[Core] [57% incumbents] Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  DWAs: Distribute promotional literature or samples to customers.

[Core] [57% incumbents] Sell products being promoted and keep records of sales.
  DWAs: Maintain records of sales or other business transactions. | Sell products or services.

[Core] [57% incumbents] Keep areas neat while working and return items to correct locations following demonstrations.
  DWAs: Clean work areas.

[Core] [57% incumbents] Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  DWAs: Explain technical product or service information to customers. | Demonstrate products to consumers.

[Core] [57% incumbents] Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  DWAs: Record sales or transactions data.

[Core] [57% incumbents] Suggest specific product purchases to meet customers' needs.
  DWAs: Recommend products or services to customers.

[Core] [57% incumbents] Research or investigate products to be presented to prepare for demonstrations.
  DWAs: Study product information to acquire professional knowledge.

[Core] [57% incumbents] Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  DWAs: Set up merchandise displays.

[Core] [57% incumbents] Identify interested and qualified customers to provide them with additional information.
  DWAs: Identify potential customers.

[Core] [57% incumbents] Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  DWAs: Demonstrate products to consumers. | Answer customer questions about goods or services.

[Core] [57% incumbents] Transport, assemble, and disassemble materials used in presentations.
  DWAs: Set up merchandise displays.

[Core] [57% incumbents] Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  DWAs: Gather customer or product information to determine customer needs. | Study product information to acquire professional knowledge.

[Core] [57% incumbents] Instruct customers in alteration of products.
  DWAs: Advise customers on the use of products or services.

[Core] [57% incumbents] Work as part of a team of demonstrators to accommodate large crowds.
  DWAs: Demonstrate products to consumers.

[Supplemental] [57% incumbents] Stock shelves with products.
  DWAs: Stock products or parts.

[Supplemental] [57% incumbents] Provide product information, using lectures, films, charts, or slide shows.
  DWAs: Deliver promotional presentations to current or prospective customers.

[Supplemental] [57% incumbents] Train demonstrators to present a company's products or services.
  DWAs: Train sales personnel.

[Supplemental] [57% incumbents] Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  DWAs: Model cosmetics, clothing, or accessories.

[Core] [56% incumbents] Practice demonstrations to ensure that they will run smoothly.
  DWAs: Demonstrate products to consumers.

[Supplemental] [56% incumbents] Prepare or alter presentation contents to target specific audiences.
  DWAs: Develop content for sales presentations or other materials.

[Supplemental] [55% incumbents] Recommend product or service improvements to employers.
  DWAs: Recommend products or services to customers.

--- SKILLS ---
  Active Listening (imp:3.88 lvl:3.62) — Giving full attention to what other people are saying, taking time to understand
  Speaking (imp:3.88 lvl:3.88) — Talking to others to convey information effectively.
  Reading Comprehension (imp:3.25 lvl:3.25) — Understanding written sentences and paragraphs in work-related documents.
  Writing (imp:3.00 lvl:3.00) — Communicating effectively in writing as appropriate for the needs of the audienc
  Critical Thinking (imp:3.00 lvl:3.00) — Using logic and reasoning to identify the strengths and weaknesses of alternativ
  Monitoring (imp:3.00 lvl:3.12) — Monitoring/Assessing performance of yourself, other individuals, or organization
  Active Learning (imp:2.88 lvl:3.00) — Understanding the implications of new information for both current and future pr
  Learning Strategies (imp:2.75 lvl:2.75) — Selecting and using training/instructional methods and procedures appropriate fo
  Mathematics (imp:2.12 lvl:1.88) — Using mathematics to solve problems.
  Science (imp:1.00) — Using scientific rules and methods to solve problems.

--- KNOWLEDGE ---
  Customer and Personal Service (imp:4.02 lvl:4.09) — Knowledge of principles and processes for providing customer and personal servic
  Sales and Marketing (imp:3.70 lvl:3.67) — Knowledge of principles and methods for showing, promoting, and selling products
  English Language (imp:3.70 lvl:3.69) — Knowledge of the structure and content of the English language including the mea
  Food Production (imp:3.29 lvl:3.27) — Knowledge of techniques and equipment for planting, growing, and harvesting food
  Public Safety and Security (imp:3.00 lvl:2.83) — Knowledge of relevant equipment, policies, procedures, and strategies to promote
  Psychology (imp:2.54 lvl:2.59) — Knowledge of human behavior and performance; individual differences in ability, 
  Administrative (imp:2.50 lvl:2.61) — Knowledge of administrative and office procedures and systems such as word proce
  Communications and Media (imp:2.45 lvl:2.73) — Knowledge of media production, communication, and dissemination techniques and m
  Computers and Electronics (imp:2.44 lvl:2.83) — Knowledge of circuit boards, processors, chips, electronic equipment, and comput
  Education and Training (imp:2.29 lvl:2.50) — Knowledge of principles and methods for curriculum and training design, teaching
  Administration and Management (imp:2.27 lvl:2.43) — Knowledge of business and management principles involved in strategic planning, 
  Mathematics (imp:2.13 lvl:2.43) — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their appl
  Telecommunications (imp:2.12 lvl:0.98) — Knowledge of transmission, broadcasting, switching, control, and operation of te
  Sociology and Anthropology (imp:2.06 lvl:1.94) — Knowledge of group behavior and dynamics, societal trends and influences, human 
  Transportation (imp:2.06 lvl:1.91) — Knowledge of principles and methods for moving people or goods by air, rail, sea
  Personnel and Human Resources (imp:1.95 lvl:1.73) — Knowledge of principles and procedures for personnel recruitment, selection, tra
  Production and Processing (imp:1.73 lvl:1.74) — Knowledge of raw materials, production processes, quality control, costs, and ot
  Design (imp:1.63) — Knowledge of design techniques, tools, and principles involved in production of 
  Economics and Accounting (imp:1.61 lvl:0.87) — Knowledge of economic and accounting principles and practices, the financial mar
  Law and Government (imp:1.51) — Knowledge of laws, legal codes, court procedures, precedents, government regulat
  Mechanical (imp:1.50) — Knowledge of machines and tools, including their designs, uses, repair, and main
  Chemistry (imp:1.50 lvl:0.88) — Knowledge of the chemical composition, structure, and properties of substances a
  Foreign Language (imp:1.50 lvl:0.63) — Knowledge of the structure and content of a foreign (non-English) language inclu
  Biology (imp:1.43 lvl:0.79) — Knowledge of plant and animal organisms, their tissues, cells, functions, interd
  Engineering and Technology (imp:1.38 lvl:0.81) — Knowledge of the practical application of engineering science and technology. Th
  Geography (imp:1.32) — Knowledge of principles and methods for describing the features of land, sea, an
  Medicine and Dentistry (imp:1.27) — Knowledge of the information and techniques needed to diagnose and treat human i
  Therapy and Counseling (imp:1.22) — Knowledge of principles, methods, and procedures for diagnosis, treatment, and r
  Philosophy and Theology (imp:1.20) — Knowledge of different philosophical systems and religions. This includes their 
  Fine Arts (imp:1.12) — Knowledge of the theory and techniques required to compose, produce, and perform
  History and Archeology (imp:1.03) — Knowledge of historical events and their causes, indicators, and effects on civi
  Physics (imp:1.02) — Knowledge and prediction of physical principles, laws, their interrelationships,
  Building and Construction (imp:1.00) — Knowledge of materials, methods, and the tools involved in the construction or r

--- ABILITIES ---
  Oral Comprehension (imp:3.88 lvl:3.75) — The ability to listen to and understand information and ideas presented through 
  Oral Expression (imp:3.88 lvl:3.88) — The ability to communicate information and ideas in speaking so others will unde
  Speech Clarity (imp:3.88 lvl:4.00) — The ability to speak clearly so others can understand you.
  Speech Recognition (imp:3.75 lvl:3.88) — The ability to identify and understand the speech of another person.
  Deductive Reasoning (imp:3.12 lvl:3.00) — The ability to apply general rules to specific problems to produce answers that 
  Near Vision (imp:3.12 lvl:3.38) — The ability to see details at close range (within a few feet of the observer).
  Written Comprehension (imp:3.00 lvl:3.00) — The ability to read and understand information and ideas presented in writing.
  Written Expression (imp:3.00 lvl:3.00) — The ability to communicate information and ideas in writing so others will under
  Problem Sensitivity (imp:3.00 lvl:3.00) — The ability to tell when something is wrong or is likely to go wrong. It does no
  Inductive Reasoning (imp:3.00 lvl:3.00) — The ability to combine pieces of information to form general rules or conclusion
  Information Ordering (imp:3.00 lvl:3.00) — The ability to arrange things or actions in a certain order or pattern according
  Category Flexibility (imp:3.00 lvl:3.00) — The ability to generate or use different sets of rules for combining or grouping
  Selective Attention (imp:3.00 lvl:2.88) — The ability to concentrate on a task over a period of time without being distrac
  Originality (imp:2.88 lvl:3.00) — The ability to come up with unusual or clever ideas about a given topic or situa
  Visualization (imp:2.88 lvl:3.12) — The ability to imagine how something will look after it is moved around or when 
  Far Vision (imp:2.88 lvl:3.25) — The ability to see details at a distance.
  Fluency of Ideas (imp:2.75 lvl:3.00) — The ability to come up with a number of ideas about a topic (the number of ideas
  Perceptual Speed (imp:2.75 lvl:2.50) — The ability to quickly and accurately compare similarities and differences among
  Time Sharing (imp:2.75 lvl:3.00) — The ability to shift back and forth between two or more activities or sources of
  Trunk Strength (imp:2.75 lvl:2.12) — The ability to use your abdominal and lower back muscles to support part of the 
  Visual Color Discrimination (imp:2.75 lvl:2.25) — The ability to match or detect differences between colors, including shades of c
  Auditory Attention (imp:2.75 lvl:2.62) — The ability to focus on a single source of sound in the presence of other distra
  Memorization (imp:2.62 lvl:2.88) — The ability to remember information such as words, numbers, pictures, and proced
  Flexibility of Closure (imp:2.62 lvl:2.38) — The ability to identify or detect a known pattern (a figure, object, word, or so
  Hearing Sensitivity (imp:2.62 lvl:2.00) — The ability to detect or tell the differences between sounds that vary in pitch 
  Finger Dexterity (imp:2.38 lvl:1.75) — The ability to make precisely coordinated movements of the fingers of one or bot
  Speed of Closure (imp:2.25 lvl:2.00) — The ability to quickly make sense of, combine, and organize information into mea
  Multilimb Coordination (imp:2.25 lvl:2.00) — The ability to coordinate two or more limbs (for example, two arms, two legs, or
  Static Strength (imp:2.25 lvl:2.12) — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
  Mathematical Reasoning (imp:2.12 lvl:2.12) — The ability to choose the right mathematical methods or formulas to solve a prob
  Number Facility (imp:2.12 lvl:2.12) — The ability to add, subtract, multiply, or divide quickly and correctly.
  Arm-Hand Steadiness (imp:2.12 lvl:1.88) — The ability to keep your hand and arm steady while moving your arm or while hold
  Dynamic Strength (imp:2.12 lvl:1.88) — The ability to exert muscle force repeatedly or continuously over time. This inv
  Stamina (imp:2.12 lvl:1.75) — The ability to exert yourself physically over long periods of time without getti
  Extent Flexibility (imp:2.12 lvl:2.00) — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
  Manual Dexterity (imp:2.00 lvl:1.38) — The ability to quickly move your hand, your hand together with your arm, or your
  Gross Body Coordination (imp:2.00 lvl:1.88) — The ability to coordinate the movement of your arms, legs, and torso together wh
  Gross Body Equilibrium (imp:2.00 lvl:1.38) — The ability to keep or regain your body balance or stay upright when in an unsta
  Depth Perception (imp:2.00 lvl:2.00) — The ability to judge which of several objects is closer or farther away from you
  Control Precision (imp:1.75 lvl:1.12) — The ability to quickly and repeatedly adjust the controls of a machine or a vehi
  Rate Control (imp:1.62 lvl:0.62) — The ability to time your movements or the movement of a piece of equipment in an
  Reaction Time (imp:1.62 lvl:0.62) — The ability to quickly respond (with the hand, finger, or foot) to a signal (sou
  Wrist-Finger Speed (imp:1.50 lvl:0.50) — The ability to make fast, simple, repeated movements of the fingers, hands, and 
  Explosive Strength (imp:1.50 lvl:0.88) — The ability to use short bursts of muscle force to propel oneself (as in jumping
  Spatial Orientation (imp:1.38 lvl:0.38) — The ability to know your location in relation to the environment or to know wher
  Response Orientation (imp:1.00) — The ability to choose quickly between two or more movements in response to two o
  Speed of Limb Movement (imp:1.00) — The ability to quickly move the arms and legs.
  Dynamic Flexibility (imp:1.00) — The ability to quickly and repeatedly bend, stretch, twist, or reach out with yo
  Night Vision (imp:1.00) — The ability to see under low-light conditions.
  Peripheral Vision (imp:1.00) — The ability to see objects or movement of objects to one's side when the eyes ar
  Glare Sensitivity (imp:1.00) — The ability to see objects in the presence of a glare or bright lighting.
  Sound Localization (imp:1.00) — The ability to tell the direction from which a sound originated.

--- WORK ACTIVITIES ---
  Performing for or Working Directly with the Public (imp:4.74 lvl:4.92) — Performing for people or dealing directly with the public. This includes serving
  Selling or Influencing Others (imp:4.72 lvl:4.90) — Convincing others to buy merchandise/goods or to otherwise change their minds or
  Establishing and Maintaining Interpersonal Relationships (imp:4.14 lvl:4.72) — Developing constructive and cooperative working relationships with others, and m
  Communicating with People Outside the Organization (imp:4.07 lvl:3.93) — Communicating with people outside the organization, representing the organizatio
  Communicating with Supervisors, Peers, or Subordinates (imp:3.81 lvl:3.16) — Providing information to supervisors, co-workers, and subordinates by telephone,
  Getting Information (imp:3.58 lvl:3.10) — Observing, receiving, and otherwise obtaining information from all relevant sour
  Judging the Qualities of Objects, Services, or People (imp:3.49 lvl:3.03) — Assessing the value, importance, or quality of things or people.
  Making Decisions and Solving Problems (imp:3.36 lvl:3.74) — Analyzing information and evaluating results to choose the best solution and sol
  Thinking Creatively (imp:3.31 lvl:3.01) — Developing, designing, or creating new applications, ideas, relationships, syste
  Identifying Objects, Actions, and Events (imp:3.26 lvl:3.21) — Identifying information by categorizing, estimating, recognizing differences or 
  Developing and Building Teams (imp:3.26 lvl:2.30) — Encouraging and building mutual trust, respect, and cooperation among team membe
  Inspecting Equipment, Structures, or Materials (imp:3.14 lvl:2.44) — Inspecting equipment, structures, or materials to identify the cause of errors o
  Organizing, Planning, and Prioritizing Work (imp:3.13 lvl:3.39) — Developing specific goals and plans to prioritize, organize, and accomplish your
  Performing General Physical Activities (imp:3.13 lvl:2.52) — Performing general physical activities includes doing activities that require co
  Handling and Moving Objects (imp:3.08 lvl:3.48) — Using hands and arms in handling, installing, positioning, and moving materials,
  Training and Teaching Others (imp:3.07 lvl:2.84) — Identifying the educational needs of others, developing formal educational or tr
  Interpreting the Meaning of Information for Others (imp:3.01 lvl:1.87) — Translating or explaining what information means and how it can be used.
  Updating and Using Relevant Knowledge (imp:2.99 lvl:2.67) — Keeping up-to-date technically and applying new knowledge to your job.
  Documenting/Recording Information (imp:2.85 lvl:1.68) — Entering, transcribing, recording, storing, or maintaining information in writte
  Analyzing Data or Information (imp:2.80 lvl:2.20) — Identifying the underlying principles, reasons, or facts of information by break
  Estimating the Quantifiable Characteristics of Products, Events, or Information (imp:2.74 lvl:2.29) — Estimating sizes, distances, and quantities; or determining time, costs, resourc
  Developing Objectives and Strategies (imp:2.73 lvl:2.26) — Establishing long-range objectives and specifying the strategies and actions to 
  Coordinating the Work and Activities of Others (imp:2.73 lvl:2.27) — Getting members of a group to work together to accomplish tasks.
  Monitoring Processes, Materials, or Surroundings (imp:2.68 lvl:2.20) — Monitoring and reviewing information from materials, events, or the environment,
  Performing Administrative Activities (imp:2.68 lvl:1.46) — Performing day-to-day administrative tasks such as maintaining information files
  Assisting and Caring for Others (imp:2.67 lvl:2.16) — Providing personal assistance, medical attention, emotional support, or other pe
  Coaching and Developing Others (imp:2.64 lvl:2.35) — Identifying the developmental needs of others and coaching, mentoring, or otherw
  Providing Consultation and Advice to Others (imp:2.61 lvl:2.24) — Providing guidance and expert advice to management or other groups on technical,
  Controlling Machines and Processes (imp:2.58 lvl:1.83) — Using either control mechanisms or direct physical activity to operate machines 
  Processing Information (imp:2.56 lvl:1.88) — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying
  Evaluating Information to Determine Compliance with Standards (imp:2.52 lvl:1.66) — Using relevant information and individual judgment to determine whether events o
  Scheduling Work and Activities (imp:2.48 lvl:1.83) — Scheduling events, programs, and activities, as well as the work of others.
  Guiding, Directing, and Motivating Subordinates (imp:2.43 lvl:1.54) — Providing guidance and direction to subordinates, including setting performance 
  Resolving Conflicts and Negotiating with Others (imp:2.41 lvl:1.92) — Handling complaints, settling disputes, and resolving grievances and conflicts, 
  Staffing Organizational Units (imp:2.16 lvl:1.49) — Recruiting, interviewing, selecting, hiring, and promoting employees in an organ
  Monitoring and Controlling Resources (imp:2.10 lvl:1.40) — Monitoring and controlling resources and overseeing the spending of money.
  Working with Computers (imp:2.02 lvl:1.62) — Using computers and computer systems (including hardware and software) to progra
  Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment (imp:1.91 lvl:1.17) — Providing documentation, detailed instructions, drawings, or specifications to t
  Repairing and Maintaining Electronic Equipment (imp:1.75 lvl:0.74) — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines,
  Operating Vehicles, Mechanized Devices, or Equipment (imp:1.60 lvl:0.73) — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, s
  Repairing and Maintaining Mechanical Equipment (imp:1.50) — Servicing, repairing, adjusting, and testing machines, devices, moving parts, an

--- WORK STYLES ---
  Social Orientation (imp:2.67) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Optimism (imp:2.14) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Social Orientation (imp:2.00) — A tendency to seek out, enjoy, and be energized by social interaction at work.
  Cooperation (imp:1.92) — A tendency to be pleasant, helpful, and willing to assist others at work.
  Dependability (imp:1.83) — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Self-Confidence (imp:1.80) — A tendency to believe in one's work-related capabilities and ability to control 
  Initiative (imp:1.69) — A tendency to be proactive and take on extra responsibilities and tasks that may
  Perseverance (imp:1.40) — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Attention to Detail (imp:1.34) — A tendency to be detail-oriented, organized, and thorough in completing work.
  Adaptability (imp:1.29) — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Achievement Orientation (imp:1.27) — A tendency to establish and maintain personally challenging work-related goals, 
  Empathy (imp:1.19) — A tendency to show concern for others and be sensitive to others' needs and feel
  Self-Control (imp:1.11) — A tendency to remain calm and composed and to manage emotions effectively in res
  Sincerity (imp:1.07) — A tendency to be genuine and sincere in interactions with others at work, withou
  Integrity (imp:1.03) — A tendency to be honest and ethical at work.
  Optimism (imp:1.00) — A tendency to exhibit a positive attitude and positive emotions at work, even un
  Stress Tolerance (imp:0.95) — A tendency to cope and function effectively in stressful situations at work.
  Leadership Orientation (imp:0.78) — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Tolerance for Ambiguity (imp:0.66) — A tendency to be comfortable with ambiguity and uncertainty at work.
  Innovation (imp:0.65) — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Intellectual Curiosity (imp:0.49) — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Innovation () — A tendency to be inventive, to be imaginative, and to adopt new perspectives on 
  Achievement Orientation () — A tendency to establish and maintain personally challenging work-related goals, 
  Intellectual Curiosity () — A tendency to seek out and acquire new work-related knowledge and obtain a deep 
  Tolerance for Ambiguity () — A tendency to be comfortable with ambiguity and uncertainty at work.
  Initiative () — A tendency to be proactive and take on extra responsibilities and tasks that may
  Adaptability () — A tendency to be open to and comfortable with change, new experiences, or ideas 
  Self-Confidence () — A tendency to believe in one's work-related capabilities and ability to control 
  Perseverance () — A tendency to exhibit determination and resolve to perform or complete tasks in 
  Leadership Orientation () — A tendency to lead, take charge, offer opinions, and provide direction at work.
  Humility () — A tendency to be modest and humble when interacting with others at work.
  Sincerity () — A tendency to be genuine and sincere in interactions with others at work, withou
  Empathy () — A tendency to show concern for others and be sensitive to others' needs and feel
  Cooperation () — A tendency to be pleasant, helpful, and willing to assist others at work.
  Cautiousness () — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Attention to Detail () — A tendency to be detail-oriented, organized, and thorough in completing work.
  Dependability () — A tendency to be reliable, responsible, and consistent in meeting work-related o
  Integrity () — A tendency to be honest and ethical at work.
  Stress Tolerance () — A tendency to cope and function effectively in stressful situations at work.
  Self-Control () — A tendency to remain calm and composed and to manage emotions effectively in res
  Cautiousness (imp:-0.44) — A tendency to be careful, deliberate, and risk-avoidant when making work-related
  Humility (imp:-0.65) — A tendency to be modest and humble when interacting with others at work.

--- TRANSFERABLE SKILLS ---
  Persuasion (imp:3.50 lvl:3.88) — Persuading others to change their minds or behavior.
  Service Orientation (imp:3.25 lvl:3.12) — Actively looking for ways to help people.
  Social Perceptiveness (imp:3.00 lvl:3.25) — Being aware of others' reactions and understanding why they react as they do.
  Coordination (imp:3.00 lvl:3.25) — Adjusting actions in relation to others' actions.
  Complex Problem Solving (imp:3.00 lvl:2.38) — Identifying complex problems and reviewing related information to develop and ev
  Judgment and Decision Making (imp:3.00 lvl:2.62) — Considering the relative costs and benefits of potential actions to choose the m
  Time Management (imp:3.00 lvl:2.88) — Managing one's own time and the time of others.
  Negotiation (imp:2.38 lvl:2.88) — Bringing others together and trying to reconcile differences.
  Instructing (imp:2.38 lvl:3.00) — Teaching others how to do something.
  Management of Personnel Resources (imp:2.38 lvl:2.38) — Motivating, developing, and directing people as they work, identifying the best 
  Systems Evaluation (imp:2.25 lvl:2.12) — Identifying measures or indicators of system performance and the actions needed 
  Operations Monitoring (imp:2.12 lvl:2.00) — Watching gauges, dials, or other indicators to make sure a machine is working pr
  Quality Control Analysis (imp:2.12 lvl:1.88) — Conducting tests and inspections of products, services, or processes to evaluate
  Systems Analysis (imp:2.12 lvl:2.00) — Determining how a system should work and how changes in conditions, operations, 
  Operations Analysis (imp:2.00 lvl:2.00) — Analyzing needs and product requirements to create a design.
  Troubleshooting (imp:2.00 lvl:1.62) — Determining causes of operating errors and deciding what to do about it.
  Technology Design (imp:1.88 lvl:0.88) — Generating or adapting equipment and technology to serve user needs.
  Operation and Control (imp:1.75 lvl:0.88) — Controlling operations of equipment or systems.
  Management of Financial Resources (imp:1.62 lvl:0.62) — Determining how money will be spent to get the work done, and accounting for the
  Management of Material Resources (imp:1.62 lvl:0.88) — Obtaining and seeing to the appropriate use of equipment, facilities, and materi
  Programming (imp:1.12 lvl:0.12) — Writing computer programs for various purposes.
  Equipment Selection (imp:1.00) — Determining the kind of tools and equipment needed to do a job.
  Installation (imp:1.00) — Installing equipment, machines, wiring, or programs to meet specifications.
  Equipment Maintenance (imp:1.00) — Performing routine maintenance on equipment and determining when and what kind o
  Repairing (imp:1.00) — Repairing machines or systems using the needed tools.

--- NATIONAL WAGES ---
  total_employment : 64,520
  annual_median    : $39,320
  annual_pct10     : $31,200
  annual_pct25     : $35,160
  annual_pct75     : $53,640
  annual_pct90     : $63,850
  annual_mean      : $45,580
  hourly_median    : $18.91

--- GEOGRAPHIC DISPERSION ---
  highest_state    : Michigan ($50,290)
  lowest_state     : Puerto Rico ($22,530)
  dispersion_ratio : 2.232x

--- TOP STATES BY WAGE (49 total) ---
  Professional, Scientific, and Technical Services emp:   23,590  median: $  36,910
  Manufacturing                            emp:   12,160  median: $  44,180
  Retail Trade                             emp:   10,240  median: $  38,600
  Wholesale Trade                          emp:    3,500  median: $  44,590
  Arts, Entertainment, and Recreation      emp:    2,360  median: $  50,030
  Construction                             emp:    1,250  median: $  38,030
  Management of Companies and Enterprises  emp:      670  median: $  39,090
  Accommodation and Food Services          emp:      550  median: $  31,200
  Educational Services                     emp:      200  median: $  31,720
  Transportation and Warehousing           emp:       30  median: $  35,310

--- TOP INDUSTRIES BY EMPLOYMENT (10 total) ---
  Professional, Scientific, and Technical Services emp:   23,590  median: $  36,910
  Manufacturing                            emp:   12,160  median: $  44,180
  Retail Trade                             emp:   10,240  median: $  38,600
  Wholesale Trade                          emp:    3,500  median: $  44,590
  Arts, Entertainment, and Recreation      emp:    2,360  median: $  50,030
  Construction                             emp:    1,250  median: $  38,030
  Management of Companies and Enterprises  emp:      670  median: $  39,090
  Accommodation and Food Services          emp:      550  median: $  31,200
  Educational Services                     emp:      200  median: $  31,720
  Transportation and Warehousing           emp:       30  median: $  35,310

exact_match_status : no_exact_match
matched_title      : N/A
match_score        : 0.0000
wikidata_qid       : N/A
word_count         : 0
wikipedia_url      : N/A
license            : CC BY-SA 4.0
fetched_at         : 2026-06-02T22:19:54.494120Z

--- SEMANTIC NEIGHBORS (5) ---

  Title: Vedanta Limited (similarity: 0.2800)
  URL: https://en.wikipedia.org/wiki/Vedanta_Limited
  QID: Q3958138
  Extract: Vedanta Limited is an Indian multinational mining company headquartered in Mumbai, with its main operations in iron ore, gold and aluminium mines in Goa, Karnataka, Rajasthan and Odisha.

  Title: Ionaco (similarity: 0.1951)
  URL: https://en.wikipedia.org/wiki/Ionaco
  QID: Q21705832
  Extract: The Ionaco was an electric belt developed by Gaylord Wilshire after his career in politics. It was advertised during the 1920s as a curing device but was dismissed by contemporary medical experts as quackery.

  Title: Punjab, India (similarity: 0.2083)
  URL: https://en.wikipedia.org/wiki/Punjab%2C_India
  QID: Q22424
  Extract: Punjab is a state in northwestern India. Forming part of the larger Punjab region of the Indian subcontinent, the state is bordered by the Indian states and union territories of Himachal Pradesh to the north and northeast, Haryana to the south and southeast, Rajasthan to the southwest, Jammu and Kas

  Title: List of The George Burns and Gracie Allen Show episodes (similarity: 0.3556)
  URL: https://en.wikipedia.org/wiki/List_of_The_George_Burns_and_Gracie_Allen_Show_episodes
  QID: Q19878395
  Extract: This article lists the episodes of The George Burns and Gracie Allen Show, an American situation comedy television series that ran for eight seasons (1950–58) on CBS. The show did not become weekly until the third season. The first two seasons of the show were biweekly broadcasts, with the last epis

  Title: 2025–2026 Turkish protests (similarity: 0.2623)
  URL: https://en.wikipedia.org/wiki/2025%E2%80%932026_Turkish_protests
  QID: Q133441461
  Extract: Widespread protests began throughout Turkey on 19 March 2025 following the detention and arrest of Istanbul mayor Ekrem İmamoğlu and more than 100 other opposition members and protesters by Turkish authorities. The gatherings represented significant public opposition to what participants characteriz

model_pass1          : claude-sonnet-4-20250514
model_pass2          : claude-haiku-4-5-20251001
inference_confidence : high
confidence_notes     : High confidence supported by comprehensive O*NET data including detailed work activities, skills, and task descriptions. BLS wage and employment data provides solid market intelligence foundation.
inferred_at          : 2026-06-03T21:59:49.388381+00:00
tokens_input         : 4,502
tokens_output        : 4,291
cost_usd             : $0.046706
wikipedia_used       : False
wikipedia_title      : None
wikipedia_note       : No direct Wikipedia match found for this occupation, with the closest semantic match being a television show episode list with only 0.356 similarity. This occupation appears to lack comprehensive Wikipedia coverage despite its established presence in the retail and marketing sectors.

--- PROSE FIELDS ---

ROLE SUMMARY:
Demonstrators and Product Promoters create public interest in products through live demonstrations, product sampling, and direct customer engagement at retail locations, trade shows, and community events. These professionals combine sales techniques with educational presentations to influence purchasing decisions and generate immediate sales. They serve as the human face of brands, building customer relationships while promoting specific merchandise or services.

DAY IN THE LIFE:
Product demonstrators spend their days setting up attractive display areas and demonstration stations to draw customer attention. They provide product samples, distribute promotional materials like coupons and brochures, and conduct live demonstrations explaining product features and benefits to potential buyers. Much of their time involves direct customer interaction, answering questions about products, suggesting specific purchases based on customer needs, and recording sales transactions. They maintain detailed records of demonstration activities, including audience size, questions asked, and sales generated, while keeping their work areas clean and organized throughout their shifts.

WHO THRIVES:
Successful demonstrators are highly social individuals who genuinely enjoy performing for and working directly with the public, as evidenced by the highest importance ratings for public-facing work activities. They possess strong communication abilities with excellent speech clarity and oral expression skills, allowing them to effectively persuade and influence potential customers. These professionals thrive on interpersonal connections and demonstrate high social perceptiveness to read customer needs and adjust their approach accordingly. Their optimistic and cooperative work style helps them maintain enthusiasm during repetitive demonstrations while building positive relationships with diverse customer groups.

CAREER ENTRY:
This occupation requires very little to some preparation, with 64.3% of workers holding a high school diploma and 35% having less than a high school education according to BLS data. Most positions provide on-the-job training covering product knowledge, demonstration techniques, and basic sales skills. Entry typically involves learning specific products or services through company training programs, with employers often hiring based on communication skills and personality rather than extensive experience.

CAREER TRAJECTORY:
Demonstrators can advance to supervisory roles overseeing demonstration teams or transition into full-time sales positions like retail sales representatives or wholesale sales representatives. Many leverage their customer service and sales experience to move into customer service representative roles or specialized sales positions in technical or scientific products. Some may advance to event marketing coordinator positions or pursue roles in sales and marketing departments of companies whose products they've successfully promoted.

MARKET INTELLIGENCE:
The occupation employs 64,520 workers nationally with a median annual wage of $39,320 according to BLS OEWS May 2025, ranging from $31,200 to $63,850 for the 10th to 90th percentiles. Geographic wage variation is moderate with Michigan offering the highest wages at $50,290 compared to Puerto Rico's $22,530, representing a 2.23x ratio. Employment is concentrated in Professional, Scientific, and Technical Services (23,590 employees), Manufacturing (12,160), and Retail Trade (10,240), indicating demand across diverse industry sectors. The role's prevalence in professional services suggests growing importance in B2B demonstration and product education.

AUTOMATION OUTLOOK:
This role has strong protection against automation due to its core emphasis on human interaction, with performing for the public and establishing interpersonal relationships being the most critical work activities. While digital tools may enhance product presentations, the personal touch, social perceptiveness, and real-time adaptability required for effective demonstrations remain distinctly human capabilities that cannot be easily replicated by technology.

--- REASONED EDGES ---
  [task_similarity] Retail Salespersons (41-2031.00) — confidence:high
    reasoning: Both roles involve direct customer interaction, product explanation, and sales activities with similar customer and personal service knowledge requirements.
    data: Performing for or Working Directly with the Public (4.7/4.9)
    data: Selling or Influencing Others (4.7/4.9)
    data: Customer and Personal Service knowledge (4.0/4.1)
  [skill_overlap] Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel (41-3091.00) — confidence:high
    reasoning: Shared emphasis on persuasion skills, service orientation, and sales and marketing knowledge for influencing customer decisions.
    data: Persuasion (3.5/3.9)
    data: Service Orientation (3.2/3.1)
    data: Sales and Marketing knowledge (3.7/3.7)
  [knowledge_overlap] Customer Service Representatives (43-4051.00) — confidence:medium
    reasoning: Both require strong customer and personal service knowledge and emphasize establishing interpersonal relationships with customers.
    data: Customer and Personal Service knowledge (4.0/4.1)
    data: Establishing and Maintaining Interpersonal Relationships (4.1/4.7)
  [riasec_cluster] Telemarketers (41-9041.00) — confidence:medium
    reasoning: Both are Enterprising-dominant roles focused on persuading and selling to customers, though through different communication channels.
    data: Enterprising RIASEC code (5.38)
    data: Selling or Influencing Others work activity
  [task_similarity] Merchandise Displayers and Window Trimmers (27-1026.00) — confidence:medium
    reasoning: Both roles involve setting up displays and arranging demonstration areas to attract customer attention and promote products.
    data: Set up and arrange displays or demonstration areas task
    data: Customer attraction focus
  [career_pathway] Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (41-4012.00) — confidence:medium
    reasoning: Natural progression path given shared sales skills, product knowledge requirements, and customer relationship building experience.
    data: Sales and Marketing knowledge (3.7/3.7)
    data: Product research and investigation tasks

--- NORMALIZER SIGNALS ---
  match_keywords   : ['demonstrator', 'product promoter', 'brand ambassador', 'demo specialist', 'food demonstrator', 'event marketer', 'field merchandiser', 'product sampling']
  exclude_keywords : ['telemarketer', 'inside sales', 'account manager', 'technical sales', 'pharmaceutical']
  title_patterns   : ['.*demonstrat.*', '.*promot.*', 'brand ambassador', 'demo specialist', 'event.*specialist']
  common_variations: ['demonstration specialist', 'product demonstration', 'brand ambassador', 'event brand ambassador', 'food demonstrator', 'product promoter', 'demo specialist', 'field demonstrator']

total_terms    : 40
top_words      : ['tendency', 'others', 'products', 'equipment', 'services', 'sales', 'product', 'customers', 'customer', 'principles', 'materials', 'needs', 'includes', 'techniques', 'control', 'objects', 'activities', 'ideas', 'public', 'events']
source_layers  : onet_tasks | onet_dimensions | dwas | wikipedia | inference

TERM                    COUNT     FREQ  DOMINANT SOURCE      SOURCE BREAKDOWN
──────────────────────────────────────────────────────────────────────────────────────────
tendency                   42  0.01510  onet_dimensions      onet_dimensions:100%
others                     38  0.01366  onet_dimensions      onet_dimensions:100%
products                   29  0.01042  onet_tasks           onet_tasks:34%  dwas:31%  onet_dimensions:17%
equipment                  23  0.00827  onet_dimensions      onet_dimensions:100%
services                   20  0.00719  onet_dimensions      onet_dimensions:30%  onet_tasks:25%  dwas:25%
sales                      19  0.00683  inference            inference:58%  dwas:21%  onet_dimensions:16%
product                    18  0.00647  inference            inference:44%  onet_tasks:22%  dwas:22%
customers                  17  0.00611  dwas                 dwas:41%  onet_tasks:35%  onet_dimensions:18%
customer                   16  0.00575  inference            inference:56%  onet_dimensions:25%  dwas:19%
principles                 16  0.00575  onet_dimensions      onet_dimensions:100%
materials                  13  0.00467  onet_dimensions      onet_dimensions:77%  onet_tasks:8%  dwas:8%
needs                      12  0.00431  onet_dimensions      onet_dimensions:67%  inference:17%  onet_tasks:8%
includes                   12  0.00431  onet_dimensions      onet_dimensions:100%
techniques                 12  0.00431  onet_dimensions      onet_dimensions:83%  inference:17%
control                    12  0.00431  onet_dimensions      onet_dimensions:100%
objects                    12  0.00431  onet_dimensions      onet_dimensions:100%
activities                 12  0.00431  onet_dimensions      onet_dimensions:75%  inference:25%
ideas                      11  0.00395  onet_dimensions      onet_dimensions:100%
public                     10  0.00360  onet_dimensions      onet_dimensions:40%  inference:40%  onet_tasks:10%
events                     10  0.00360  onet_dimensions      onet_dimensions:80%  onet_tasks:10%  inference:10%
human                      10  0.00360  onet_dimensions      onet_dimensions:70%  inference:30%
body                       10  0.00360  onet_dimensions      onet_dimensions:100%
performing                 10  0.00360  onet_dimensions      onet_dimensions:80%  inference:20%
problems                    9  0.00324  onet_dimensions      onet_dimensions:100%
resources                   9  0.00324  onet_dimensions      onet_dimensions:100%
actions                     9  0.00324  onet_dimensions      onet_dimensions:89%  wikipedia:11%
quickly                     9  0.00324  onet_dimensions      onet_dimensions:100%
orientation                 9  0.00324  onet_dimensions      onet_dimensions:100%
demonstration               8  0.00288  inference            inference:62%  onet_tasks:25%  onet_dimensions:12%
attention                   8  0.00288  onet_dimensions      onet_dimensions:75%  onet_tasks:12%  inference:12%
monitoring                  8  0.00288  onet_dimensions      onet_dimensions:100%
procedures                  8  0.00288  onet_dimensions      onet_dimensions:100%
rules                       8  0.00288  onet_dimensions      onet_dimensions:100%
standards                   8  0.00288  onet_dimensions      onet_dimensions:100%
production                  8  0.00288  onet_dimensions      onet_dimensions:100%
developing                  8  0.00288  onet_dimensions      onet_dimensions:100%
identifying                 8  0.00288  onet_dimensions      onet_dimensions:100%
social                      8  0.00288  onet_dimensions      onet_dimensions:62%  inference:38%
demonstrations              7  0.00252  inference            inference:57%  onet_tasks:43%
demonstrate                 7  0.00252  dwas                 dwas:57%  onet_tasks:29%  inference:14%