[Core] [91% incumbents] Greet customers and ascertain what each customer wants or needs.
  DWAs: Gather customer or product information to determine customer needs. | Greet customers, patrons, or visitors.

[Core] [91% incumbents] Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  DWAs: Recommend products or services to customers.

[Core] [91% incumbents] Answer questions regarding the store and its merchandise.
  DWAs: Answer customer questions about goods or services.

[Core] [91% incumbents] Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
  DWAs: Review laws or regulations to maintain professional knowledge.

[Core] [91% incumbents] Describe merchandise and explain use, operation, and care of merchandise to customers.
  DWAs: Explain technical product or service information to customers. | Advise customers on the use of products or services.

[Core] [91% incumbents] Exchange merchandise for customers and accept returns.
  DWAs: Process sales or other transactions.

[Core] [91% incumbents] Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
  DWAs: Monitor work areas to provide security.

[Core] [91% incumbents] Place special orders or call other stores to find desired items.
  DWAs: Prepare sales or other contracts.

[Core] [91% incumbents] Clean shelves, counters, and tables.
  DWAs: Clean work areas.

[Core] [90% incumbents] Prepare merchandise for purchase or rental.
  DWAs: Set up merchandise displays.

[Core] [90% incumbents] Inventory stock and requisition new stock.
  DWAs: Purchase stocks of merchandise or supplies. | Monitor inventories of products or materials.

[Supplemental] [90% incumbents] Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.
  DWAs: Reconcile records of sales or other financial transactions.

[Supplemental] [90% incumbents] Prepare sales slips or sales contracts.
  DWAs: Prepare sales or other contracts.

[Supplemental] [90% incumbents] Bag or package purchases and wrap gifts.
  DWAs: Package materials or products.

[Supplemental] [90% incumbents] Estimate quantity and cost of merchandise required, such as paint or floor covering.
  DWAs: Estimate costs or terms of sales.

[Supplemental] [90% incumbents] Rent merchandise to customers.
  DWAs: Arrange services or reservations for patrons.

[Supplemental] [90% incumbents] Estimate cost of repair or alteration of merchandise.
  DWAs: Estimate costs or terms of sales.

[Core] [89% incumbents] Ticket, arrange, and display merchandise to promote sales.
  DWAs: Set up merchandise displays.

[Supplemental] [89% incumbents] Maintain records related to sales.
  DWAs: Maintain records of sales or other business transactions.

[Supplemental] [89% incumbents] Estimate and quote trade-in allowances.
  DWAs: Estimate costs or terms of sales.

[Supplemental] [89% incumbents] Sell or arrange for delivery, insurance, financing, or service contracts for merchandise.
  DWAs: Sell products or services. | Arrange delivery of goods or services.

[Core] [88% incumbents] Compute sales prices, total purchases, and receive and process cash or credit payment.
  DWAs: Calculate costs of goods or services. | Process sales or other transactions.

[Core] [88% incumbents] Demonstrate use or operation of merchandise.
  DWAs: Demonstrate products to consumers.

[Supplemental] [88% incumbents] Help customers try on or fit merchandise.
  DWAs: Assist customers with product selection.

--- SKILLS ---
  Active Listening (imp:3.75 lvl:3.75) — Giving full attention to what other people are saying, taking time to understand
  Speaking (imp:3.75 lvl:3.12) — Talking to others to convey information effectively.
  Critical Thinking (imp:3.12 lvl:3.12) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Reading Comprehension (imp:3.00 lvl:3.12) — Understanding written sentences and paragraphs in work-related documents.
  Writing (imp:3.00 lvl:3.00) — Communicating effectively in writing as appropriate for the needs of the audienc
  Active Learning (imp:3.00 lvl:2.88) — Understanding the implications of new information for both current and future pr
  Monitoring (imp:3.00 lvl:3.12) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Mathematics (imp:2.62 lvl:2.00) — Using mathematics to solve problems.
  Learning Strategies (imp:2.62 lvl:2.25) — Selecting and using training/instructional methods and procedures appropriate fo
  Science (imp:1.00) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Sales and Marketing (imp:4.52 lvl:4.51) — Knowledge of principles and methods for showing, promoting, and selling products
  Customer and Personal Service (imp:4.34 lvl:4.06) — Knowledge of principles and processes for providing customer and personal servic
  English Language (imp:3.67 lvl:3.23) — Knowledge of the structure and content of the English language including the mea
  Administration and Management (imp:3.04 lvl:2.92) — Knowledge of business and management principles involved in strategic planning, 
  Mathematics (imp:3.03 lvl:2.98) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Administrative (imp:3.01 lvl:3.20) — Knowledge of administrative and office procedures and systems such as word proce
  Psychology (imp:2.89 lvl:2.92) — Knowledge of human behavior and performance; individual differences in ability, 
  Computers and Electronics (imp:2.75 lvl:3.05) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Education and Training (imp:2.69 lvl:2.29) — Knowledge of principles and methods for curriculum and training design, teaching
  Communications and Media (imp:2.45 lvl:2.21) — Knowledge of media production, communication, and dissemination techniques and m
  Public Safety and Security (imp:2.35 lvl:1.90) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Economics and Accounting (imp:2.28 lvl:1.69) — Knowledge of economic and accounting principles and practices, the financial mar
  Production and Processing (imp:2.25 lvl:2.01) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Telecommunications (imp:2.05 lvl:1.09) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Design (imp:1.99 lvl:1.31) — Knowledge of design techniques, tools, and principles involved in production of 
  Law and Government (imp:1.96 lvl:1.48) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Transportation (imp:1.95 lvl:1.23) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Engineering and Technology (imp:1.89 lvl:1.42) — Knowledge of the practical application of engineering science and technology. Th
  Sociology and Anthropology (imp:1.87 lvl:1.59) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Personnel and Human Resources (imp:1.85 lvl:1.66) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Mechanical (imp:1.81 lvl:1.67) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Medicine and Dentistry (imp:1.75) — Knowledge of the information and techniques needed to diagnose and treat human i
  Foreign Language (imp:1.74 lvl:1.28) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Fine Arts (imp:1.70 lvl:0.80) — Knowledge of the theory and techniques required to compose, produce, and perform
  Therapy and Counseling (imp:1.63 lvl:1.16) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Geography (imp:1.61 lvl:0.98) — Knowledge of principles and methods for describing the features of land, sea, an
  Philosophy and Theology (imp:1.48) — Knowledge of different philosophical systems and religions. This includes their 
  Building and Construction (imp:1.43) — Knowledge of materials, methods, and the tools involved in the construction or r
  Chemistry (imp:1.39) — Knowledge of the chemical composition, structure, and properties of substances a
  Physics (imp:1.37) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Food Production (imp:1.36) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  History and Archeology (imp:1.26 lvl:0.59) — Knowledge of historical events and their causes, indicators, and effects on civi
  Biology (imp:1.17) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd

--- ABILITIES ---
  Oral Expression (imp:4.00 lvl:3.88) — The ability to communicate information and ideas in speaking so others will unde
  Oral Comprehension (imp:3.88 lvl:3.62) — The ability to listen to and understand information and ideas presented through 
  Speech Recognition (imp:3.62 lvl:3.62) — The ability to identify and understand the speech of another person.
  Speech Clarity (imp:3.62 lvl:3.12) — The ability to speak clearly so others can understand you.
  Problem Sensitivity (imp:3.12 lvl:3.25) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Written Comprehension (imp:3.00 lvl:3.00) — The ability to read and understand information and ideas presented in writing.
  Written Expression (imp:3.00 lvl:3.00) — The ability to communicate information and ideas in writing so others will under
  Information Ordering (imp:3.00 lvl:2.88) — The ability to arrange things or actions in a certain order or pattern according
  Near Vision (imp:3.00 lvl:3.00) — The ability to see details at close range (within a few feet of the observer).
  Fluency of Ideas (imp:2.88 lvl:2.88) — The ability to come up with a number of ideas about a topic (the number of ideas
  Originality (imp:2.88 lvl:2.62) — The ability to come up with unusual or clever ideas about a given topic or situa
  Deductive Reasoning (imp:2.88 lvl:3.00) — The ability to apply general rules to specific problems to produce answers that 
  Inductive Reasoning (imp:2.88 lvl:2.88) — The ability to combine pieces of information to form general rules or conclusion
  Category Flexibility (imp:2.88 lvl:2.88) — The ability to generate or use different sets of rules for combining or grouping
  Selective Attention (imp:2.88 lvl:2.62) — The ability to concentrate on a task over a period of time without being distrac
  Memorization (imp:2.75 lvl:2.25) — The ability to remember information such as words, numbers, pictures, and proced
  Time Sharing (imp:2.75 lvl:2.50) — The ability to shift back and forth between two or more activities or sources of
  Mathematical Reasoning (imp:2.62 lvl:2.25) — The ability to choose the right mathematical methods or formulas to solve a prob
  Number Facility (imp:2.62 lvl:2.62) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Perceptual Speed (imp:2.50 lvl:2.12) — The ability to quickly and accurately compare similarities and differences among
  Visualization (imp:2.50 lvl:2.12) — The ability to imagine how something will look after it is moved around or when 
  Trunk Strength (imp:2.50 lvl:2.75) — The ability to use your abdominal and lower back muscles to support part of the 
  Finger Dexterity (imp:2.38 lvl:2.25) — The ability to make precisely coordinated movements of the fingers of one or bot
  Far Vision (imp:2.38 lvl:2.38) — The ability to see details at a distance.
  Flexibility of Closure (imp:2.25 lvl:2.12) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Arm-Hand Steadiness (imp:2.25 lvl:2.00) — The ability to keep your hand and arm steady while moving your arm or while hold
  Speed of Closure (imp:2.12 lvl:2.12) — The ability to quickly make sense of, combine, and organize information into mea
  Visual Color Discrimination (imp:2.12 lvl:2.00) — The ability to match or detect differences between colors, including shades of c
  Auditory Attention (imp:2.12 lvl:2.12) — The ability to focus on a single source of sound in the presence of other distra
  Manual Dexterity (imp:2.00 lvl:1.88) — The ability to quickly move your hand, your hand together with your arm, or your
  Control Precision (imp:2.00 lvl:2.00) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Multilimb Coordination (imp:2.00 lvl:1.75) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Stamina (imp:2.00 lvl:1.75) — The ability to exert yourself physically over long periods of time without getti
  Gross Body Coordination (imp:2.00 lvl:1.75) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:2.00 lvl:1.38) — The ability to keep or regain your body balance or stay upright when in an unsta
  Hearing Sensitivity (imp:2.00 lvl:1.75) — The ability to detect or tell the differences between sounds that vary in pitch 
  Static Strength (imp:1.88 lvl:1.75) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Dynamic Strength (imp:1.88 lvl:1.12) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Extent Flexibility (imp:1.88 lvl:1.62) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Depth Perception (imp:1.88 lvl:1.25) — The ability to judge which of several objects is closer or farther away from you
  Reaction Time (imp:1.50 lvl:0.50) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Speed of Limb Movement (imp:1.50 lvl:0.50) — The ability to quickly move the arms and legs.
  Explosive Strength (imp:1.50 lvl:0.75) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Rate Control (imp:1.38 lvl:0.38) — The ability to time your movements or the movement of a piece of equipment in an
  Wrist-Finger Speed (imp:1.38 lvl:0.38) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Spatial Orientation (imp:1.00) — The ability to know your location in relation to the environment or to know wher
  Response Orientation (imp:1.00) — The ability to choose quickly between two or more movements in response to two o
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Night Vision (imp:1.00) — The ability to see under low-light conditions.
  Peripheral Vision (imp:1.00) — The ability to see objects or movement of objects to one's side when the eyes ar
  Glare Sensitivity (imp:1.00) — The ability to see objects in the presence of a glare or bright lighting.
  Sound Localization (imp:1.00) — The ability to tell the direction from which a sound originated.

--- WORK ACTIVITIES ---
  Performing for or Working Directly with the Public (imp:4.71 lvl:4.86) — Performing for people or dealing directly with the public. This includes serving
  Selling or Influencing Others (imp:4.40 lvl:4.51) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Getting Information (imp:4.09 lvl:3.82) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Establishing and Maintaining Interpersonal Relationships (imp:4.01 lvl:4.51) — Developing constructive and cooperative working relationships with others, and m
  Making Decisions and Solving Problems (imp:3.88 lvl:2.91) — Analyzing information and evaluating results to choose the best solution and sol
  Communicating with Supervisors, Peers, or Subordinates (imp:3.65 lvl:3.07) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Identifying Objects, Actions, and Events (imp:3.60 lvl:2.92) — Identifying information by categorizing, estimating, recognizing differences or 
  Updating and Using Relevant Knowledge (imp:3.55 lvl:3.60) — Keeping up-to-date technically and applying new knowledge to your job.
  Working with Computers (imp:3.46 lvl:2.52) — Using computers and computer systems (including hardware and software) to progra
  Resolving Conflicts and Negotiating with Others (imp:3.45 lvl:3.53) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Handling and Moving Objects (imp:3.44 lvl:3.89) — Using hands and arms in handling, installing, positioning, and moving materials,
  Judging the Qualities of Objects, Services, or People (imp:3.37 lvl:3.12) — Assessing the value, importance, or quality of things or people.
  Monitoring Processes, Materials, or Surroundings (imp:3.33 lvl:3.36) — Monitoring and reviewing information from materials, events, or the environment,
  Organizing, Planning, and Prioritizing Work (imp:3.14 lvl:2.98) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Processing Information (imp:3.10 lvl:2.83) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Thinking Creatively (imp:3.08 lvl:3.07) — Developing, designing, or creating new applications, ideas, relationships, syste
  Assisting and Caring for Others (imp:3.05 lvl:2.61) — Providing personal assistance, medical attention, emotional support, or other pe
  Performing General Physical Activities (imp:3.01 lvl:2.88) — Performing general physical activities includes doing activities that require co
  Interpreting the Meaning of Information for Others (imp:2.99 lvl:2.10) — Translating or explaining what information means and how it can be used.
  Controlling Machines and Processes (imp:2.97 lvl:2.50) — Using either control mechanisms or direct physical activity to operate machines 
  Coordinating the Work and Activities of Others (imp:2.88 lvl:2.66) — Getting members of a group to work together to accomplish tasks.
  Developing Objectives and Strategies (imp:2.82 lvl:2.40) — Establishing long-range objectives and specifying the strategies and actions to 
  Communicating with People Outside the Organization (imp:2.82 lvl:2.52) — Communicating with people outside the organization, representing the organizatio
  Developing and Building Teams (imp:2.79 lvl:1.90) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Evaluating Information to Determine Compliance with Standards (imp:2.75 lvl:2.00) — Using relevant information and individual judgment to determine whether events o
  Analyzing Data or Information (imp:2.75 lvl:2.62) — Identifying the underlying principles, reasons, or facts of information by break
  Documenting/Recording Information (imp:2.73 lvl:2.07) — Entering, transcribing, recording, storing, or maintaining information in writte
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:2.70 lvl:2.28) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Training and Teaching Others (imp:2.64 lvl:2.04) — Identifying the educational needs of others, developing formal educational or tr
  Scheduling Work and Activities (imp:2.60 lvl:2.02) — Scheduling events, programs, and activities, as well as the work of others.
  Inspecting Equipment, Structures, or Materials (imp:2.53 lvl:2.41) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Coaching and Developing Others (imp:2.51 lvl:1.96) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Performing Administrative Activities (imp:2.38 lvl:1.86) — Performing day-to-day administrative tasks such as maintaining information files
  Guiding, Directing, and Motivating Subordinates (imp:2.33 lvl:1.78) — Providing guidance and direction to subordinates, including setting performance 
  Providing Consultation and Advice to Others (imp:2.26 lvl:1.61) — Providing guidance and expert advice to management or other groups on technical,
  Repairing and Maintaining Mechanical Equipment (imp:1.88 lvl:1.22) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an
  Repairing and Maintaining Electronic Equipment (imp:1.88 lvl:1.47) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Monitoring and Controlling Resources (imp:1.88 lvl:1.09) — Monitoring and controlling resources and overseeing the spending of money.
  Operating Vehicles, Mechanized Devices, or Equipment (imp:1.85 lvl:0.86) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Staffing Organizational Units (imp:1.57 lvl:0.84) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:1.42) — Providing documentation, detailed instructions, drawings, or specifications to t

--- WORK STYLES ---
  Social Orientation (imp:2.60) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Optimism (imp:2.06) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Social Orientation (imp:2.00) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Dependability (imp:1.98) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Cooperation (imp:1.88) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Perseverance (imp:1.78) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Empathy (imp:1.62) — A tendency to show concern for others and be sensitive to others' needs and feel
  Achievement Orientation (imp:1.58) — A tendency to establish and maintain personally challenging work-related goals, 
  Self-Confidence (imp:1.57) — A tendency to believe in one's work-related capabilities and ability to control 
  Initiative (imp:1.53) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Self-Control (imp:1.50) — A tendency to remain calm and composed and to manage emotions effectively in res
  Attention to Detail (imp:1.49) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity (imp:1.40) — A tendency to be honest and ethical at work.
  Adaptability (imp:1.17) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Stress Tolerance (imp:1.16) — A tendency to cope and function effectively in stressful situations at work.
  Sincerity (imp:1.09) — A tendency to be genuine and sincere in interactions with others at work, withou
  Optimism (imp:1.00) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Leadership Orientation (imp:0.81) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Tolerance for Ambiguity (imp:0.64) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Intellectual Curiosity (imp:0.47) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Innovation (imp:0.44) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Cautiousness (imp:0.06) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Innovation () — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Achievement Orientation () — A tendency to establish and maintain personally challenging work-related goals, 
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Adaptability () — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Confidence () — A tendency to believe in one's work-related capabilities and ability to control 
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Leadership Orientation () — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Dependability () — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res
  Humility (imp:-0.49) — A tendency to be modest and humble when interacting with others at work.

--- TRANSFERABLE SKILLS ---
  Persuasion (imp:3.88 lvl:4.00) — Persuading others to change their minds or behavior.
  Service Orientation (imp:3.75 lvl:3.88) — Actively looking for ways to help people.
  Social Perceptiveness (imp:3.50 lvl:3.12) — Being aware of others' reactions and understanding why they react as they do.
  Negotiation (imp:3.50 lvl:3.75) — Bringing others together and trying to reconcile differences.
  Coordination (imp:3.00 lvl:3.00) — Adjusting actions in relation to others' actions.
  Time Management (imp:3.00 lvl:2.88) — Managing one's own time and the time of others.
  Instructing (imp:2.88 lvl:2.75) — Teaching others how to do something.
  Judgment and Decision Making (imp:2.88 lvl:2.75) — Considering the relative costs and benefits of potential actions to choose the m
  Complex Problem Solving (imp:2.75 lvl:2.50) — Identifying complex problems and reviewing related information to develop and ev
  Management of Personnel Resources (imp:2.38 lvl:2.12) — Motivating, developing, and directing people as they work, identifying the best 
  Management of Financial Resources (imp:2.12 lvl:1.25) — Determining how money will be spent to get the work done, and accounting for the
  Operations Monitoring (imp:2.00 lvl:1.50) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Operation and Control (imp:2.00 lvl:1.38) — Controlling operations of equipment or systems.
  Quality Control Analysis (imp:2.00 lvl:1.25) — Conducting tests and inspections of products, services, or processes to evaluate
  Systems Analysis (imp:2.00 lvl:1.88) — Determining how a system should work and how changes in conditions, operations, 
  Systems Evaluation (imp:2.00 lvl:2.00) — Identifying measures or indicators of system performance and the actions needed 
  Management of Material Resources (imp:2.00 lvl:1.00) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Technology Design (imp:1.88 lvl:1.00) — Generating or adapting equipment and technology to serve user needs.
  Troubleshooting (imp:1.75 lvl:0.88) — Determining causes of operating errors and deciding what to do about it.
  Operations Analysis (imp:1.50 lvl:0.62) — Analyzing needs and product requirements to create a design.
  Programming (imp:1.25 lvl:0.25) — Writing computer programs for various purposes.
  Equipment Selection (imp:1.00) — Determining the kind of tools and equipment needed to do a job.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o
  Repairing (imp:1.00) — Repairing machines or systems using the needed tools.

--- NATIONAL WAGES ---
  total_employment : 3,897,860
  annual_median    : $35,410
  annual_pct10     : $27,210
  annual_pct25     : $29,900
  annual_pct75     : $38,670
  annual_pct90     : $47,890
  annual_mean      : $37,310
  hourly_median    : $17.03

--- GEOGRAPHIC DISPERSION ---
  highest_state    : Washington ($39,560)
  lowest_state     : Puerto Rico ($22,560)
  dispersion_ratio : 1.754x

--- TOP STATES BY WAGE (54 total) ---
  Retail Trade                             emp: 3,550,380  median: $  35,380
  Wholesale Trade                          emp:   60,990  median: $  38,830
  Arts, Entertainment, and Recreation      emp:   49,050  median: $  32,970
  Manufacturing                            emp:   41,600  median: $  35,520
  Administrative and Support and Waste Management and Remediation Services emp:   34,740  median: $  36,270
  Accommodation and Food Services          emp:   27,440  median: $  32,200
  Health Care and Social Assistance        emp:   22,540  median: $  34,010
  Other Services (except Public Administration) emp:   19,760  median: $  36,180
  Professional, Scientific, and Technical Services emp:   15,990  median: $  36,800
  Finance and Insurance                    emp:   14,730  median: $  37,250

--- TOP INDUSTRIES BY EMPLOYMENT (19 total) ---
  Retail Trade                             emp: 3,550,380  median: $  35,380
  Wholesale Trade                          emp:   60,990  median: $  38,830
  Arts, Entertainment, and Recreation      emp:   49,050  median: $  32,970
  Manufacturing                            emp:   41,600  median: $  35,520
  Administrative and Support and Waste Management and Remediation Services emp:   34,740  median: $  36,270
  Accommodation and Food Services          emp:   27,440  median: $  32,200
  Health Care and Social Assistance        emp:   22,540  median: $  34,010
  Other Services (except Public Administration) emp:   19,760  median: $  36,180
  Professional, Scientific, and Technical Services emp:   15,990  median: $  36,800
  Finance and Insurance                    emp:   14,730  median: $  37,250

exact_match_status : found
matched_title      : Automobile salesperson
match_score        : 0.7317
wikidata_qid       : Q787836
word_count         : 231
wikipedia_url      : https://en.wikipedia.org/wiki/Automobile_salesperson
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T22:17:45.070713Z

--- WIKIPEDIA FULL TEXT ---
An automobile salesperson is a retail salesperson who sells new or used cars. Unlike traditional retail sales, car sales are sometimes negotiable. Salesmen are employed by new car dealerships or used car dealerships.


== Car negotiation ==
The price of a car, unlike many retail sales, is often negotiable. New cars will often have a factory window sticker (Monroney sticker in the US) listing equipment and options, and the suggested retail price or MSRP. The salesman is traditionally paid a commission rather than a fixed salary, usually based on a combination of profit margin and unit volume.


== Popular culture ==
It is a common theme for the "used car salesman" to be portrayed as a dishonest scammer in popular culture. The used car salesman trope is "modern culture's epitome of the sleazy, two-faced, greedy capitalist out to cheat honest people of their hard-earned money by tricking them into buying damaged or inferior goods", even though such "salespersons are engaged in a perfectly respectable endeavor that benefits millions of ordinary people".
Such salesmen are often well aware of their occupation's negative public image. As Valerie Biden Owens explained, Joe Biden Sr. left automobile sales for real estate when his son Joe Biden Jr. was elected to the United States Senate in 1972, because "he didn't want a United States senator to have a used-car salesman for a dad."


== References ==

--- SEMANTIC NEIGHBORS (5) ---

  Title: Cashier (similarity: 0.3077)
  URL: https://en.wikipedia.org/wiki/Cashier
  QID: Q1735282
  Extract: A retail cashier or simply a cashier is a person who handles the cash register at various locations such as the point of sale in a retail store. The most common use of the title is in the retail industry, but this job title is also used in the context of accountancy for the person responsible for re

  Title: Apple Store (similarity: 0.1333)
  URL: https://en.wikipedia.org/wiki/Apple_Store
  QID: Q421253
  Extract: The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell, service and repair various Apple products, including Mac desktop and MacBook laptop personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, s

  Title: Wage theft (similarity: 0.2069)
  URL: https://en.wikipedia.org/wiki/Wage_theft
  QID: Q7959502
  Extract: Wage theft is the failing to pay wages or provide employee benefits owed to an employee by contract or law. It can be conducted by employers in various ways, among them are failing to pay overtime; violating minimum-wage laws; the misclassification of employees as independent contractors; illegal de

  Title: List price (similarity: 0.1379)
  URL: https://en.wikipedia.org/wiki/List_price
  QID: Q1144077
  Extract: The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which its manufacturer notionally recommends that a retailer sell the product.

  Title: An Officer and a Car Salesman (similarity: 0.3750)
  URL: https://en.wikipedia.org/wiki/An_Officer_and_a_Car_Salesman
  QID: Q4750175
  Extract: An Officer and a Car Salesman is a comedy/thriller television film made in 1988 as a spin-off from the successful television series Minder. It was first broadcast on 26 December 1988. It falls between Series 6 and Series 7 of Minder, but, like Minder on the Orient Express, which preceded it, it foll

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : Strong confidence based on comprehensive O*NET data, large BLS employment sample (3.9M workers), and detailed task/skill profiles. The occupation is well-documented with clear distinguishing characteristics.
inferred_at          : 2026-06-03T21:51:22.874219+00:00
tokens_input         : 4,511
tokens_output        : 4,216
cost_usd             : $0.044948
wikipedia_used       : True
wikipedia_title      : Automobile salesperson
wikipedia_note       : The Wikipedia match focuses specifically on automobile sales, representing one specialized segment of the broader retail sales occupation. Auto sales typically involves higher-value transactions and more complex negotiation processes than general retail.

--- PROSE FIELDS ---

ROLE SUMMARY:
Retail Salespersons are customer-facing professionals who sell merchandise including furniture, motor vehicles, appliances, and apparel to consumers in retail environments. They combine product knowledge with interpersonal skills to identify customer needs, recommend appropriate merchandise, and facilitate transactions. With nearly 3.9 million employed nationwide according to BLS OEWS May 2025, this represents one of the largest occupational categories in the American workforce.

DAY IN THE LIFE:
A typical day begins with greeting customers and determining their specific needs through active listening and questioning techniques. Retail salespersons spend considerable time explaining product features, demonstrating merchandise operation and care, and recommending items based on customer preferences and budget constraints. They process transactions, handle returns and exchanges, and maintain current knowledge of store policies, promotions, and security procedures. Additional responsibilities include cleaning display areas, restocking merchandise, placing special orders for customers, and monitoring the sales floor for security risks or theft prevention.

WHO THRIVES:
Successful retail salespersons exhibit strong Enterprising tendencies with moderate Conventional skills, enjoying persuasion and influence while maintaining organized customer service processes. They possess excellent oral communication abilities and social perceptiveness to read customer needs and adapt their approach accordingly. High social orientation and optimism enable them to maintain positive interactions throughout extended customer conversations and handle rejection gracefully. Individuals who thrive demonstrate dependability in following store procedures, cooperation with team members, and service orientation that prioritizes customer satisfaction over immediate sales pressure.

CAREER ENTRY:
Most retail salespersons enter with a high school diploma or equivalent (63.5% of workers), with significant numbers having less than high school education (19.3%). This Job Zone 2 occupation requires minimal preparation, typically involving brief on-the-job training covering product knowledge, store policies, and sales techniques. Some positions, particularly in specialized retail like automobiles or electronics, may prefer candidates with relevant coursework or prior customer service experience.

CAREER TRAJECTORY:
Retail sales experience frequently leads to First-Line Supervisor positions overseeing sales teams, or specialization in higher-value merchandise categories like automotive or furniture sales. Many transition into Customer Service Representative roles, leveraging their customer interaction skills in call center or corporate environments. The transferable skills in persuasion, negotiation, and customer service also create pathways into business development, account management, or entrepreneurial ventures in retail or service industries.

MARKET INTELLIGENCE:
The retail sales workforce of 3.9 million earns a median annual wage of $35,410 according to BLS OEWS May 2025, with entry-level positions starting around $27,210 and experienced workers reaching $47,890. Geographic variation is moderate, with Washington state offering the highest wages at $39,560 compared to Puerto Rico's $22,560 (1.75x ratio). Employment concentrates heavily in Retail Trade (3.55 million positions), with smaller numbers in Wholesale Trade and Arts/Entertainment sectors. The occupation's large scale provides consistent job availability across all metropolitan areas, though wages correlate with local cost of living and retail market sophistication.

AUTOMATION OUTLOOK:
While point-of-sale systems and inventory management continue automating administrative aspects, the core activities of customer consultation, relationship building, and complex product explanation remain largely automation-resistant. The emphasis on interpersonal skills, social perceptiveness, and adaptive communication makes this role relatively secure from technological displacement in the medium term.

--- REASONED EDGES ---
  [skill_overlap] Customer Service Representatives (43-4051.00) — confidence:high
    reasoning: Both roles emphasize Customer and Personal Service knowledge (4.3/4.1 vs similar levels) and require strong oral communication abilities for customer problem-solving.
    data: Customer and Personal Service knowledge levels
    data: Oral Expression abilities
    data: Service Orientation transferable skills
  [career_pathway] First-Line Supervisors of Retail Sales Workers (41-1011.00) — confidence:high
    reasoning: Natural progression path leveraging Sales and Marketing knowledge (4.5/4.5) and leadership development through current role's coordination and decision-making activities.
    data: Sales and Marketing knowledge base
    data: Making Decisions and Solving Problems work activity
    data: Administration and Management knowledge
  [task_similarity] Cashiers (41-2011.00) — confidence:medium
    reasoning: Shared activities in transaction processing, customer interaction, and retail environment work, though cashiers focus more on payment processing than sales consultation.
    data: Performing for or Working Directly with the Public activity
    data: Retail Trade industry concentration
    data: Transaction processing tasks
  [riasec_cluster] Parts Salespersons (41-2022.00) — confidence:medium
    reasoning: Both exhibit strong Enterprising primary codes and require similar persuasion skills, though Parts Salespersons typically need more technical product knowledge.
    data: Enterprising RIASEC codes
    data: Persuasion transferable skills
    data: Sales and Marketing knowledge requirements
  [skill_overlap] Demonstrators and Product Promoters (41-9011.00) — confidence:medium
    reasoning: Shared emphasis on product explanation, customer education, and persuasion skills with overlapping Selling or Influencing Others work activities.
    data: Product demonstration tasks
    data: Selling or Influencing Others activity levels
    data: Persuasion and Service Orientation skills

--- NORMALIZER SIGNALS ---
  match_keywords   : ['retail sales', 'sales associate', 'store clerk', 'sales representative', 'merchandise sales', 'customer sales', 'floor sales', 'retail associate']
  exclude_keywords : ['wholesale', 'manufacturing', 'technical sales', 'pharmaceutical', 'medical']
  title_patterns   : ['*Sales*', '*Associate', '*Clerk', '*Representative', '*Consultant']
  common_variations: ['Sales Associate', 'Retail Associate', 'Store Associate', 'Sales Clerk', 'Customer Sales Representative', 'Retail Sales Representative', 'Sales Consultant', 'Merchandise Associate']

total_terms    : 40
top_words      : ['tendency', 'others', 'sales', 'equipment', 'retail', 'merchandise', 'customer', 'principles', 'customers', 'needs', 'services', 'products', 'includes', 'techniques', 'control', 'materials', 'objects', 'service', 'product', 'ideas']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
tendency                   42  0.01452  onet_dimensions      onet_dimensions:100%
others                     38  0.01314  onet_dimensions      onet_dimensions:100%
sales                      32  0.01106  inference            inference:31%  dwas:28%  onet_tasks:19%
equipment                  24  0.00830  onet_dimensions      onet_dimensions:96%  wikipedia:4%
retail                     24  0.00830  inference            inference:54%  wikipedia:46%
merchandise                22  0.00760  onet_tasks           onet_tasks:59%  inference:23%  dwas:14%
customer                   21  0.00726  inference            inference:57%  onet_dimensions:19%  dwas:14%
principles                 16  0.00553  onet_dimensions      onet_dimensions:100%
customers                  15  0.00519  onet_tasks           onet_tasks:33%  dwas:33%  onet_dimensions:20%
needs                      14  0.00484  onet_dimensions      onet_dimensions:57%  inference:21%  onet_tasks:14%
services                   13  0.00449  dwas                 dwas:54%  onet_dimensions:46%
products                   12  0.00415  dwas                 dwas:50%  onet_dimensions:42%  wikipedia:8%
includes                   12  0.00415  onet_dimensions      onet_dimensions:100%
techniques                 12  0.00415  onet_dimensions      onet_dimensions:83%  inference:17%
control                    12  0.00415  onet_dimensions      onet_dimensions:100%
materials                  12  0.00415  onet_dimensions      onet_dimensions:83%  dwas:17%
objects                    12  0.00415  onet_dimensions      onet_dimensions:100%
service                    11  0.00380  inference            inference:55%  onet_dimensions:18%  onet_tasks:9%
product                    11  0.00380  inference            inference:36%  dwas:27%  onet_dimensions:18%
ideas                      11  0.00380  onet_dimensions      onet_dimensions:100%
orientation                11  0.00380  onet_dimensions      onet_dimensions:82%  inference:18%
procedures                 10  0.00346  onet_dimensions      onet_dimensions:80%  inference:20%
activities                 10  0.00346  onet_dimensions      onet_dimensions:90%  inference:10%
body                       10  0.00346  onet_dimensions      onet_dimensions:100%
performing                  9  0.00311  onet_dimensions      onet_dimensions:89%  onet_tasks:11%
problems                    9  0.00311  onet_dimensions      onet_dimensions:100%
monitoring                  9  0.00311  onet_dimensions      onet_dimensions:89%  inference:11%
management                  9  0.00311  onet_dimensions      onet_dimensions:78%  inference:22%
resources                   9  0.00311  onet_dimensions      onet_dimensions:100%
quickly                     9  0.00311  onet_dimensions      onet_dimensions:100%
car                         9  0.00311  wikipedia            wikipedia:100%
rules                       8  0.00277  onet_dimensions      onet_dimensions:100%
standards                   8  0.00277  onet_dimensions      onet_dimensions:100%
production                  8  0.00277  onet_dimensions      onet_dimensions:100%
ways                        8  0.00277  onet_dimensions      onet_dimensions:88%  wikipedia:12%
costs                       8  0.00277  onet_dimensions      onet_dimensions:50%  dwas:50%
goods                       8  0.00277  onet_dimensions      onet_dimensions:50%  dwas:38%  wikipedia:12%
events                      8  0.00277  onet_dimensions      onet_dimensions:100%
actions                     8  0.00277  onet_dimensions      onet_dimensions:100%
developing                  8  0.00277  onet_dimensions      onet_dimensions:100%