9) for travel planning.
    data: Sales and Marketing knowledge
    data: Arrange tour details and accommodations
  [skill_overlap] Concierges (39-6012.00) — confidence:medium
    reasoning: Both require high Service Orientation (imp:4.1) and Customer and Personal Service knowledge (imp:4.3) for client assistance.
    data: Service Orientation transferable skill
    data: Customer and Personal Service knowledge
  [transferable_skill] Meeting, Convention, and Event Planners (13-1121.00) — confidence:medium
    reasoning: Coordination (imp:3.8) and Time Management (imp:3.2) skills transfer directly to event logistics planning.
    data: Coordination transferable skill
    data: Plan tour itineraries task
  [riasec_cluster] Customer Service Representatives (43-4051.00) — confidence:medium
    reasoning: Both roles emphasize Social orientation (S:4.84) and service-focused work with high customer interaction demands.
    data: Social RIASEC score 4.84
    data: Resolve customer problems task

--- NORMALIZER SIGNALS ---
  match_keywords   : ['travel guide', 'tour guide', 'expedition leader', 'adventure guide', 'cruise guide', 'destination guide', 'group tour', 'travel coordinator']
  exclude_keywords : ['travel agent', 'booking agent', 'concierge', 'hotel clerk', 'reservation clerk']
  title_patterns   : ['*Guide', 'Tour*', 'Travel*Guide', 'Expedition*', '*Coordinator']
  common_variations: ['Adventure Guide', 'Alpine Guide', 'Cruise Guide', 'Destination Coordinator', 'Event Guide', 'Experience Guide', 'Hunting Guide', 'Fishing Guide']

total_terms    : 40
top_words      : ['travel', 'tendency', 'others', 'guide', 'equipment', 'star', 'tour', 'forbes', 'guides', 'principles', 'activities', 'service', 'techniques', 'problems', 'needs', 'services', 'includes', 'control', 'objects', 'orientation']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
travel                     43  0.01384  wikipedia            wikipedia:63%  inference:33%  onet_tasks:5%
tendency                   42  0.01351  onet_dimensions      onet_dimensions:100%
others                     38  0.01223  onet_dimensions      onet_dimensions:100%
guide                      32  0.01030  wikipedia            wikipedia:88%  inference:9%  dwas:3%
equipment                  31  0.00997  onet_dimensions      onet_dimensions:74%  onet_tasks:13%  dwas:6%
star                       18  0.00579  wikipedia            wikipedia:100%
tour                       17  0.00547  inference            inference:53%  onet_tasks:47%
forbes                     17  0.00547  wikipedia            wikipedia:94%  inference:6%
guides                     17  0.00547  inference            inference:71%  wikipedia:29%
principles                 16  0.00515  onet_dimensions      onet_dimensions:100%
activities                 14  0.00451  onet_dimensions      onet_dimensions:64%  inference:21%  dwas:7%
service                    13  0.00418  inference            inference:62%  onet_dimensions:15%  wikipedia:15%
techniques                 13  0.00418  onet_dimensions      onet_dimensions:77%  onet_tasks:8%  dwas:8%
problems                   12  0.00386  onet_dimensions      onet_dimensions:75%  onet_tasks:8%  dwas:8%
needs                      12  0.00386  onet_dimensions      onet_dimensions:67%  inference:17%  onet_tasks:8%
services                   12  0.00386  onet_dimensions      onet_dimensions:50%  dwas:42%  onet_tasks:8%
includes                   12  0.00386  onet_dimensions      onet_dimensions:100%
control                    12  0.00386  onet_dimensions      onet_dimensions:100%
objects                    12  0.00386  onet_dimensions      onet_dimensions:100%
orientation                12  0.00386  onet_dimensions      onet_dimensions:75%  inference:17%  wikipedia:8%
group                      11  0.00354  inference            inference:55%  onet_tasks:18%  onet_dimensions:18%
management                 11  0.00354  onet_dimensions      onet_dimensions:64%  inference:36%
materials                  11  0.00354  onet_dimensions      onet_dimensions:91%  inference:9%
ideas                      11  0.00354  onet_dimensions      onet_dimensions:100%
ratings                    11  0.00354  wikipedia            wikipedia:100%
procedures                 10  0.00322  onet_dimensions      onet_dimensions:80%  dwas:10%  inference:10%
resources                  10  0.00322  onet_dimensions      onet_dimensions:90%  inference:10%
body                       10  0.00322  onet_dimensions      onet_dimensions:100%
five                       10  0.00322  wikipedia            wikipedia:100%
problem                     9  0.00290  onet_dimensions      onet_dimensions:78%  inference:22%
monitoring                  9  0.00290  onet_dimensions      onet_dimensions:89%  inference:11%
providing                   9  0.00290  onet_dimensions      onet_dimensions:78%  inference:22%
standards                   9  0.00290  onet_dimensions      onet_dimensions:89%  wikipedia:11%
human                       9  0.00290  onet_dimensions      onet_dimensions:78%  inference:22%
operations                  9  0.00290  onet_dimensions      onet_dimensions:67%  inference:22%  dwas:11%
events                      9  0.00290  onet_dimensions      onet_dimensions:89%  dwas:11%
quickly                     9  0.00290  onet_dimensions      onet_dimensions:100%
performing                  9  0.00290  onet_dimensions      onet_dimensions:89%  inference:11%
states                      9  0.00290  wikipedia            wikipedia:100%
rules                       8  0.00257  onet_dimensions      onet_dimensions:100%