[Core] [65% incumbents] Explain rental fees, policies, and procedures.
  DWAs: Explain financial information to customers.

[Core] [65% incumbents] Provide information about rental items, such as availability, operation, or description.
  DWAs: Explain technical product or service information to customers. | Advise customers on the use of products or services.

[Core] [65% incumbents] Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
  DWAs: Gather customer or product information to determine customer needs. | Greet customers, patrons, or visitors.

[Core] [65% incumbents] Answer telephones to provide information and receive orders.
  DWAs: Answer customer questions about goods or services. | Take product orders from customers.

[Core] [65% incumbents] Inspect and adjust rental items to meet needs of customer.
  DWAs: Examine condition of property or products.

[Core] [64% incumbents] Compute charges for merchandise or services and receive payments.
  DWAs: Calculate costs of goods or services. | Process sales or other transactions.

[Core] [64% incumbents] Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
  DWAs: Take product orders from customers.

[Core] [64% incumbents] Advise customers on use and care of merchandise.
  DWAs: Advise customers on the use of products or services.

[Core] [64% incumbents] Prepare rental forms, obtaining customer signature and other information, such as required licenses.
  DWAs: Prepare sales or other contracts.

[Core] [64% incumbents] Rent items, arrange for provision of services to customers, and accept returns.
  DWAs: Sell products or services. | Process sales or other transactions.

[Core] [64% incumbents] Keep records of transactions and of the number of customers entering an establishment.
  DWAs: Maintain records of sales or other business transactions.

[Core] [64% incumbents] Receive, examine, and tag articles to be altered, cleaned, stored, or repaired.
  DWAs: Examine condition of property or products.

[Core] [64% incumbents] Reserve items for requested times and keep records of items rented.
  DWAs: Maintain records of sales or other business transactions. | Take product orders from customers.

[Core] [64% incumbents] Prepare merchandise for display or for purchase or rental.
  DWAs: Set up merchandise displays.

[Core] [64% incumbents] Recommend and provide advice on a wide variety of products and services.
  DWAs: Advise customers on the use of products or services. | Recommend products or services to customers.

[Supplemental] [64% incumbents] Allocate equipment to participants in sporting events or recreational activities.
  DWAs: Arrange services or reservations for patrons.

--- SKILLS ---
  Active Listening (imp:3.75 lvl:3.12) — Giving full attention to what other people are saying, taking time to understand
  Speaking (imp:3.38 lvl:3.00) — Talking to others to convey information effectively.
  Reading Comprehension (imp:3.25 lvl:3.12) — Understanding written sentences and paragraphs in work-related documents.
  Critical Thinking (imp:3.12 lvl:2.88) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Writing (imp:3.00 lvl:3.00) — Communicating effectively in writing as appropriate for the needs of the audienc
  Monitoring (imp:3.00 lvl:2.88) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Active Learning (imp:2.75 lvl:2.25) — Understanding the implications of new information for both current and future pr
  Mathematics (imp:2.25 lvl:2.25) — Using mathematics to solve problems.
  Learning Strategies (imp:2.12 lvl:2.00) — Selecting and using training/instructional methods and procedures appropriate fo
  Science (imp:1.00) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Customer and Personal Service (imp:4.45 lvl:4.40) — Knowledge of principles and processes for providing customer and personal servic
  English Language (imp:3.72 lvl:3.01) — Knowledge of the structure and content of the English language including the mea
  Administrative (imp:3.50 lvl:3.93) — Knowledge of administrative and office procedures and systems such as word proce
  Sales and Marketing (imp:3.42 lvl:3.48) — Knowledge of principles and methods for showing, promoting, and selling products
  Administration and Management (imp:3.05 lvl:3.46) — Knowledge of business and management principles involved in strategic planning, 
  Mathematics (imp:3.01 lvl:2.37) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Transportation (imp:2.74 lvl:2.46) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Computers and Electronics (imp:2.65 lvl:3.05) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Production and Processing (imp:2.50 lvl:1.83) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Public Safety and Security (imp:2.50 lvl:2.06) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Communications and Media (imp:2.41 lvl:1.98) — Knowledge of media production, communication, and dissemination techniques and m
  Economics and Accounting (imp:2.33 lvl:1.85) — Knowledge of economic and accounting principles and practices, the financial mar
  Education and Training (imp:2.31 lvl:1.97) — Knowledge of principles and methods for curriculum and training design, teaching
  Telecommunications (imp:2.16 lvl:1.38) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Personnel and Human Resources (imp:2.08 lvl:1.77) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Psychology (imp:2.06 lvl:1.78) — Knowledge of human behavior and performance; individual differences in ability, 
  Design (imp:1.88 lvl:1.37) — Knowledge of design techniques, tools, and principles involved in production of 
  Geography (imp:1.85 lvl:1.46) — Knowledge of principles and methods for describing the features of land, sea, an
  Law and Government (imp:1.83 lvl:1.23) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Mechanical (imp:1.76 lvl:1.34) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Sociology and Anthropology (imp:1.70 lvl:1.21) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Foreign Language (imp:1.64 lvl:0.94) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Philosophy and Theology (imp:1.64 lvl:1.03) — Knowledge of different philosophical systems and religions. This includes their 
  Chemistry (imp:1.62 lvl:1.31) — Knowledge of the chemical composition, structure, and properties of substances a
  Food Production (imp:1.40 lvl:0.68) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  Engineering and Technology (imp:1.40 lvl:0.69) — Knowledge of the practical application of engineering science and technology. Th
  Physics (imp:1.33 lvl:0.61) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Fine Arts (imp:1.31 lvl:0.61) — Knowledge of the theory and techniques required to compose, produce, and perform
  Therapy and Counseling (imp:1.28 lvl:0.53) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Medicine and Dentistry (imp:1.26) — Knowledge of the information and techniques needed to diagnose and treat human i
  Biology (imp:1.22 lvl:0.54) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd
  Building and Construction (imp:1.18 lvl:0.50) — Knowledge of materials, methods, and the tools involved in the construction or r
  History and Archeology (imp:1.05) — Knowledge of historical events and their causes, indicators, and effects on civi

--- ABILITIES ---
  Oral Comprehension (imp:4.00 lvl:3.88) — The ability to listen to and understand information and ideas presented through 
  Oral Expression (imp:3.88 lvl:3.75) — The ability to communicate information and ideas in speaking so others will unde
  Speech Recognition (imp:3.62 lvl:3.38) — The ability to identify and understand the speech of another person.
  Speech Clarity (imp:3.62 lvl:3.25) — The ability to speak clearly so others can understand you.
  Near Vision (imp:3.38 lvl:3.12) — The ability to see details at close range (within a few feet of the observer).
  Written Comprehension (imp:3.25 lvl:3.12) — The ability to read and understand information and ideas presented in writing.
  Problem Sensitivity (imp:3.12 lvl:2.75) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Information Ordering (imp:3.12 lvl:3.00) — The ability to arrange things or actions in a certain order or pattern according
  Written Expression (imp:3.00 lvl:3.00) — The ability to communicate information and ideas in writing so others will under
  Selective Attention (imp:3.00 lvl:3.00) — The ability to concentrate on a task over a period of time without being distrac
  Deductive Reasoning (imp:2.88 lvl:2.88) — The ability to apply general rules to specific problems to produce answers that 
  Inductive Reasoning (imp:2.88 lvl:2.75) — The ability to combine pieces of information to form general rules or conclusion
  Number Facility (imp:2.88 lvl:2.75) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Far Vision (imp:2.88 lvl:2.75) — The ability to see details at a distance.
  Category Flexibility (imp:2.75 lvl:2.88) — The ability to generate or use different sets of rules for combining or grouping
  Flexibility of Closure (imp:2.75 lvl:2.62) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Perceptual Speed (imp:2.75 lvl:2.12) — The ability to quickly and accurately compare similarities and differences among
  Fluency of Ideas (imp:2.62 lvl:2.12) — The ability to come up with a number of ideas about a topic (the number of ideas
  Mathematical Reasoning (imp:2.62 lvl:2.38) — The ability to choose the right mathematical methods or formulas to solve a prob
  Memorization (imp:2.38 lvl:2.12) — The ability to remember information such as words, numbers, pictures, and proced
  Finger Dexterity (imp:2.38 lvl:2.00) — The ability to make precisely coordinated movements of the fingers of one or bot
  Control Precision (imp:2.38 lvl:2.50) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Multilimb Coordination (imp:2.38 lvl:2.00) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Trunk Strength (imp:2.38 lvl:2.00) — The ability to use your abdominal and lower back muscles to support part of the 
  Originality (imp:2.25 lvl:2.12) — The ability to come up with unusual or clever ideas about a given topic or situa
  Auditory Attention (imp:2.25 lvl:2.12) — The ability to focus on a single source of sound in the presence of other distra
  Speed of Closure (imp:2.12 lvl:2.00) — The ability to quickly make sense of, combine, and organize information into mea
  Time Sharing (imp:2.12 lvl:2.62) — The ability to shift back and forth between two or more activities or sources of
  Arm-Hand Steadiness (imp:2.12 lvl:2.12) — The ability to keep your hand and arm steady while moving your arm or while hold
  Wrist-Finger Speed (imp:2.12 lvl:1.38) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Extent Flexibility (imp:2.12 lvl:1.38) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Hearing Sensitivity (imp:2.12 lvl:2.00) — The ability to detect or tell the differences between sounds that vary in pitch 
  Visualization (imp:2.00 lvl:2.12) — The ability to imagine how something will look after it is moved around or when 
  Manual Dexterity (imp:2.00 lvl:2.00) — The ability to quickly move your hand, your hand together with your arm, or your
  Response Orientation (imp:2.00 lvl:1.75) — The ability to choose quickly between two or more movements in response to two o
  Rate Control (imp:2.00 lvl:1.12) — The ability to time your movements or the movement of a piece of equipment in an
  Reaction Time (imp:2.00 lvl:1.62) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Static Strength (imp:2.00 lvl:2.00) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Dynamic Strength (imp:2.00 lvl:1.12) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Stamina (imp:2.00 lvl:1.38) — The ability to exert yourself physically over long periods of time without getti
  Gross Body Coordination (imp:2.00 lvl:1.50) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:2.00 lvl:1.12) — The ability to keep or regain your body balance or stay upright when in an unsta
  Visual Color Discrimination (imp:2.00 lvl:2.00) — The ability to match or detect differences between colors, including shades of c
  Depth Perception (imp:2.00 lvl:1.88) — The ability to judge which of several objects is closer or farther away from you
  Peripheral Vision (imp:1.62 lvl:0.88) — The ability to see objects or movement of objects to one's side when the eyes ar
  Sound Localization (imp:1.62 lvl:0.62) — The ability to tell the direction from which a sound originated.
  Spatial Orientation (imp:1.50 lvl:0.75) — The ability to know your location in relation to the environment or to know wher
  Speed of Limb Movement (imp:1.50 lvl:0.50) — The ability to quickly move the arms and legs.
  Night Vision (imp:1.50 lvl:0.75) — The ability to see under low-light conditions.
  Glare Sensitivity (imp:1.50 lvl:0.62) — The ability to see objects in the presence of a glare or bright lighting.
  Explosive Strength (imp:1.38 lvl:0.50) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo

--- WORK ACTIVITIES ---
  Performing for or Working Directly with the Public (imp:4.44 lvl:4.41) — Performing for people or dealing directly with the public. This includes serving
  Documenting/Recording Information (imp:4.23 lvl:3.02) — Entering, transcribing, recording, storing, or maintaining information in writte
  Processing Information (imp:4.10 lvl:3.39) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Communicating with Supervisors, Peers, or Subordinates (imp:3.84 lvl:3.37) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Making Decisions and Solving Problems (imp:3.77 lvl:3.40) — Analyzing information and evaluating results to choose the best solution and sol
  Identifying Objects, Actions, and Events (imp:3.76 lvl:2.77) — Identifying information by categorizing, estimating, recognizing differences or 
  Working with Computers (imp:3.70 lvl:3.09) — Using computers and computer systems (including hardware and software) to progra
  Selling or Influencing Others (imp:3.52 lvl:3.16) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Getting Information (imp:3.44 lvl:3.23) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Operating Vehicles, Mechanized Devices, or Equipment (imp:3.42 lvl:2.80) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Communicating with People Outside the Organization (imp:3.39 lvl:3.10) — Communicating with people outside the organization, representing the organizatio
  Resolving Conflicts and Negotiating with Others (imp:3.37 lvl:3.01) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Inspecting Equipment, Structures, or Materials (imp:3.36 lvl:2.83) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Judging the Qualities of Objects, Services, or People (imp:3.27 lvl:2.90) — Assessing the value, importance, or quality of things or people.
  Thinking Creatively (imp:3.21 lvl:2.67) — Developing, designing, or creating new applications, ideas, relationships, syste
  Organizing, Planning, and Prioritizing Work (imp:3.19 lvl:3.39) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Assisting and Caring for Others (imp:3.19 lvl:2.71) — Providing personal assistance, medical attention, emotional support, or other pe
  Monitoring Processes, Materials, or Surroundings (imp:3.18 lvl:2.61) — Monitoring and reviewing information from materials, events, or the environment,
  Establishing and Maintaining Interpersonal Relationships (imp:3.18 lvl:3.82) — Developing constructive and cooperative working relationships with others, and m
  Interpreting the Meaning of Information for Others (imp:3.03 lvl:2.33) — Translating or explaining what information means and how it can be used.
  Training and Teaching Others (imp:3.03 lvl:2.87) — Identifying the educational needs of others, developing formal educational or tr
  Analyzing Data or Information (imp:2.97 lvl:2.32) — Identifying the underlying principles, reasons, or facts of information by break
  Developing and Building Teams (imp:2.97 lvl:1.91) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Monitoring and Controlling Resources (imp:2.97 lvl:2.61) — Monitoring and controlling resources and overseeing the spending of money.
  Developing Objectives and Strategies (imp:2.96 lvl:2.22) — Establishing long-range objectives and specifying the strategies and actions to 
  Coaching and Developing Others (imp:2.91 lvl:3.09) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Handling and Moving Objects (imp:2.89 lvl:3.94) — Using hands and arms in handling, installing, positioning, and moving materials,
  Updating and Using Relevant Knowledge (imp:2.87 lvl:2.51) — Keeping up-to-date technically and applying new knowledge to your job.
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:2.84 lvl:2.26) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Evaluating Information to Determine Compliance with Standards (imp:2.78 lvl:2.49) — Using relevant information and individual judgment to determine whether events o
  Repairing and Maintaining Mechanical Equipment (imp:2.71 lvl:2.30) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an
  Coordinating the Work and Activities of Others (imp:2.69 lvl:2.85) — Getting members of a group to work together to accomplish tasks.
  Performing General Physical Activities (imp:2.67 lvl:2.64) — Performing general physical activities includes doing activities that require co
  Controlling Machines and Processes (imp:2.66 lvl:2.17) — Using either control mechanisms or direct physical activity to operate machines 
  Performing Administrative Activities (imp:2.55 lvl:2.03) — Performing day-to-day administrative tasks such as maintaining information files
  Guiding, Directing, and Motivating Subordinates (imp:2.54 lvl:2.16) — Providing guidance and direction to subordinates, including setting performance 
  Providing Consultation and Advice to Others (imp:2.47 lvl:2.05) — Providing guidance and expert advice to management or other groups on technical,
  Repairing and Maintaining Electronic Equipment (imp:2.45 lvl:1.88) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Scheduling Work and Activities (imp:2.35 lvl:2.16) — Scheduling events, programs, and activities, as well as the work of others.
  Staffing Organizational Units (imp:2.08 lvl:1.67) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:2.03 lvl:1.88) — Providing documentation, detailed instructions, drawings, or specifications to t

--- WORK STYLES ---
  Social Orientation (imp:2.31) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Dependability (imp:2.11) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Dependability (imp:2.00) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Cooperation (imp:1.95) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Attention to Detail (imp:1.81) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity (imp:1.60) — A tendency to be honest and ethical at work.
  Optimism (imp:1.46) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Self-Control (imp:1.31) — A tendency to remain calm and composed and to manage emotions effectively in res
  Empathy (imp:1.27) — A tendency to show concern for others and be sensitive to others' needs and feel
  Sincerity (imp:1.16) — A tendency to be genuine and sincere in interactions with others at work, withou
  Self-Confidence (imp:1.05) — A tendency to believe in one's work-related capabilities and ability to control 
  Stress Tolerance (imp:1.04) — A tendency to cope and function effectively in stressful situations at work.
  Social Orientation (imp:1.00) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Adaptability (imp:0.83) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Initiative (imp:0.74) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Cautiousness (imp:0.74) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Humility (imp:0.70) — A tendency to be modest and humble when interacting with others at work.
  Achievement Orientation (imp:0.62) — A tendency to establish and maintain personally challenging work-related goals, 
  Perseverance (imp:0.53) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Leadership Orientation (imp:0.02) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Innovation () — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Achievement Orientation () — A tendency to establish and maintain personally challenging work-related goals, 
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Adaptability () — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Confidence () — A tendency to believe in one's work-related capabilities and ability to control 
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Leadership Orientation () — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Optimism () — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res
  Intellectual Curiosity (imp:-0.10) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity (imp:-0.13) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Innovation (imp:-0.22) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 

--- TRANSFERABLE SKILLS ---
  Service Orientation (imp:3.38 lvl:3.25) — Actively looking for ways to help people.
  Social Perceptiveness (imp:3.12 lvl:2.88) — Being aware of others' reactions and understanding why they react as they do.
  Coordination (imp:3.00 lvl:3.00) — Adjusting actions in relation to others' actions.
  Time Management (imp:3.00 lvl:2.38) — Managing one's own time and the time of others.
  Persuasion (imp:2.88 lvl:2.88) — Persuading others to change their minds or behavior.
  Negotiation (imp:2.88 lvl:2.88) — Bringing others together and trying to reconcile differences.
  Judgment and Decision Making (imp:2.88 lvl:2.25) — Considering the relative costs and benefits of potential actions to choose the m
  Complex Problem Solving (imp:2.75 lvl:2.38) — Identifying complex problems and reviewing related information to develop and ev
  Instructing (imp:2.50 lvl:2.62) — Teaching others how to do something.
  Operations Monitoring (imp:2.38 lvl:2.25) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Management of Personnel Resources (imp:2.38 lvl:2.25) — Motivating, developing, and directing people as they work, identifying the best 
  Management of Material Resources (imp:2.12 lvl:1.88) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Operation and Control (imp:2.00 lvl:2.00) — Controlling operations of equipment or systems.
  Systems Analysis (imp:2.00 lvl:1.88) — Determining how a system should work and how changes in conditions, operations, 
  Systems Evaluation (imp:2.00 lvl:1.88) — Identifying measures or indicators of system performance and the actions needed 
  Management of Financial Resources (imp:2.00 lvl:1.75) — Determining how money will be spent to get the work done, and accounting for the
  Technology Design (imp:1.62 lvl:0.75) — Generating or adapting equipment and technology to serve user needs.
  Equipment Selection (imp:1.62 lvl:0.75) — Determining the kind of tools and equipment needed to do a job.
  Equipment Maintenance (imp:1.62 lvl:0.62) — Performing routine maintenance on equipment and determining when and what kind o
  Troubleshooting (imp:1.62 lvl:1.00) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.62 lvl:0.62) — Repairing machines or systems using the needed tools.
  Quality Control Analysis (imp:1.62 lvl:1.00) — Conducting tests and inspections of products, services, or processes to evaluate
  Programming (imp:1.38 lvl:0.50) — Writing computer programs for various purposes.
  Operations Analysis (imp:1.00) — Analyzing needs and product requirements to create a design.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.

--- NATIONAL WAGES ---
  total_employment : 400,810
  annual_median    : $41,300
  annual_pct10     : $29,800
  annual_pct25     : $35,630
  annual_pct75     : $50,190
  annual_pct90     : $65,370
  annual_mean      : $45,700
  hourly_median    : $19.86

--- GEOGRAPHIC DISPERSION ---
  highest_state    : District of Columbia ($53,760)
  lowest_state     : Puerto Rico ($23,110)
  dispersion_ratio : 2.326x

--- TOP STATES BY WAGE (54 total) ---
  Real Estate and Rental and Leasing       emp:  178,860  median: $  40,020
  Retail Trade                             emp:   89,510  median: $  44,940
  Other Services (except Public Administration) emp:   56,950  median: $  39,430
  Wholesale Trade                          emp:   31,180  median: $  49,490
  Administrative and Support and Waste Management and Remediation Services emp:   21,980  median: $  37,920
  Arts, Entertainment, and Recreation      emp:   10,640  median: $  31,210
  Transportation and Warehousing           emp:    2,570  median: $  39,570
  Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) emp:    2,080  median: $  44,110
  Accommodation and Food Services          emp:    2,010  median: $  34,750
  Manufacturing                            emp:    1,400  median: $  36,650

--- TOP INDUSTRIES BY EMPLOYMENT (15 total) ---
  Real Estate and Rental and Leasing       emp:  178,860  median: $  40,020
  Retail Trade                             emp:   89,510  median: $  44,940
  Other Services (except Public Administration) emp:   56,950  median: $  39,430
  Wholesale Trade                          emp:   31,180  median: $  49,490
  Administrative and Support and Waste Management and Remediation Services emp:   21,980  median: $  37,920
  Arts, Entertainment, and Recreation      emp:   10,640  median: $  31,210
  Transportation and Warehousing           emp:    2,570  median: $  39,570
  Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) emp:    2,080  median: $  44,110
  Accommodation and Food Services          emp:    2,010  median: $  34,750
  Manufacturing                            emp:    1,400  median: $  36,650

exact_match_status : no_exact_match
matched_title      : N/A
match_score        : 0.0000
wikidata_qid       : N/A
word_count         : 0
wikipedia_url      : N/A
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T22:17:17.174903Z

--- SEMANTIC NEIGHBORS (5) ---

  Title: Clerks (film) (similarity: 0.3158)
  URL: https://en.wikipedia.org/wiki/Clerks_(film)
  QID: Q747877
  Extract: Clerks is a 1994 American independent black-and-white comedy film written, produced, co-edited and directed by Kevin Smith in his debut. The independent film stars Brian O'Halloran, Jeff Anderson, Marilyn Ghigliotti, Jason Mewes, and Lisa Spoonauer, it presents a day in the lives of store clerks Dan

  Title: Video rental shop (similarity: 0.4762)
  URL: https://en.wikipedia.org/wiki/Video_rental_shop
  QID: Q1756711
  Extract: A video rental shop/store is a physical retail business that rents home videos such as movies, prerecorded TV shows, video game cartridges/discs and other media content. Typically, a rental shop conducts business with customers under conditions and terms agreed upon in a rental agreement or contract

  Title: Women in the United States (similarity: 0.4314)
  URL: https://en.wikipedia.org/wiki/Women_in_the_United_States
  QID: Q17514041
  Extract: The legal status of women in the United States has advanced significantly over the past two centuries, but not yet equal to that of men in comparison to other high-income democracies.

  Title: List of View Askewniverse characters (similarity: 0.1639)
  URL: https://en.wikipedia.org/wiki/List_of_View_Askewniverse_characters
  QID: Q2882807
  Extract: This is a list of major and recurring characters in Kevin Smith's fictional universe known as the View Askewniverse.

  Title: Movie Quik (similarity: 0.1714)
  URL: https://en.wikipedia.org/wiki/Movie_Quik
  QID: Q16943641
  Extract: MovieQuik, often misreported in the news as Movie Quik, was a VHS video and VCR rental service offered inside 7-Eleven stores, a division of Southland Corporation, based in the United States and provided by MovieQuik Systems, another fully owned division of Southland during the late 1980s.

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : High confidence based on comprehensive O*NET data including detailed task descriptions, work activities, and skills/abilities profiles. BLS wage data provides reliable market intelligence, though Wikipedia coverage is limited to specific rental industry segments.
inferred_at          : 2026-06-03T21:49:31.679969+00:00
tokens_input         : 4,480
tokens_output        : 4,591
cost_usd             : $0.050453
wikipedia_used       : False
wikipedia_title      : None
wikipedia_note       : No exact Wikipedia match found for Counter and Rental Clerks, with closest semantic match being 'Video rental shop' which represents only one narrow segment of this broader occupation. The occupation encompasses rental services across multiple industries beyond just video/media rental.

--- PROSE FIELDS ---

ROLE SUMMARY:
Counter and Rental Clerks facilitate rental transactions by receiving orders for repairs, rentals, and services in person, explaining available options, computing costs, and processing payments. These customer-facing professionals combine administrative skills with sales orientation to help customers select appropriate rental items, understand policies, and complete transactions. They serve as the primary point of contact between rental businesses and customers, ensuring smooth service delivery across industries like equipment rental, automotive, and recreational vehicle sectors.

DAY IN THE LIFE:
A typical day involves greeting customers who enter the rental facility and discussing their specific needs for equipment, vehicles, or services. They spend significant time explaining rental fees, policies, and procedures while providing detailed information about item availability, operation instructions, and care guidelines. Much of their time is dedicated to processing paperwork including rental agreements, inspecting returned items for damage, and computing charges using point-of-sale systems. They regularly answer phone calls to provide information and take advance reservations, while also handling payment processing and maintaining accurate documentation of all rental transactions. Throughout the day, they may need to inspect and adjust rental items to ensure they meet customer requirements before completion of the rental agreement.

WHO THRIVES:
Individuals who excel in this role demonstrate strong conventional traits with excellent organizational skills and attention to procedural details, combined with enterprising qualities that enable them to effectively influence customer decisions and close rental transactions. They possess natural social orientation and service mindset, finding satisfaction in directly helping customers solve problems and meet their rental needs. Successful counter clerks exhibit strong oral communication abilities, as they must clearly explain complex rental policies and technical product information to diverse customer bases. They thrive on interpersonal interaction and maintain dependability and cooperation in fast-paced environments where multiple customers require simultaneous attention and service.

CAREER ENTRY:
Most positions require only a high school diploma or equivalent, with 55.9% of workers holding this education level, making this an accessible entry point into customer service and sales careers. On-the-job training typically covers company-specific rental procedures, product knowledge, and point-of-sale system operation, usually completed within a few weeks to months. Some employers prefer candidates with prior customer service experience or basic computer skills, though these are often developed through workplace training rather than formal education requirements.

CAREER TRAJECTORY:
Counter and Rental Clerks often advance to supervisory roles within rental operations, customer service management positions, or transition into outside sales representative roles. The strong foundation in customer service, product knowledge, and transaction processing provides pathways into retail management, service writing positions in automotive dealerships, or specialized sales roles in equipment or vehicle industries. Some professionals leverage their industry knowledge to start their own rental businesses or move into related fields like fleet management or equipment purchasing.

MARKET INTELLIGENCE:
The occupation employs 400,810 workers nationally with a median annual wage of $41,300 according to BLS OEWS May 2025 data, with earnings ranging from $29,800 at the 10th percentile to $65,370 at the 90th percentile. Geographic wage variation is moderate with a 2.33x ratio between highest-paying District of Columbia ($53,760) and lowest-paying Puerto Rico ($23,110). Employment is heavily concentrated in Real Estate and Rental and Leasing industries (178,860 workers), followed by Retail Trade (89,510) and Other Services (56,950), reflecting the diverse applications of rental services across the economy. The role offers stable employment opportunities with consistent demand driven by both consumer and business rental needs across equipment, vehicle, and service sectors.

AUTOMATION OUTLOOK:
This occupation shows moderate resilience to automation due to its heavy emphasis on direct customer interaction, complex problem-solving, and nuanced service delivery that requires human judgment. While basic transaction processing and documentation tasks may become increasingly automated through advanced point-of-sale systems, the core activities of explaining rental policies, assessing customer needs, and providing personalized service recommendations remain fundamentally human-centered and difficult to automate effectively.

--- REASONED EDGES ---
  [skill_overlap] Retail Salespersons (41-2031.00) — confidence:high
    reasoning: Both roles share identical customer service orientation, active listening, and speaking requirements with similar importance and proficiency levels.
    data: Active Listening (imp:3.8, lvl:3.1)
    data: Customer and Personal Service (imp:4.5, lvl:4.4)
    data: Performing for or Working Directly with the Public (imp:4.4, lvl:4.4)
  [task_similarity] Cashiers (41-2011.00) — confidence:high
    reasoning: Both roles involve computing charges for merchandise or services, receiving payments, and processing transactions as core daily activities.
    data: Compute charges for merchandise or services and receive payments
    data: Processing Information (imp:4.1, lvl:3.4)
    data: Working with Computers (imp:3.7, lvl:3.1)
  [riasec_cluster] Customer Service Representatives (43-4051.00) — confidence:high
    reasoning: Both occupations exhibit strong conventional (C:5.90) and enterprising (E:3.86) RIASEC patterns with emphasis on customer interaction and service delivery.
    data: RIASEC: C:5.90, E:3.86
    data: Service Orientation (imp:3.4, lvl:3.2)
    data: Social Perceptiveness (imp:3.1, lvl:2.9)
  [knowledge_overlap] Parts Salespersons (41-2022.00) — confidence:medium
    reasoning: Both roles require similar levels of customer service knowledge, administrative skills, and product information expertise to assist customers effectively.
    data: Customer and Personal Service (imp:4.5, lvl:4.4)
    data: Administrative (imp:3.5, lvl:3.9)
    data: Provide information about rental items
  [job_zone] Order Clerks (43-4151.00) — confidence:medium
    reasoning: Both occupations are classified in Job Zone 2 requiring similar levels of preparation and share documentation and order processing activities.
    data: JOB ZONE: 2
    data: Receive orders for services
    data: Documenting/Recording Information (imp:4.2, lvl:3.0)
  [career_pathway] Sales Representatives of Services (41-3091.00) — confidence:medium
    reasoning: Counter clerks often advance to outside sales roles leveraging their customer service experience and product knowledge in service industries.
    data: Selling or Influencing Others (imp:3.5, lvl:3.2)
    data: Sales and Marketing (imp:3.4, lvl:3.5)
    data: Persuasion (imp:2.9, lvl:2.9)

--- NORMALIZER SIGNALS ---
  match_keywords   : ['counter clerk', 'rental clerk', 'rental agent', 'rental attendant', 'rental counter', 'equipment rental', 'car rental', 'auto rental']
  exclude_keywords : ['parts clerk', 'retail sales', 'cashier', 'stockroom', 'warehouse']
  title_patterns   : ['rental clerk', 'counter clerk', 'rental agent', 'rental attendant', 'rental representative']
  common_variations: ['auto rental clerk', 'car rental agent', 'equipment rental clerk', 'rental counter clerk', 'rental service clerk', 'counter attendant', 'rental desk clerk', 'vehicle rental clerk']

total_terms    : 40
top_words      : ['tendency', 'others', 'rental', 'equipment', 'customers', 'services', 'customer', 'principles', 'service', 'needs', 'products', 'includes', 'sales', 'control', 'objects', 'procedures', 'activities', 'ideas', 'orientation', 'problems']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
tendency                   42  0.01528  onet_dimensions      onet_dimensions:100%
others                     38  0.01382  onet_dimensions      onet_dimensions:100%
rental                     37  0.01346  inference            inference:70%  onet_tasks:16%  wikipedia:14%
equipment                  29  0.01055  onet_dimensions      onet_dimensions:79%  inference:17%  onet_tasks:3%
customers                  23  0.00837  dwas                 dwas:43%  inference:22%  onet_tasks:17%
services                   23  0.00837  dwas                 dwas:35%  onet_dimensions:26%  inference:22%
customer                   19  0.00691  inference            inference:53%  onet_dimensions:21%  dwas:16%
principles                 16  0.00582  onet_dimensions      onet_dimensions:100%
service                    15  0.00546  inference            inference:73%  onet_dimensions:13%  dwas:7%
needs                      14  0.00509  onet_dimensions      onet_dimensions:57%  inference:29%  onet_tasks:7%
products                   13  0.00473  dwas                 dwas:54%  onet_dimensions:38%  onet_tasks:8%
includes                   12  0.00436  onet_dimensions      onet_dimensions:100%
sales                      12  0.00436  dwas                 dwas:42%  inference:33%  onet_dimensions:25%
control                    12  0.00436  onet_dimensions      onet_dimensions:100%
objects                    12  0.00436  onet_dimensions      onet_dimensions:100%
procedures                 11  0.00400  onet_dimensions      onet_dimensions:73%  inference:18%  onet_tasks:9%
activities                 11  0.00400  onet_dimensions      onet_dimensions:82%  onet_tasks:9%  inference:9%
ideas                      11  0.00400  onet_dimensions      onet_dimensions:100%
orientation                11  0.00400  onet_dimensions      onet_dimensions:82%  inference:18%
problems                   10  0.00364  onet_dimensions      onet_dimensions:90%  inference:10%
product                    10  0.00364  dwas                 dwas:50%  inference:30%  onet_dimensions:20%
techniques                 10  0.00364  onet_dimensions      onet_dimensions:100%
management                 10  0.00364  onet_dimensions      onet_dimensions:70%  inference:30%
materials                  10  0.00364  onet_dimensions      onet_dimensions:100%
body                       10  0.00364  onet_dimensions      onet_dimensions:100%
transactions                9  0.00327  dwas                 dwas:44%  inference:44%  onet_tasks:11%
events                      9  0.00327  onet_dimensions      onet_dimensions:89%  onet_tasks:11%
providing                   9  0.00327  onet_dimensions      onet_dimensions:78%  inference:22%
processing                  9  0.00327  inference            inference:56%  onet_dimensions:44%
human                       9  0.00327  onet_dimensions      onet_dimensions:78%  inference:22%
resources                   9  0.00327  onet_dimensions      onet_dimensions:100%
quickly                     9  0.00327  onet_dimensions      onet_dimensions:100%
attention                   8  0.00291  onet_dimensions      onet_dimensions:75%  inference:25%
understand                  8  0.00291  onet_dimensions      onet_dimensions:88%  inference:12%
effectively                 8  0.00291  onet_dimensions      onet_dimensions:75%  inference:25%
written                     8  0.00291  onet_dimensions      onet_dimensions:75%  wikipedia:25%
monitoring                  8  0.00291  onet_dimensions      onet_dimensions:100%
problem                     8  0.00291  onet_dimensions      onet_dimensions:88%  inference:12%
rules                       8  0.00291  onet_dimensions      onet_dimensions:100%
standards                   8  0.00291  onet_dimensions      onet_dimensions:100%