[Core] [87% incumbents] Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  DWAs: Develop content for sales presentations or other materials. | Deliver promotional presentations to current or prospective customers.

[Core] [87% incumbents] Provide clients with estimates of the costs of advertising products or services.
  DWAs: Estimate costs or terms of sales.

[Core] [87% incumbents] Locate and contact potential clients to offer advertising services.
  DWAs: Identify potential customers. | Contact current or potential customers to promote products or services.

[Core] [87% incumbents] Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  DWAs: Explain technical product or service information to customers.

[Core] [87% incumbents] Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  DWAs: Gather customer or product information to determine customer needs. | Study product information to acquire professional knowledge.

[Core] [87% incumbents] Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  DWAs: Develop content for sales presentations or other materials. | Prepare sales or other contracts.

[Core] [87% incumbents] Process all correspondence and paperwork related to accounts.
  DWAs: Prepare documentation for contracts, transactions, or regulatory compliance.

[Core] [87% incumbents] Draw up contracts for advertising work, and collect payments due.
  DWAs: Prepare sales or other contracts. | Process sales or other transactions.

[Core] [87% incumbents] Deliver advertising or illustration proofs to customers for approval.
  DWAs: Present work to clients for approval.

[Core] [87% incumbents] Inform customers of available options for advertisement artwork, and provide samples.
  DWAs: Explain technical product or service information to customers. | Distribute promotional literature or samples to customers.

[Core] [87% incumbents] Recommend appropriate sizes and formats for advertising, depending on medium used.
  DWAs: Develop content for sales presentations or other materials.

[Core] [87% incumbents] Write copy as part of layout.
  DWAs: Develop content for sales presentations or other materials.

[Core] [87% incumbents] Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  DWAs: Develop marketing plans or strategies. | Develop content for sales presentations or other materials.

[Core] [87% incumbents] Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  DWAs: Develop marketing plans or strategies.

[Core] [87% incumbents] Identify new advertising markets, and propose products to serve them.
  DWAs: Identify potential customers.

[Core] [87% incumbents] Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  DWAs: Attend events to develop professional knowledge. | Develop professional relationships or networks.

[Supplemental] [87% incumbents] Write sales outlines for use by staff.
  DWAs: Develop content for sales presentations or other materials.

[Core] [86% incumbents] Maintain assigned account bases while developing new accounts.
  DWAs: Identify potential customers. | Develop professional relationships or networks.

[Core] [86% incumbents] Arrange for commercial taping sessions, and accompany clients to sessions.
  DWAs: Schedule operational activities. | Accompany patients or clients on outings to provide assistance.

[Core] [84% incumbents] Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  DWAs: Develop proposals for current or prospective customers. | Negotiate sales or lease agreements for products or services.

--- SKILLS ---
  Speaking (imp:4.12 lvl:4.00) — Talking to others to convey information effectively.
  Active Listening (imp:3.75 lvl:4.00) — Giving full attention to what other people are saying, taking time to understand
  Reading Comprehension (imp:3.38 lvl:3.88) — Understanding written sentences and paragraphs in work-related documents.
  Critical Thinking (imp:3.25 lvl:3.75) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Writing (imp:3.12 lvl:3.38) — Communicating effectively in writing as appropriate for the needs of the audienc
  Monitoring (imp:3.00 lvl:3.38) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Active Learning (imp:2.88 lvl:3.62) — Understanding the implications of new information for both current and future pr
  Mathematics (imp:2.75 lvl:2.75) — Using mathematics to solve problems.
  Learning Strategies (imp:2.62 lvl:2.62) — Selecting and using training/instructional methods and procedures appropriate fo
  Science (imp:1.00) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Sales and Marketing (imp:4.86 lvl:5.88) — Knowledge of principles and methods for showing, promoting, and selling products
  Customer and Personal Service (imp:4.53 lvl:5.65) — Knowledge of principles and processes for providing customer and personal servic
  English Language (imp:3.96 lvl:4.55) — Knowledge of the structure and content of the English language including the mea
  Communications and Media (imp:3.84 lvl:4.21) — Knowledge of media production, communication, and dissemination techniques and m
  Mathematics (imp:3.56 lvl:4.29) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Administrative (imp:3.35 lvl:4.40) — Knowledge of administrative and office procedures and systems such as word proce
  Computers and Electronics (imp:3.29 lvl:4.19) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Administration and Management (imp:3.13 lvl:3.23) — Knowledge of business and management principles involved in strategic planning, 
  Education and Training (imp:2.69 lvl:3.04) — Knowledge of principles and methods for curriculum and training design, teaching
  Production and Processing (imp:2.66 lvl:2.74) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Economics and Accounting (imp:2.64 lvl:2.57) — Knowledge of economic and accounting principles and practices, the financial mar
  Telecommunications (imp:2.51 lvl:1.88) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Personnel and Human Resources (imp:2.50 lvl:2.53) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Law and Government (imp:2.29 lvl:2.09) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Psychology (imp:2.15 lvl:2.27) — Knowledge of human behavior and performance; individual differences in ability, 
  Geography (imp:1.90 lvl:1.57) — Knowledge of principles and methods for describing the features of land, sea, an
  Fine Arts (imp:1.88 lvl:1.56) — Knowledge of the theory and techniques required to compose, produce, and perform
  Public Safety and Security (imp:1.84 lvl:1.18) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Engineering and Technology (imp:1.77 lvl:1.61) — Knowledge of the practical application of engineering science and technology. Th
  Design (imp:1.77 lvl:1.75) — Knowledge of design techniques, tools, and principles involved in production of 
  Transportation (imp:1.74 lvl:1.25) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Philosophy and Theology (imp:1.62 lvl:1.44) — Knowledge of different philosophical systems and religions. This includes their 
  Sociology and Anthropology (imp:1.55 lvl:1.10) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Foreign Language (imp:1.51) — Knowledge of the structure and content of a foreign (non-English) language inclu
  History and Archeology (imp:1.38 lvl:0.97) — Knowledge of historical events and their causes, indicators, and effects on civi
  Mechanical (imp:1.26 lvl:0.61) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Physics (imp:1.24) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Therapy and Counseling (imp:1.24 lvl:0.50) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Medicine and Dentistry (imp:1.16 lvl:0.31) — Knowledge of the information and techniques needed to diagnose and treat human i
  Building and Construction (imp:1.12) — Knowledge of materials, methods, and the tools involved in the construction or r
  Food Production (imp:1.01) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  Chemistry (imp:1.01) — Knowledge of the chemical composition, structure, and properties of substances a
  Biology (imp:1.01) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd

--- ABILITIES ---
  Oral Expression (imp:4.12 lvl:4.00) — The ability to communicate information and ideas in speaking so others will unde
  Speech Clarity (imp:4.12 lvl:4.00) — The ability to speak clearly so others can understand you.
  Oral Comprehension (imp:4.00 lvl:4.00) — The ability to listen to and understand information and ideas presented through 
  Speech Recognition (imp:4.00 lvl:4.00) — The ability to identify and understand the speech of another person.
  Written Comprehension (imp:3.88 lvl:3.88) — The ability to read and understand information and ideas presented in writing.
  Written Expression (imp:3.50 lvl:3.75) — The ability to communicate information and ideas in writing so others will under
  Near Vision (imp:3.38 lvl:3.75) — The ability to see details at close range (within a few feet of the observer).
  Fluency of Ideas (imp:3.25 lvl:3.88) — The ability to come up with a number of ideas about a topic (the number of ideas
  Originality (imp:3.25 lvl:3.38) — The ability to come up with unusual or clever ideas about a given topic or situa
  Problem Sensitivity (imp:3.12 lvl:3.12) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Deductive Reasoning (imp:3.12 lvl:3.62) — The ability to apply general rules to specific problems to produce answers that 
  Inductive Reasoning (imp:3.12 lvl:3.25) — The ability to combine pieces of information to form general rules or conclusion
  Information Ordering (imp:3.00 lvl:3.38) — The ability to arrange things or actions in a certain order or pattern according
  Category Flexibility (imp:3.00 lvl:3.25) — The ability to generate or use different sets of rules for combining or grouping
  Selective Attention (imp:3.00 lvl:2.88) — The ability to concentrate on a task over a period of time without being distrac
  Flexibility of Closure (imp:2.88 lvl:2.75) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Visualization (imp:2.88 lvl:2.88) — The ability to imagine how something will look after it is moved around or when 
  Time Sharing (imp:2.88 lvl:2.88) — The ability to shift back and forth between two or more activities or sources of
  Mathematical Reasoning (imp:2.75 lvl:2.88) — The ability to choose the right mathematical methods or formulas to solve a prob
  Number Facility (imp:2.75 lvl:2.88) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Speed of Closure (imp:2.75 lvl:2.62) — The ability to quickly make sense of, combine, and organize information into mea
  Perceptual Speed (imp:2.75 lvl:2.62) — The ability to quickly and accurately compare similarities and differences among
  Far Vision (imp:2.75 lvl:2.75) — The ability to see details at a distance.
  Visual Color Discrimination (imp:2.50 lvl:2.62) — The ability to match or detect differences between colors, including shades of c
  Memorization (imp:2.38 lvl:3.00) — The ability to remember information such as words, numbers, pictures, and proced
  Trunk Strength (imp:2.00 lvl:2.00) — The ability to use your abdominal and lower back muscles to support part of the 
  Depth Perception (imp:2.00 lvl:1.75) — The ability to judge which of several objects is closer or farther away from you
  Hearing Sensitivity (imp:2.00 lvl:1.75) — The ability to detect or tell the differences between sounds that vary in pitch 
  Auditory Attention (imp:2.00 lvl:1.88) — The ability to focus on a single source of sound in the presence of other distra
  Control Precision (imp:1.88 lvl:1.38) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Multilimb Coordination (imp:1.88 lvl:0.88) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Finger Dexterity (imp:1.62 lvl:1.12) — The ability to make precisely coordinated movements of the fingers of one or bot
  Sound Localization (imp:1.50 lvl:0.50) — The ability to tell the direction from which a sound originated.
  Spatial Orientation (imp:1.38 lvl:0.50) — The ability to know your location in relation to the environment or to know wher
  Arm-Hand Steadiness (imp:1.38 lvl:0.38) — The ability to keep your hand and arm steady while moving your arm or while hold
  Response Orientation (imp:1.38 lvl:0.38) — The ability to choose quickly between two or more movements in response to two o
  Rate Control (imp:1.38 lvl:0.38) — The ability to time your movements or the movement of a piece of equipment in an
  Reaction Time (imp:1.38 lvl:0.38) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Night Vision (imp:1.25 lvl:0.25) — The ability to see under low-light conditions.
  Peripheral Vision (imp:1.25 lvl:0.25) — The ability to see objects or movement of objects to one's side when the eyes ar
  Glare Sensitivity (imp:1.25 lvl:0.25) — The ability to see objects in the presence of a glare or bright lighting.
  Wrist-Finger Speed (imp:1.12 lvl:0.25) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Manual Dexterity (imp:1.00) — The ability to quickly move your hand, your hand together with your arm, or your
  Speed of Limb Movement (imp:1.00) — The ability to quickly move the arms and legs.
  Static Strength (imp:1.00) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Explosive Strength (imp:1.00) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Dynamic Strength (imp:1.00) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Stamina (imp:1.00) — The ability to exert yourself physically over long periods of time without getti
  Extent Flexibility (imp:1.00) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Gross Body Coordination (imp:1.00) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:1.00) — The ability to keep or regain your body balance or stay upright when in an unsta

--- WORK ACTIVITIES ---
  Selling or Influencing Others (imp:4.94 lvl:5.94) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Communicating with People Outside the Organization (imp:4.72 lvl:5.63) — Communicating with people outside the organization, representing the organizatio
  Establishing and Maintaining Interpersonal Relationships (imp:4.52 lvl:5.06) — Developing constructive and cooperative working relationships with others, and m
  Thinking Creatively (imp:4.31 lvl:4.76) — Developing, designing, or creating new applications, ideas, relationships, syste
  Performing for or Working Directly with the Public (imp:4.27 lvl:5.15) — Performing for people or dealing directly with the public. This includes serving
  Getting Information (imp:4.24 lvl:4.05) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Organizing, Planning, and Prioritizing Work (imp:4.19 lvl:5.22) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Working with Computers (imp:4.12 lvl:3.44) — Using computers and computer systems (including hardware and software) to progra
  Resolving Conflicts and Negotiating with Others (imp:4.10 lvl:5.09) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Communicating with Supervisors, Peers, or Subordinates (imp:3.98 lvl:4.90) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Making Decisions and Solving Problems (imp:3.97 lvl:4.31) — Analyzing information and evaluating results to choose the best solution and sol
  Updating and Using Relevant Knowledge (imp:3.70 lvl:4.68) — Keeping up-to-date technically and applying new knowledge to your job.
  Performing Administrative Activities (imp:3.54 lvl:3.42) — Performing day-to-day administrative tasks such as maintaining information files
  Processing Information (imp:3.47 lvl:3.96) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Developing Objectives and Strategies (imp:3.45 lvl:3.32) — Establishing long-range objectives and specifying the strategies and actions to 
  Scheduling Work and Activities (imp:3.35 lvl:4.18) — Scheduling events, programs, and activities, as well as the work of others.
  Documenting/Recording Information (imp:3.32 lvl:3.07) — Entering, transcribing, recording, storing, or maintaining information in writte
  Judging the Qualities of Objects, Services, or People (imp:3.27 lvl:3.00) — Assessing the value, importance, or quality of things or people.
  Providing Consultation and Advice to Others (imp:3.23 lvl:3.43) — Providing guidance and expert advice to management or other groups on technical,
  Identifying Objects, Actions, and Events (imp:3.21 lvl:3.37) — Identifying information by categorizing, estimating, recognizing differences or 
  Monitoring Processes, Materials, or Surroundings (imp:3.14 lvl:3.53) — Monitoring and reviewing information from materials, events, or the environment,
  Evaluating Information to Determine Compliance with Standards (imp:3.05 lvl:3.10) — Using relevant information and individual judgment to determine whether events o
  Analyzing Data or Information (imp:2.98 lvl:3.44) — Identifying the underlying principles, reasons, or facts of information by break
  Interpreting the Meaning of Information for Others (imp:2.98 lvl:2.29) — Translating or explaining what information means and how it can be used.
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:2.76 lvl:2.71) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Developing and Building Teams (imp:2.76 lvl:2.55) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Coaching and Developing Others (imp:2.57 lvl:2.42) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Coordinating the Work and Activities of Others (imp:2.54 lvl:3.17) — Getting members of a group to work together to accomplish tasks.
  Operating Vehicles, Mechanized Devices, or Equipment (imp:2.53 lvl:1.71) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Assisting and Caring for Others (imp:2.36 lvl:2.27) — Providing personal assistance, medical attention, emotional support, or other pe
  Training and Teaching Others (imp:2.36 lvl:2.17) — Identifying the educational needs of others, developing formal educational or tr
  Guiding, Directing, and Motivating Subordinates (imp:2.30 lvl:1.96) — Providing guidance and direction to subordinates, including setting performance 
  Monitoring and Controlling Resources (imp:2.16 lvl:2.23) — Monitoring and controlling resources and overseeing the spending of money.
  Performing General Physical Activities (imp:2.09 lvl:1.66) — Performing general physical activities includes doing activities that require co
  Staffing Organizational Units (imp:1.82 lvl:1.32) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Inspecting Equipment, Structures, or Materials (imp:1.76 lvl:1.23) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Handling and Moving Objects (imp:1.63 lvl:1.25) — Using hands and arms in handling, installing, positioning, and moving materials,
  Controlling Machines and Processes (imp:1.47 lvl:0.90) — Using either control mechanisms or direct physical activity to operate machines 
  Repairing and Maintaining Electronic Equipment (imp:1.40 lvl:0.84) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:1.25) — Providing documentation, detailed instructions, drawings, or specifications to t
  Repairing and Maintaining Mechanical Equipment (imp:1.06) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an

--- WORK STYLES ---
  Dependability (imp:6.00) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Achievement Orientation (imp:5.00) — A tendency to establish and maintain personally challenging work-related goals, 
  Social Orientation (imp:4.00) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Perseverance (imp:3.00) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Social Orientation (imp:2.81) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Perseverance (imp:2.75) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Achievement Orientation (imp:2.35) — A tendency to establish and maintain personally challenging work-related goals, 
  Self-Confidence (imp:2.24) — A tendency to believe in one's work-related capabilities and ability to control 
  Optimism (imp:2.10) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Dependability (imp:2.06) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Optimism (imp:2.00) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Initiative (imp:1.96) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Stress Tolerance (imp:1.76) — A tendency to cope and function effectively in stressful situations at work.
  Adaptability (imp:1.75) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Innovation (imp:1.63) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Self-Control (imp:1.60) — A tendency to remain calm and composed and to manage emotions effectively in res
  Cooperation (imp:1.57) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Leadership Orientation (imp:1.53) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Tolerance for Ambiguity (imp:1.47) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Attention to Detail (imp:1.34) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Empathy (imp:1.22) — A tendency to show concern for others and be sensitive to others' needs and feel
  Integrity (imp:1.21) — A tendency to be honest and ethical at work.
  Self-Confidence (imp:1.00) — A tendency to believe in one's work-related capabilities and ability to control 
  Intellectual Curiosity (imp:0.92) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Sincerity (imp:0.72) — A tendency to be genuine and sincere in interactions with others at work, withou
  Innovation () — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Adaptability () — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Leadership Orientation () — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res
  Cautiousness (imp:-0.57) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Humility (imp:-1.22) — A tendency to be modest and humble when interacting with others at work.

--- TRANSFERABLE SKILLS ---
  Persuasion (imp:4.00 lvl:4.00) — Persuading others to change their minds or behavior.
  Social Perceptiveness (imp:3.88 lvl:3.62) — Being aware of others' reactions and understanding why they react as they do.
  Service Orientation (imp:3.88 lvl:3.75) — Actively looking for ways to help people.
  Negotiation (imp:3.75 lvl:3.88) — Bringing others together and trying to reconcile differences.
  Judgment and Decision Making (imp:3.25 lvl:3.25) — Considering the relative costs and benefits of potential actions to choose the m
  Coordination (imp:3.12 lvl:3.25) — Adjusting actions in relation to others' actions.
  Complex Problem Solving (imp:3.00 lvl:3.12) — Identifying complex problems and reviewing related information to develop and ev
  Systems Analysis (imp:3.00 lvl:2.88) — Determining how a system should work and how changes in conditions, operations, 
  Time Management (imp:3.00 lvl:3.00) — Managing one's own time and the time of others.
  Management of Personnel Resources (imp:2.38 lvl:2.38) — Motivating, developing, and directing people as they work, identifying the best 
  Instructing (imp:2.25 lvl:2.75) — Teaching others how to do something.
  Operations Analysis (imp:2.12 lvl:2.00) — Analyzing needs and product requirements to create a design.
  Systems Evaluation (imp:2.12 lvl:2.75) — Identifying measures or indicators of system performance and the actions needed 
  Operations Monitoring (imp:2.00 lvl:2.00) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Operation and Control (imp:2.00 lvl:2.00) — Controlling operations of equipment or systems.
  Management of Financial Resources (imp:2.00 lvl:1.88) — Determining how money will be spent to get the work done, and accounting for the
  Management of Material Resources (imp:2.00 lvl:1.75) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Technology Design (imp:1.88 lvl:1.12) — Generating or adapting equipment and technology to serve user needs.
  Programming (imp:1.88 lvl:1.12) — Writing computer programs for various purposes.
  Quality Control Analysis (imp:1.62 lvl:0.75) — Conducting tests and inspections of products, services, or processes to evaluate
  Equipment Selection (imp:1.00) — Determining the kind of tools and equipment needed to do a job.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o
  Troubleshooting (imp:1.00) — Determining causes of operating errors and deciding what to do about it.
  Repairing (imp:1.00) — Repairing machines or systems using the needed tools.

--- NATIONAL WAGES ---
  total_employment : 91,700
  annual_median    : $64,820
  annual_pct10     : $35,240
  annual_pct25     : $47,020
  annual_pct75     : $99,990
  annual_pct90     : $146,010
  annual_mean      : $80,670
  hourly_median    : $31.16

--- GEOGRAPHIC DISPERSION ---
  highest_state    : Washington ($101,320)
  lowest_state     : Tennessee ($40,910)
  dispersion_ratio : 2.477x

--- TOP STATES BY WAGE (49 total) ---
  Professional, Scientific, and Technical Services emp:   48,190  median: $  73,540
  Information                              emp:   38,920  median: $  61,150
  Wholesale Trade                          emp:      740  median: $  62,010
  Management of Companies and Enterprises  emp:      740  median: $  73,840
  Arts, Entertainment, and Recreation      emp:      620  median: $  56,330
  Other Services (except Public Administration) emp:      510  median: $  71,220
  Transportation and Warehousing           emp:      320  median: $ 127,410
  Manufacturing                            emp:      290  median: $  45,500
  Finance and Insurance                    emp:      200  median: $  96,240
  Retail Trade                             emp:      150  median: $  35,550

--- TOP INDUSTRIES BY EMPLOYMENT (12 total) ---
  Professional, Scientific, and Technical Services emp:   48,190  median: $  73,540
  Information                              emp:   38,920  median: $  61,150
  Wholesale Trade                          emp:      740  median: $  62,010
  Management of Companies and Enterprises  emp:      740  median: $  73,840
  Arts, Entertainment, and Recreation      emp:      620  median: $  56,330
  Other Services (except Public Administration) emp:      510  median: $  71,220
  Transportation and Warehousing           emp:      320  median: $ 127,410
  Manufacturing                            emp:      290  median: $  45,500
  Finance and Insurance                    emp:      200  median: $  96,240
  Retail Trade                             emp:      150  median: $  35,550

exact_match_status : found
matched_title      : Advertising agency
match_score        : 0.7619
wikidata_qid       : Q216931
word_count         : 1,238
wikipedia_url      : https://en.wikipedia.org/wiki/Advertising_agency
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T22:17:59.576722Z

--- WIKIPEDIA FULL TEXT ---
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies and promotions for its clients, which may include sales as well.
Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign.


== History ==
The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s. In 1812 George Reynell, an officer at the London Gazette, set up another of the early advertising agencies, also in London. This remained a family business until 1993, as 'Reynell & Son,' and is now part of the TMP Worldwide agency (UK and Ireland) under the brand TMP Reynell. Another early agency that traded until recently, was founded by Charles Barker, and the firm he established traded as 'Barkers' until 2009 when it went into Administration.
Volney B. Palmer opened the first American advertising agency, in Philadelphia in 1850. This agency placed ads produced by its clients in various newspapers.
In 1856, Mathew Brady created the first modern advertisement when he placed an ad in the New York Herald paper offering to produce "photographs, ambrotypes, and daguerreotypes." His ads were the first whose typeface and fonts were distinct from the text of the publication and from that of other advertisements. At that time all newspaper ads were set in agate and only agate. His use of larger distinctive fonts caused a sensation. Later that same year Robert E. Bonner ran the first full-page ad in a newspaper.
In 1864, William James Carlton began selling advertising space in religious magazines. In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called N.W. Ayer & Son. It was the oldest advertising agency in America and dissolved in 2002.
James Walter Thompson joined Carlton's firm in 1868. Thompson rapidly became their best salesman, purchasing the company in 1877 and renaming it the James Walter Thompson Company. Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first known Creative Department in an advertising agency. He is credited as the "father of modern magazine advertising" in the US. Advertising Age commemorated the first 100 years of the agency in 1964, noting that its  "history and expansion overseas seems peculiarly to match the whole history of modern advertising."


== Global advertising agency ==
Globalization of advertising originates in earlier days of the twentieth century. American advertising agencies began as the process of opening overseas offices before the two World Wars and accelerated their globalization throughout the latter part of the twentieth century.
McCann,  an agency established in New York City in 1902, opened its first European offices by 1927. It was followed up with offices opening in South America in 1935 and in Australia in 1959.
Companies such as J. Walter Thompson adopted a strategy to expand in order to provide advertising services wherever clients operated.
In the 1960s and 1970s, English agencies began to realize the overseas opportunities associated with globalization. Expanding overseas gives potential to wider markets.
In the early 21st century, management consulting firms such as PwC Digital and Deloitte Digital began competing with ad agencies by emphasizing data analytics. As of 2017, Accenture Interactive was the world's sixth-largest ad agency, behind WPP, Omnicom, Publicis, Interpublic, and Dentsu. In 2019, it purchased David Droga's Droga5 agency, the first major consultant acquisition of an ad agency.


== Client relationships ==
Studies show that successful advertising agencies tend to have a shared sense of purpose with their clients through collaboration. This includes a common set of client objectives where agencies feel a shared sense of ownership of the strategic process. Successful advertisements start with clients building a good relationship with the agencies and work together to figure out what their objectives are. Clients must trust the agencies to do their jobs correctly and accordingly with the resources they have provided. Breakdowns in relationships were more likely to occur when agencies felt undermined, subjugated, or even feel they do not have equal status. Traditionally advertising agencies tend to be in a position to take the lead on projects but results are best when there is a more collaborative relationship.
Stronger collaboration happens in situations where a personal chemistry has been established between both parties. Finding out similar likes and dislikes, points of view, and even hobbies and passions. Personal chemistry builds with the length of the client relationship, frequency of meetings, and how far mutual respect goes between parties. This was one trait that advertising agencies were perceived to not always have. It was suggested that on occasions media planners and researchers were more closely involved in the project because of their personal relationships with their clients. Successful strategic planning is best when both parties are involved due to the bond between sides by understanding each other's views and mindset.
Involved advertising account planners are seen to contribute towards successful agency-client collaboration. Planners of advertising agencies tend to be capable of creating a very powerful, trusting relationship with their clients because they were seen as intellectual prowess, seniority, and have empathy in the creative process.


== Agencies ==
All advertising agencies are called that because they are acting as agents for their principals which were the media. They were then, and are now, paid by the media to sell advertising space to clients. Originally, in the 18th century, and the first half of the 19th, advertising agencies made all of their income from commissions paid by the media for selling space to the client.
Although it is still the case that the majority of their income comes from the media, in the middle of the 19th century, agencies began to offer additional services which they sold directly to the client. Such services can include writing the text of the advertisement.


== Creativity ==
The use of creativity by agencies is "unexpected" because so much advertising today is expected.  This will capture the attention of audiences, therefore the message is more likely to get through. There have been many advertisements that have surprised audiences because it was not normal for them to see that in an advertisement of that nature. The best use of creativity is when the agencies make consumers think about the product or brand. The type of creativity is distinctive communication which is breaking through the clutter.


== Largest advertising agencies ==
The "big six" largest agencies, with their estimated worldwide revenues in quarter three of 2021 were:

WPP, London $4.45 billion
Omnicom Group, New York City $3.43 billion
Publicis, Paris $2.96 billion
IPG, New York City $2.26 billion
Dentsu, Tokyo $2.25 billion
Havas, Paris $668 million


== References ==

--- SEMANTIC NEIGHBORS (5) ---

  Title: Sales (similarity: 0.3448)
  URL: https://en.wikipedia.org/wiki/Sales
  QID: Q194189
  Extract: Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale".

  Title: Real estate agent (similarity: 0.5366)
  URL: https://en.wikipedia.org/wiki/Real_estate_agent
  QID: Q519076
  Extract: Real estate agents and real estate brokers are people who represent sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and agents are licensed by the state to negotiate sales agreement

  Title: Film distributor (similarity: 0.2500)
  URL: https://en.wikipedia.org/wiki/Film_distributor
  QID: Q368290
  Extract: A film distributor is a person responsible for the marketing of a film. The distribution company may be the same as, or different from, the production company. Distribution deals are an important part of financing a film.

  Title: Frank Bonner (similarity: 0.1667)
  URL: https://en.wikipedia.org/wiki/Frank_Bonner
  QID: Q5485376
  Extract: Frank Woodrow Boers Jr. was an American actor and television director. He is best known for his role as sales manager Herb Tarlek on the television sitcom WKRP in Cincinnati.

  Title: Representative APR (similarity: 0.3333)
  URL: https://en.wikipedia.org/wiki/Representative_APR
  QID: Q7314237
  Extract: A Representative APR is a financial service concept in the United Kingdom and the European Union in which credit or loan interest rates quoted through advertising media are required to take into account all charges associated with a product, in addition to the interest rate.

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : High confidence due to comprehensive O*NET data covering all key dimensions, clear wage data from BLS OEWS May 2025, and well-defined related occupations that enable strong edge reasoning.
inferred_at          : 2026-06-03T21:52:20.219276+00:00
tokens_input         : 4,526
tokens_output        : 4,136
cost_usd             : $0.045377
wikipedia_used       : False
wikipedia_title      : Advertising agency
wikipedia_note       : The Wikipedia match for 'Advertising agency' describes the broader industry context but doesn't specifically cover the sales agent role within agencies. The semantic neighbor 'Sales' provides more relevant context for understanding the core sales activities.

--- PROSE FIELDS ---

ROLE SUMMARY:
Advertising Sales Agents sell advertising space and time across publications, broadcast media, digital platforms, and outdoor signage to help businesses promote their products and services. They combine sales expertise with marketing knowledge to identify client needs, develop customized advertising solutions, and maintain ongoing client relationships. These professionals serve as the primary revenue generators for media companies while helping businesses reach their target audiences effectively.

DAY IN THE LIFE:
A typical day begins with prospecting potential clients through research and cold outreach to businesses that could benefit from advertising services. They prepare and deliver sales presentations that demonstrate how specific advertising placements will promote client products effectively, often using cost estimates and media kits created with computer software. Much of their time involves meeting with existing clients to understand their products, advertising history, and business challenges to offer tailored solutions. They process contracts, collect payments, and handle all account correspondence and paperwork. The day often concludes with following up on advertising proofs delivered to clients for approval and coordinating with creative teams on artwork options.

WHO THRIVES:
Successful advertising sales agents possess strong interpersonal and communication skills, with exceptional oral expression abilities that enable them to build rapport and persuade potential clients. They demonstrate high achievement orientation and dependability, consistently meeting sales targets while maintaining long-term client relationships. Creative thinking capabilities allow them to develop innovative advertising solutions that align with diverse client needs and market conditions. These professionals excel at social perceptiveness, reading client emotions and motivations to adapt their sales approach, while their persistence helps them overcome rejection and maintain momentum in competitive markets.

CAREER ENTRY:
Most advertising sales agents enter the field with a bachelor's degree, though nearly 30% start with just a high school diploma and relevant experience. Common degree fields include marketing, communications, business, or advertising, providing foundational knowledge in sales techniques and media landscapes. Entry-level positions often include on-the-job training in company-specific advertising products, client management systems, and industry software tools. New hires typically begin by supporting experienced agents before gradually building their own client portfolios.

CAREER TRAJECTORY:
Experienced advertising sales agents often advance to senior account representative roles with larger, higher-value client portfolios and increased commission opportunities. Natural progression paths include becoming advertising and promotions managers or marketing managers, leveraging their deep understanding of client needs and market dynamics. Some agents transition to sales management positions, training and supervising junior sales staff while developing territory strategies. Others may move into specialized roles like search marketing strategists or start their own advertising consultancies.

MARKET INTELLIGENCE:
The BLS OEWS May 2025 data shows 91,700 advertising sales agents employed nationally with a median annual wage of $64,820, ranging from $35,240 at the 10th percentile to $146,010 at the 90th percentile. Geographic wage variation is significant, with Washington state offering the highest median wages at $101,320 compared to Tennessee's $40,910, representing a 2.48x ratio. Employment is heavily concentrated in professional services (48,190 employed) and information industries (38,920 employed), reflecting the digital transformation of advertising. The role's dependence on business advertising spending makes it sensitive to economic cycles, though digital advertising growth continues creating opportunities.

AUTOMATION OUTLOOK:
Advertising sales agents face moderate automation risk as digital advertising platforms increasingly automate ad placement and optimization processes. However, the role's emphasis on relationship building, creative problem-solving, and complex client consultation provides protection against full automation. While routine tasks like generating cost estimates and processing contracts may become more automated, the core activities of understanding client needs and developing customized advertising strategies remain highly human-centered.

--- REASONED EDGES ---
  [career_pathway] Advertising and Promotions Managers (11-2011.00) — confidence:high
    reasoning: Natural advancement path as both roles center on advertising strategy with managers overseeing what agents execute daily.
    data: Related occupation Primary-Short classification
    data: Both require Sales and Marketing knowledge at high levels
    data: Similar work activities in client communication and creative thinking
  [skill_overlap] Real Estate Sales Agents (41-9022.00) — confidence:high
    reasoning: Both roles require identical core sales skills including persuasion, negotiation, and client relationship management.
    data: Both have Selling or Influencing Others as top work activity
    data: Shared transferable skills in Persuasion (4.0 importance)
    data: Similar RIASEC profile with Enterprise dominance
  [knowledge_overlap] Market Research Analysts and Marketing Specialists (13-1161.00) — confidence:high
    reasoning: Extensive overlap in marketing knowledge and customer analysis required for developing effective advertising strategies.
    data: Sales and Marketing knowledge at 4.9 importance level
    data: Customer and Personal Service knowledge at 4.5 importance
    data: Both analyze client needs and market conditions
  [career_pathway] Marketing Managers (11-2021.00) — confidence:medium
    reasoning: Logical progression as agents develop strategic marketing expertise beyond direct sales activities.
    data: Related occupation Primary-Short classification
    data: Both require Communications and Media knowledge
    data: Agents develop marketing strategy skills that transfer to management
  [transferable_skill] Sales Representatives, Wholesale and Manufacturing (41-4012.00) — confidence:high
    reasoning: Core sales competencies including client prospecting, presentation skills, and contract negotiation are directly transferable.
    data: Identical top transferable skills in Persuasion and Negotiation
    data: Both require Selling or Influencing Others work activity
    data: Similar importance ratings for oral expression abilities

--- NORMALIZER SIGNALS ---
  match_keywords   : ['advertising sales', 'media sales', 'ad sales representative', 'advertising account', 'digital advertising sales', 'advertising solicitor', 'advertising consultant', 'advertising coordinator']
  exclude_keywords : ['advertising manager', 'creative director', 'copywriter', 'graphic designer', 'marketing research']
  title_patterns   : ['*advertising*sales*', '*ad*sales*rep*', '*advertising*account*', '*media*sales*', '*advertising*agent*']
  common_variations: ['ad sales rep', 'advertising account representative', 'media sales representative', 'digital ad sales', 'advertising agent', 'advertising broker', 'display advertising sales', 'directory advertising sales']

total_terms    : 40
top_words      : ['advertising', 'tendency', 'sales', 'others', 'agency', 'agencies', 'clients', 'equipment', 'client', 'services', 'customers', 'products', 'principles', 'materials', 'needs', 'media', 'includes', 'activities', 'developing', 'marketing']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
advertising                67  0.01975  wikipedia            wikipedia:48%  inference:34%  onet_tasks:18%
tendency                   42  0.01238  onet_dimensions      onet_dimensions:100%
sales                      41  0.01209  inference            inference:39%  dwas:27%  onet_tasks:17%
others                     39  0.01150  onet_dimensions      onet_dimensions:97%  inference:3%
agency                     26  0.00766  wikipedia            wikipedia:92%  onet_dimensions:4%  inference:4%
agencies                   24  0.00707  wikipedia            wikipedia:92%  onet_tasks:4%  inference:4%
clients                    23  0.00678  wikipedia            wikipedia:52%  onet_tasks:17%  inference:17%
equipment                  23  0.00678  onet_dimensions      onet_dimensions:100%
client                     20  0.00590  inference            inference:60%  wikipedia:40%
services                   18  0.00531  onet_dimensions      onet_dimensions:33%  wikipedia:22%  onet_tasks:17%
customers                  17  0.00501  dwas                 dwas:53%  onet_tasks:29%  onet_dimensions:18%
products                   17  0.00501  onet_tasks           onet_tasks:29%  onet_dimensions:29%  inference:24%
principles                 16  0.00472  onet_dimensions      onet_dimensions:100%
materials                  16  0.00472  onet_dimensions      onet_dimensions:62%  dwas:38%
needs                      14  0.00413  onet_dimensions      onet_dimensions:57%  inference:29%  onet_tasks:7%
media                      14  0.00413  wikipedia            wikipedia:43%  inference:29%  onet_dimensions:21%
includes                   13  0.00383  onet_dimensions      onet_dimensions:92%  wikipedia:8%
activities                 13  0.00383  onet_dimensions      onet_dimensions:69%  inference:15%  dwas:8%
developing                 12  0.00354  onet_dimensions      onet_dimensions:67%  inference:17%  onet_tasks:8%
marketing                  12  0.00354  wikipedia            wikipedia:33%  inference:33%  onet_dimensions:17%
control                    12  0.00354  onet_dimensions      onet_dimensions:100%
objects                    12  0.00354  onet_dimensions      onet_dimensions:100%
techniques                 11  0.00324  onet_dimensions      onet_dimensions:91%  inference:9%
ideas                      11  0.00324  onet_dimensions      onet_dimensions:100%
agents                     11  0.00324  inference            inference:73%  wikipedia:27%
presentations              10  0.00295  dwas                 dwas:70%  onet_tasks:20%  inference:10%
problems                   10  0.00295  onet_dimensions      onet_dimensions:90%  onet_tasks:10%
understanding              10  0.00295  onet_dimensions      onet_dimensions:60%  inference:30%  wikipedia:10%
management                 10  0.00295  onet_dimensions      onet_dimensions:70%  inference:20%  wikipedia:10%
resources                  10  0.00295  onet_dimensions      onet_dimensions:90%  wikipedia:10%
body                       10  0.00295  onet_dimensions      onet_dimensions:100%
orientation                10  0.00295  onet_dimensions      onet_dimensions:90%  inference:10%
relationships              10  0.00295  onet_dimensions      onet_dimensions:30%  wikipedia:30%  dwas:20%
potential                   9  0.00265  dwas                 dwas:44%  inference:22%  onet_tasks:11%
product                     9  0.00265  dwas                 dwas:44%  onet_dimensions:22%  wikipedia:22%
strategies                  9  0.00265  onet_dimensions      onet_dimensions:44%  dwas:22%  inference:22%
personal                    9  0.00265  onet_dimensions      onet_dimensions:67%  wikipedia:33%
production                  9  0.00265  onet_dimensions      onet_dimensions:89%  wikipedia:11%
events                      9  0.00265  onet_dimensions      onet_dimensions:89%  dwas:11%
quickly                     9  0.00265  onet_dimensions      onet_dimensions:100%